In 2024, sports events will further stimulate public participation, and outdoor sports will become a popular leisure choice. National participation in sports and outdoor activities is more driven by the concept of self satisfaction. As outdoor activities gradually shift from exploration, curiosity, and self challenge to current fashion, under the suppression and impact of work and the pandemic, a lifestyle that combines with outdoor natural elements naturally transforms into a new outlet for young people to release themselves. Consumers search for themselves inside while getting closer to nature outside. Through a brief escape, they seek purity and comfort in the mountains and feel the healing of nature. Light outdoor activities such as cycling, camping, hiking, and mountain climbing have become a new way of life for consumers.

According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.

This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.

The main filming locations this month are Shanghai and Beijing. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in autumn and winter; According to market analysis, the clothing market showcases a hot fashion and sports style everywhere.

With the continuous rise of outdoor sports styles in the fashion industry, various outdoor sports outfits that explore nature are widely sought after on social platforms such as Xiaohongshu. The topic of "intimate contact with nature" has stood out, with a staggering 1.57 billion views, fully demonstrating the enthusiasm and desire of everyone for intimate contact with nature. More and more people are beginning to seek their connection with nature, pursuing the wonderful experiences of outdoor sports and natural exploration.

This article mainly starts from the popular style of mountain outdoor, using process details such as half body large pockets, heterogeneous pockets, flowing lines, sharp splicing, structural segmentation, detachable combinations, and auxiliary material adjustment; A detailed analysis of the mountain outdoor style was conducted on outdoor shirts, vintage jackets, and color blocking assault jackets.

In recent years, outdoor lifestyle styles have become increasingly popular, and related outdoor brands have formed various collaborations. This style combines outdoor functional attributes with urban fashion and lifestyle attributes, meeting various dressing scenarios and being loved by the public. Japanese outdoor clothing is a clothing style that combines Japanese fashion culture and urban outdoor style. It combines fashionable design with functional elements, suitable for wearing in daily urban life. Japanese outdoor clothing has become a popular mainstream trend due to its fashion, personalization, practicality, comfort, adaptability to changing weather, and concern for environmental protection and sustainability. It meets the modern people's demand for fashion and functionality, and attracts the younger generation's pursuit through unique design and innovation.

The children's clothing line of Chinese sports brands started in the 1990s, initially only providing basic products such as simple sports shoes and clothing. Emphasis on functionality with few design elements. With the increase of brand awareness, we are expanding our product line and adding more categories, injecting more fashion elements and design concepts. After 2010, with the help of sports commercial effects such as the Olympics, the size of the children's clothing market has rapidly expanded. Accelerate brand research and development, emphasizing a sense of technology and authenticity. Currently, children's clothing has become an important business for sports brands, with a complete product line. Emphasize concepts such as environmental protection and technological health. Enhance interest points and deeply explore the children's market through IP linkage and other means. This article takes domestic benchmark sports brands in children's clothing as an example to unfold, please refer to the following content for details.

This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's outdoor sports items of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

In recent years, more and more ski resorts have begun to offer a variety of skiing activities. Skiing is a full body exercise that exercises children's muscles, balance, and coordination abilities. During skiing, children need to control their body posture and adjust their center of gravity, which is very beneficial for shaping their good posture and developing their muscle strength. In order to meet these needs, the demand for professional and fashionable ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.

In recent years, cycling has become a fashionable way of exercising, and more and more people choose to ride to exercise and enjoy nature. Good cycling equipment can enhance the image of cyclists, make them more professional and confident, and also attract more people to participate in cycling sports. The recent trend of outdoor cycling clothing not only needs to balance practicality and functionality, but also emphasizes appearance design. Popular cycling clothes usually come in various fashionable colors and styles, which can meet the personalized needs of different cyclists and give people a fashionable and sporty feeling. This report excerpts some popular and visually appealing cycling clothing brands from Europe and America for reference.

The professional ski suit adopts high-tech fabrics and design, which can provide better warmth, breathability, and waterproof performance, allowing skiers to stay comfortable and dry in extreme conditions. The improvement of these equipment helps to enhance the skiing experience and attract more people to participate in skiing activities. More and more ski resorts are offering diverse skiing options, such as freestyle skiing, ski jumping, etc., and the technical requirements for skiers are also increasing. In order to meet these needs, the demand for professional ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.

With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.

Columbia was founded in 1938 and initially focused on producing raincoats and hats. Later, it gradually expanded its product line and focused on researching high-tech fabrics. Today, it has become a comprehensive outdoor brand with diversified products. The brand regards functionality as the core of its design and pays attention to details. They use advanced technology and materials to ensure that the product has good waterproof, breathable, and warm performance in outdoor environments. The most well-known technologies among them are Omni Heat Omi · Thermal Reflection Technology and Omni Tech Omi · Waterproof Technology. These technologies can effectively meet the needs of outdoor athletes in different climatic conditions. The brand's design style leans towards simplicity and practicality, emphasizing comfort and convenience. Their products usually have simple lines and practical functional details to provide the best wearing experience and convenient use.

November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

It is undeniable that various styles based on outdoor sports culture are still an indispensable part of the trend in the future. In the fast-paced era, people nowadays are more willing to slow down and participate in some outdoor activities. Mountain style, as a style that combines beauty and practicality, emphasizes multi-level, functionality, and compatibility. Mainly natural colors such as earth and forest colors, such as khaki, military green, grayish blue, and black. The main manifestation is a leisurely and comfortable outdoor lifestyle and dressing attitude, emphasizing comfort, relaxation, and natural retro style. Clothing has become a cultural symbol for people's desire to "return to nature", and the new natural outdoor style is a manifestation of the will of young people to live. They want to use clothing to label their outdoor life in the high-rise city.

The main filming locations this month are Shanghai Kerry Center, Shanghai MIXC, Shanghai Yangpu Heshenghui, and Shanghai Huijin Department Store. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in spring and summer, showcasing vitality through clothing design, and constructing the entire autumn and winter sports atmosphere with light, shadow, and color; The market showcases a hot and fashionable sports style everywhere.

In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.

Appropriate sportswear plays a crucial role in children's all-round sports. Professional sportswear not only provides comfort and adaptability, but also provides necessary protection and support to ensure the best performance of children in various sports such as running, tennis, skating, golf, yoga, etc. Professional children's versatile sports clothing should have constant temperature, breathability, moisture absorption, and quick drying properties to keep children dry and comfortable during exercise. Sports clothing should provide sufficient support and protection to reduce potential accidental injuries during exercise.