Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Sweet Dream -- The Comprehensive Analysis of Women's Runway
2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women to dress up with sweet dreams and less elegance. This season, Shao Shu from the Women's Academy created a youthful and energetic feeling through the combination and application of colorful plaid patterns, polo shirts, and lantern skirts; The combination of ballet style and sports casual style continues the classic elements of pleated short skirts, oversized bows, and lightweight chiffon, combined with close fitting sportswear to create a unique style; The retro Barbie style combines classic chessboard patterns and metal mesh elements with light pink, pineapple yellow, and turquoise plates and retro silhouettes to create a sweet doll image; The dreamy young lady style emphasizes the sweetness, romance, and girlishness of women, often using elements such as polka dots, bows, hollows, feathers, and three-dimensional flowers to create dreamy effects.
The Street Style Analysis of Women's Knitwear
Besides the 2024 Spring/Summer Fashion Week, fashion week street photography has also brought us a variety of fashion styles to showcase. From a stylistic perspective, the key focus of recent sweater styles is the quiet luxury style, which is simple and elegant, with extraordinary taste. On the contrary, retro spicy girls are more youthful and diverse, and are loved by young people. From a single product perspective, shoulder tops and casual pullovers have become eye-catching choices, with a unified color combination that makes the clothing's lines and contours more prominent. In addition, the frequent appearance of colorful stripe patterns is worth paying close attention to.
Dress Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, accounting for 15%, followed by Zimmermann and Louis Vuitton, accounting for 13% and 12% respectively. According to the TOP Hot List analysis, the most popular fabric style for women's dresses this season is luxurious woolen, accounting for 23%. Secondly, the classic fabric texture of cotton in dresses accounts for 21%, while elegant floral and casual knitted fabrics account for the least, with only 9% and 9% respectively. Attention can be paid to the application of three-dimensional floral elements in dresses, and wool and wool are the main fabrics of this season with corresponding investment value.
The Comprehensive Analysis of Womenswear Designer Brand
Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.
Sweet & Cool Girls -- The Comprehensive Analysis of Womenswear Designer Brand
The sweet and cool spicy style has the highest demand in the e-commerce market. With the rise and rapid development of social media, the demand for fashion, creativity, and self-expression among the younger generation of consumers is constantly increasing. The sweet and cool spicy style meets these needs, making it a popular trend. Sweet and Cool Spicy Girls originated from American pop culture, representing a fashion concept and style. Its origin can be traced back to the 1980s and 1990s. The concept of sweet and cool spicy girls combines different elements and styles, symbolizing women's resilience, confidence, and independence. They usually have an optimistic and positive attitude, and bravely pursue their dreams and goals. Under the influence of social media and the internet era, the sweet and cool hot girls convey a confident and independent attitude by showcasing their lifestyle and fashion style.
Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand
RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
2023 Double Eleven Data Analysis of Women's Knitwear
The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.
Dress -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.
Details -- S/S 2025 Comprehensive Analysis of Women's Ready-to-wear Runway
On the spring/summer 2024 runway this season, the proportion of detail design with dislocation and deconstruction is significantly higher, with diverse forms. The application of string ties, wrap ties, and bow tie elements is still widespread. With the continuous popularity of MIU style and boudoir style, the overlapping details of lingerie design on the runway have significantly increased this season. In addition, edge details and voluminous bottom hem both reflect the application trend of inflatable voluminous elements. Overall, the application of intertwining details is the focus of this season, combined with the material's pendulous properties, to express the elegant charm of women through multidimensional spatial imagery.
The Analysis of ODTD The Womenswear Designer Brand
ODTD from New York is highly favored by consumers with its cool and modern style of being a wealthy girl. Its design focuses on interpreting the expression of girlish sentiments, sweet and elegant, modern and classic, aiming to create comfort and elegance suitable for daily life, achieving the fun and soft character of contemporary independent female girlhood. The latest 23/24 Autumn/Winter series focuses on a light and playful sense of modernity, with a classic and high-end color scheme dominated by black, white, and gray. It blends gentle and sweet pink and elegant pearl white, interpreting the romantic girlish feeling; Using iconic bows, ruffles, and other elements to emphasize the sense of girlhood, we integrate romantic feelings into daily life and create a fashionable world for young girls. This report will analyze the highlights of the new product.
Bright Color Puff -- The Analysis of DONGDONGZHOU The Down Jacket Designer Brand
DONGDONGZHOU is a down jacket designer brand established in Hangzhou, China in 2021. The brand adheres to the concept of restraining the classic silhouette of clothing and redesigning it in a modern style. The style is mainly simple and high-end deconstructed down, striving to not excessively highlight individual design points, hoping to provide more possibilities for daily wearing and matching with overall proportion and pleasant colors. In the autumn and winter of 23/24, the main feature is a 95 goose down, gallbladder free, puffy down jacket with rich details, including practical detachable sleeves, a highly protective collar hat, interesting color contrast stitching, and reversible wearability. With moderate popular bright colors and rich details, it creates a strong affinity and gender inclusive down style, and enhances compatibility with a loose silhouette.
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway
The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
Modern College -- The Analysis of Calvin Luo The Womenswear Designer Brand
Designer brand Calvin Luo is a brand of the same name founded by designer Luo Yucheng. The design style emphasizes deconstruction, simplicity, and transgender beauty, and he likes to place men and women in the same series to blur the boundaries between genders. Technology, retro 1970s, and neutral are brand labels. In his design style, one can feel familiarity and unfamiliarity, classic and trendy, colorful and pure, minimalist and extremely complex. The series of exquisite and exquisite works created by Italian sculptor Raffaele Monti in the 19th century became the inspiration for Calvin Luo's 2024 spring/summer women's clothing collection. Starting from the realistic pleated details in Raffaele Monti's creations, combined with the brand's long-standing design features, the fashion is portrayed as boundless in reality and reality, freely traveling through self-expression and inner protection.
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway(Part One)
This report is mainly aimed at the young customer group of Generation Z. The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and heterogeneous splicing is still widespread. Suitable for street trendy styles such as New Vintage and Dirty Fit, the design of old waste soil, punk buckles, and broken edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
The Analysis of Korean Womenswear Designer Brand
Representative brands with Shaoshu style, such as NO ONE ELSE, EENK, kijun, etc. The three brands recommended in this article have a strong retro style, and each has its own emphasis on color, silhouette, and design techniques.
Romantic Punk -- The Comprehensive Analysis of Women's Designer Brand
With the retro trend sweeping the fashion world, the rise of worn-out niche aesthetics such as Dirty Fit and New Vintage has pushed for the revival of punk style in the fashion industry. At the same time, the fusion and transformation of punk style with other styles have become a major trend, giving birth to the romantic punk style. Punk style has always been highly sought after for its rebellious personality, skillfully using elements like tearing and collage to express oneself. The romantic punk style retains the rebellious and edgy foundation of punk while incorporating romantic and feminine elements such as lace, pleats, and ruffles, creating a sexy and understated new style. In romantic punk, the rebelliousness of punk is softened, adding a delicate and romantic temperament, achieving a fresh balance between tradition and anti-tradition. As an emerging trend, romantic punk breaks through tradition and emphasizes the concept of individual traits, catering to the psychological needs of young people today, creating a sweet and romantic punk girl.
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.
The Analysis of D'zzit The Womenswear Benchmark Brand
Brand Upcoming Analysis is a special guide section on the POP website for analyzing key benchmark single brands, including the latest timeline, updates, and analysis reports of the d'zzit brand's spring/summer and autumn/winter series in the past year. This article is an analysis report containing the d'zzit 2023 autumn and winter series.
Unclean Bookworm - The Women's Runway Analysis of Miu Miu
The Miu Miu 2024 Spring/Summer collection was slowly staged on the last day of Paris Fashion Week at the Palais d'Iena in Paris. This season, Miuccia Prada teamed up with artist Sophia Al Maria to reflect on existing definitions and respond to modern aesthetics with the theme of "The Law of Beauty". Nowadays, Miu Miu girls are no longer a projection of certain fantasies. By mixing and matching atypical fashion styles, they break away from the fantasies of the elite class and become more concrete.
The Analysis of S/S 2024 Shanghai SHOWROOM
On October 12th, the Shanghai 2024 Spring/Summer Order Fair gradually came to an end. Ontimeshow coincides with the tenth anniversary, with the theme of "unparalleled national strength" to interpret the power of Chinese aesthetic design, empowering trends, talents, and products from three dimensions. Shitang's new brands accounted for nearly 35% of the exhibition, with mature overseas brands such as CURIEL and LOIS joining in. MODE collaborates with 17 professional showrooms, bringing together over 300 brands, and collaborates with Youngor to hold a sustainable art exhibition to explore the future development of sustainable fashion. At the moment when designer brands are becoming increasingly mature, various ordering events have showcased a diverse group of domestic and foreign designer brands. We can see that the market may not be very friendly to young entrepreneurial designers, and the polarization of the market is becoming increasingly severe. Buyers' budgets are more concentrated in the head or some stable performance mid waist brands they are collaborating with. How to enhance commercial competitiveness will be a problem that designers need to face directly. In the current sluggish environment, the comfortable and natural minimalist style and the new Chinese style are outstanding, and relevant new brands have also shown us their unique design expressions, which are worth paying close attention to.
The Comprehensive Analysis of Women's Knitwear Designer Brand
Representative brands with young lady style, such as Andersson Bell, MaxRienY, TAN TAN, etc., are recommended in this article. These three brand styles are highly distinctive, with rebellious ladies' fashionable and casual wear, as well as the retro romantic expression of new Chinese women's clothing and the ultimate Japanese retro style. Please refer to the following report for details.
The Analysis of ROMANCHIC The Womenswear Designer Brand
ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.
The Comprehensive Analysis of S/S 2024 Shanghai Women's Fashion Week
This season's fashion revolves around the theme concept of "vitality and interconnectedness", providing new artistic inspiration for the interconnected world of all things. Brands represented by ICICLE, SHUSHU/TONG, and Mark Gong are awakening their perception of themselves and the world, using natural draped textures, lightweight and transparent materials, or avant-garde and modern silhouette cutting to explore the true self and the connection between perception and the world.