This report is based on the comprehensive analysis of the TOP hot list of women's pants fabrics based on user download interaction data from POP Fashion in the past two months. In the top two month hot list, Max Mara is the most popular women's pants brand, followed by Loro Piana and Alexander Wang. According to the latest analysis data from the TOP Hot List, Tingkuo Cotton Textile, as a classic material, occupies a dominant position in the selection of early spring pants fabrics, with a significant increase in attention in this hot list, accounting for up to one-third; At the same time, the proportion of natural hemp fabrics such as silk and cotton in pants is continuously increasing. In contrast, the application rate of wool worsted and stretchable knitted fabrics has significantly decreased. What is worth paying attention to in this hot list of women's pants is the proportion of new materials and the exquisite and delicate appearance. The material ratio of natural fibers such as linen, mulberry silk, and cotton to regenerated cellulose fibers such as viscose and acetic acid creates comfortable and soft pants. At the same time, using fancy yarns such as bamboo yarn and knot yarn or small jacquard techniques to give the pants fabric a delicate and unique texture.

In response to the summary of external patterns, this month's POP focuses on cross industry analysis of styles such as seaside vacation, Chinese aesthetics, leisure retro, sand dune wasteland, as well as pattern content and drawing techniques such as mottled letters, mountain youth, cartoon animals, spring views, and dreamy filter. This month, the popularity of the Shanghai LOEWE "Craftsman World" exhibition continues to rise, and the fun and childlike interactions have also attracted the attention of many parents; The Louis Vuitton Nautical series gracefully debuts, inspired by sailor elements to create a romantic vacation atmosphere. The following is a specific analysis of popular patterns.

This article focuses on listing the top ten key brands of the 24/25 autumn/winter runway: Miu Miu, Jil Sander, Louis Vuitton, LOEWE, PRADA, Dries Van Noten, GUCCI, Burberry, Bottega Veneta, and Chanel. From these brands, color characteristics and applications are vertically analyzed to comprehensively guide color development.

The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

This season, Miuccia Prada draws inspiration from the dimensions of life, presenting the Miu Miu 2024 autumn and winter collection. The clothing changes reflect individual evolution, which is both personal and universal. Time passes by, and clothing reflects different moments of life - they blend into the same clothing, just like the multiple memories of each person's self that are cherished in their hearts. Opposition and memory resonate in clothing materials and configurations. The Miu Miu 2024 autumn/winter collection is not only a fashion showcase, but also an expression of emotions. Each piece of clothing is cleverly designed through materials and configurations, conveying personal stories and emotions. They are symbols of identity, showcasing the multifaceted and complex nature of individuals. This series evokes resonance in people's clothing and moments, allowing everyone to find their resonance within it.

With the emphasis on personality and self pursuit, trendy street style has also received increasing attention and become one of the key style directions for down jackets. This article will start with Khrisjoy and Juun J. Conduct an analysis of several trendy designer brands such as Vetments, N · MORE, and 13 DE MARZO for their down jackets. Please refer to the following text for details.

In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

This comprehensive analysis focuses on boudoir style dressing, mainly analyzing single items such as camisole skirts, skirts, and shorts. Based on the analysis of the 2024 Early Spring and 2024 Spring/Summer collections of relevant brands, it can be concluded that this season's boudoir style focuses on details and luxury in design, creating a romantic and gentle atmosphere. In terms of details, in addition to conventional underwear exposure, bead hot pressing, and ruffle edges, major brands have combined key elements such as sheer, silk, and lace with fashion elements to bring a brand new look.

"Hardware Girl" refers to a girl who likes to use fashionable items with "metallic texture" or "shiny elements" in her daily outfits. They add elements such as metallic clothing, accessories, or bags to make the entire design unique and no longer monotonous. In terms of makeup, they prefer shiny makeup with a watery texture and metallic accents, in order to express a free, confident, and bold attitude to the outside world. "Hardware Girl" style is a new fashion trend jointly released by Tiktok E-commerce "Fashion Trend Release" and fashion media "VOGUE". It is not only a continuation of the Y2K style, but also combines gorgeous romantic styles such as pop punk, '90s sloppy rock', and modern gothic. It reflects the cultural confidence, creativity, and diverse perspectives of contemporary young people.

Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

The main research area for the women's clothing wholesale market in January is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as coats and down jackets. The styles are mainly high-end and new Chinese styles.

Through market research on the 23/24 autumn/winter women's cotton down jackets, the key styles, colors, silhouettes, and process details of this season's down jacket design can be identified. This article will compare the prediction of the design trend of POP23/24 autumn/winter women's down jackets and verify the trend of cotton down jacket design for this year by combining it with the popular styles in the market.

According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.

Flowers, artistic treatments, and other elements frequently appear in this season. Compared to 23PF, this season presents more large flowers and intricate patterns, with relatively vibrant and vibrant color expressions. In addition, the graffiti art effect of hand drawn brushstrokes on flowers is showing a significant upward trend, combining consumers' love for gardening with the craze for Craftcore handmade fashion. Overall, this season's floral patterns have shown a state of extreme refinement and artistic flawless differentiation. This report will provide specific examples.

This comprehensive analysis focuses on Gray style clothing, mainly analyzing individual items such as knitwear, tops, and jackets. Based on the analysis of the 2023 autumn/winter collection and the 24 early autumn collection of relevant brands, it can be concluded that this season's Gray style dressing presents a variety of styles, such as cool and powerful gray suits, warm gray vests and knitwear, and clean, low saturation, minimalist and light luxury. In addition, in terms of details, in addition to conventional logo design, handmade knotting, and creative splicing, major brands are using luxurious details such as jewelry and diamonds, gradient sequins, beaded tassels, shiny stitching, and floral embroidery to make Gray style items more noble and luxurious.

Grey: It is synonymous with intellect, elegance, and timeless classicism. From the luxurious and serene style of the elderly to the fashion choices of intellectuals and the everyday outfits seen on the runways and various bloggers during the Spring/Summer 2024 shows, recent fashion trends have always revolved around the keywords of classic, clean, and relaxed. The grey color palette, or the grey series, stands out from the vibrant array of colors with its characteristics of tranquility, firmness, and intellectual sensibility. From the minimalist and understated elegance of the intellectual elite to the ballet academy-inspired looks of Miu girls, the grey series always embraces different fashion styles with different temperatures. The core combination of the grey series is "all grey," where different shades of grey pieces can be mixed and matched to create a multi-dimensional look. If you want to add fun to the overall style, you can incorporate brightly colored accessories or materials with shimmering elements to showcase a unique charisma.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands, bringing more inspiration for explosive product development.

The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.