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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Data Analysis of Tiktok Menswear E-commerce Sales in February
    Data Reports

    2024-03-21 4988

    Data Analysis of Tiktok Menswear E-commerce Sales in February

    According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.

  • Redefine the Uniforms -- The Men's Runway Analysis of Sacai

    2024-02-28 6623

    Redefine the Uniforms -- The Men's Runway Analysis of Sacai

    The head of the Sacai brand, Chitose Abe, traces the purest expression of the silhouette and showcases the most valuable things based on his favorite uniform, bringing people together. The designer adopted a monochromatic style in this season's styling, playing with text and silhouettes, exploring the brand's love for uniforms.

  • Outdoor Jacket -- The Data Analysis of E-Commerce Sportswear
    Data Reports

    2024-02-22 38722

    Outdoor Jacket -- The Data Analysis of E-Commerce Sportswear

    This report analyzes the TOP list, details, and styles of popular e-commerce sportswear from January to February 2024.

  • The Sunscreen Fabric Analysis of Luxury Fashion Brand

    2024-02-03 32927

    The Sunscreen Fabric Analysis of Luxury Fashion Brand

    Based on the monitoring data of the POP-FASHION face accessories team over the past three months, representative brands of sunscreen clothing, Patagonia, KOLON SPORT, and THE NORTH FACE, were selected. The sales data of these brands on their online shopping platforms were analyzed comprehensively with reference to similar products to obtain the above data. This season, the main material for men's and women's sunscreen clothing fabrics is nylon, with the proportion of nylon ammonia blended fabric showing an upward trend, accounting for about 15%; The fabric style has the highest proportion of micro texture wrinkles, which is about 72%. This report will select Patagonia, KOLON SPORT, and THE NORTH FACE brands to provide a detailed interpretation of the key fabrics in their sunscreen clothing categories for this quarter.

  • Luxury Outdoor -- The Comprehensive Analysis of Luxury Down Jacket Brand

    2024-01-30 13462

    Luxury Outdoor -- The Comprehensive Analysis of Luxury Down Jacket Brand

    This issue's comprehensive analysis focuses on luxury outdoor styles, with a focus on analyzing the latest series designs of down jacket luxury brands such as Moncler, Duvetica, and The North Face. Detailed analysis is given to the silhouettes of major brands such as short bread jackets, Pai Overcoming, and waist down jackets, as well as creative badges, stitching techniques, direct injection molding, and splicing designs, among other down jacket craftsmanship details.

  • The Comprehensive Analysis of Sports Retail Market in January

    2024-01-26 10778

    The Comprehensive Analysis of Sports Retail Market in January

    The main filming locations this month are Shanghai and Beijing. The retail market focuses on sports and leisure, yoga and fitness, and outdoor sports styles in autumn and winter; According to market analysis, the clothing market showcases a hot fashion and sports style everywhere.

  • Exploring the Nature -- The Comprehensive Analysis of Kidswear E-Commerce
    Hot

    2024-01-26 12123

    Exploring the Nature -- The Comprehensive Analysis of Kidswear E-Commerce

    With the continuous rise of outdoor sports styles in the fashion industry, various outdoor sports outfits that explore nature are widely sought after on social platforms such as Xiaohongshu. The topic of "intimate contact with nature" has stood out, with a staggering 1.57 billion views, fully demonstrating the enthusiasm and desire of everyone for intimate contact with nature. More and more people are beginning to seek their connection with nature, pursuing the wonderful experiences of outdoor sports and natural exploration.

  • Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand

    2024-01-23 18791

    Outdoor Fashion -- The Analysis of This Thing Of Ours The Outdoor Designer Brand

    This Thing Of Ours is a well-known men's clothing selection store in the UK, established in 2013. This Thing Of Ours is a buyer brand primarily focused on men's fashion, highly sought after for its minimalist, exquisite, attention to detail and texture design, selling selected brands from around the world. The store collaborates with brands from many countries, including Japan, South Korea, Taiwan, and the United States, to bring consumers rare and cutting-edge high-quality clothing. The store mainly sells men's clothing in mountain outdoor, trendy outdoor, and outdoor leisure styles. This report excerpts some popular and well-designed brands from the buyer's store for reference.

  • Wild Mountain -- The Comprehensive Analysis of Menswear E-Commerce

    2024-01-19 11239

    Wild Mountain -- The Comprehensive Analysis of Menswear E-Commerce

    This article mainly starts from the popular style of mountain outdoor, using process details such as half body large pockets, heterogeneous pockets, flowing lines, sharp splicing, structural segmentation, detachable combinations, and auxiliary material adjustment; A detailed analysis of the mountain outdoor style was conducted on outdoor shirts, vintage jackets, and color blocking assault jackets.

  • Allover Pattern -- The TOP Ranking of Menswear
    Data Reports

    2024-01-17 21870

    Allover Pattern -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-01-17 31411

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.

  • Outdoor Lifestyle -- The Comprehensive Analysis of Sportswear Designer Brand

    2024-01-10 28840

    Outdoor Lifestyle -- The Comprehensive Analysis of Sportswear Designer Brand

    In recent years, outdoor lifestyle styles have become increasingly popular, and related outdoor brands have formed various collaborations. This style combines outdoor functional attributes with urban fashion and lifestyle attributes, meeting various dressing scenarios and being loved by the public. Japanese outdoor clothing is a clothing style that combines Japanese fashion culture and urban outdoor style. It combines fashionable design with functional elements, suitable for wearing in daily urban life. Japanese outdoor clothing has become a popular mainstream trend due to its fashion, personalization, practicality, comfort, adaptability to changing weather, and concern for environmental protection and sustainability. It meets the modern people's demand for fashion and functionality, and attracts the younger generation's pursuit through unique design and innovation.

  • Versatile Sports - The Analysis of HEAD The Sportswear Designer Brand

    2024-01-09 12226

    Versatile Sports - The Analysis of HEAD The Sportswear Designer Brand

    HEADHEAD is an Austrian brand founded by Howard Hyde, the inventor of metal sleds. In the 1970s, it acquired the TYROLIA snowboard holder and MARES diving gear, and in the 1990s, it acquired the well-known tennis brand PENN. In 2013, Head officially entered the China station and collaborated with Zhejiang Hanna strategically, committed to spreading new sports concepts and leading a positive and upward lifestyle. Head products cover areas such as skiing, fitness, tennis, swimming, diving, cycling, sports shoes and clothing, yoga, and sports accessories. The brand's running and fitness style clothing is well-designed and has strong practicality, coupled with a high POP download index, so we recommend this brand for reference. This report mainly analyzes the key series and key details of running and fitness styles.

  • Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand
    Hot

    2024-01-04 23111

    Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand

    The children's clothing line of Chinese sports brands started in the 1990s, initially only providing basic products such as simple sports shoes and clothing. Emphasis on functionality with few design elements. With the increase of brand awareness, we are expanding our product line and adding more categories, injecting more fashion elements and design concepts. After 2010, with the help of sports commercial effects such as the Olympics, the size of the children's clothing market has rapidly expanded. Accelerate brand research and development, emphasizing a sense of technology and authenticity. Currently, children's clothing has become an important business for sports brands, with a complete product line. Emphasize concepts such as environmental protection and technological health. Enhance interest points and deeply explore the children's market through IP linkage and other means. This article takes domestic benchmark sports brands in children's clothing as an example to unfold, please refer to the following content for details.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31579

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • Fashion Taste -- The Analysis of Emporio Armani The Luxury Menswear Brand
    Hot

    2023-12-29 35043

    Fashion Taste -- The Analysis of Emporio Armani The Luxury Menswear Brand

    Emporio Armani is an Italian fashion brand founded by renowned designer Giorgio Armani in 1975. The brand is famous for its luxurious and fashionable style, providing men and women with high-quality fashion, accessories and perfume. Emporio Armani's design style combines modern and classic features, emphasizing details and cutting, reflecting the spirit of elegance, simplicity, and fashion. The brand is highly respected for its unique Italian style and high-quality fabrics. Its men's clothing collection incorporates a minimalist and exquisite design, showcasing the elegance and confidence of urban men.

  • Positioning Pattern -- The TOP Ranking of Men's Pattern
    Data Reports

    2023-12-29 63664

    Positioning Pattern -- The TOP Ranking of Men's Pattern

    According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

  • The TOP Ranking of Down Jacket

    2023-12-25 63593

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • Sporty Down Jacket -- The Data Analysis of E-Commerce
    Data Reports

    2023-12-22 23056

    Sporty Down Jacket -- The Data Analysis of E-Commerce

    This report analyzes the TOP list, details, and styles of popular sports cotton down clothing in e-commerce from November to December.

  • Snow Sports -- The Comprehensive Analysis of Benchmark Brands for Children's Ski Clothing
    Hot

    2023-12-14 8744

    Snow Sports -- The Comprehensive Analysis of Benchmark Brands for Children's Ski Clothing

    In recent years, more and more ski resorts have begun to offer a variety of skiing activities. Skiing is a full body exercise that exercises children's muscles, balance, and coordination abilities. During skiing, children need to control their body posture and adjust their center of gravity, which is very beneficial for shaping their good posture and developing their muscle strength. In order to meet these needs, the demand for professional and fashionable ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.

  • The Comprehensive Analysis of Cycling Wear Designer Brands

    2023-12-13 15723

    The Comprehensive Analysis of Cycling Wear Designer Brands

    In recent years, cycling has become a fashionable way of exercising, and more and more people choose to ride to exercise and enjoy nature. Good cycling equipment can enhance the image of cyclists, make them more professional and confident, and also attract more people to participate in cycling sports. The recent trend of outdoor cycling clothing not only needs to balance practicality and functionality, but also emphasizes appearance design. Popular cycling clothes usually come in various fashionable colors and styles, which can meet the personalized needs of different cyclists and give people a fashionable and sporty feeling. This report excerpts some popular and visually appealing cycling clothing brands from Europe and America for reference.

  • Sweatpants -- The TOP Ranking of Boyswear
    Hot

    2023-12-08 28544

    Sweatpants -- The TOP Ranking of Boyswear

    According to the data analysis of the top 100 boys' sweatpants downloads in November, the recent focus of the children's pants market has been on sporty casual and streetwear brands, with a high level of attention on tapered pants in terms of silhouette. In terms of details, there is a particular focus on heterogeneous patchwork, contrasting stripes, color-blocking woven tapes, and utility pocket designs. As for patterns, there is a significant proportion of letter patterns dominated by collegiate streetwear brands.

  • The Comprehensive Analysis of Professional Skiwear Brand

    2023-12-05 20624

    The Comprehensive Analysis of Professional Skiwear Brand

    The professional ski suit adopts high-tech fabrics and design, which can provide better warmth, breathability, and waterproof performance, allowing skiers to stay comfortable and dry in extreme conditions. The improvement of these equipment helps to enhance the skiing experience and attract more people to participate in skiing activities. More and more ski resorts are offering diverse skiing options, such as freestyle skiing, ski jumping, etc., and the technical requirements for skiers are also increasing. In order to meet these needs, the demand for professional ski clothing has also increased. Some famous skiing brands collaborate with renowned skiers to promote and advertise their brands. These collaborations have increased the exposure of professional skiwear and attracted more skiing enthusiasts to purchase and use these products.

  • The Comprehensive Analysis of Children's Skiwear E-commerce Brands
    Hot

    2023-12-05 6268

    The Comprehensive Analysis of Children's Skiwear E-commerce Brands

    With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.

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Outdoor Sports Fashion Clothing Trend Analysis | POP Fashion

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