Founded in 1999 by the designer Ermanno Servino and the entrepreneur Toni Scervino, the label Ermanno Scervino is known for its high-quality fabrics, luxurious embroidered fur, exquisite tailoring and ingenious decorations. This season preciousness meets the world of sport, opens up to the pragmatism of the street, while keeping the refinement, in a commentary on the thinning of barriers and distinctions, on the mixing of occasions which characterizes fashion today. The tension of opposites, the first principle of Ermanno Scervino's stylistic dynamics, becomes a dialogue between day and night, inside and out, essential and embroidered, dense and evanescent, fluid and sturdy. Lace, fringe and embroidery are the most common elements for the brand.

Founded in 2013, YOUPPIE! Is a fashion brand dedicated to cool girls. YOUPPIE! Believes the concept of "Only difference can change the world", so the design of brand is individuality, diversify, interesting and pioneering, at same time expression with the principle of pragmatism. The core target group is positioned to the people who consider clothing can express their characteristics: they emphasis on style self-centeredness and chase interesting and unique. Meanwhile, YOUPPIE! focus on the cooperation with artists, designers, illustrators, fashion idol at home and abroad. The A/W 2021 collection follows the concept of "Forever Young". Young Girl, Urban Street and Chic Fashion are the three topics to provide interesting, advanced, comfortable, convenient and good-looking dressing experiences.

CHANEL S/S 2022 Ready-to-Wear collection returned to the Grand Palais. The show without magnificent props put emphasis on the release of clothing. Inspired by the magic of fashion seen through the photographer's lens, the CHANEL Spring-Summer 2022 Ready-to-Wear show evokes the heightened emotions and memories of the raised runways of the 1980s surrounded by photographers and flashbulbs. Romantic with a touch of mystery, the collection balances the graphic purity of black and white, playful summer stripes, and the dark whimsy of a butterfly's wings on black chiffon. Behind the camera lens, model Vivienne Rohner plays the role of both photographer and fashion muse in cinematic black and white, for a first glimpse of the inspirations behind the collection by Virginie Viard.

The famous Italian womenswear brand BLUMARINE was founded by Anna Molinari and Gianpaolo Tarabini in 1977. Inspired by the character Elle Woods in Legally Blonde, BLUMARINE S/S 2022 collection maintained the brand style and presented a retro fashion show once again. The young creative director Nicola Brognano has injected youthful vitality into the brand in just one year in office. The Y2K hottie style and denim ceremonial dress take us back to the millennium. Lively barbie pink and bright yellow are paired with butterflies to create a dreamland for girls.

N°21 is an Italian independent entry-luxury label founded by Alessandro Dell'Acqua in 2010, which perfectly combines the delicate tailoring of menswear with the Italian femininity. Especially, ceremonial elements were added into the latest S/S 2022 collection. Feather decorations and sequined fringes made the garment more charming and attractive. And the fusion of wildness and luxury was also the feature of this collection, such as, motorcycle denim jacket is paired with luxurious crystals while rough cable is layered with crystal tights to build the new luxurious and dynamic looks of N°21.

Simone Rocha is good at interlacing romance with classical, and its signature broderie anglaise, lace, tulle, and pearl create a unique romantic world for girls. Simone Rocha gathered us at the medieval church of St. Bartholomew the Great in the City of London to attend a processional show spun from the rituals and reality of bringing a baby into into the world. In this collection, nursing bra and front-open dress presented post-natal details; coats in lavender and rose-bud strewn brocade are sweet and lovely. Delicate broderie anglaise lace is decorated by jewelries to underline the gorgeous design. Gigantic white cotton collars with scalloped edges seemed like bedlinen and ecclesiastical altar-cloths or surplices all at the same time. Among the tutus were a couple of red geometric bags "shaped like drips of blood"; The red and black vinyl jackets and laced-up boots represented something darker about giving birth.

Founded by Beckett Fogg and Piotrek Pansczczyk in downtown New York in 2014, AREA is a fashion and accessories design studio specializing in quality craftsmanship, textile development, and innovative embellishment. Since its launch, AREA has garnered a cult following with their modern and timeless take on beauty and glamour. The exploration of perceptions on femininity and beauty is an ongoing reference for AREA, and it celebrates duality and togetherness. We can see designers' discussion on freedom, inclusiveness and diversity from the new collections. Fogg and Panszczyk maintained their signature nightclub style and crystal elements in A/W 21/22 collection to create a subversive lady image.

According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.

Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.

Designer Choi Hye-jung graduated from the Parsons School of Design in 2004 and founded the ROMANCHIC in 2013. Taking romanticism as the theme, Choi Hye-jung thinks that different kinds of texture are used to maximize the value of differences and promote the beauty of mixtures. In the A/W 21/22 collection, designer applied the mixtures of diverse fabrics, romantic lace and extravagant ruffle to present two dressing styles: minimalism and romantic sweetness.

Founded by the Korean designer Jung Ye Seul in 2011, O!OiCOLLECTION provides new concepts of visual images in every season. The uni-sex line 5252 by O!Oi was launched in 2016. O!Oi integrates the sense of humor into American silhouettes. All-matching colors, graffiti and embroidery are fused with witty, creative details and trendy fashion. Its imaginative, bold yet minimalist style has attracted many loyal fans. O!Oi is also the representative of old school fashion. The vintage French style and creamy colors exude a strong sense of summer.

DEW E DEW E is a label co-founded by Kim Jin-young and Lee Soo-yeon in 2014, which features using saturated and thick colors to express the emotions of women. The wide use of stringy selvedge, ruffle, flower-shaped button and bowknot in the A/W 21/22 collection fully exude the romantic and retro girlish style.

The label M essential aims to discover the tension and similarity between traditional orient aesthetics and modern life. The name 'M essential' expresses our philosophy of consumption towards current society. To let go of over design and bring the emphasis back to daily life. Confidence should come from self-construction, translated into the way we dress. This sensitivity will strengthen the spiritual cognition in each of us. Oriental elements are subtly integrated into the latest pre-fall styles to make every item practical and stylish.

The style of New Jack Swing was added to the pre-fall design of SJYP, which maximized the charm of music and presented the recycle of fashion and the unique 90's features. Retro colors and styles are combined with tweed, sporty elements and signature deconstruction to create a delicate and stylish fashion only for SJYP girls.

Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.

The popular Japanese womenswear brand Lily Brown was founded by Mash Style Lab in 2010. The brand concept is to help all the women maximize their happiness. The comfortable and elegant looks of A/W 21/22 collection create an exclusive Lily Brown feast for young ladies.

The brand RENLI SU is founded by Fujian designer Renli Su in London in 2014. The designer once studied at Central Academy of Fine Arts China and then chose to pursue her further study at London College of Fashion in UK. Su is good at applying organic fabrics and handmade clothing technology, and her eponymous brand RENLI SU is full of strong Victorian temperament. The designer integrates the pure beauty of women’s spiritual world into contemporary clothing through the background of the Victorian period.

Her study experience in France allow Sarah Chen to be good at draped tailoring, deconstruction, restructuring and mix & match. She also pays attention to the changes of structure and detail. A/W 21/22 Dream Is Destiny collection presents the distance of dream and time. The signature functional details, abstract bows and flowers are shown in saturated colors to demonstrate the idea that, dream is just an illusion but time is eternal.

Based on the download and interaction data of POP users in the first half of 2021, we make a TOP50 list of women's knitwear brand. With the popularity of seamless design, some styles of SYSTEM perform well. Youthful Alessandra Rich wins a higher position. The search volume of eyelet design in spring and summer rises, and the lace splicing of Ermanno Scervino has attracted a large number of users.

The Korean designer brand DEBB is the representative of elegant girl and minimalism. Delicate fabric and elegant silhouette create the image of immature girls. Collar design is a signature detail of DEBB. Preppy style and girly designs are shown throughout the whole collection.

According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.