Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.

Traditional Japanese ditsy flowers, rustic natural dyeing in low saturation and conventional circular patterns run through the entire collection and emphasize both comfort and natural folk patterns. The style itself becomes the focus and makes a relaxing visual effect.

Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.

The British brand STORY mfg. returns with its S/S 2021 lookbook, and names it "Fil Mish-Mish" (Arabic), which literally means when apricots bloom and indicates something impossible. Here STORY mfg. refers to its difficult challenges. This collection is quite special, because it aims to offer support and covers as many as possible operations, people and friends. This collection displays products mixing with novel technologies and natural dyestuff.

Based on its symbolic eclecticism, Doublet's the latest series has a theme of We Are The World and draws inspiration widely. In addition to designer Ino Masukiuki's good memories of the family restaurant, this collection also hosts celebrations for different cities, languages, souvenirs and troll dolls. Moreover, Doublet also launches a brand-new series of hand-drawn food patterns.

Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

KAPITAL is a Japanese folk style brand founded in 1984. It is good at combing avant-garde designs with traditional clothing manufacturing crafts, and dedicated to creating its own individual aesthetics. FLARE STAR, its S/S LOOKBOOK, is photoed in Vietnam. According to the LOOKBOOK, this season KAPITAL continues its original style, takes cues from Chinese Kongfu culture, blends with American retro clothing collocation, and adopts traditional techniques such as tie-dye and Sashiko, thus providing a series of products nodding to martial artists.

In S/S 2020, benchmark brands of girls' dresses feature fashion leisure style and rune arts. The ethereal gauze dress is a highlight. GXG.kids and Mini Peace improve the Chinese style dress, showing different charm. MQD and Balabala employ individual splicing to add novelty. little MO&Co designs a different back, injecting vitality to conventional dresses.

The A/W 20/21 collection of Fendi kicks off with the psychedelic sound of Alessandro Cortini, Nine Inch Nails's keyboardist. This time Silvia Venturini, the creative director of Fendi, performs the theme of Gentle Power through the combination of structure and softness, and showcases the liberation of wearable female power. This season plus-size models join the catwalk lineup for the first time. The high-waist of the crisp overcoat and the well-fitting dress accentuates female form, which echoes the pink streamlined catwalk. Retro lantern sleeves run through the whole series. Color-blocking and contrasting of classic elements fully display the role switch between boudoir and meeting room. The strap boots with sheepskin cushion and satin high-heeled shoes highlight the vampire-like enchanting temperament, in line with the theme of boudoir. The waisted design, military outerwear with flare sleeves and the crisp fabric present the powerful temperament of females in the meeting room, quite emotional. Fendi's aesthetics balances between sexiness and calmness, toughness and softness, gentleness and power.

Bode, a New York fashion brand founded in 2016, is an environmentalist against "overproduction". Designer Emily Bode advocates sustainable fashion. He is good at reusing waste clothing and old fabrics. The old clothing is added by embroidered patch and splicing or quilting to reproduce ready-to-wear for each season. This design technique of reusing retro textiles for new designs can create exciting items, and lead to Bode's unique nostalgic aesthetics.

Daalarna is a Hungarian wedding dress brand with a focus on feminine charm and timeless elegance, known for its modern and unique design. The designer, Anita Benes, uses clean and delicate appearance and unique design to cater to individual modern women who dare to be fashionable and to pursue quality. The new season, "Folk Bride", adopts convenient dress and unique lace to bring unconventional and modern design. Cotton and linen fabrics are integrated to cater to the sustainability trend.

According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.

According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

Japanese popular brand KAPITAL, formerly known as denim garment factory, has been managed by Tohikiyo Hirata for more than 30 years. It is also known by fans as the best among Japanese national brands. KAPITAL integrates traditional techniques and gradually forms a new niche culture, creating a strong and unique brand style.

The Premiere Vision Paris is still the top large-scale textile fabrics exhibition in the world. The A/W 20/21 Designs exhibition is open in September. The pattern area in the Premiere Vision Designs breaks the limits of seasons, changes the previous color tones of the bright summer color palette, releases the gloomy and dark sense of autumn, and stresses the relations between imagination and the nature. The shadows and flowers from mixing plants wake up the soft female style. The natural texture, marbling and dots explore the sustainable and innovative application. The creative designs like the new wax print, folk pattern and oil paints can be the innovation advantages to overcome the industry adversity in the future.

Louise Misha is a French folkloric kidswear brand founded in 2012. The inspiration of its A/W 19 collection came from life and nature. The characters of modern kids, self recognition and diversity are used as the basic tone. Bright colors, lace, French embroidery elements go through the collection.

More resort products appeared at S/S 2020 Miami Swim Week. The instagrammable style is key. Sustainability and handcraft are the key direction. The tight jumpsuit and cropped bikini top are most popular. Gathering and asymmetric ruffles add a statement-making quality.The jumpsuit continues the success of the resort collection, a directional instagrammable item.

In 1989, Dorothee Schumacher founded his namesake brand featuring an elegant, confident and vibrant aesthetic. Dorothee Schumacher creates the contemporary independent and confident urban female image.

The 89th Pitti Bimbo for baby&toddler is the most famous exhibition. According to the public statistics, the key kidswear markets are Russia, Western Europe, Middle East and Asia. Pitti Bimbo provides inspiration with the outstanding concept themes, clear layouts and quality selections.

Stripes, argyles, contrast pop and animal prints for Resort 2020 work with contemporary popular colors. Traditional handmade embellishments and classic patterns are deconstructed and re-created. This report introduces three brands: Victor Glemaud, Michael Kors and The Elder Statesman.

At 3 a.m. on April 30, Beijing time, Dior released its resort 2020 collection in Morocco. El Badi Palace, built in the 16th century, was picked up for the releasing. The bonfires, candles on pools and foreign performers brought impressive African cultures.