American leisure occupies an important position in daily dressing styles due to its free and casual characteristics, as well as the design concept that emphasizes individuality and attitude. Integrating street culture, sports fashion, or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include loose T-shirts, hoodies, baseball jackets, rugby shirts, and jeans. Details such as pattern printing and patch embroidery add highlights to the overall design, highlighting unique style characteristics.

According to the analysis of the top 100 men's cotton/down jackets with monthly user downloads in POP3, mountain outdoor is a recently popular design style. Details focus on collar protection, diverse pockets, heterogeneous splicing, and bright color embellishments, with practical functions as the main application of accessories; The combination of practical and fashionable mountain style outdoor down and lightweight shirt style down is a popular item recently.

According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.

American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.

Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.

According to the analysis of the top 100 men's T-shirts and hoodies downloaded by users from POP2 to March, street fashion remains the most popular design style, followed by sports, leisure, and American college. Focusing on letter symbols and college badges on the pattern; Details mainly focus on linear segmentation, exposed burrs, deconstructive splicing, and pocket design; Sports half open front and contrasting raglan sleeves are the most popular silhouette directions; In addition, woven labels are a popular choice of accessories in recent times.

Based on the analysis of the top 100 men's polo shirt downloads from POP1 to February, the design field of men's polo shirts has mainly shown a trend of business style, single item fashion, and sportiness in the past two months. At the level of design elements, Mini embroidery, textured collar, patterned collar, linear embellishments, contrasting color stitching, three-dimensional small labels, and ribbon design have all become important carriers for promoting the upgrading, iteration, and personalized expression of the men's polo shirt market.

From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.

Based on the analysis of the data on running training clothing in the top 100 children's clothing and sports items downloaded by users from January to February 2014, we can see that in the past two months, the children's clothing market has shown a high level of attention to fake two-piece designs, sticker decorations, letter prints, pocket designs, breathable mesh, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.

The 24/25 men's sweater runway focuses on the use of needlework yarn, with minimalist style subtracted in the design, and the texture and material of the yarn are particularly important. The classic cable combination is youthful and full of vitality, while the versatile floating thread stitch enriches the effect of the sweater. The blurry and touching look is like a beautiful and unique jacquard, with a variety of colorful yarns.

According to the analysis of the top 100 men's T-shirt/POLO shirt downloads from December 2023 to January 2024, Blokecore, business casual, and street fashion brands are key styles in the recent T-shirt/POLO shirt market. Pattern focused dragon totem and letter variations; Partially spliced in details at cuffs, shoulders, and other areas; In terms of craftsmanship, logo labels such as embroidery and stickers have received more attention, and retro vintage is still a popular direction.

From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.

According to the December Top 10 list of best-selling men's cotton/down jackets in e-commerce, the most popular styles of men's cotton/down jackets are dominated by outdoor leisure, business work clothes, and sports leisure. In the nearly 30 day transaction proportion data, the design element with the highest transaction is the hooded silhouette, the design element with the highest increase is the baseball collar, and the fabric with the highest transaction is corduroy. Based on the fact that the sales of men's cotton/down jackets in the e-commerce market have entered the explosive stage in December, it is not recommended to make excessive payments. A small amount of popular cotton/down jackets can be added according to market demand trends to increase sales.

With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.

This report is based on the comprehensive analysis of the top 100 hot list of children's sun protection clothing fabrics derived from POP-Fashion's user download and interaction data over the past two months. In the top hot list of the past two months, Balenciaga is the most popular sweatshirt brand, followed by GUCCI and Louis Vuitton. According to the analysis results of the top hot list, delicate plain weave and colored yarn fabric with floral patterns are the most popular, accounting for more than half. The fabric style with fashionable craftsmanship processing shows a significant upward trend, accounting for 19%. The floral patterns woven with colored yarn are worth paying attention to, and new and light air layer fabrics are the trending fabric styles of this season with corresponding investment value.

According to the analysis of the top 100 men's jackets downloaded by users in December, outdoor sports, retro leisure, and minimalist business are the key styles in the recent jacket market. The pattern focuses on letters and is presented through techniques such as beading, hot pressing, and embroidery; In terms of details, detachable design, material splicing, and hardware decoration have received more attention; Zhangzai stickers are a popular craft choice.

This report is based on the comprehensive analysis of the TOP Hot List of POP Fashion's user download interaction data in the past three months, resulting in the TOP 100 Hot List of Children's Wear Sunscreen Clothing Fabric. In the top three month hot list, FILA KIDS is the most popular children's clothing and sunscreen brand, followed by children's clothing brands MQD and Pawpaw Liu. According to the analysis results of the TOP Hot List, printed fabrics with childlike creativity are the most popular style of children's clothing and sunscreen clothing fabric this season, accounting for about 40%. Next are fabrics with fine denier and slight wrinkles, as well as smooth and lightweight surfaces, accounting for 17% and 16% respectively. While paying attention to the different styles of sunscreen clothing, more attention should be paid to the use of materials and techniques such as sunscreen yarns and sunscreen films.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

ZARA is a well-known fast fashion brand founded in Spain and headquartered in A Correa, Galicia. ZARA is known for its fashionable, fashionable, and affordable products, providing fashionable clothing, shoes, and accessories suitable for men, women, and children. In recent years, ZARA has launched Athleticz sports series, mainly covering running fitness series, yoga fitness series, and outdoor skiing series. The latest autumn and winter seasons have developed a variety of sports styles, which are quite eye-catching. In addition, the POP download index is also quite good, and social media trends are hot, so it is recommended to follow this brand. This report mainly analyzes the series, key items, and key details related to running/fitness in the autumn and winter seasons, for reference and reference.

The PUMA brand mainly develops sports and leisure series, street trend series, running and fitness series, and yoga and fitness series. The latest autumn and winter seasons have developed many co branded series, and the new series is more attractive. In addition, the POP download index is also quite good, and social media updates are hot, so it is recommended to follow this brand. This report analyzes the latest series, key items, and key series in the autumn and winter seasons for reference and reference.