The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.

For juniors' dresses, sweet silhouette, color, fabric and pattern are key. In addition, different floral effects give a special style for juniors. This report shows you pinks, polka dots, ditsies, table plaid, sprigged florals and the folk dress.

With the popularity of South Korean TV series, Korean apparel is more popular. The sweet and romantic Korean wedding dress gains momentum. The J-Korea wedding dresses are beautiful with a variety of colors.

Alfonso is a South Korean baby&toddler brand run by Zero to Seven. It mainly designs stylish and comfortable denim products. For the A/W drops, playfulness and Americana freedom are emphasized.

For pre-fall, the dress, sweatshirt and pants are key items. MRZ's clean and bright contrasting colors, multi-layer effect and British checks show a preppy style.

For the first half of 2019, this report analyzes the age groups, styles and details of popular kidswear brands.

In this season, pioneering function, smart street, tough minimalism and Japanese leisure are key. Placement photo prints make a comeback, and hand-painted prints add an artistic feel. Panelling still plays a key role.

Jouetie is a Japanese Street brand, featuring mixed colors and vintage cuts. Its brand concept is "To be the woman who enjoy fashion of our own". The A/W 19/20 theme is My Fun Fair. Jouetie mixes different materials, recycled wools and nylon to create variegated images. The popular puffa and plush outerwear offer a warm and nonchalant feel.

Pastels date back to the 18th century. At that time, opulent, delicate, soft and maximalist styles with vivid Rococo colors are eye-catching. The garments in the movie Marie Antoinette perfectly show the Rococo style, which is soft, bright, natural, fluid, elegant and feminine.

Tokyo market takes the lead in Japanese styling. For pre-fall 2019, the native style remains, and popular elements are added. Colored stripes are most striking.

Jujubong is a mixed word including Juju and Bom. Jujubong was founded in 2014 by a mother. She designed a set for her baby Juju at the age of 1. Jujubong's brand concept is simple, modern, playful and warm. Quality textiles and eco-friendly materials are used by Jujubong. For S/S 19, Jujubong still continues the elegant, classical and modern style.

Nunuforme, a Japanese kidswear brand, emphasizes simple, colorful and maximalist designs. You will find special cuts and simple color combinations in Nunuforme's items.

SHINE MODA is a premium wedding dress brand founded in 2007, and its handmade embroidery patterns are delicate and outstanding. Improved quality fabrics and florals are often used. In this season, the inspiration came from paintings in the Renaissance, mixing retro and modern influences. The collection is calm and delicate. Simple silhouettes and rare materials are combined to feel art and innovation.

In this season, modern minimalism is the direction. Avocado green and light yellow are dominant this summer. Smocking and embellishments enrich styles. Perennial checks are indispensable for girls. Minimal illustration-style patterns stand out. Refreshing and cold premium hes and simple lines are used to show an elegant, romantic, grown-up and subtle quality.

Lulabee -- Analysis of the Benchmark Brand for Kidswear

Asian independent designers are emerging. South Korean designer brands are more inclusive. Some South Korean celebrities join hands with designer brands to drive volume. This report recommended five popular South Korean Designers.

Jackets -- Analysis of Boys' Popular Items

We decide to leave the heroism in the adult world, and pursue the child-like quality. Interesting and coldly humorous attitudes show a new aesthetic, making coolness and humor existing together. Leave behind the adult mask, and call out the semi-mature declaration: Be FINE.

Organic mom is a famous loungewear brand in South Korea. In this season, garments for baby and toddler are included. The cosy and relaxed style endures, and simple silhouettes and interesting patterns are highlighted.

Beauty and romance are highlighted for girly styling.

Cahiers was a South Korean designer brand founded in 2016. Cahiers means notebook in French language, implying the eclectic designs including minimalism and haute couture. Since the beginning, Cahiers has aimed to build a modern wardrobe for grown-up modern women. Special prints, luxurious fabrics, cosiness and fitted silhouettes are key.