Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-03-07 32165
Vertical & Horizontal Dimensions -- The Women's Runway Analysis of Miu Miu
This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.
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2023-11-20 18949
Relaxation and Minimalism -- The Analysis of RUOHAN The Womenswear Designer Brand
RUOHAN is a women's clothing brand of the same name founded by Nie Ruohan, a fashion designer who graduated from Parsons School of Design, in March 2021. The design is innovative, with excellent fabrics, precise and slim cutting, and a neutral style. Every detail showcases the essence of minimalism. The theme of the RUOHAN 2023 Autumn/Winter series is "Invisible Form", using soil as a conceptual metaphor to return to the original function of clothing and explore the essence of clothing's existence. All clothing in this series starts from a square sketch and is deconstructed and cut. Visualize the intangible clothing in a regular manner. 2D to 3D, planar to three-dimensional. This season, we use a warm off white color scheme to create sculptural texture folds through the design of structural cutting and the drape properties of the fabric itself.
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2023-10-10 53087
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-10-08 28255
The New Arrivals Analysis of Dongdaemun Womenswear Market
In October, the autumn, winter, and late autumn styles of the Dongdaemu Market in South Korea were fully updated. Currently, the popular style is characterized by elegant commuting style, exquisite cutting, and simple and neat. With the rise of Madeleine, the exquisite and sweet Korean style of young ladies is worth paying attention to. In terms of details, feminine and romantic design elements such as ruffles, three-dimensional flowers, and pleats are widely used in jackets, skirts, and dresses. Autumn development should focus on individual items such as woolen coats, suits, and jackets. For more information, please click on the key recommendations in the Korean section below.
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2023-03-10 89281
Subtle Sophistication -- The Womenswear Runway Analysis of Miu Miu
For Fall/Winter 2023, the House took to Paris Fashion Week to continue its efforts in creating it-girl bags and garments, while also putting the focus on cozy essentials elevated for the off-duty casual-chic attitude that oozes out of Miu Miu’s walls. This season, Mrs. Prada dives into the notion of “looking,” in turn uncovering what is “underneath” and addressing the “outer” layers of clothing construction, and the structure of how we dress.
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2022-10-25 30734
The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market(Part Three)
The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market
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2022-10-09 87493
In Translation -- The Runway Analysis of Miu Miu
The collection is shown on a cast of all genders, a challenge to convention and an embracing of our new reality. And in a collaboration with the artist Shuang Li, the hypostyle of the Palais d’Iena is fashioned by AMO into an unknown facet of reality. “Every message is a translation, but nothing has ever been translated.” So reads the top of the notes left on every seat at the Miu Miu Spring/Summer 2023 show.
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2022-04-15 79743
The Womenswear Runway Analysis of Woolen Fabric
Woolen fabric is the most important fabric in autumn and winter, which is presented mainly in the form of overcoat on A/W 22/23 runway shows. Fine texture is the mainstream. Shearls and woolen blends create smooth and exquisite tactility of the surface; Variegated tweed shows yarns in new colorways and the blending with other accessories; The plush of furry fabrics is thermal in winter. Wool and mohair present a napped visual effect; Yarn-dyed gingham also updates the colorway in this season.
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2022-04-12 67252
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2021-08-19 90056
Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways
Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.
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2021-04-09 105708
The Dawn in The Darkness -- The Comprehensive Analysis of Womenswear Catwalks (Color)
Influenced by the epidemic, A/W 21/22 womenswear fashion week catwalks were presented in an irreversible digitalization trend. Most brands decided to release their latest collections online. According to the color data of A/W 21/22 catwalks, colorless(66.79%) still occupies the biggest proportion. Black becomes the most popular color; the application of white and gray colors decreases rapidly. Compared with A/W 20/21 and A/W 19/20, the proportions of black, khaki, red and yellow colors rise clearly this season; while the proportions of white, blue and orange colors reduce. Under the global background, black is the annual color of 2021. Except for colorless tone, khaki, red, yellow and blue colors become the most frequently used color tones in A/W 21/22.
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2021-03-30 100071
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.
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2021-03-12 86815
An Ode to Milan's Underground Nightlife -- The Womenswear Catwalk Analysis of MSGM
The MSGM A/W 2021 womenswear collection is an ode to Milan's underground nightlife, and also to the desire for going back to dance floors. This collection is modeled on a cast of young dancers and performers. After experiencing such many impacts, MSGM is preparing for a restart and relight the bright of Milan. The creative director Massimo Giorgetti releases the A/W 2021 womenswear collection, Manifesto. It is a collective labor of love, involving Flash Art publisher Gea Politi, visual artist Alessandro Calabrese, movie director Francesco Coppola, and Club Domani's DJ Sergio Tavelli and Andrea Ratti. Together they produced a cinematic video with a spoken-word soundtrack by Politi shot in Milan's historic Teatro Manzoni.
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2021-01-26 59119
Retro Romance -- The Analysis of Letter From Moon The Womenswear Designer Brand
Letter From Moon is a Korean ladies clothing brand with the keynote of retro romance.
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2021-01-10 50171
Ecological Fur -- Molliolli The Womenswear Designer Brand
Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.
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2020-12-09 79169
Practical Aesthetics -- The Analysis of Dongdaemun Market in South Korea
This report concludes and analyzes salable and practical styles in Dongdaemun market. The most popular style is the lightweight, quilted, printed grandma style outerwear which features symbolic prints and deep V-neck design. It is also a major trans-seasonal item in Korean markets. Knitwear still holds a large proportion, with crocheted patterns to inject novelty. Improved workwear outerwear, trench coat style overcoats and outerwear without quilting are practical and versatile styles in the new season.
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2020-11-27 75729
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
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2020-11-25 69297
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
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2020-11-19 78494
Carving Time -- Cahiers The Womenswear Designer Brand
Cahiers was established in 2016 and its name comes from the French word "Noteboook". It has both minimalist aesthetics and high-level customized taste, revealing both elegance and femininity. Cahiers did not seek to follow the trend at the beginning nor to meet the needs of "millennials" or "Gen Z" that many other brands focus on. Instead, Cahiers created a modern wardrobe with a sense of exclusivity and personal style for mature urban women. Unique prints and luxurious fabrics make the fabric comfortable and fitted. This is the charming point of many Korean drama heroines, whose elegance shows a calm attitude of life.
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2020-11-14 72103
A Sweet Story -- Sinoon The Designer Brand
Sinoon is a designer brand from South Korea. It pursues surreal patterns and stories, and each item tells the story of the designer.
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2020-11-13 85697
Self-Expressive Girls -- The Comprehensive Analysis of Young Lady Style Benchmark Brands
According to data analysis of key benchmark brands, we can see young lady style brands feature knitwear. In addition to trousers, dresses hold a large proportion. Overcoats grow obviously, and puffa jackets decline. Polar fleece items are gradually replacing puffa jackets.
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2020-10-30 68672
Fashion Drives -- The Comprehensive Analysis of Shenzhen Womenswear Markets
This report concludes and analyzes Shenzhen Nanyou wholesale markets in October. Shenzhen Nanyou market is one of major bases for clothing design, producing and retailing. Its original designs gain much attention. Fashion sports style and casual lady style dominate the market. Tops and outerwear are main items. Styles center more on detail designs. Splicing is key. Deconstruction and splicing make a mock-layer effect. Color-blocking is eye-catching. This report focuses on details.
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2020-10-26 86029
Gender-Neutral Integration -- MO&Co. The Womenswear Benchmark Brand
Quantity and proportion of new products are mainly drawn from data of the online official flagship store of brands of MO&Co. In the new season, except trousers (including shorts), dresses and outerwear (including suits) are main items, and this season covers rich categories.
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2020-10-23 98958
Blend of French Aesthetics and Oriental Charm -- Analysis of Lanvin Men's and Women's Catwalks
Bruno Sialelli, creative director of Lanvin, mixes the traditional with the modern, starts a time travel in Shanghai, and unveils its S/S 2021 collection, Yu Garden. This new series also works as the special preheating activity of the third China International Import Expo, presenting the brand's core history, classic collections and profound cultural connotation. Bruno Sialelli nods to brand's classics through 58 looks, brings audience to the 1920s, and relates Lanvin's heyday to the present. The electronic misc band, Mandarin, opens this collection with Echo, and musics are under the charge of the lead singer Chace. In addition, Lanvin also invites artists such as Li Wenhan Mu Ziyang and Liu Lingzi as models, mixing the past and the present, the western and the oriental.