Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-02-23 6383
The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.
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2024-01-22 5959
A/W 23/24 Women's Down Jacket Market Verification
Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.
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2023-12-30 35230
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-25 65630
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-11-17 17892
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-10 7031
The Analysis of ODTD The Womenswear Designer Brand
ODTD from New York is highly favored by consumers with its cool and modern style of being a wealthy girl. Its design focuses on interpreting the expression of girlish sentiments, sweet and elegant, modern and classic, aiming to create comfort and elegance suitable for daily life, achieving the fun and soft character of contemporary independent female girlhood. The latest 23/24 Autumn/Winter series focuses on a light and playful sense of modernity, with a classic and high-end color scheme dominated by black, white, and gray. It blends gentle and sweet pink and elegant pearl white, interpreting the romantic girlish feeling; Using iconic bows, ruffles, and other elements to emphasize the sense of girlhood, we integrate romantic feelings into daily life and create a fashionable world for young girls. This report will analyze the highlights of the new product.
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2023-11-08 5713
Bright Color Puff -- The Analysis of DONGDONGZHOU The Down Jacket Designer Brand
DONGDONGZHOU is a down jacket designer brand established in Hangzhou, China in 2021. The brand adheres to the concept of restraining the classic silhouette of clothing and redesigning it in a modern style. The style is mainly simple and high-end deconstructed down, striving to not excessively highlight individual design points, hoping to provide more possibilities for daily wearing and matching with overall proportion and pleasant colors. In the autumn and winter of 23/24, the main feature is a 95 goose down, gallbladder free, puffy down jacket with rich details, including practical detachable sleeves, a highly protective collar hat, interesting color contrast stitching, and reversible wearability. With moderate popular bright colors and rich details, it creates a strong affinity and gender inclusive down style, and enhances compatibility with a loose silhouette.
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2023-11-02 53776
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.
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2023-10-10 54176
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-09-23 11563
The Comprehensive Analysis of Benchmark Women's Down Jacket Brand
Among the domestic cotton and down brands, Bosideng, SNOWFLYING, GOFANS, YaYa, and LRKS are important reference brands in the market. This report focuses mainly on online styles, with an overall emphasis on young women's clothing, fashionable casual wear, simple and elegant European style, outdoor sports, and commuting attire. This article will focus on the analysis of several key brands including Bosideng, GOFANS, YaYa, LRKS, and SNOWFLYING.
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2023-09-20 48198
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.
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2022-12-02 31003
The Comprehensive Analysis of Shanghai Womenswear Retail Market
The Comprehensive Analysis of Shanghai Womenswear Retail Market
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2022-10-17 57783
The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market(Part One)
The Comprehensive Womenswear Market Analysis of Korean Dongdaemun Market
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2022-07-02 80906
Puffy Jacket -- The Top Ranking of Womenswear
The data analysis of the Top100 downloaded women's puffy jackets reveals that J-Korea Style (35%) still tops the list. Unisex (32%) ranks the second place, showing an upward trend followed by Youthful Lady (20%). Straight Short and comfortable and thermal Padded Coat are the trending silhouettes. For details, functional drawstring is the key point.
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2021-09-08 98067
Puffa Jacket -- The Top Ranking of Womenswear
According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.
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2021-03-15 97937
Brave Hearts -- The Womenswear Catwalk Analysis of Miu Miu
Miu Miu A/W 2021 collection leads us to the skiing resort in the northern Italy, which is 9000 feet above the sea. Under the theme Brave Hearts, Miu Miu girls begin their journey across the mountains. They are exploring the scenery and walking toward the unknown, presenting their extreme bravery. Clothes are combined with various purposes, dreams and reality to create distinct characters.
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2021-01-26 68465
Cherry Girl -- The Analysis of Kirsh The Womenswear Designer Brand
The representative icon of the niche Korean fashion brand Kirsh is cherry.
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2021-01-09 100273
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
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2020-12-09 79169
Practical Aesthetics -- The Analysis of Dongdaemun Market in South Korea
This report concludes and analyzes salable and practical styles in Dongdaemun market. The most popular style is the lightweight, quilted, printed grandma style outerwear which features symbolic prints and deep V-neck design. It is also a major trans-seasonal item in Korean markets. Knitwear still holds a large proportion, with crocheted patterns to inject novelty. Improved workwear outerwear, trench coat style overcoats and outerwear without quilting are practical and versatile styles in the new season.
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2020-11-27 82614
Collection of Styling -- Instagram Fashion Blogger from Southeast Asia
In the new season, Instagram fashionistas and stars update their looks on social media. As for autumn and winter items, jackets and suits dominate. Warm and eco-friendly faux fur frequently appears, and so does polar fleece which gets renewed by prints and patterns. Besides, popular fashion bloggers and their styling can be used as reference.
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2020-11-27 75729
Practical Needs -- The Comprehensive Analysis of Guangzhou Markets
This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.
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2020-11-25 69297
Diversified Slow Fashion -- Andersson Bell The Womenswear Designer Brand
Andersson Bell is a famous Korean designer brand founded in September 2014, quite popular among stars and youngsters. Its 2020 A/W collection is inspired by Monterey Pop Festival in 1967. The designer wants to express the style, life and music of Janis Joplin. Based on basic silhouettes, Andersson Bell displays Korean style colors, check suits, slogan sweatshirts and silhouette designs. It sticks to its own style while following up the trend. Its items seem to be ordinary but take on prominent details and layers. Andersson Bell subverts the stereotype of Korean street casual style with a simple yet elevated Nordic flavor, an air of British retro gentlemen style and a fresh and romantic French touch.
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2020-11-13 85697
Self-Expressive Girls -- The Comprehensive Analysis of Young Lady Style Benchmark Brands
According to data analysis of key benchmark brands, we can see young lady style brands feature knitwear. In addition to trousers, dresses hold a large proportion. Overcoats grow obviously, and puffa jackets decline. Polar fleece items are gradually replacing puffa jackets.
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2020-11-09 122516
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's puffa jackets from October to November, young lady style puffa jackets ascend a little, but simple and sophisticated style is still a main style. Down jackets remain a key silhouette, and waisted silhouette may be replaced by the straight shape. Practicality drives the use of ties and drawstrings, and inclusivity also stands out. Splicing remains key.