Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
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- Outerwear
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Style
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2024-04-02 14495
Down Jacket -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's cotton/down jackets with monthly user downloads in POP3, mountain outdoor is a recently popular design style. Details focus on collar protection, diverse pockets, heterogeneous splicing, and bright color embellishments, with practical functions as the main application of accessories; The combination of practical and fashionable mountain style outdoor down and lightweight shirt style down is a popular item recently.
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2024-03-18 17602
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-02-29 6929
Commuting Moments -- The Menswear Runway Analysis of Solid Homme
Solid Homme's 24/25 autumn/winter collection is inspired by the loneliness of modern urban life, with the runway focusing on the iconic commuting scene of bus stops. Through the delicate fusion of blue information flow, silk grass green, poppy red, and moss gray, it creates a unique artistic atmosphere that depicts the inner exploration of career travelers. The loose cut jacket paired with tight knit bottoms vividly depicts the romantic and melancholic emotions contained in urban life by balancing proportion and texture.
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2024-02-23 6383
The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.
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2024-02-22 6265
Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
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2024-02-01 9074
Maritime Adventure -- The Menswear Runway Analysis of Emporio Armani
In the harsh winter, the cold and restless sea connects various continents. In the 24/25 autumn/winter men's clothing collection, Emporio Armani takes inspiration from ships crossing the Atlantic and bravely crossing the Atlantic, with a black lighthouse as the background. She tries new perspectives and explores sexual temperament. Adventure and an open mindset have always been important themes for Emporio Armani, opening and closing with the classic work "Il Mare D'inverno" (Winter Sea), adhering to the spirit of boldness, with clear silhouettes, wide shoulders, and exquisite design, paying tribute to the charming classic dressing style and showcasing the elegant temperament of the harbor style.
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2024-01-30 18234
Luxury Outdoor -- The Comprehensive Analysis of Luxury Down Jacket Brand
This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.
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2024-01-22 5933
A/W 23/24 Women's Down Jacket Market Verification
Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.
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2024-01-11 36614
Down Jacket -- The Data Analysis of E-Commerce Womenswear
From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.
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2024-01-10 25283
Down Jacket -- The Data Analysis of Menswear E-Commerce
According to the December Top 10 list of best-selling men's cotton/down jackets in e-commerce, the most popular styles of men's cotton/down jackets are dominated by outdoor leisure, business work clothes, and sports leisure. In the nearly 30 day transaction proportion data, the design element with the highest transaction is the hooded silhouette, the design element with the highest increase is the baseball collar, and the fabric with the highest transaction is corduroy. Based on the fact that the sales of men's cotton/down jackets in the e-commerce market have entered the explosive stage in December, it is not recommended to make excessive payments. A small amount of popular cotton/down jackets can be added according to market demand trends to increase sales.
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2024-01-09 10838
The Data Analysis of Cross-border E-commerce for Menswear in December
With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.
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2024-01-08 23356
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
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2024-01-02 26078
Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.
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2023-12-30 35134
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-27 18063
City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear
City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear
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2023-12-26 20329
Down Jacket -- The TOP Ranking of Menswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for men's cotton/down jacket fabrics, which were evaluated based on user download interaction data in the past three months. In the top three month hot list, Moncler has become the most popular men's cotton/down jacket brand with an absolute advantage of 39%, followed by the men's benchmark brand GXG and the Canadian down jacket brand Canada Goose. According to the analysis results of the TOP Hot List, the most popular fabric styles for men's cotton/down jackets this season are fine denier, lightweight, and high-density wear-resistant, with both accounting for more than half of the market share. The warm plush style fabric has slightly increased in the hot list this season, accounting for 11%. Fine denier lightweight, high-density, and wear-resistant fabrics are the fabrics with corresponding investment value this season. It is worth noting that the application range of protective functions and worsted fabrics continues to expand.
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2023-12-25 17341
Practicality -- The Analysis of CROQUIS The Benchmark Menswear Brand
The CROQUIS Sketches 23/24 Autumn/Winter "Like Water Tangible" series takes inspiration from water, with a flowing style, opening up an endless winter. The series of single items combines practicality and comfort, and the use of soft and lightweight fabrics makes the clothing move according to the situation, like tangible water; The use of inspired jacquard fabric showcases the elegance and shape of winter men's demeanor.
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2023-12-25 65603
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-22 27444
Sporty Down Jacket -- The Data Analysis of E-Commerce
This report analyzes the TOP list, details, and styles of popular sports cotton down clothing in e-commerce from November to December.
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2023-12-20 4834
Elegance and Vitality -- The Analysis of LRKS Down Jacket E-Commerce Brand
From the style effects presented in the LRKS Lie'er 23 autumn/winter new product series, its theme can be summarized as "Elegance and Vitality", which includes several styles such as the exquisite and light luxury new Chinese style, the sporty and energetic fashion style in fashion, and the functional style of workwear that combines practicality and aesthetics. Finding a balance between elegance and vitality injects strength into winter wear.
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2023-12-19 49623
Down Jacket -- The TOP Ranking of Girlswear
According to the analysis of the top 100 girls' cotton down download data in November, the cotton down market in the past month has focused on styles that extend from Japanese and Korean "sweet macarons" to sporty outdoor styles. The truncated bread jacket and outdoor waist style silhouette have shown high attention. In terms of details, focus on the design of cute decorations and pattern stitching.
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2023-12-18 65745
Athleisure -- The TOP Ranking of Sportswear
According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.
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2023-12-18 18322
Outerwear -- The Data Analysis of Menswear E-Commerce
In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.
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2023-12-06 66256
Outerwear -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.