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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 49231

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    2024-01-30 22267

    Boudoir Girl -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

  • Shirt Fabric -- The TOP Ranking of Womenswear

    2023-09-12 34905

    Shirt Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.

  • Woven Fabric -- The Comprehensive Analysis of Women's Runway

    2023-08-17 63808

    Woven Fabric -- The Comprehensive Analysis of Women's Runway

    In this season's women's fashion show, the woven fabric materials are rich and the styles are diverse. They are widely used in the categories of fashion casual, streetwear, and simple European style. The cross-border application of unconventional fabrics in styles or designs deserves attention. In the early spring 2024 women's fashion show, the most popular woven fabric is casual cotton and linen, accounting for about one-third of the total, appearing in various categories and styles. Fine weaving and woolen fabrics account for 16% and 14% respectively. Woolen fabrics show a significant decline trend and are mostly used in outerwear categories such as suits and coats. Soft blended fabrics and minimalist silk account for 12% and 11% respectively. They have begun to expand their influence this season, not only in the conventional elegant and simple European styles but also gradually applied to streetwear and avant-garde designs. Classic women's fabric materials such as fashion fiber and lightweight chiffon are less frequently used this season. Brands like GUCCI have started incorporating sporty fiber fabrics into fashion designs.

  • The Latest News of Top Brands

    2021-06-10 87824

    The Latest News of Top Brands

    Many top brands have made actions recently, which presented their various brand styles. This report will demonstrate how these top brands make brand promotion. The latest news of Miu Miu, FENDI, GUCCI, MAX MARA, DIOR and Prada will be involved.

  • Satin and Prints -- The Analysis of OLIVIA VON HALLE The Women's Loungewear Designer Brand

    2021-02-05 72692

    Satin and Prints -- The Analysis of OLIVIA VON HALLE The Women's Loungewear Designer Brand

    After studying Fashion and Textile Management at Leeds University, Olivia von Halle worked for the Future Laboratory in London as a trend forecaster for clients including Louis Vuitton, Gucci Group and Lamborghini. She launched her personal brand in 2011, including the design of pajamas, robes, kimono and eye masks. The brand combining innovative designs and details was popular among the fashion industry in no time. Olivia von Halle is sold by over 100 of the world's most prestigious retailers including NET-A-PORTER.COM, Harrods, Selfridges, Galeries Lafayette, Bergdorf Goodman and Neiman Marcus. After launching e-Commerce in 2011, Olivia von Halle opened its first store in London's prestigious Sloane Square in 2016.

  • A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear

    2020-02-21 104912

    A Doll's House in Fairy Tale -- The Catwalks Analysis of Gucci Womenswear

    Gucci is always the most dramatic show of Milan Fashion Week. In A/W 2020, the creative director Alessandro Michele opens up the most confidential and private back stage to the public. The catwalk is like a doll house that combines carousel. The dreamlike presenting way and the gorgeous clothing collocation satisfy fans. The series uses a lot of kidswear details, seeming to satisfying kids' curiosity. Lace and velvet are used, which conforms with Belle Époque, one of S/S 2021 theme trends released by POP.

  • Gucci -- Analysis of Resort 2020 Catwalk Brands

    2019-05-30 233682

    Gucci -- Analysis of Resort 2020 Catwalk Brands

    At 2:00 A.M., May 29, Beijing time, Gucci released its Resort 2020 vacation collection in the Capitoline Museums. The invitation letters were in Antica Libreria Cascianelli. Opening up old books, you could find light blue-ink stamps showing the time and address. Paul Veyne's famous saying was also printed: Only pagan antiquity awakened my desire, because it was the world of before, because it was an abolished world. In this show, you could find the classical elements, Mickey and feminist slogans.

  • Gucci -- Analysis of 19/20 A/W Catwalk Brands of Womenswear

    2019-02-22 129591

    Gucci -- Analysis of 19/20 A/W Catwalk Brands of Womenswear

    On 22:00, Feb. 20 in Beijing time, Gucci held the 19/20 A/W collection show in Milan. This show's invitation letter is carried by a wooden box which contains a ancient Greek pulp mask. The invitation letter is on the inside of the mask. The location is Gucci Hub. Alessandro Michele used over 120 thousand LED bulbs to make a oval light wall which forms a unit with a mirror catwalk more than 100 meters long.

Young Woman Fashion Clothing Trend Analysis | POP Fashion

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