Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-03-28 24281
New Outdoor Style -- The Comprehensive Analysis of Menswear Designer Brand
In 2024, sports events will further stimulate public participation, and outdoor sports will become a popular leisure choice. National participation in sports and outdoor activities is more driven by the concept of self satisfaction. As outdoor activities gradually shift from exploration, curiosity, and self challenge to current fashion, under the suppression and impact of work and the pandemic, a lifestyle that combines with outdoor natural elements naturally transforms into a new outlet for young people to release themselves. Consumers search for themselves inside while getting closer to nature outside. Through a brief escape, they seek purity and comfort in the mountains and feel the healing of nature. Light outdoor activities such as cycling, camping, hiking, and mountain climbing have become a new way of life for consumers.
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2024-03-21 15061
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-01-26 19916
Exploring the Nature -- The Comprehensive Analysis of Kidswear E-Commerce
With the continuous rise of outdoor sports styles in the fashion industry, various outdoor sports outfits that explore nature are widely sought after on social platforms such as Xiaohongshu. The topic of "intimate contact with nature" has stood out, with a staggering 1.57 billion views, fully demonstrating the enthusiasm and desire of everyone for intimate contact with nature. More and more people are beginning to seek their connection with nature, pursuing the wonderful experiences of outdoor sports and natural exploration.
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2024-01-17 31224
Allover Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.
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2023-12-29 65832
Positioning Pattern -- The TOP Ranking of Men's Pattern
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.
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2023-10-16 16819
Versatile Sports -- The Comprehensive Analysis of E-commerce Kidswear Brand
Appropriate sportswear plays a crucial role in children's all-round sports. Professional sportswear not only provides comfort and adaptability, but also provides necessary protection and support to ensure the best performance of children in various sports such as running, tennis, skating, golf, yoga, etc. Professional children's versatile sports clothing should have constant temperature, breathability, moisture absorption, and quick drying properties to keep children dry and comfortable during exercise. Sports clothing should provide sufficient support and protection to reduce potential accidental injuries during exercise.
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2022-08-09 50103
Surfing Culture -- The Menswear Runway Analysis of Dsquared2
Taking to Milan, the Caten duo Dean and Dan have showcased DSQUARED2’s vibrant Spring/Summer 2023 Menswear collection. Paying homage to the Bob Marley Foundation, the collection features everything from 70s-inspired outerwear to the symbolic use of colours in the Jamaican flag (yellow, black and green). In an additional collaboration with Honda motorcycles, Dsquared2 combine their Marley inspiration with two starkly contrasting personas; the relaxed surfer and the rambunctious biker. And while a junction between the musical legend and the motorcycle company may seem a little odd at first, there’s actually a deep-rooted vein that joins the two together in perfect harmony – the designers aimed to symbolise both the vibe and rebellion of Marley’s time, surf culture, and 1970s Jamaica.
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2022-06-13 80786
Toward Wild Forest -- The Analysis of Arc'teryx The Benchmark Outdoor Wear Brand
1.March 12: Sponsor Daybreak Racing 2022 2.March 19: Beams and Arc’teryx release mountaineering footwear series AERIOS 3.March 26: Arc’teryx and Brain Dead present All Rise Fest 4.March 27: 57th climbing events in Xi’an community 5.March 29: Hold climbing lectures 6.April 2: All Rise Fest outdoor activity 7.April 16: REBIRD Sustainable Art Exhibition 8.May 22: Arc’teryx Soho adds an artistic touch to the Beta AR Jacket
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2022-05-07 93736
Low-carbon Knit -- The Fabric Analysis of PERFORMANCE DAYS Functional Fabric Fair
PERFORMANCE DAYS functional fabrics fair took place again at the Messe München exhibition grounds on April 27 and 28, 2022. This year’s Focus Topic ‘The Journey to CO2 Neutrality’ aims to accompany the industry on its path to climate neutrality as part of a roadmap spanning three fairs. The spring fair already witnessed great examples of how CO2 reducing technologies can be implemented in the fiber sector to lower a fabric’s CO2 footprint. Regenerated polyester and nylon blend develop knitted fabrics in different forms. Eco-friendly dyeing follows the concepts of circular economy and embraces the technologies of recovered solution dyeing and low-temperature dyeing. The sustainable blending of comfortable wool provides cozy experiences. Jacquard textures diversify the appearances through different techniques.
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2022-04-01 73666
Outdoor Guide -- The Analysis of And Wander The Menswear Designer Brand
S/S 2022 collection reflected the charm of the natural world. These Yama-style pieces presented bright colors in details to enliven the wildness. The use of reflective straps and multiple pockets was more eye-catching.
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2022-03-24 66699
Borderless Universe -- The Analysis of A.A.Spectrum The Menswear Designer Brand
A.A.Spectrum is a cross-cultural collaboration launched by Denmark designer Elisabet Stamm in 2015. With the concept sourced from ‘It is All About the Spectrum’, the brand breaks traditional frames and shows diversity through cultural conflicts. Designer encourages people to have their own living attitude and express themselves.
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2022-01-21 77171
Glorious Ice-sports -- The Analysis of DESCENTE The Benchmark Sportswear Brand
Descente cooperated with the famous designer Kazuki Kuraishi to release a snowboarding wear collaboration on January 15. We can see the personality of designer from the new logo. The blocking of pink and dark gray is eye-catching in the ski area.
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2022-01-17 82789
The Fashion on the Golf Course -- The Analysis of SOUTHCAPE The Golf Designer Brand
SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.
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2021-11-26 69806
The Comprehensive Analysis of Menswear Runway(Style)
S/S 2022 runways of Fashion Week in Paris, Milan, New York, and London have been finished. Under the steady situation of epidemic, fashion weeks operated the runway in a mixed pattern: a part of brands returned to the offline fashion show, while others continued the digital show, displaying new products through live streaming and videos. And the end of fashion week will definitely lead topics among journalists, celebrities, and buyers. The eye-catching designs revealed the unique mindset of each fashion house, which inspired the trend of next season.
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2021-09-28 66707
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
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2021-07-16 39750
Urbanization -- The Analysis of White Mountaineering The Menswear Designer Brand
As a niche Japanese menswear brand for outdoor fashion, White Mountaineering has explored the way to combine high functionality with urban fashion for decades. The wrong-vision effect of camouflage is applied on tie-dyed items in this new season. Maintaining the classic color combination, adjustment is made on silhouette to present a boxy shape. Decorative zip and practical pockets are the noteworthy details.
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2021-07-02 30092
Military Fashion -- The Analysis of Maharishi The Menswear Designer Brand
The London fashion brand Maharishi has released its S/S 2021 collection -- Maha Tailor Shop. Based on the Vietnamese style, more expressions are made on the silhouettes of military uniform and colors. Sateen made of 60's organic yarns and other military fabrics are used. And the silhouette tends to fit the body structure of Asian people. OG-107 olive color underlines the military style of Maharishi, and pure black is also involved to nod to the SWAT teams in the army. The special badges MAHAPATCHCO are also added to enrich the details.
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2021-01-05 62568
Our Comfortable Mountain -- The Analysis of CAYL The Menswear Designer Brand
The outdoor functional brand CAYL (Climb As You Love) was founded in 2011. Its founder Euijae Lee didn't have any relative experience of costume design, but he established this brand only because of his passion of climbing, no matter hiking, cycling or climbing is the energy source of his daily lives. The S/S 2021 series "Our Comfortable Mountain Vol.6" continuously encourage people to go outdoor through its wide-range of comfortable, convenient and protective equipment. CAYL always put functionality and adaptability in front of any fashion elements. The brand would update the current silhouette and release new convenient style in the warmer climate.
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2020-08-09 79160
Fashion Sports -- The Comprehensive Analysis of Kids' Sportswear Benchmark Brands
According to styles of five sportswear benchmark brands (Adidas, NIKE, Fila, Anta Kids and Jordan), in S/S 2020 professional sportswear and athleisure style are main lines. Prominent colorway renews splicing. Team themed patterns, co-branded IP patterns and logos stand out, delivering a simple fashion sports feel.
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2020-04-28 87208
Extraordinary Sports -- via september The Kidswear Benchmark Brand
via september is a kidswear brand from South Korea. Its S/S 2020 collection sets the althleisure style as the main line. Gorgeous color match renews the splicing of sportswear, with its logo as the main pattern to deliver a minimalist fashionable feel. The unisex design is fit for brands engaged in school uniforms.
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2020-04-20 86622
Unique Outdoor Aesthetics -- And Wander The Menswear Designer Brand
After graduating from university, designers Keita Ikeuchi and Mihoko Mori joined ISSEY MIYAKE in charge of design and procurement before launching their own outdoor brand, And Wander, in 2011. They hope to express the joy of mountaineering. Its clothing is famous for the unique and chic functional design.
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2019-04-26 87371
Iplant -- S/S 2019 Recommended Benchmark Brands for Kidswear
Iplant -- S/S 2019 Recommended Benchmark Brands for Kidswear