Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Pitti Uomo -- The Analysis of the Florence Menswear Fair
From January 9th to 12th, the 105th Pitti Uomo Florence Men's Wear Exhibition will be held at the Fortezza da Basso exhibition center. The theme of this exhibition is "time", hoping to explore the significance of time for fashion and present a more international lineup. Giuliana Parabiago, marketing consultant at Pitti Immage, explains that fashion is sometimes a fast-paced capsule series and collaborations, while at other times it is iconic items that require time to polish and more timeless luxury classics. This exhibition will continue the previous five exhibition areas of Fantastic Classic, Futuro Maschile, Dynamic Attention, Superstyling, and I GO OUT, presenting contemporary menswear, classic style, mainstream collection, sports street, and outdoor brands respectively.
Pattern Analysis in November 2023
In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of winter snow fields, tribal stories, universe movies, classic continuation, national style elegance, playful children's fun, as well as interesting cartoon and abstract coloring techniques. The biennial exhibition is being held in Shanghai, the birthplace of Chinese cinema, exploring the relationship between humans and the universe, and has received a high level of discussion this month; The cross-border collaboration between the milk tea industry and Chinese culture has brought sustained attention to Chinese culture; The interesting and cute cartoon characters have also received attention from all walks of life this month; Here is a specific analysis of popular patterns.
The Womenswear Analysis of Christian Dior
The inspirational city of Mexico, birthplace of one of the greatest women in modern art history, Frida Kahlo, who boldly broke free from traditional female images and proclaimed an independent spirit beyond conventional understanding, serves as the inspiration for DIOR's 2024 early spring ready-to-wear collection. The San Ildefonso College Museum in Mexico, where this remarkable Mexican painter once studied, is a source of inspiration. The designer drew inspiration from photographs of the artist breaking gender boundaries, and the suits are intended to celebrate Frida's style.
French Y2K -- The Analysis of Isabel Marant The Luxury Womenswear Brand
Isabel Marant's 2023 Spring-Summer collection continues her iconic bohemian romantic style. Since the brand's founding in the mid-1990s, Isabel Marant has consistently recreated classic designs, presenting an intellectual French female image that captivates the romantic essence of time. This season's ready-to-wear collection features flowing chiffon fabrics combined with metallic embroidery, bohemian-style dresses with added low-waisted pants, loose work pants, and other contemporary fashion elements, bringing a modern and carefree feel and a retro touch of the 90s. The moderate attention to detail and carefree design strikes a balance between Isabel Marant's signature French style.
Folk Motifs -- The Comprehensive Runway Analysis of Menswear Pattern
This report focuses on the application of patterns in men’s fashion show. According to the year-on-year comparison, plant & flower and letter are trending upward in A/W 23/24.
Urban Geometry -- The Menswear Runway Analysis of Etro
De Vincenzo’s Etro takes to Milan Fashion Week to present its Fall/Winter 2023 collection. The Italian label finds a new direction saturated in ‘70s codes, and it happens to be the perfect vision for a brand shake-up. Merino wool made up numerous opening looks, with jumpers and cardigans shaping a relaxed, casual identity for the House. Those garments incorporated muted palettes and geometric shapes, leather buttons and soft details — shoulders curved naturally, hems fell below the waist, and everything screamed “comfort.”
Exotic Motifs -- The Comprehensive Pattern Analysis of Womenswear Runway
This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.
Natural Adventure -- The Analysis of Etro The Luxury Menswear Brand
For Fall/Winter 22/23 collection, the creative director Kean Etro starts an adventure for young people through saturated colors and loose cuts. The free and romantic dressing in this season exudes an easy and free spirit. Signature paisleys are combined with wolves, thorns and roses to show the growth from teenagers to adults.
Ethnic Fashion -- The Comprehensive Analysis of Knitwear Brand
Ethnic style is a representative knitwear style that centers on patterns and colors. Classic paisley, ethnic motifs, geometric shapes and tartan are the most common patterns. Alanui, Etro and Missoni are the recommended ethnic brands. Delicate ethnic motifs, bold colorways, marl yarns and fine details are the most important factors.
Escapist Holiday -- The Comprehensive Runway Analysis of Menswear
POP Fashion gets a comprehensive view of Spring/Summer 2023 runway shows and releases the latest trend of international brands. Themed ‘Escapist Holiday’, this vacay-centric report introduces the following four thematic styles.
Cultural Journey -- The Analysis of Bluemarble The Menswear Designer Brand
BLUEMARBLE is a menswear label founded by Anthony Alvarez in 2019, the brand is based in Paris, France. Anthony launched Bluemarble, promoting the individuality in each of us to a universal level. At the heart of Bluemarble lies the commonality between world cultures through the vibrancy of youth. He embraces his recollections and embarks on a voyage that celebrates life and the singularity of people. Notes, images and memories from Anthony’s travels are translated into garments which have already garnered popularity among his friends and celebrities worldwide.
Yama Style & Art -- The Analysis of Junya Watanabe Man The Menswear Designer Brand
Junya Watanabe Man is a namesake Japanese fashion label founded in 1993, which is known for its creativity, avant-garde ideas and exquisite techniques. Junya Watanabe tries advanced fabrics, raw cutting and drapability in his experiments, and it is exactly the inspirations of his creative works and bold performance. S/S 2022 collection explores the originality of artists from allover the world to express brand’s fashion attitude.
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
Sustainable Fashion -- The Comprehensive Analysis of Menswear Designer Brand
Sustainable Fashion becomes the hottest topic in the recent years. As the world second polluting industry, all the brands want to join in environmental protection, and try to develop and transform. A green storm is coming, and the eco-friendly fashion is rising. The following brands are the representatives of sustainable fashion field. Couture houses like Ganni and Stella McCartney, and new-emerging brands like Nanushka and Bode are sparing no efforts in the sustainable fashion cause.
Sustainable Environmental Protection and Fashion -- The Analysis of Paris Playtime E-show
The Playtime E-show this year was held online during February 10 to February 12. Based on the sustainable environmental design concept, this Playtime show demonstrated every environmental fashion brands through the recommendations of magazine, blogger and fashionista. And diverse eco-friendly design styles were presented by streaming.
Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé
A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.
Han Fu -- Chuli The Kidswear Designer Brand
Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.
Modern Folk Style -- Ulla Johnson The Womenswear Designer Brand
Traditional Japanese ditsy flowers, rustic natural dyeing in low saturation and conventional circular patterns run through the entire collection and emphasize both comfort and natural folk patterns. The style itself becomes the focus and makes a relaxing visual effect.
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.
Natural Fashion -- STORY mfg. The Menswear Designer Brand
The British brand STORY mfg. returns with its S/S 2021 lookbook, and names it "Fil Mish-Mish" (Arabic), which literally means when apricots bloom and indicates something impossible. Here STORY mfg. refers to its difficult challenges. This collection is quite special, because it aims to offer support and covers as many as possible operations, people and friends. This collection displays products mixing with novel technologies and natural dyestuff.
We Are The World -- Doublet The Menswear Designer Brand
Based on its symbolic eclecticism, Doublet's the latest series has a theme of We Are The World and draws inspiration widely. In addition to designer Ino Masukiuki's good memories of the family restaurant, this collection also hosts celebrations for different cities, languages, souvenirs and troll dolls. Moreover, Doublet also launches a brand-new series of hand-drawn food patterns.
Eye-Catching Elegance -- LOKITHO The Womenswear Designer Brand
Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.
Recreated Vintage -- KAPITAL The Menswear Designer Brand
KAPITAL is a Japanese folk style brand founded in 1984. It is good at combing avant-garde designs with traditional clothing manufacturing crafts, and dedicated to creating its own individual aesthetics. FLARE STAR, its S/S LOOKBOOK, is photoed in Vietnam. According to the LOOKBOOK, this season KAPITAL continues its original style, takes cues from Chinese Kongfu culture, blends with American retro clothing collocation, and adopts traditional techniques such as tie-dye and Sashiko, thus providing a series of products nodding to martial artists.
Beautiful Dress -- The Comprehensive Analysis of Girls' Dresses from Benchmark Brands
In S/S 2020, benchmark brands of girls' dresses feature fashion leisure style and rune arts. The ethereal gauze dress is a highlight. GXG.kids and Mini Peace improve the Chinese style dress, showing different charm. MQD and Balabala employ individual splicing to add novelty. little MO&Co designs a different back, injecting vitality to conventional dresses.