DENIM IN THE BOX, from South Korea, belongs to the same company as Blue Dog and Minkmui. With a theme of "Festima Magic", its S/S 2020 series uses playful illustrations to integrate the mask culture from west Africa into colorful kidswear. The advanced color proportion in low saturation, fine details and highly practical styles create an art world for kids.

According to data analysis of TOP 100 downloaded boys' T-shirts from February to March, the J-Korean style (41%) and fashion leisure style (50%) become the main styles in the two months. Compared with T-shirts in March 2019, fashion brands decline to 1%, while the emerging designer style grows to 8%. For patterns, letters (57%) and animals (25%) are main patterns and stripes take up 15%. For crafts, positioning print (78%) is much more than embroidery, applique and splicing. (The proportion is influenced by mixed crafts.)

Pimpollo is a South Korean kidswear brand. It focuses on interesting design, and gains much attention in China. In the new styles for S/S 2020, designers apply soft tones, fun animal illustrations and detail decorations to show kids' cuteness.

"Hello, clouds!" The S/S 2020 collection of moimoln is still fresh and lovely. The fresh check is combined with patterns and letters, fresher than classic retro checks. Fun stick figure is cute and eye-catching. The all-over print of dynamic letters is paired with bright fabrics to add vibrancy. This season moimoln brings a different Nordic feel.

According to the real-time follow-up and analysis of Korean kidswear wholesale markets, there are many highlights in the S/S markets. Lettered print is the main expression of print. The mock-layer design takes up a high proportion. And the denim outerwear with lettered print draws much attention.

According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

According to the data analysis of TOP 100 downloaded boys' sweatshirts of POP users in November, the J-Korean style (47%) and fashion leisure style (45%) become key styles in the month. Letters and texts (41%) and animals (20%) are major patterns. Influenced by mixed crafts, positioning printing (58%) is significantly ahead of embroidery, applique, splicing and other crafts and occupies the first place.

Pimpollo, the South Korean kidswear brand, always gains much attention in China. This season, designers splice different materials and details decorations to display the naive and lovely side of kids. Fun illustrations about animals and sleeping bag style bring a new fun experience to this season.

In A/W Japanese market, mainstream styles are dark deconstructed cotton & linen style, Japanese magazine style, Japanese sweet casual style, Harajuku style, and simple & sophisticated style. These styles are independent, while they add more eye-catching points to the diversification of womenswear.

Roanjane is a kidswear brand from South Korea, founded by Roa and Jane's mother. It advocates simplicity and comfort. Its clothing and furniture are mainly in a solid color. Different from the lively prints, this brand is good at splicing calm stripes with geometrics.

Through the real-time follow-up and analysis of Korean kidswear wholesale markets, we find many highlights in this autumn and winter. Fleece still takes up an important part of kidswear market. Whether in spliced materials or placement fleece, the exposed fleece makes the style more layered. Bold print and mock-layer are still popular in Korean kidswear markets pursuing cool and fashionable feel. The rise of retro style makes the classic check and denim hot again.

Finnish "moi(hello)" and Swedish "moln(cloud)" are combined to form the Korean kidswear brand, moimoln, which contains new Nordic sentiments. This winter this brand continues the Scandinavian Nordic style, with bold color blocks and harmonious collocation to show the beauty in winter.

LITTLE CLOSET, founded in 2015, is an international kidswear brand under GoodBaby (China). It pursues exquisite designs, advocates sensibility, and focuses on children's aesthetics and fashionable lifestyle. In A/W 19/20, LITTLE CLOSET uses mainly blue tones and purple tones to create styles and bring individual funny fashion experience.

Here we start from key brands, such as moimoln, Alfonso, Allo&lugh and Pimpollo, and analyze their fabrics, patterns, crafts and items.

Gocori, a Korean designer brand, is telling adult fairy tales with the motto of "a fairy tale for you" in the new season. Each season, it is dedicated to seeking for fine fashion aesthetics of tomboys. And it is good at using stories to run through the series, and particular about simple tailoring and exquisite details, showing the image of fairy tale girls everywhere. A Well of Mind, the fairy tale of Gocori S/S 2019 series is about a mentally healthy girl traveling in the world of deer and whales. The A/W 19/20 has a theme of Unconscious Lumps. The unconscious lump (composed of anxiety, internal injury, shyness, helplessness and crime) tries to overwhelm the kindness and sanity of the girl. In the confrontation, the girl affects the lump with warm flowers and beautiful whales. And the pleasing fragrance brought by the good result fills the girl's heart.

via september is a tweens' wear brand from South Korean. Retro and fashionable mix & match effect is the unique experience of this autumn and winter. In series of A/W 19/20, splicing and color-blocking pay more attention to the contrast vision. Velvet enhances the retro feel. Jackets and puffa jackets with spliced materials are bold and avant-garde. Cool sports set always gains much attention. Bright stripes bring changeable visual effects through color-blocked side seams, ribbed hemline, and combination of wide stripes and pinstripes.

Choco. El, a high-end south South Korean brand with elegance and naturalness, continues the brand's traditional French romantic style in this autumn and winter. Neutral styles without gender boundary are the feature of Choco.el. Raglan sleeve, drop shoulder, color-blocking, irregular splicing and individual suspenders are exquisite, simple and elegant. Buttons in the shoulder are creative. Styles for A/W 19/20 are made of velvet, cotton & linen, and corduroy, very retro and magnificent.

According to the popular item analysis data of girls' jackets in September, the leisure style takes up the highest proportion and the J-Korea style declines a little. In terms of the pattern, plants and florals elements drop while letters and animals increase. The embroidery and positioned printing take up almost equal proportions. And the splicing is back to the top 1.

The South Korean kidswear brand, BEBE DE PINO, is listed in 2010. BEBE DE PINO is a little Nordic style and means "the little squirrel" in Spanish. In this season, this brand extends the classical blue and red. The cardigan is the main knitwear style. The corduroy makes kid closer to the nature and has the simple Nordic style atmosphere.

The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.

In August, smart leisure style sees a great rise. J-korea and preppy style see a decrease. The share of plants and florals decreases by 7%, and stripes and checks stay the same. Letters and animals see a rise of 2%. The ruffle and bowknot each hold 8%, while embroidery holds 6%.