Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Sustainable Environmental Protection and Fashion -- The Analysis of Paris Playtime E-show
The Playtime E-show this year was held online during February 10 to February 12. Based on the sustainable environmental design concept, this Playtime show demonstrated every environmental fashion brands through the recommendations of magazine, blogger and fashionista. And diverse eco-friendly design styles were presented by streaming.
Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé
A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.
Han Fu -- Chuli The Kidswear Designer Brand
Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.
Natural Fashion -- STORY mfg. The Menswear Designer Brand
The British brand STORY mfg. returns with its S/S 2021 lookbook, and names it "Fil Mish-Mish" (Arabic), which literally means when apricots bloom and indicates something impossible. Here STORY mfg. refers to its difficult challenges. This collection is quite special, because it aims to offer support and covers as many as possible operations, people and friends. This collection displays products mixing with novel technologies and natural dyestuff.
We Are The World -- Doublet The Menswear Designer Brand
Based on its symbolic eclecticism, Doublet's the latest series has a theme of We Are The World and draws inspiration widely. In addition to designer Ino Masukiuki's good memories of the family restaurant, this collection also hosts celebrations for different cities, languages, souvenirs and troll dolls. Moreover, Doublet also launches a brand-new series of hand-drawn food patterns.
Eye-Catching Elegance -- LOKITHO The Womenswear Designer Brand
Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.
Recreated Vintage -- KAPITAL The Menswear Designer Brand
KAPITAL is a Japanese folk style brand founded in 1984. It is good at combing avant-garde designs with traditional clothing manufacturing crafts, and dedicated to creating its own individual aesthetics. FLARE STAR, its S/S LOOKBOOK, is photoed in Vietnam. According to the LOOKBOOK, this season KAPITAL continues its original style, takes cues from Chinese Kongfu culture, blends with American retro clothing collocation, and adopts traditional techniques such as tie-dye and Sashiko, thus providing a series of products nodding to martial artists.
Beautiful Dress -- The Comprehensive Analysis of Girls' Dresses from Benchmark Brands
In S/S 2020, benchmark brands of girls' dresses feature fashion leisure style and rune arts. The ethereal gauze dress is a highlight. GXG.kids and Mini Peace improve the Chinese style dress, showing different charm. MQD and Balabala employ individual splicing to add novelty. little MO&Co designs a different back, injecting vitality to conventional dresses.
Liberating Gentle Power -- The Catwalk Analysis of Fendi Womenswear
The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.
Retro Re-creation -- Bode Menswear Designer Brand
Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.
Folk Bride -- Daalarna The Analysis of Designer Brand
Daalarna is a Hungarian wedding dress brand with a focus on feminine charm and timeless elegance, known for its modern and unique design. The designer, Anita Benes, uses clean and delicate appearance and unique design to cater to individual modern women who dare to be fashionable and to pursue quality. The new season, "Folk Bride", adopts convenient dress and unique lace to bring unconventional and modern design. Cotton and linen fabrics are integrated to cater to the sustainability trend.
Dresses -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
Carnival in Ecuador -- KAPITAL The Menswear Designer Brand
Japanese popular brand KAPITAL, formerly known as denim garment factory, has been managed by Tohikiyo Hirata for more than 30 years. It is also known by fans as the best among Japanese national brands. KAPITAL integrates traditional techniques and gradually forms a new niche culture, creating a strong and unique brand style.
The Nature Sentiments-- The Comprehensive Pattern Analysis of Première Vision Paris Designs (1)
The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.
Urban Nomadic -- Louise Misha
Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.
Miami Swim Week -- Miami Beach
More resort products appeared at S/S 2020 Miami Swim Week. The instagrammable style is key. Sustainability and handcraft are the key direction. The tight jumpsuit and cropped bikini top are most popular. Gathering and asymmetric ruffles add a statement-making quality.The jumpsuit continues the success of the resort collection, a directional instagrammable item.
Elegant Mixing -- Dorothee Schumacher
In 1989, Dorothee Schumacher founded his namesake brand featuring an elegant, confident and vibrant aesthetic. Dorothee Schumacher creates the contemporary independent and confident urban female image.
Pitti Bimbo -- Comprehensive Analysis of Baby&Toddler Wear
The 89th Pitti Bimbo for baby&toddler is the most famous exhibition. According to the public statistics, the key kidswear markets are Russia, Western Europe, Middle East and Asia. Pitti Bimbo provides inspiration with the outstanding concept themes, clear layouts and quality selections.
Go Back to Nostalgia -- Comprehensive Analysis of Women's Knitwear on Catwalks
Stripes, argyles, contrast pop and animal prints for Resort 2020 work with contemporary popular colors. Traditional handmade embellishments and classic patterns are deconstructed and re-created. This report introduces three brands: Victor Glemaud, Michael Kors and The Elder Statesman.
Christian Dior -- Analysis of Resort 2020 Catwalk Brands
At 3 a.m. on April 30, Beijing time, Dior released its resort 2020 collection in Morocco. El Badi Palace, built in the 16th century, was picked up for the releasing. The bonfires, candles on pools and foreign performers brought impressive African cultures.
Diversified Paris -- A/W 19/20 Analysis of Catwalks for Women's Knitwear
Paris fashion week is the most important among four fashion weeks. Compared with the other three fashion weeks in New York, Milan and London, Paris fashion week is much more diversified and attracts fashion elites from all over the world. A/W 19/20 Paris fashion week is romantic , sunny, energetic and fashionable. The application of colors and patterns is full of novelties.
Delicate Milan -- A/W 19/20 Analysis of Catwalks for Women's Knitwear
Milan is the center of fashion. Perfect and delicate designs and crafts can be found here. In A/W 19/20 Milan Fashion week, simple and neat cutting, delicate crafts and details show high quality. Large silhouettes are one of the features. Splicing is still prevalent, and classic patterns are renewed.