Among the denim silhouettes on S/S 2022 runways, vintage bottoms share a large proportion, specifically low-waist jeans, bell-bottoms, cross-season Bermuda shorts, and straight skirt; casual outerwear is prevalent for its high utilization and wide range of consumers; suit jacket echoes the casual business trend; casual vest has also been revived in S/S 2022 to increase the dressing layers.

Based on the interactive data of POP users in October, Smart Casual has been the most important style; patterns are presented by illustrations and letters; quilting and splicing are the noteworthy crafts.

The Korean designer brand BEBE DE PINO released its latest collection, Lazy Forest Club, to endow children with imaginary wings which allow them to get to the most peaceful world. The children here are more brave, smart and even stronger than you know. They adventure, play, and accompany each other to realize their dreams in forests.

The retail markets in Korea kept updating in the early September. According to the researches of Korean Hyundai, Shinsegae, Lotte and DOOTA, this report will analyze the current condition of Korean retail market from different aspects like color, item, detail and craft of toddlers.

According to the interactive data and sales volume of Tmall and Taobao, pattern is the most important factor, and flower patterns(32%) occupy the most proportion, followed by animals. Cable and pointelle knitting are the major crafts. And in details, sweet and retro ruffles and puff sleeves enrich the highlight of girls' cardigan and pullover.

ZOE MELODY is a high-quality kidswear brand which respects the innocence of kids and their own tempo. It is a brand that you can wear freely at any time and any place.

Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.

Frankygrow is a fashion brand for kids and adults which is developed based on the concept of 'Simple Pop'. Designer fuses seemingly contrasting simple and trendy elements together. Color application and special fabrics present the 3D effect of clothing. Unique black and white checks in different sizes are spliced together to make the clothing dimensional and cute.

Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.

The Korean designer brand Limitedoudou is loved by the public for its interesting illustration patterns and delicate styles. The new-released A/W 2021 products generally maintain the oversized silhouettes of the brand. These playful patterns are paired with lovely Korean styles to show high versatility and newness.

Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.

The Japanese brand MOUJONJON is a branch of the famous MARUTAKA IRYO. Its comfortable, soft fabrics, minimalist styles, delicate details and lively colors have attracted many consumers.

Airfish is an international children’s brand created by Korean designers Jennifer Park and Chloe sisters in New York City. The brand is marked by fashion and modern accent, avant-garde silhouette, bell sleeves, and iconic over-sized and asymmetrical ruffles, blending pop artistic colors with fashion. Airfish is dominated by flowers and heart patterns this season, with ruffled decoration, giving people a warm midsummer feeling.

The Korean designer brand Limitedoudou is loved by the public for its fun illustration patterns and delicate styles. The new-released products in this season are generally in lively and bright colors. Printed shirt and wide-hem dress are combined with signature illustrations to present an artistic and individualized vacation style.

Based on the download data of POP users from April to June, we make this TOP ranking of kids' sweatshirt fabric. Knitted striped fabric(85%) and double-sided knitted fabric(75%) share the biggest parts of market, followed by combed cotton terry fabric, velvet fabric and space cotton fabric. Furthermore, knitted striped fabric is the most popular fabric for toddlers' sweatshirt. With the market researches of our professional group, parents' high requirements for the comfort, appearance, and especially the security of fabric allow double-sided knitted fabric and combed cotton terry fabric to be the main materials of kids' sweatshirt as well.

Choco.el is a Korean medium-and-high-end brand. Choco(chocolate) stands for sweet and lovely kids while el(elephant) for motherliness. S/S 2021 collection combines elegant French style with refreshing pastel colors to present a dazzling summer.

LITTLE CLOSET is a Korean contemporary kidswear brand, which uses unique colors and new expression to present fashionable items based on kids' infinite imagination and sensitiveness. The opened door of kids' secret closet leads us to another world. LITTLE CLOSET focuses on quality and tries to provide mothers with best clothing.

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Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.

Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.

Dongdaemum and Namdaemum are the two biggest wholesale markets in Korea. Founded in 1964, Namdaemum Market is a large-scale traditional wholesale market of kidswear, menswear and womenswear. And it occupies the largest share of Korean kidswear market, over 90%. There are over 400 stores in this kidswear shopping paradise, including BURDENG, MAMA, PORKY, WON, and TOPLAND. Most brands and stores have their own independent production bases and circulation channels. Their designers keep producing individualized goods and ensure the unique styles.