Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
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2024-04-12 3262
The Analysis of NEW BALANCE Sports Benchmark Brand
In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.
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2024-04-11 9585
Outerwear -- The Data Analysis of Womenswear E-Commerce
According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.
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2024-04-07 6268
American Casual -- The Comprehensive Analysis of Luxury Brands
American leisure occupies an important position in daily dressing styles due to its free and casual characteristics, as well as the design concept that emphasizes individuality and attitude. Integrating street culture, sports fashion, or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include loose T-shirts, hoodies, baseball jackets, rugby shirts, and jeans. Details such as pattern printing and patch embroidery add highlights to the overall design, highlighting unique style characteristics.
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2024-04-03 7009
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-04-02 12544
Down Jacket -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's cotton/down jackets with monthly user downloads in POP3, mountain outdoor is a recently popular design style. Details focus on collar protection, diverse pockets, heterogeneous splicing, and bright color embellishments, with practical functions as the main application of accessories; The combination of practical and fashionable mountain style outdoor down and lightweight shirt style down is a popular item recently.
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2024-04-01 4958
Mix-&-match Innovation -- The Menswear Runway Analysis of RHUDE
The RHUDE 24/25 Autumn/Winter collection Out of Range has gone through a series of stages including retro, college, outdoor, urban, and nighttime. From college casual to elegant tailcoats, these outfits all have constantly changing silhouettes: slim fit mailman jackets and oversized jeans, straighter cushioned workwear sets, looser streetwear... They are all paired with fur jackets that have been repurposed as retro styles, or pajama interiors that match different styles. This season also emphasized some sense of formality, specifically manifested in perfectly structured suit jackets with padded shoulders and large lapels, as well as classic dark tone suits in different styles.
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2024-04-01 6508
The Comprehensive Analysis of Sportswear Retail Market in March
In March, the sports market still focuses on the three major styles of sports, namely trendy outdoor, yoga/running, and sports and leisure. We mainly conduct tracking research and analysis on sports brands that are relatively hot in the market and have a strong sense of design. The analysis dimension mainly focuses on the brand's key shopping mall displays and key market styles. By analyzing the colors and details of the series for reference and development.
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2024-03-25 9268
The Analysis of LILANZ Men's Clothing Benchmark Brand
Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.
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2024-03-25 5220
American Street Fashion -- The Analysis of Men's Street Style
American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.
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2024-03-21 13490
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-03-18 15768
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-03-14 5839
The Analysis of Cross-border E-commerce Data for Menswear in February
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.6% of all clothing accessories, a decrease in the past three months. And men's clothing accounted for 38.6% of men's clothing accessories, an increase of 0.1%, with a continuous increase in the past two months.
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2024-03-14 17326
Jackets -- The Data Analysis of E-Commerce Menswear
Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.
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2024-03-11 12255
The Analysis of AMAZINGCRE The Golfwear Designer Brand
AMAZINGCRE was introduced to the US market in 2016 and was launched in April 2020 at Qingtan Cave P O. The first flagship store has been opened in M Building. We have launched functional sportswear and shoes with various designs. The brand excels in the unique functional design of fluid mechanics. The brand name is a combination of "Amazing" and "Creation", a compound word that reflects Americans' fascination with unique functional designs based on "fluid mechanics". Reason for recommending this brand: The design and performance of the brand's clothing are quite outstanding.
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2024-03-08 22826
Lightweight Protection -- The Comprehensive Analysis of Sun Protection Clothing Designer Brand
The current design of sun protection clothing is fashionable, with a variety of colors and styles, which can meet the aesthetic needs of different people. Many brands have also launched co branded products related to popular culture, celebrity effects, etc., further enhancing the fashion sense of sunscreen clothing. Sunscreen clothing not only effectively blocks ultraviolet rays and prevents skin sunburn, but also has excellent breathability and comfort, meeting people's basic needs for clothing during outdoor activities. According to the different uses and matching needs of sunscreen clothing, it can be divided into three categories: outdoor leisure, fashionable leisure, and comfortable knitting.
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2024-02-29 6893
Commuting Moments -- The Menswear Runway Analysis of Solid Homme
Solid Homme's 24/25 autumn/winter collection is inspired by the loneliness of modern urban life, with the runway focusing on the iconic commuting scene of bus stops. Through the delicate fusion of blue information flow, silk grass green, poppy red, and moss gray, it creates a unique artistic atmosphere that depicts the inner exploration of career travelers. The loose cut jacket paired with tight knit bottoms vividly depicts the romantic and melancholic emotions contained in urban life by balancing proportion and texture.
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2024-02-23 6358
The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.
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2024-02-22 6236
Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
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2024-02-21 42250
Sportswear -- The TOP Ranking of Kidswear
Based on the analysis of the data on running training clothing in the top 100 children's clothing and sports items downloaded by users from January to February 2014, we can see that in the past two months, the children's clothing market has shown a high level of attention to fake two-piece designs, sticker decorations, letter prints, pocket designs, breathable mesh, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.
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2024-02-20 26126
The Data Analysis of Cross-border E-Commerce Menswear in January
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.
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2024-02-20 39834
Classic Continuation -- The Analysis of GUCCI Men's Luxury Brand
Adventures always occur between intersections, with actor Zhang Zhen and brand spokesperson Ni Ni appearing in the new GUCCI VALIGERIA advertising image blockbuster. An unexpected surprise, attributing the most precious connection to mutual friendship, following the footsteps of Gucci's journey to embark on a new year's journey and appreciate the fashion style.
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2024-02-03 42114
The Sunscreen Fabric Analysis of Luxury Fashion Brand
Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.
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2024-02-01 9074
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
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2024-01-30 18026
Luxury Outdoor -- The Comprehensive Analysis of Luxury Down Jacket Brand
This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.