FIONA CHEN is a womenswear fashion brand based on the original Chinese design. Vital color combination, humorous tailoring and playful patterns abstract inspiration from all over the world to create playful, contemporary and delicate fashion. FIONA CHEN Summer 2021 collection Island & Ocean tries to explore the unknown and mysterious island through fruit rhapsody, mysterious utopia and island memory.

The London-based COTTIA was founded by Lucas and June in 2015, which is meant to convey the living attitude of young modern women -- Love my love, Live my life. The COTTIA S/S 2021 collection was inspired by Billie Eilish, who once said that no one was born to be special and people should try every personality to find the real-self. GentleWoman and Naughty Funky are the two opposite design styles of this collection to create the new modernism.

The sister brand of unboundedAWE, MIMICAWE is popular from home and aboard. The application of fresh colors and unique design presents variable naughty and lovely girly styles. These daily comfortable styles for young girls are really refreshing. The latest S/S 2021 collection becomes the representative of Macaroon clothing, which reveals the flexible and variant images of girls. New products widely use flowers and bows to pursue the comfortable warmth, sending out the leisurely Macaroon tonality.

The Korean niche designer brand DE POUPÉE calls for the youthful style, which combines leisure with vitality. Minimalist styles are decorated by details. The latest collection draws inspiration from the countryside of France, and presents the modern French-style romance.

The Chinese designer brand BANXIAOXUE calls for natural clothing and natural people. And this inclusive and kind "Nature" is the faith of the brand. Searching for the origin and source of ego and life, we need to feel the contemporary consciousness on our road. S/S 2021 collection The Road to Ordinary presents the most valuable thing in our lives. Light and translucent organza interprets women's longing for the normal life. Sweet French-style dress, blouse and skirt are the main items.

BEMUSE MANSION is a Korean womenswear brand founded by two designers in 2017. Their design concept is that the brand experiences the minimalist Korean lifestyle, and pursues femininity and delicate silhouette to provide comfortable clothing for every woman. Latest S/S 2021 ready-to-wear collection applied more healing fresh colors instead of black, gray and white to present the minimalist looks of Korean girls.

It MICHAA is the young sub-brand of the high-end Korean womenswear brand MICHAA. The brand signed Kim Ji-soo as the spokesman and have become the first choice of famous Korean film stars. The gentle feminine lines look for the balance between classical and modern. The latest online collection -- For a Day Michaa released the S/S 2021 campaign featured Kim Ji-soo.

ESTER HSU was founded by Lyu Mo in 2017. The designer is good at using his minimalism to integrate lace and bow ties, which presents the minimalist girly elements. Basic crinkled bow ties are combined with simple silhouettes. Inspired by his daughter Ester, designer maintains the brand style and hopes to find new meanings from the perspective of little girl.

Smiley face is used the most on T-shirt items. The bright yellow color presents the strong street fashion and individuality. Smiley face can be combined with letter, flower and metal chain. It can also be arranged regularly or scattered with labels, and the fancy color combination brings the cool fashion. Besides, young generation's love for emoji leads to the existence of different forms of smiley face.

The independent designer brand XUNRUO was founded in China in 2011 by the twin designers Chen Dan and Chen Ying, who have been released their works on the fashion weeks in New York, Milan, Shanghai, and Dubai. Its retro romantic design style has attracted many first-class celebrities, fashion magazines, and medias. A/W 21/22 collection The Day When I Became A Butterfly is inspired by the Butterfly Lovers(a Chinese legend). Butterfly element is used widely to continue the retro and romantic style of XUNRUO. Colors of traditional pastel porcelain start a conversation between modern skills and traditional aesthetics. Retro elements like handmade embroidery, bishop sleeve and ruffle are combined with modern minimalist tailoring to interpret the retro and romantic style.

KLOSET is an independent designer brand founded by Bangkok-based designer Mollika Ruangkritya in 2001. This girly style brand integrates fresh things into the girl's journey in every season. Its ingenious mindset and playful style have attracted many followers.

Sweet fitted dress ends at the middle of thigh. Its waisted effect and slightly widened hem are suitable for youthful sophistication style. Romantic ditsy flowers can better underline the sweetness and gentleness of women.

According to the data analysis of TOP100 downloaded women's sweatshirt of POP users in April and May, smart casual(65%), simple sophistication(12%) and youthful elegancy(23%) are the main styles. Letter is the main element of pattern, which is presented by printing and embroider. Splicing is the noteworthy craft in this new season and still under a rising trend.

ROMANCHIC is looking for the real role of modern women. Avant-garde silhouette and diverse textural craft provide uniqueness. Romanticism is the underlined spirit of ROMANCHIC, which endows contemporary women with a simple, delicate and elegant image. Maintaining the girly elements, S/S 2021 collection boldly uses fairy lace, ruffle and chiffon. Dominated by black and white color tone, gorgeous pink, sapphire blue and bright brown are decorated to present the modern yet girly elegancy.

The Korean brand MARGARIN FINGERS was founded by JU HYEON LEE in June, 2010. Dots, color blocks and repeated patterns tell the stories of each collection and present the unique identity and personality of wearer. Designer takes grapes as the brand logo to strengthen the visual impact, promote the brand recognition and create a passionate summer vibe. The new products of Spring 2021 collection also fully present the purity of girls. Pleated dress, ruffled collar and high-brightness colors are extremely childlike.

The young women's knitwear of S/S 2021 Chengdu market pays attention to the pattern design. Fruit, flower, cartoon IP, letter and color-blocking stripe & area are the popular pattern elements. Bright color is the key point. Besides, crafts are combined to present patterns. Jacquard, stitching and beading, embroidery, rhinestone, crochet and printing are fused to produce rich and vivid patterns. More variable techniques can even reveal the dimensional effect.

ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.

The products of Dongdaemum market in Seoul, Korean, include every kind of trendy decorations, toys and accessories. The high cost-efficiency has attracted many retailers and foreign visitors. Great clothing develop ability, short-run production, quick-react system and proper price are the features of this biggest Asian fashion industry cluster. This market for both wholesale and retail is also famous for its large quantity of night shoppers. Latest style, bright lighting, wide passageway and lively music of Dongdaemum are attracting the teenagers from all over the world. The passenger flow has been recovered a lot from the depression of epidemic period.

According to the TOP 100 downloaded women's suit of POP users in March and April, youthful elegancy(22%), simple sophistication(63%) and smart casual(15%) are the noteworthy styles. Influenced by the popularity of simple sophistication style, X-line and H-line are the most applied silhouettes. The proportion of waist lacing also increases a lot.

1ndwell was founded in 2020 by the Central Saint Martins graduate designer Wang Yiyi, and MBVB who has been as a buyer for 20 years. She injects her own perception of time and life into the design concept.

According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.