ROMANCHIC designer Choi Hyejong graduated from the Fashion Design Department at Parsons School of Design in New York in 2004 and returned to South Korea to start her own brand ROMANCHIC in 2015. The creative concept of the brand is to use various types of fabrics and technologies to find a balance between female femininity and modernity, and to find authentic roles for contemporary women. Romanticism is the main spirit emphasized by the brand, committed to presenting a simple, exquisite, and elegant contemporary female image. In the 2023 Autumn/Winter collection, ROMANCHIC is inspired by Queen Elizabeth of Austria. The entire autumn and winter series not only showcases a gorgeous exterior, but also expresses another kind of loneliness within the queen. The silhouette details of lace, ruffles, and ribbons accentuated the beauty and elegance of women of that era.

In this season's women's fashion show, jacquard fabrics have a lower frequency of appearance compared to other styles and categories of fabrics, and the main trend is the widespread use of three-dimensional texture and tactile jacquard fabrics. Looking at the 2024 Spring/Summer women's fashion show, six key styles of jacquard fabrics can be analyzed: three-dimensional relief, layered flower cutting, luxurious metal, regular geometry, plain silk, and retro flowers. The most popular fabric style with three-dimensional relief accounts for less than one-third, and the significant upward trend is mainly applied to the development of outerwear items; The proportion of layered cut and luxurious metal style jacquard fabrics is equivalent to 18% and 17%, respectively, both showing an upward trend this season; The proportion of regular geometric, plain silk, and vintage jacquard fabrics has significantly decreased compared to the previous two seasons, at 13%, 12%, and 6%, respectively. Jacquard fabric is mainly used for the development of skirt and suit categories, with skirt accounting for nearly half of the total in this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in jacquard fabrics during the four major fashion weeks.

Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.

In October, the autumn, winter, and late autumn styles of the Dongdaemu Market in South Korea were fully updated. Currently, the popular style is characterized by elegant commuting style, exquisite cutting, and simple and neat. With the rise of Madeleine, the exquisite and sweet Korean style of young ladies is worth paying attention to. In terms of details, feminine and romantic design elements such as ruffles, three-dimensional flowers, and pleats are widely used in jackets, skirts, and dresses. Autumn development should focus on individual items such as woolen coats, suits, and jackets. For more information, please click on the key recommendations in the Korean section below.

Madeleine refers to a shell-shaped French pastry, loved by consumers for its delicate and petite appearance. Incorporating the characteristics of Madeleine into daily outfits, the trend features embellishments such as beaded embroidery, pearls, three-dimensional flowers, and bows; it utilizes fabrics such as refined bouclé, lace with sequins, or knitted wool; and creates an elegant and noble atmosphere by combining soft and elegant shades of pink and purple with classic black, white, and gray. Le Fame, Self-Portrait, Alessandra Rich, ROMANCHIC, ROCHA ROMA, and YES BY YESIR will represent the design direction of Madeleine style.

Short Sentence is a Chinese local designer brand that has gained popularity since its establishment in 2015 for its distinct and fun color palette, as well as its highly practical and fashionable designs. The brand is known for its trend-setting colors. The latest 23/24 autumn-winter collection continues the DNA theme, showcasing a lively combination of vibrant and surreal colors. The styling focuses on subtractive methods to create everyday playful outfits that are simple yet profound. The collection features a retro and worn-out aesthetic with a clean and rebellious bohemian feel, aiming to present a deconstructed expression of daily life without preset ideas or following trends. This report will analyze the highlights of the new collection.

In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.

The Comprehensive Analysis of Shanghai Womenswear Retail Market

The collection is shown on a cast of all genders, a challenge to convention and an embracing of our new reality. And in a collaboration with the artist Shuang Li, the hypostyle of the Palais d’Iena is fashioned by AMO into an unknown facet of reality. “Every message is a translation, but nothing has ever been translated.” So reads the top of the notes left on every seat at the Miu Miu Spring/Summer 2023 show.

Before the polls to elect a new government in Italy, Massimo Giorgetti expressed his opinions about marriage, freedom, love and unity via the Spring/Summer 2023 collection The show was inspired by films like Quentin Tarantino’s Kill Bill and François Truffaut’s The Bride Wore Black, both apparently romantic comedies that turned into disquieting action movies.

According to the TOP10 knitted sets in August, Chanel-inspired outfits are listed the most, featuring fancy yarns and stitches. Lounge casual also shares the market. Loose fits and skin-friendly natural yarns are the key points. Notably, monograms and geometric shapes are still dominating the middle-aged market.

According to the TOP100 downloaded women’s suits from March to May in 2022, Simple Sophistication(43%) is the most welcoming style, followed by Emerging Design(22%) and Youthful Elegance(18%). Suiting and drill are the main fabrics, while checked fabrics also share a certain proportion. Drawstring remains the hottest details on suits when accessories are trended upward in the market.

With the popularity of cross-border e-commerce in China, the share of fast fashion womenswear brand is also increasing. We can see from the data of offline and online stores that ZARA and MANGO are the most welcoming brands while SHEIN is the top cross-border e-commerce. There shows a well balance between fabric appearance and practicality. This report will focus on the TOP10 fabrics in S/S 2022 and the hottest fabric of each clothing category to inspire the development in fast fashion market.

Woolen fabric is the most important fabric in autumn and winter, which is presented mainly in the form of overcoat on A/W 22/23 runway shows. Fine texture is the mainstream. Shearls and woolen blends create smooth and exquisite tactility of the surface; Variegated tweed shows yarns in new colorways and the blending with other accessories; The plush of furry fabrics is thermal in winter. Wool and mohair present a napped visual effect; Yarn-dyed gingham also updates the colorway in this season.

3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.

ROMANCHIC is a Korean designer brand founded by Hye Jung Choi. Based on the sophisticated keynote, the brand creates a casual yet formal, romantic yet agile female image through elegant details and luxurious fabrics. S/S 2022 collection used romantic laces, ruffles, and pearls to meet the concept - ‘being pretty but not monotonous and limited’.

According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.

Founded by the designer Park Seung-Gun in 2003, Pushbutton is the most popular label in South Korea. The designer Park, a former K-Pop star, regards Madonna as his inspiration muse, and the brand is named after the lyrics in her hit song Hollywood – “Push the button, don’t push the button.” Focusing on conceptual designs, Pushbutton combines contrasting elements to create eye-catching and naughty streetwear. The fusion of sexual appeal and sportif, femininity and masculinity, and classic and future presents a unique aesthetic.

Soft, lightweight, and breathable lace can better present women’s body curves and elegant temperament. Many luxury brands have released their lace fabrics with different styles, textures, and colors. Crisp water-soluble lace takes the largest proportion; the fine knitting of see-through lace presents elasticity and extensibility; geometric and embroidered lace fabrics enrich the textures; novelty sequin lace will trend upward in the future.

C+Plus Series was founded by an emerging Chinese Designer C.T.LIU in 2018. Continuing the endless additions of Pragmatism, confidence, urban, chic, contemporary, and art are the brand DNA. Inspired by the poem “Presentiment” by Rainer Maria Rilke, S/S 2022 collection created a palette of moon shadow. The silhouettes presented by gray, black, purple, and yellow explored a new style for active-wear and nightwear. Subversive suit jacket, fluid lines, and the development of asymmetric or loose-fit dresses express the unconventional aesthetics and self-appreciation.

According to the TOP100 downloaded women's suits in October and November, Simple Sophistication has revealed a clear uptrend, while Youthful Elegancy is increasing as well. X-line dominates the silhouette market, and the casual H-line has trended upward. To crafts, splicing and deconstruction are combined to create more stylish pieces.