In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.

Roanjane is a kidswear brand from South Korea, founded by Roa and Jane's mother. It advocates simplicity and comfort. Its clothing and furniture are mainly in a solid color. Different from the lively prints, this brand is good at splicing calm stripes with geometrics.

Through the real-time follow-up and analysis of Korean kidswear wholesale markets, we find many highlights in this autumn and winter. Fleece still takes up an important part of kidswear market. Whether in spliced materials or placement fleece, the exposed fleece makes the style more layered. Bold print and mock-layer are still popular in Korean kidswear markets pursuing cool and fashionable feel. The rise of retro style makes the classic check and denim hot again.

Finnish "moi(hello)" and Swedish "moln(cloud)" are combined to form the Korean kidswear brand, moimoln, which contains new Nordic sentiments. This winter this brand continues the Scandinavian Nordic style, with bold color blocks and harmonious collocation to show the beauty in winter.

LITTLE CLOSET, founded in 2015, is an international kidswear brand under GoodBaby (China). It pursues exquisite designs, advocates sensibility, and focuses on children's aesthetics and fashionable lifestyle. In A/W 19/20, LITTLE CLOSET uses mainly blue tones and purple tones to create styles and bring individual funny fashion experience.

Gocori, a Korean designer brand, is telling adult fairy tales with the motto of "a fairy tale for you" in the new season. Each season, it is dedicated to seeking for fine fashion aesthetics of tomboys. And it is good at using stories to run through the series, and particular about simple tailoring and exquisite details, showing the image of fairy tale girls everywhere. A Well of Mind, the fairy tale of Gocori S/S 2019 series is about a mentally healthy girl traveling in the world of deer and whales. The A/W 19/20 has a theme of Unconscious Lumps. The unconscious lump (composed of anxiety, internal injury, shyness, helplessness and crime) tries to overwhelm the kindness and sanity of the girl. In the confrontation, the girl affects the lump with warm flowers and beautiful whales. And the pleasing fragrance brought by the good result fills the girl's heart.

Choco. El, a high-end south South Korean brand with elegance and naturalness, continues the brand's traditional French romantic style in this autumn and winter. Neutral styles without gender boundary are the feature of Choco.el. Raglan sleeve, drop shoulder, color-blocking, irregular splicing and individual suspenders are exquisite, simple and elegant. Buttons in the shoulder are creative. Styles for A/W 19/20 are made of velvet, cotton & linen, and corduroy, very retro and magnificent.

According to the popular item analysis data of girls' jackets in September, the leisure style takes up the highest proportion and the J-Korea style declines a little. In terms of the pattern, plants and florals elements drop while letters and animals increase. The embroidery and positioned printing take up almost equal proportions. And the splicing is back to the top 1.

The South Korean kidswear brand, BEBE DE PINO, is listed in 2010. BEBE DE PINO is a little Nordic style and means "the little squirrel" in Spanish. In this season, this brand extends the classical blue and red. The cardigan is the main knitwear style. The corduroy makes kid closer to the nature and has the simple Nordic style atmosphere.

The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.

In August, smart leisure style sees a great rise. J-korea and preppy style see a decrease. The share of plants and florals decreases by 7%, and stripes and checks stay the same. Letters and animals see a rise of 2%. The ruffle and bowknot each hold 8%, while embroidery holds 6%.

Fashion street, functionality and simple delicacy are key for A/W 2019 South Korean Retail Markets. Splicing and embroidery dominate the market. Details are underlined, and pockets play a key role.

As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.

The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.

For juniors' dresses, sweet silhouette, color, fabric and pattern are key. In addition, different floral effects give a special style for juniors. This report shows you pinks, polka dots, ditsies, table plaid, sprigged florals and the folk dress.

With the popularity of South Korean TV series, Korean apparel is more popular. The sweet and romantic Korean wedding dress gains momentum. The J-Korea wedding dresses are beautiful with a variety of colors.

Alfonso is a South Korean baby&toddler brand run by Zero to Seven. It mainly designs stylish and comfortable denim products. For the A/W drops, playfulness and Americana freedom are emphasized.

For pre-fall, the dress, sweatshirt and pants are key items. MRZ's clean and bright contrasting colors, multi-layer effect and British checks show a preppy style.

For the first half of 2019, this report analyzes the age groups, styles and details of popular kidswear brands.

In this season, pioneering function, smart street, tough minimalism and Japanese leisure are key. Placement photo prints make a comeback, and hand-painted prints add an artistic feel. Panelling still plays a key role.

Jouetie is a Japanese Street brand, featuring mixed colors and vintage cuts. Its brand concept is "To be the woman who enjoy fashion of our own". The A/W 19/20 theme is My Fun Fair. Jouetie mixes different materials, recycled wools and nylon to create variegated images. The popular puffa and plush outerwear offer a warm and nonchalant feel.