From September 23 to 28, S/S 2023 Shanghai Fashion Week released the fashion trend about kidswear. The KIDS WEAR show displayed the international kidswear trends, supported Chinese original designer brands, and also reflected the unique creativity and attitude of Chinese fashion. Functional technology, active, styling, mini-me, collaboration, social, fashion teens, highlight moments, trendy outfits and environmental protection are the ten main directions for S/S 2023.

The Korean designer brand Limitedoudou wants children to wear the unique paintings and works in the world. Their interesting illustrations and sleek styles are deeply loved by the public. A/W 2022 collection plays with colors and illustrations once again. The story-telling graphic design and high-quality palettes are really impressive.

MUUNUU makes its debut with the Early Winter 2022 collection. The brand hopes every kid can enjoy their happy days just as in a fairy world, and supports children’s dream and imagination. Fun illustrations, colorways and retro ideas are at the core of design.

According to the TOP100 downloaded sweatshirts in August and September, J-Korean style sits on the driver’s seat. 3D ornaments and fun illustrations present strong visual effects and improve the playfulness. The variation of pockets and collars are the design highlights in this month.

Based on the interactive data analysis in August, POP Fashion figures out the TOP ranking of boys’ trousers. Athleisure is still the mainstream. 3D pockets and patterns are the welcoming details. Patchwork and asymmetric design present an uptrend. Wide side seams improve the delicacy.

The new products in Korean markets focus on the pre-fall staples. Seasonal products, such as jackets, sweatshirts, trench coats and sweaters, are sharing a larger proportion. Letters, illustrations, stripes and checks are still the important pattern elements for minimalist Korean style. Pocket details and mock-layered designs are also noteworthy.

Japanese kidswear label Nunuforme launched its first collection in 2014 guided by two key words: "fashionable" and "casual". Introducing adult elements into kidswear design, its highly original patterns, high quality fabrics and unique cuts are incorporated for textured products that show personality.

Although jeans originated in western countries, the denim produced in Japan is also very professional on a global scale, and it is even an art, which is sought after by many denim lovers. Different from the denim production in Europe and America, Japanese designers pay more attention to washing, fading, handicraft and fitting. The use of old Japanese looms combines traditional indigo dyeing with denim.

Moimoln is a unique Scandi style brand where the Finnish word 'moi' (hello) and the Swedish word 'moln' (cloud) meet and greet. Scandinavian, who loves nature and emotionally communicates with children, emphasizes practical values, and Moimoln, a unique Scandistyle brand that adds newness to their lifestyle that stimulates children's emotions.

The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.

Ecological Duty -- The Comprehensive Analysis of A/W 23/24 Première Vision Paris

Roanjane, a kidswear designer brand from Korea, is one to watch for pure colors, exaggerated ruffles and layering designs. Unisex style and mashup are also recommended. The designer informs contrast colors and employs sophisticated tiny accessories to brighten up every fashion item.

This season takes minimalist luxury and creative vision as the central theme. Accessories with different styles interpret the bad taste for aesthetics, whose mashups are also confusing yet charming. Meanwhile, the profound history backgrounds reflect the contemporary eclecticism.

Driven by the boom of pursuing casualness, traditional silk and satin still present visual enjoyment and also offer more low-impact selections. Regenerated polyester, cupro and viscose fibers are blended to give more possibilities. Crinkled surface and jacquard textures develop more comfortable silk.

According to the TOP100 downloaded men’s down jackets in June, Smart Casual is the dominating style, followed by Street Fashion. Padded coat and jacket are the main silhouettes; light matte nylon is the leading fabric; for crafts, quilting and patchwork draw attention; patch pockets and detachable details are trending upward in the market.

The outdoor active fabrics on Digital Première Vision focus on the ecological protection from materials to post-finishing, such as the blending of organic cotton and synthetic fibers and the use of bio-sourced coating. Elasticity is another important factor for outdoor sports. Stretchy synthetic fibers and recyclable regenerated fibers expand the developing direction. Textured fabrics as peach-skin fabrics, cotton twill, sleek jacquard and rip-stop fabrics present innovative visual experiences.

Comme des Garcons Homme Plus, the menswear line under Comme des Garcons, was founded by Kawakubo Rei in 1984. It has won numerous accolades for re-conceptualizing the traditional masculine design and keeping its avant-garde style. In this season, the designer disassembles suits, trench coats, jackets and tuxedos as well as presents realistic floral prints and embroideries on them. She draws inspiration from the collage work of Bedelgeuse and turns garments into surreal artwork.

According to the TOP100 downloaded men’s T-shirts and polos in June, Smart Casual is the most important style in the market, followed by Streetwear and Business Leisure; Unisex also shares a part of the market. Pattern design in June focuses on printed and embroidered logos. For crafts, panelled details, patch pockets, badges, appliques and topstitches are the trendy elements.

Japanese fishing label Daiwa introduced DAIWA PIER39 in 2020 as its more fashion-forward branch under the direction of Shinsuke Nakada, who cut his teeth at BEAMS. Within two years, it's become on of Japan's hottest young brands. This lineup is crafted upon the concept of "building a bridge between the great outdoors and the city." With DAIWA PIER39 originally being a fishing brand, they have slowly made their way into the culture with their urban tactical wear. Designed for people who love the urban lifestyle.

Warmth and fashion are the best interpretation of this Digital Première Vision. Solid structures, fine yarns, smart lustre and canvas have both soft touches and shapes. Sleek corduroy and napped skin-friendly cotton are also the most welcoming fabrics for winter outwear and trousers. The use of organic cotton and recycled cotton meets the trend of sustainable development. Shirting is driven by the casual lounge style. Distorted tartan is paired with warm colors; smart jacquard and sleek fancy yarns update the visual effect of classic houndstooth; soft chambrays develop garments for both city and countryside.

Woolen fabric plays an important role at Fall/Winter 23/24 Digital Première Vision Paris. Glossy velvet and plush wool give warmth and luxurious textures; undyed raw weaving expresses the desire for nature and primitiveness. Stretchy wool and soft flannel redefine freedom. Fancy yarns are added into classics to interpret the creativity.