In the designs of S/S 2021 Japanese designer brands, designers maintain comfortable silhouettes, fabrics and relaxing colors and put emphasis on detail crafts to satisfy women's pursuit of comfort in this season. Smocking, drawstring and ribbons are applied to realize placement modelling and cut the volume. This report pays attention to detail crafts, and the modelling effects between details and item silhouettes&sleeves styles.

This Top list of girls' pullover is based on the data analysis of users in December. Smart casual style and J-Korea style are the main styles this month. Animal and letter elements are popular in the pattern category. And jacquard occupies the biggest proportion in craft category, followed by special stitch and embroidery.

The Korean kidswear avant-garde brand Waneebe is good at making design and overlapped dressing in bright colors. Its neutral-gender design concept presents a fresh and comfortable micro-fashion style. This brand allows the clothes to be worn in more occasions with chic designs at the same time.

Japanese designer brand Ray Beams was first launch in S/S 2015. It is developing modern clothes with high-quality materials and details for female who truly enjoy fashion.

United Tokyo is a high-end leisure clothes brand with standard to pursuit. To realize the concept of "From Japan to fashionable styles, then the world", the brand is actively searching for the fashion trend.

As an essential item of A/W, knitwear is not only thermal but also has various styles and crafts after designing. Except for abundant color details, the multiple silhouette application, sweaters, vests, dresses and skirts, enriches the whole expression of knitwear.

In A/W 20/21 Korean markets, the variations of denim focus on spliced embellishments. Heterogeneous splicing, spliced fur collar, beaded embellishments and appliques are applied to enrich denim items and strengthen the effect of regrouped denim, presenting various denim images.

Chinese infant brand Papa was established in 2012. Its children-oriented brand concept has attracted many parent consumers. In the late A/W 20/21, Papa made many attempts based on the J-Korean style. Artistic illustrations, Chinese style new year clothes and lovely jumpers series bring us more fresh feelings.

Nain is a mid-end Korean native womenswear brand. It's popular among Korean females for its comprehensive cost performance and high practicality.

Monochrome was founded in 2011 and it is a contemporary Korean designer brand which aims at presenting the beauty of materials through the naturalism-based simple design.

This report concludes and analyzes salable and practical styles in Dongdaemun market. The most popular style is the lightweight, quilted, printed grandma style outerwear which features symbolic prints and deep V-neck design. It is also a major trans-seasonal item in Korean markets. Knitwear still holds a large proportion, with crocheted patterns to inject novelty. Improved workwear outerwear, trench coat style overcoats and outerwear without quilting are practical and versatile styles in the new season.

This report mainly analyzes key Korean infants' wear benchmark brands such as moimoln, Minkmui, Allo&lugh and Pimpollo from perspectives of material, pattern, craft detail and item.

According to data analysis of TOP 100 downloaded boys' sweatshirts in November, J-Korean style and fashion leisure style are mainstreams in the month. Street fashion brands like rockyroad and AB and emerging designer brands such as Viciusss and iplant account for small parts. Letters hold a half, followed by animals. Splicing remains the key craft; applique decorates styles; embroidery declines.

Wnderkammer is a brand with the concept of fashion, retro and young style. Wnderkammer designs in a simple style each season.

Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.

According to data analysis of ZHONG BA kidswear markets in Guangzhou, the turn-down collar, double-layered collar, placement gauze and 3D decorations are warmly welcomed by markets. Chinese style and Chanel style get more changeable and exquisite after several seasons.

Icebiscuit keeps youth, vigor, uniqueness and elegance as its concept to provide humorous and retro styles. In A/W 20/21, designers put hats on smiling biscuits, delivering a street fashion feel. Skateboard and ski patterns work with bold colors for tie-dyeing, enlivening the cold winter.

This report analyzes the data of Dongdaemun market in South Korea. The overall style of South Korea market is young with a sense of design. Among the designs, the most popular is the splicing design and the spliced element of ruffle penetrates the whole market. The collision between knitted fabric and woven fabric has obviously back to their heat. Lambwool is the most expressive fabric in the market this year, which is worth investment.

Cahiers was established in 2016 and its name comes from the French word "Noteboook". It has both minimalist aesthetics and high-level customized taste, revealing both elegance and femininity. Cahiers did not seek to follow the trend at the beginning nor to meet the needs of "millennials" or "Gen Z" that many other brands focus on. Instead, Cahiers created a modern wardrobe with a sense of exclusivity and personal style for mature urban women. Unique prints and luxurious fabrics make the fabric comfortable and fitted. This is the charming point of many Korean drama heroines, whose elegance shows a calm attitude of life.

In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.

VVV is founded in 2014 by Vicky Pyo who loves culture and art and focuses on expressing personal preferences via failures. VVV interprets new trends through communication with human, conveys freedom and positive energy, and takes on a unique appearance via unique patterns and organic elements.