Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-03-21 5222
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-03-13 13712
Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.
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2024-01-25 26094
Freedom Limit -- The Analysis of Mammut The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the Mammut brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2024-01-23 18791
Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand
This Thing Of Ours is a well-known men's clothing selection store in the UK, established in 2013. This Thing Of Ours is a buyer brand primarily focused on men's fashion, highly sought after for its minimalist, exquisite, attention to detail and texture design, selling selected brands from around the world. The store collaborates with brands from many countries, including Japan, South Korea, Taiwan, and the United States, to bring consumers rare and cutting-edge high-quality clothing. The store mainly sells men's clothing in mountain outdoor, trendy outdoor, and outdoor leisure styles. This report excerpts some popular and well-designed brands from the buyer's store for reference.
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2023-12-28 26604
The Data Analysis of Sportswear E-Commerce
Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.
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2023-12-08 28694
Sweatpants -- The TOP Ranking of Boyswear
According to the data analysis of the top 100 boys' sweatpants downloads in November, the recent focus of the children's pants market has been on sporty casual and streetwear brands, with a high level of attention on tapered pants in terms of silhouette. In terms of details, there is a particular focus on heterogeneous patchwork, contrasting stripes, color-blocking woven tapes, and utility pocket designs. As for patterns, there is a significant proportion of letter patterns dominated by collegiate streetwear brands.
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2023-12-05 20911
The Comprehensive Analysis of Professional Skiwear Brand
The professional ski suit adopts high-tech fabrics and design, which can provide better warmth, breathability, and waterproof performance, allowing skiers to stay comfortable and dry in extreme conditions. The improvement of these equipment helps to enhance the skiing experience and attract more people to participate in skiing activities. More and more ski resorts are offering diverse skiing options, such as freestyle skiing, ski jumping, etc., and the technical requirements for skiers are also increasing. In order to meet these needs, the demand for professional ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.
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2023-11-29 29731
The Analysis of ANTA The Benchmark Sportswear Brand
This report mainly focuses on the following four aspects to analyze the Anta brand: brand dynamics, retail new product analysis, online new product analysis, summary, and development extension recommendations.
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2023-11-27 22840
Free Wilderness -- The Analysis of UPPERVOID The Outdoor Designer Brand
UPPERVOID, founded in 2020, is an outdoor functional clothing brand that focuses on fabrics and craftsmanship. Compared to traditional outdoor brands, UPPERVOID focuses on outdoor clothing that is both aesthetically pleasing and practical, satisfying both fashion and practicality in outdoor wear. This brand focuses on localized and youthful design, aiming to create outdoor products that are both suitable for various scenarios and fashionable and professional, simplifying clothing choices. UPPERVOID uses advanced technology and innovative fabrics to provide excellent breathability, waterproofing, and warmth to meet the needs of outdoor sports enthusiasts. UPPERVOID's clothing design is unique, suitable for the style of young people, and emphasizes rich details. It can meet the requirements of outdoor activities while also possessing the fashion of urban daily wear.
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2023-11-16 37772
Vivid Imagination -- The Analysis of J. LINDEBERG The Luxury Sportswear Brand
J. LINDEBERG was established in 1996, headquartered in Stockholm, the capital of Sweden, and entered the Chinese market in 2012. When the brand was founded, its bright and slim fitting golf clothing broke the traditional gray and loose fitting attire at the time, quickly conquering the European golf industry, and subsequently launching product lines such as fashion, skiing, and formal attire. The brand's logo originates from the abbreviation J L-shaped, resembling a bridge, meaning "a bridge between fashion and functionality". J. LINDEBERG is positioned as light luxury, always adhering to the concept of connecting fashion and functionality, and a simple but not minimalist style. The brand creates multi scene clothing for modern urban elites with bold colors, comfortable practicality, and rich functionality. Besides the product itself, J LINDEBERG also actively advocates for a proactive, dynamic, and innovative lifestyle.
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2023-11-15 37222
2023 Double Eleven Data Analysis of Outdoorwear
This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.
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2023-11-14 28299
Mountain Camping -- Comprehensive Analysis of Men's Wear E-commerce Brands
It is undeniable that various styles based on outdoor sports culture are still an indispensable part of the trend in the future. In the fast-paced era, people nowadays are more willing to slow down and participate in some outdoor activities. Mountain style, as a style that combines beauty and practicality, emphasizes multi-level, functionality, and compatibility. Mainly natural colors such as earth and forest colors, such as khaki, military green, grayish blue, and black. The main manifestation is a leisurely and comfortable outdoor lifestyle and dressing attitude, emphasizing comfort, relaxation, and natural retro style. Clothing has become a cultural symbol for people's desire to "return to nature", and the new natural outdoor style is a manifestation of the will of young people to live. They want to use clothing to label their outdoor life in the high-rise city.
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2023-10-24 57114
E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October
This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.
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2023-10-23 28169
Retro Function -- The Analysis of CMF The Outdoor Sport Designer Brand
The CMF (Comfy Outdoor Garment) brand was established in Seattle, USA in 1915, initially producing bedroom items, outdoor sleeping bags, and now outdoor clothing. In 2009, we collaborated with the Japanese antique store LOSTHILLS, and later entrusted the latter with full responsibility for brand design and production business. After collaborating with LOSTHILLS, the CMF brand began to integrate Japanese design concepts. Based on the classic retro elements of the past century, they combined modern fabrics and designs to create a new generation of functional clothing. At the same time, in terms of styling, functional clothing is eye-catching, bringing more possibilities to wear and match, making it very suitable for the current Urban Outdoor Style.
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2023-10-23 17284
The Comprehensive Analysis of Skiwear Designer Brand
In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.
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2023-10-19 14904
Modern Minimalism -- The Analysis of F/CE. The Sportswear Designer Brand
F/CE(Functional, Cultural, Exploration) is an outdoor clothing brand from Japan, established in 2010. F/CE is committed to creating functional and high-quality modern fashion clothing and bags. F/CE takes the cultures of various countries around the world as design inspiration and pursues innovation that brings new insights and discoveries. Each quarter, choose a country as the theme, personally visit the theme country, get to know its life, history, architecture, art, music, and other aspects, and integrate the inspiration and details felt locally into the design. F/CE attaches great importance to the specifications, functionality, and completeness of tools. F/CE believes that only by combining the functionality required for urban life with the impressions gained from travel can F/CE's products be perfectly presented.
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2023-10-11 57362
The Analysis of DESCENTE The Benchmark Outdoor Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
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2023-09-27 18844
The Comprehensive Analysis of Sportswear Retail Market in September
The main shooting locations this month are Shanghai Kerry Center, Shanghai Grand Gateway, Shanghai Harbour City, and Shanghai Taikoo Hui on West Nanjing Road. Next month, we plan to shoot at the Kerry Parkside shopping mall in Pudong. The retail market is focusing on the sport leisure, yoga fitness, and outdoor sports styles for spring and summer, showcasing vitality through clothing design, and creating a complete autumn sports atmosphere with light, shadow, and color. The market is everywhere filled with the hot fashion sport style.
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2023-09-26 32406
The Analysis of Salomon The Benchmark Outdoor Brand
Salomon is a prestigious outdoor apparel brand that was founded in 1947 and is based in France. Salomon offers a wide range of products for various outdoor activities, including cross-country skiing, trail running, hiking, mountaineering, and backpacking, among others. They collaborate with athletes and professional teams to constantly research and develop new materials, technologies, and designs to provide better functionality and comfort. The reason for recommending Salomon is its high market popularity, strong brand awareness, and reputation. It has also become more fashionable by incorporating trendy styles. Additionally, Salomon products are known for their excellent performance, meeting the needs of outdoor enthusiasts in terms of functionality and durability.
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2023-09-14 64261
Mountain Exploration -- The Analysis of Arc'teryx The Benchmark Outdoor Brand
This report mainly focuses on the analysis of the Arc'teryx brand in four aspects: brand dynamics, analysis of new products in retail, analysis of new products online, and summary and recommendations for development and extension.
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2023-09-12 21330
Function Technology -- The Analysis of Haglöfs The Benchmark Outdoor Brand
Haglöfs was initially founded as a backpack manufacturing company and has since grown into a comprehensive high-end outdoor brand that includes clothing, backpacks, footwear, and sleeping bags. The brand's products are primarily focused on functionality, making it a functional outdoor brand. Its design features include high-tech materials, advanced manufacturing techniques, lightweight designs, high usability, and exceptional durability. Additionally, the brand emphasizes the use of recyclable materials in its production process. The products are designed to be versatile and suitable for various environments, rather than just specific activities.
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2023-09-06 63999
Gorpcore -- The Comprehensive Analysis of Men's Runway
Gorpcore is a fashion style that incorporates practicality and functionality into clothing, combining outdoor adventure with urban fashion elements, allowing people to enjoy the fun of outdoor sports while showcasing their personality and fashion taste; Urbancore is a style that takes the city as its backdrop, combining outdoor trends with urban lifestyles; bringing outdoor style into the city, integrating sportswear into OOTD, breaking free from location constraints, and transcending the boundaries of fashion, emphasizing wearability, functionality, and comfort; Urban lightweight sports focuses on simplicity and functionality, while also emphasizing loose cuts and flowing lines, providing a more comfortable experience for the wearer and creating a diverse style of dressing; Retro sports create a dressing atmosphere through color matching and tailoring, showcasing the combination of classic, trendy, and nostalgic elements.
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2023-08-21 35266
Outdoor Sports -- The Comprehensive Analysis of Designer Brand
The Japanese and Korean outdoor style is a trendy fashion style that combines outdoor sports with street fashion. It originated from functional clothing of outdoor brands such as The North Face and Patagonia, and has been embraced and evolved into a unique style within the Japanese and Korean fashion circles. The characteristic of this style is the fusion of functionality from outdoor sports with individuality from street fashion. These clothes are often characterized by bright colors and brand logos. In summary, the Japanese and Korean outdoor style is a trendy fashion style that organically combines the functionality of outdoor sports with the individuality of street fashion. It showcases a fresh fashion attitude through the use of practical functional clothing and accessories, featuring bright colors and brand logos.
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2023-07-27 68749
Outdoor Sports Fabric -- The Analysis of Première Vision Paris
This season, outdoor sports fabrics show a diverse trend of fluidity and multiple applications from the city to the outdoors. Sustainable materials and production processes create delicate textures, combining fashion with high performance to present a subtle and refined gloss. Abstract art texture printing imparts a passionate vitality and imagination to the fabric, while lightweight protective fabrics blend casual sports with urban elegance, achieving the transformation of multiple scenes.