Sweet dresses are mainly based on sweet and Japanese Korean styles, and the princess style and pastoral style under this style are also one of the key design directions to focus on. This article will elaborate on brands with unique charm such as bebebe, bebetailor, Limitdoudoudou, Mumu Baba, etc. For details, please refer to the following text.

The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

"Fashion Fairy" has become a hot topic in the development of single item products for girls' e-commerce, with popular styles such as the daughter Madeline, intellectual style, new Chinese style, and Christmas battle clothes emerging. This article summarizes and recommends the following popular brands, brand trends, best-selling items, and popular outfits based on the current popular children's clothing and girl style e-commerce brands. Bring more inspiration to the development of popular autumn and winter e-commerce clothing for girls and children.

According to the POP 2023 Top 100 Downloads of Girl Patterns by Users, Korean cartoons and cream style are the key styles of girl dress patterns this season. The emerging text graffiti, influenced by Blokette, blends sports elements with girl design bow elements to create a diverse new college ballet style in children's clothing. Vacation flowers use bold and vivid colors to depict flower patterns, creating a vibrant vacation feeling, suitable for elegant and fresh vacation dresses. Fruits are one of the elements representing summer energy. On the basis of a fresh and lively color scheme, desserts, bubble letters, and other energetic girl elements are added to make the whole outfit full of summer energy, creating a playful skirt for energetic girls.

The POP market research team conducted data analysis on children's clothing and infants from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, key style analysis, hot sales&key colors, main key items, and fabric&pattern direction.

The Korean cartoon style is mainly inspired by Korean cartoon illustrations, creating a unique, cute and popular children's clothing style. This style emphasizes Korean cartoon illustrations as the core, presenting childlike, joyful, and magical features through various cute character images, exquisite patterns, and bright colors. Korean cartoons follow the unique style of Korean cartoon illustrations as a guideline, creating interesting and creative clothing designs that bring fashion and individuality to children. At the same time, they cater to children's desire for happy childhood and imagination, stimulate their creativity and imagination, and also satisfy their desire for a cute and fun world.

In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.

The clean fit of Hangzhou Wholesale Market and minimalist Korean style remains the mainstream, in addition to continuing the pragmatic Urbancore and elegant commuting style. It is worth noting that Bowcore's bow elements and Maillard color scheme are paired this season. The item that needs to be focused on is the coarse tweed small fragrant jacket, which has a significant market share this season. Pay attention to the application of minimalist collarless, lace, lapel, and pocket design in details.

This article conducts a comprehensive analysis of the children's cross-border e-commerce brand in children's clothing, focusing on analyzing the key cross-border e-commerce brand SHEIN. Starting from the brand's new trends, it analyzes the data of the latest 2023 autumn and winter new products of the key brand, captures popular items, hot patterns, and refines design points.

The Campamento is a Spanish children's clothing brand that focuses on environmental sustainability and design. It was born in La Coruña, in the northern part of Spain, with the aim of creating an eternal brand while protecting the environment. The Campamento means unleashing the creativity of children, engaging with fun and passion, loving our planet, and seeing the world through the eyes of children. It encourages facing all difficulties with optimism and a smile on our faces, as we happily whistle along.

K-pop women's denim refers to women's denim clothing that is influenced by Korean fashion trends, designed by Korean designers or inspired by Korean popular elements. It is a fashionable style that combines Korean fashion trends with classic elements of denim clothing. It emphasizes the sense of fashion and individuality through cutting and style. Common cuts include slim fit, loose fit, and oversize fit. In terms of styles, there are distressed jeans, high-waisted jeans, straight-leg pants, denim shirts, denim jackets, etc. At the same time, some unique designs commonly appear, such as irregular pockets, patchwork designs, deconstruction, etc., making denim clothing more unique.

According to the data analysis of the TOP 100 children's clothing positional patterns downloaded by users in July 2023, here are the rankings of the most popular pattern elements. Forest animal elements have the highest proportion, and the popularity of animal elements remains high. Among them, patterns featuring small dogs account for 20%, while another animal element, cat patterns, account for 10%. Patterns showcasing nutritious fruits and vegetables make up 15%, and cartoon flowers account for 8%. The overall trend is towards scene-oriented patterns, with a particular emphasis on animal-themed elements.

Rejina Pyo is a designer originally from South Korea, currently based in London. Her vision is to inspire individuality through creating timeless and durable collections. Pyo launched her own contemporary women's wear brand in 2014, three years after graduating from Central Saint Martins with a master's degree in fashion design. Her final collection for the master's program won her the prestigious Han Nefkens Award. Today, she runs the company together with her husband Jordan Bourke. The brand is dedicated to challenging diversity, actively recruiting models from different backgrounds to showcase their designs, regardless of age, body type, or ethnicity. Rejina Pyo's design style is beloved by editors and influencers such as Leandra Medine, Camille Charriere, and Pandora Sykes. Her statement bubble-sleeve dresses, playful proportions, asymmetric knitwear designs, and bold color combinations are highly popular.

Gabriel Lee is a contemporary women's clothing brand founded in Sydney, Australia in 2012. The brand draws inspiration from movie plots and art for the design direction of each collection. With a focus on redefining silhouettes, Gabriel Lee pays attention to simple lines and bold details, leaning towards a more gender-neutral style that is loved by consumers. This season's pieces interpret urban elegance with minimalist tones and shapes. The smooth tailoring and deliberately enlarged details emphasize both masculinity and neutral beauty, while also showcasing the curves and proportions of women, creating an elegant and refined minimalist urban style. A natural, unbleached white color returns with an elegant sense of individuality compared to similar pure neutral shades. The use of light beige in Western-style tailoring explores a textured neutral shade, presenting a minimalist and high-quality texture.

SINOON was founded in 2017 in Seoul, South Korea. The main designer, who has a background in painting, infuses the brand's designs with a strong artistic atmosphere. The brand focuses on pursuing surrealistic patterns and stories, with each garment carrying the designer's own narrative. SINOON is dedicated to creating a natural and romantic style that evokes a sense of comfort and inspiration in everyday life. The 2023 Spring/Summer collection of SINOON, themed "Sunday Noon Films," incorporates French romanticism and vintage designs. It effortlessly interprets a sweet and romantic ambiance while incorporating fairy-tale-like colors such as pink, baby blue, and pale green, creating a healing world for young women.

REORG is short for REORGANIZATION, aimed at providing classic and basic garments that are not limited by one specific style, and pursuing a blend of casual, classic, and streetwear aesthetics. The brand is not restrained by the limited style of the world, and is divided into the Classic line and Basic line. The 2023 Spring/Summer collection for women continues the brand's usual signature style of everyday wear, while incorporating designs such as pastoral floral prints and flower lace, adding playful yet elegant elements.

NancyBoo is a brand that combines various styles, including quirky, cool, retro, and chic. The brand strives for differentiation, passion, and creativity, and enjoys distorted and challenging creative designs. Fun colors are incorporated into clothing, creating a lively and playful girl-like image. The 2023 Spring/Summer Women's Wear "Jeju" Collection showcases unconventional vacation fun through a quirky and cute dressing perspective, with stylish and surprising conflicts.

The Palais-Royal is a former royal palace located in the 1st arrondissement of Paris, France. The screened entrance court faces the Place du Palais-Royal, opposite the Louvre. The Korean fashion brand Palais Royal draws inspiration from the architecture, and expresses the elegance of nobility and the sensitiveness of cute girls.

Bebebebe was a kidswear brand founded by the Korean couple Katie and Ryan in 2010. The retro palettes with high thickness create an imaginative fairy tale world. These cute and interesting cartoon graphics are inspired by the colorful everyday life of kids. Spring 2023 collection continues the bold color conflicts and mash-up looks. Fruits, vegetables, flowers and animals build a vibrant spring paradise.

According to the TOP100 downloaded allover patterns of kidswear in October and November, flowers(25%) still dominate the market, followed by rabbits(18%), classic checks(13%) and fruit & vegetable(12%). Besides, tie-dyed watercolor effect(9%) is also a noteworthy direction.

From September 23 to 28, S/S 2023 Shanghai Fashion Week released the fashion trend about kidswear. The KIDS WEAR show displayed the international kidswear trends, supported Chinese original designer brands, and also reflected the unique creativity and attitude of Chinese fashion. Functional technology, active, styling, mini-me, collaboration, social, fashion teens, highlight moments, trendy outfits and environmental protection are the ten main directions for S/S 2023.