Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-01-04 27958
Comfortable Sports -- The Comprehensive Analysis of Benchmark Kids' Sportswear Brand
The children's clothing line of Chinese sports brands started in the 1990s, initially only providing basic products such as simple sports shoes and clothing. Emphasis on functionality with few design elements. With the increase of brand awareness, we are expanding our product line and adding more categories, injecting more fashion elements and design concepts. After 2010, with the help of sports commercial effects such as the Olympics, the size of the children's clothing market has rapidly expanded. Accelerate brand research and development, emphasizing a sense of technology and authenticity. Currently, children's clothing has become an important business for sports brands, with a complete product line. Emphasize concepts such as environmental protection and technological health. Enhance interest points and deeply explore the children's market through IP linkage and other means. This article takes domestic benchmark sports brands in children's clothing as an example to unfold, please refer to the following content for details.
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2023-12-05 6364
The Comprehensive Analysis of Children's Skiwear E-commerce Brands
With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.
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2023-10-23 18277
The Comprehensive Analysis of Skiwear Designer Brand
In recent years, the wearing styles of ski suits have become more diverse. In the past, skiing suits were usually dominated by practicality and functionality, but now designers are paying attention to the fashion of skiing suits, making them not only suitable for sports in the snow, but also suitable for showcasing fashion styles in ski resorts and other occasions. This diverse dressing style has attracted more attention from skiers, as they hope to enjoy the fun of sports while showcasing their individuality and fashion taste during skiing. This report recommends 14 professional and fashionable ski clothing brands, providing inspiration for the development and design of new season ski clothing.
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2023-10-20 67885
Woven Fabric -- The Fabric Analysis of Performance Days
As a special platform for functional sportswear and workwear fabrics, the Munich PERFORMANCE DAYS Functional Fabric Exhibition focuses on the environmentally sustainable development of functional fabrics, using environmentally friendly materials, and fashioning professional functional fabrics is a major highlight of this season. The POP fabric trend team will provide the latest exhibition fabric analysis report in both woven and knitted directions based on the exhibition situation. This report focuses on functional woven fabrics, and analyzes six trend points from three aspects: material sustainability, fashionable surface texture, and outdoor sports functions, including textile waste recycling, new green yarns, performance wool worsted, glossy taffeta, thermal upgrading, and high-performance protection, providing new ideas for clothing and fabric development.
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2023-07-27 69517
Outdoor Sports Fabric -- The Analysis of Première Vision Paris
This season, outdoor sports fabrics show a diverse trend of fluidity and multiple applications from the city to the outdoors. Sustainable materials and production processes create delicate textures, combining fashion with high performance to present a subtle and refined gloss. Abstract art texture printing imparts a passionate vitality and imagination to the fabric, while lightweight protective fabrics blend casual sports with urban elegance, achieving the transformation of multiple scenes.
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2023-02-17 26535
Accessory -- The Comprehensive Runway Analysis of Menswear
According to the researches of accessories on F/W 23/24 fashion shows in Paris, New York and Milan, we can see the strong influence brought by outdoor sports. Athletic accessories and urban commutewear are fused. Strings and buckles are used by many brands. Zippers become decorations instead of functional accessories. The design of suits is renewed by technical and surreal hardware. Retro buttons exude a warm atmosphere.
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2023-01-06 84115
2022 Annual TOP Outdoor Activewear Brand
2022 Annual TOP Outdoor Activewear Brand
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2022-11-11 83685
Knit Fabrics -- The Fabric Analysis of PERFORMANCE DAYS 2022
PERFORMANCE DAYS is making it possible for designers, product, purchasing and material managers to meet up twice a year in a familiar and professional environment. POP Fashion digs into the functional fabric fair and gives you analysis reports on three directions: wovens, knits and accessories. This report focuses on knitted fabrics' materials, performance and appearance.
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2022-07-15 76278
Ecological Duty -- The Comprehensive Analysis of A/W 23/24 Première Vision Paris
Ecological Duty -- The Comprehensive Analysis of A/W 23/24 Première Vision Paris
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2022-07-12 88179
Technical Active Fabric -- The Fabric Analysis of Digital Première Vision Paris
The outdoor active fabrics on Digital Première Vision focus on the ecological protection from materials to post-finishing, such as the blending of organic cotton and synthetic fibers and the use of bio-sourced coating. Elasticity is another important factor for outdoor sports. Stretchy synthetic fibers and recyclable regenerated fibers expand the developing direction. Textured fabrics as peach-skin fabrics, cotton twill, sleek jacquard and rip-stop fabrics present innovative visual experiences.
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2022-04-25 80804
Dynamic Puffa -- The Runway Analysis of Spyder
The American professional skiwear brand Spyder was founded in 1978. This report focuses on the A/W 22/23 runway show. Taking the signature brand logo as the backdrop, this RTW collection presented cashmere jackets, color block jackets, camouflage, quilting and metallic-touch materials. Bright puffa scarves showed a bold visual experience.
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2022-01-04 79998
The Analysis of The North Face The Benchmark Outdoor Brand
1.The North Face Shanghai pop-up store unveiled the collab with Gucci. 2.Huge Christmas crystal ball in Wuhan. 3.The North Face held a street skiing contest. 4.The cross-country runners of The North Face won the 110km championship in Thailand By UTMB 5.The North Face 2021 IN SEARCH OF landed in Shanghai. 6.Metaverse pop-up store is opened in Shanghai.
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2021-12-11 73846
Riding the Wave -- The Analysis of Helly Hansen The Benchmark Outdoor Sportswear Brand
Helly Hensen was founded by the Norwegian sea captain Helly Juell Hensen in 1877, providing sailing gear and skiwear. Fashion design focuses on reinforcing the protective functions in outdoor activities. Based on the Scandinavian accent, the brand puts emphasis on fashionable styles, minimalist lines, slim tailoring, and the comfortable dressing experience.
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2021-10-17 72820
The Analysis of SPYDER The Sportswear Designer Brand
The ski specialty brand, SPYDER was founded in 1978, and it became the official sponsor of US ski team in 1989, providing high-performance skiing gear for 30 years. Taking technology as the core, SPYDER pursues innovative designs to meet the needs of consumers.
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2021-10-11 76039
Salomon -- The Analysis of Benchmark Outdoor Sportswear Brand
1.The French professional outdoor sportswear brand Salomon is founded at Alps in 1947 to promote the development and upgradation of skiing and cross-country race. 2. The elite female athlete of Salomon, Courtney Dauwalter won the 2021 UTMB(women) with 22:30:54. 3.The male athlete François D'haene won the 2021 UTMB by 20:45:59.
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2021-09-30 102107
Premier Fashion Brands on the Sports Express
With the arriving of cold winter, DIOR launched its skiing capsule DiorAlps, which combined technical materials with brand new designs. Eye-catching elements like three-tone DIOR star, camouflage, DIOR Oblique and Mizza motif were grouped. Except for jumpsuit, flares and snow boots, this capsule also presented down jacket, knitted hood and sweater to fuse snow sports with casual styles. Printed sunglasses and matte masks have been the highlights of this whole collection.
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2021-08-01 74095
The Alpha Wolf of Techwear Brand -- The Analysis of C.P.Company
1.Massimo Osti founded the Chester Perry brand in 1971. 2.Massimo Osti is regarded as the father of urban sportwear. 3.Goggle Jacket, the signature design of Massimo Osti 4.Stone Island is the sub-brand fabric lab of C.P.Company. And its experimental clothing style did not fit the sportswear of C.P.Company, which made Stone Island operate independently. 5.Garment dyeing is the name given to a process pioneered by Massimo Osti and his collaborators for C.P. Company in the early 1970s. This process produces a chromatic depth and intensity impossible to achieve with pre-dyed fabric, as well as enhancing the material characteristics of the fabric. Nowadays, 70% products of C.P.Company are still produced through garment dyeing.
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2020-09-27 108173
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.
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2020-04-28 87208
Extraordinary Sports -- via september The Kidswear Benchmark Brand
via september is a kidswear brand from South Korea. Its S/S 2020 collection sets the althleisure style as the main line. Gorgeous color match renews the splicing of sportswear, with its logo as the main pattern to deliver a minimalist fashionable feel. The unisex design is fit for brands engaged in school uniforms.
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2019-08-23 88148
COOIII
COOIII , a Chinese kidswear brand, show its imagination of winter sports. Graphics and color blocks are combined to show the naive quality.
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2019-03-25 129892
Rebellious -- A/W 19/20 Analysis of Street Snaps In Seoul Fashion Week
A/W 19/20 Seoul fashion week has ended. There are many styles we can see from fashionistas in Seoul. Hot street style is gradually replaced by simpler colors. Exaggerated punk styles are softer. Bright decorations on some parts enhance the whole look. Suits in simple silhouettes and romantic grey tones are of spring mood. The female images become tougher, and the non-sexism emerges.