Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

KAPITAL is a Japanese folk style brand founded in 1984. It is good at combing avant-garde designs with traditional clothing manufacturing crafts, and dedicated to creating its own individual aesthetics. FLARE STAR, its S/S LOOKBOOK, is photoed in Vietnam. According to the LOOKBOOK, this season KAPITAL continues its original style, takes cues from Chinese Kongfu culture, blends with American retro clothing collocation, and adopts traditional techniques such as tie-dye and Sashiko, thus providing a series of products nodding to martial artists.

In S/S 2020, benchmark brands of girls' dresses feature fashion leisure style and rune arts. The ethereal gauze dress is a highlight. GXG.kids and Mini Peace improve the Chinese style dress, showing different charm. MQD and Balabala employ individual splicing to add novelty. little MO&Co designs a different back, injecting vitality to conventional dresses.

The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.

Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.

Daalarna is a Hungarian wedding dress brand with a focus on feminine charm and timeless elegance, known for its modern and unique design. The designer, Anita Benes, uses clean and delicate appearance and unique design to cater to individual modern women who dare to be fashionable and to pursue quality. The new season, "Folk Bride", adopts convenient dress and unique lace to bring unconventional and modern design. Cotton and linen fabrics are integrated to cater to the sustainability trend.

According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.

According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

Japanese popular brand KAPITAL, formerly known as denim garment factory, has been managed by Tohikiyo Hirata for more than 30 years. It is also known by fans as the best among Japanese national brands. KAPITAL integrates traditional techniques and gradually forms a new niche culture, creating a strong and unique brand style.

The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.

Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.

More resort products appeared at S/S 2020 Miami Swim Week. The instagrammable style is key. Sustainability and handcraft are the key direction. The tight jumpsuit and cropped bikini top are most popular. Gathering and asymmetric ruffles add a statement-making quality.The jumpsuit continues the success of the resort collection, a directional instagrammable item.

In 1989, Dorothee Schumacher founded his namesake brand featuring an elegant, confident and vibrant aesthetic. Dorothee Schumacher creates the contemporary independent and confident urban female image.

The 89th Pitti Bimbo for baby&toddler is the most famous exhibition. According to the public statistics, the key kidswear markets are Russia, Western Europe, Middle East and Asia. Pitti Bimbo provides inspiration with the outstanding concept themes, clear layouts and quality selections.

Stripes, argyles, contrast pop and animal prints for Resort 2020 work with contemporary popular colors. Traditional handmade embellishments and classic patterns are deconstructed and re-created. This report introduces three brands: Victor Glemaud, Michael Kors and The Elder Statesman.

At 3 a.m. on April 30, Beijing time, Dior released its resort 2020 collection in Morocco. El Badi Palace, built in the 16th century, was picked up for the releasing. The bonfires, candles on pools and foreign performers brought impressive African cultures.

Paris fashion week is the most important among four fashion weeks. Compared with the other three fashion weeks in New York, Milan and London, Paris fashion week is much more diversified and attracts fashion elites from all over the world. A/W 19/20 Paris fashion week is romantic , sunny, energetic and fashionable. The application of colors and patterns is full of novelties.

Milan is the center of fashion. Perfect and delicate designs and crafts can be found here. In A/W 19/20 Milan Fashion week, simple and neat cutting, delicate crafts and details show high quality. Large silhouettes are one of the features. Splicing is still prevalent, and classic patterns are renewed.

Under the influence of Brexit, this show presents a deconstruction and overthrowing mood. Be self is the theme. London aims to be the center of innovation in the world, and this is the first time London has publicized designers' works from all over the world. Besides Vivienne Westwood, Shen Yue, a Hong Kong female star's daughter, also was on the catwalk to support her father's brand.

Pringle of Scotland's A/W 19/20 catwalk is more understated and elegant. The iconic knitted sets inspired by activewear and luxurious knitted hats feel elaborate.

The Pre-Fall 2019 collection of Chloé has a bohemian vibe, as always without too much of a romantic tilt. It is a jar of old and new. The looks are bold and luxurious, with a dash of Victoriana. See by Chloé shows a time when youth culture thrives in the city with diverse social scenes. The vivid and cool items mix modernity with nostalgia.