In August, smart leisure and avant-garde style are still prominent. The linen&cotton style sees a rise. On pattern, letters, maximalist print and space patterns are the key direction. Applique will gain momentum.

In September, the styles of suits include the unisex casual, youth elegancy, simple sophistication and leisure-luxe women. Simple sophistication holds 36%, and youth elegancy accounts for 28%. Classic fine checks are still the key part for the suit. The asymmetric cuts and creative details appear this season.

According to August statistics on women's shirts, simple sophistication is prominent, followed by deconstruction linen&cotton, youthful elegancy and avant-garde brand. On pattern, plants and florals, stripes and checks are dominant, and small animal patterns are also seen. Knots, piecing, ruffles and gathering are key crafts.

For A/W 19, INSUN uses the light and shadow effect to elevate garments. Natural and artificial things, landscape and decorations, paintings and graphics are mixed.

According to data of dresses in July and August, the total share of simple sophistication and juniors' style reaches 74%. Linen&cotton holds 18%, while ruffles and gathering are used most. Florals are dominant.

In Hangzhou's retail markets, we can see the tweed coat, set and vest stand out for pre-fall.

The South Korean wholesale market is the mirror to show Seoul fashion. The pre-fall Chanel-style, extra panels on the shirt, displaced closures and straight pleats stand out.

The color direction for A/W items is obvious. This report analyzes styles, looks, colors and other details from thousands of items in Chinese retail&wholesale markets.

For juniors' dresses, sweet silhouette, color, fabric and pattern are key. In addition, different floral effects give a special style for juniors. This report shows you pinks, polka dots, ditsies, table plaid, sprigged florals and the folk dress.

Influenced by new fur crafts and youth markets, Haining market this year features creative panelling designs. Polar fleece and the parka are highlighted. The polar fleece coat is often short and boxy with a intense modern feel, suitable for petite Asian women. Haining polar fleece is combined with fur, puffa and denim in a placement or large-scale way. Avocado, sky blue and millennial pink are the popular colors for the young generation.

Berta Cabestany is a namesake Spanish brand founded in September 2016. Berta Cabestany's pre-spring 2020 collection with the theme of LA BELLEZA DE LA LUZ nods to Valencia and Spanish painter Joaquín Sorolla. Cabestany is obsessed with paintings and artistic skills. The new marble print and lighting effect are used. Embroidery is key, and Valencia flame and Valencia-style lace trims go through the collection. Puff sleeves bring a romantic and warm feeling.

Elegance is a life attitude. In women's knitwear, Elegant Prosper, JUZUI and PSALTER show the simple and modern spirit. For A/W 19, Elegant Prosper took cues from the Forbidden City, and used designs to interpret China's imperial aesthetic. JUZUI joined hands with Liu Tao to interpret resurgent elegance. PSALTER explored the poetic world to show the spirit of modern women.

In July, emerging design holds the majority. Deconstruction, panelling and ruffles are key. The trench coat with the shawl-like detail holds 12%, and items featuring contrasting panels and deconstruction at the chest hold 8%.

DROMe is an Italian brand founded by creative director Marianna Rosati. Leather is the core material for DROMe. On the basis of natural harmony, the slim shape is key, along with soft tones. The materials have a luxe quality. Most inspirations come from bike racers.

Jouetie is a Japanese Street brand, featuring mixed colors and vintage cuts. Its brand concept is "To be the woman who enjoy fashion of our own". The A/W 19/20 theme is My Fun Fair. Jouetie mixes different materials, recycled wools and nylon to create variegated images. The popular puffa and plush outerwear offer a warm and nonchalant feel.

The feminine quality sweeps across the dress market. The day-to-night style and long wear are considered most. This report shows the analysis of dresses on brands, styles and details in the first half of 2019.

As for the visitors of Fashion SZ Show, shopkeepers in malls and shopping centers increased dramatically. Brand owners, ODM and OEM companies account for 1/5 of the total number of visitors. They mainly went for discovering latest textiles and designs. Agents and franchisees selected more personalized and unconventional garments for the entire season.

In July's top 100, the lady style accounts for 46%, and knots are the key detail. The elongated pointed collar see a fast rise. The placement deconstruction is in line with Gen Z's needs.

Pastels date back to the 18th century. At that time, opulent, delicate, soft and maximalist styles with vivid Rococo colors are eye-catching. The garments in the movie Marie Antoinette perfectly show the Rococo style, which is soft, bright, natural, fluid, elegant and feminine.

In July's Sweatshirts, youthful elegancy and athleisure hold 73%, followed by avant-garde brand. Letters are still prevalent, and splicing is dominant. Embroidery and drawstrings are increasingly popular.

The dress is a staple for women. In this new season, colors, silhouettes, fabrics and techniques are updated greatly. Linen and cotton is ideal for dresses. The French romantic shape adds special feminine appeal.