Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.

November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

ODTD from New York is highly favored by consumers with its cool and modern style of being a wealthy girl. Its design focuses on interpreting the expression of girlish sentiments, sweet and elegant, modern and classic, aiming to create comfort and elegance suitable for daily life, achieving the fun and soft character of contemporary independent female girlhood. The latest 23/24 Autumn/Winter series focuses on a light and playful sense of modernity, with a classic and high-end color scheme dominated by black, white, and gray. It blends gentle and sweet pink and elegant pearl white, interpreting the romantic girlish feeling; Using iconic bows, ruffles, and other elements to emphasize the sense of girlhood, we integrate romantic feelings into daily life and create a fashionable world for young girls. This report will analyze the highlights of the new product.

DONGDONGZHOU is a down jacket designer brand established in Hangzhou, China in 2021. The brand adheres to the concept of restraining the classic silhouette of clothing and redesigning it in a modern style. The style is mainly simple and high-end deconstructed down, striving to not excessively highlight individual design points, hoping to provide more possibilities for daily wearing and matching with overall proportion and pleasant colors. In the autumn and winter of 23/24, the main feature is a 95 goose down, gallbladder free, puffy down jacket with rich details, including practical detachable sleeves, a highly protective collar hat, interesting color contrast stitching, and reversible wearability. With moderate popular bright colors and rich details, it creates a strong affinity and gender inclusive down style, and enhances compatibility with a loose silhouette.

Designer brand Calvin Luo is a brand of the same name founded by designer Luo Yucheng. The design style emphasizes deconstruction, simplicity, and transgender beauty, and he likes to place men and women in the same series to blur the boundaries between genders. Technology, retro 1970s, and neutral are brand labels. In his design style, one can feel familiarity and unfamiliarity, classic and trendy, colorful and pure, minimalist and extremely complex. The series of exquisite and exquisite works created by Italian sculptor Raffaele Monti in the 19th century became the inspiration for Calvin Luo's 2024 spring/summer women's clothing collection. Starting from the realistic pleated details in Raffaele Monti's creations, combined with the brand's long-standing design features, the fashion is portrayed as boundless in reality and reality, freely traveling through self-expression and inner protection.

According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.

ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.

With the arrival of the autumn and winter season, the denim styles in the Guangzhou denim market are becoming popular and new. The overall store mainly focuses on denim items, followed by autumn denim jackets and denim skirts. Guangzhou is a key wholesale market for the denim industry in China, with a simple Korean style and a retro vintage style. Among them, the popular items are characterized by practical silhouettes, splicing designs, and washing techniques.

Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

In October, the autumn, winter, and late autumn styles of the Dongdaemu Market in South Korea were fully updated. Currently, the popular style is characterized by elegant commuting style, exquisite cutting, and simple and neat. With the rise of Madeleine, the exquisite and sweet Korean style of young ladies is worth paying attention to. In terms of details, feminine and romantic design elements such as ruffles, three-dimensional flowers, and pleats are widely used in jackets, skirts, and dresses. Autumn development should focus on individual items such as woolen coats, suits, and jackets. For more information, please click on the key recommendations in the Korean section below.

The clean fit of Hangzhou Wholesale Market and minimalist Korean style remains the mainstream, in addition to continuing the pragmatic Urbancore and elegant commuting style. It is worth noting that Bowcore's bow elements and Maillard color scheme are paired this season. The item that needs to be focused on is the coarse tweed small fragrant jacket, which has a significant market share this season. Pay attention to the application of minimalist collarless, lace, lapel, and pocket design in details.

Among the domestic cotton and down brands, Bosideng, SNOWFLYING, GOFANS, YaYa, and LRKS are important reference brands in the market. This report focuses mainly on online styles, with an overall emphasis on young women's clothing, fashionable casual wear, simple and elegant European style, outdoor sports, and commuting attire. This article will focus on the analysis of several key brands including Bosideng, GOFANS, YaYa, LRKS, and SNOWFLYING.

According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.

In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.

The romantic and sweet denim style showcases the femininity and romance of women through the handling of details, colors, and cuts. It not only continues the traditional denim elements but also incorporates some feminine characteristics, making the overall style more gentle, sweet, and feminine. Soft and textured denim fabrics, such as delicate denim cotton, are usually chosen for materials to meet women's comfort needs. The focus on cutting lies in highlighting the curves of women, emphasizing the waistline and decorating the leg lines. For example, a slim and slightly loose cut is used to emphasize the curves of the waist and hips. At the same time, softer and more romantic colors like light blue and pale green are chosen. Cute decorative details such as bows, lace trims, and pearls are added to denim clothing to enhance the romantic feeling.

In August, the early autumn styles have arrived at Dongdaemun Market in South Korea. Currently, the popular items feature a predominant striped pattern, with a highlight on French countryside style in terms of design. The color scheme focuses on vibrant dopamine colors, either used as mono-colors or as contrasting accents. When it comes to details, the design elements of functional work pockets are utilized in different items such as jackets and dresses.