Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.
Cool Fashion -- Amazing Bomb The Kidswear Benchmark Brand
Amazing Bomb (AB) is a Chinese fast fashion kidswear brand. In A/W 20/21, AB joins hands with Pokemon, fuses lively patterns with gorgeous colors, and presents trendy elements through digital print, thus giving kids another kind of fashion.
Unruly Youth -- The Comprehensive Analysis of Womenswear Designer Fashion Brands
Fashion brands break the shackles of the times and present changeable designs. In the new season, womenswear fashion brands strengthen the cool and sexy feel and display a free and casual side through deconstruction, splicing, accessories and refined silhouettes. Cropped tops are sexy and cool, and cropped outerwear are casual and cool. They are all inclusive. Unconventional deconstruction, bold prints and creative details reflect the vitality of fashion brands.
New Fashion Trend -- The Comprehensive Analysis of Zhili Kidswear Markets
According to this market research in Zhili, J-Korean style, street fashion and workwear style dominate. And this time we focus on sweatshirts, knitwear, jackets and dresses. Rompers with playful 3D decorations increase obviously. Workwear pockets and chic letters appear frequently in markets.
X Is an Attitude -- INXX The Womenswear Benchmark Brand
INXX is an international high street platform for buyers, gathering more then 80 famous fashion brands from Europe, Japan, South Korea and so on. Its S/S 2020 collection interprets different fashion trends via different themes. 1. INXX launches the limited series for Dragon Boat festival. This series draws inspiration from the legends of Zhong Kui, and creates sachets, bags and limited T-shirts. 2. INXX works with Refinements Lab to present Soul Air shoes, which extract elements from Dunhuang culture to re-create Air Force 1. 3. ANGEL CHEN S/S 2020 collection takes cues from Queen of the Jungle, Sheena, a comic in 1937. The washed denim and tropical Hawaii prints display the tensile wild beauty. 4. RECYANCLE A/W 2020 collection is "THIS IS NOT SPECTACULAR AT ALL". In this collection, contour lines depict mountains and waters in traditional paintings. Glitch Art is combined to blend classical Chinese culture with modern technologies. 5. INXX joins hands with Dabeiyuzhou for the Xenobiology video campaign.
Sweatshirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' sweatshirts in July, fashion leisure style holds 69%; rune arts (13%) and J-Korean style (14%) are almost equal; street fashion brands (4%) keep steady. Letters (61%) and animals (24%) are main patterns. As for crafts, positioning print and splicing remain dominant in July.
Fashion in New Season -- The Comprehensive Analysis of Hangzhou Kidswear Markets
This report mainly analyzes styles in Hangzhou Si Ji Qing wholesale markets. Due to this pandemic, customers decline. Greens, oranges, yellows, black, white and grey are dominant. Lace and gauze are widely applied. Drawstring and bright-colored decorations are chic and unique. Knitted sets keep prevailing.
Fashionable Children -- Japanese and Korean Fashion Bloggers on Instagram
The five-year-old Korean model, Sienna Wooju, often appears in fashion shoots of various brands such as the naive and Jujubong. Her smiling is appealing. She can display various styles like the sweet printed dress and adult-like dress. Now she is trying the fashionable cool style and sportif style.
Fashionable Pants -- The Comprehensive Analysis of Boys' Pants from Benchmark Brands
According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
Impression of Ibiza -- Misbhv The Menswear Designer Brand
Misbhv, a Brand from Poland, mixes various elements from pop culture and subculture, creating the unique post-soviet aesthetics. For Misbhv, summer is the most important party time. Thomas Wirski, the creative director, says "Ibiza in the 1980s was a place of separation, of artists, of musicians, of people who were different and found peace there, we lack that inclusiveness in Europe today". This season Misbhv evokes memories of the 1980s with an Ibiza impression.
The NEXT 20, a Quarterly Analysis of Brands, by Lyst and Highsnobiety
Highsnobiety has partnered with global fashion platform Lyst invested by LVMH to release a report "The NEXT 20", forecasting the 20 next-generation brands on rise. Industry experts from Lyst and Highsnobiety form an advisory board, and make a qualitative research with Google search volume, social media followers and online press mentions as quantitative research basis. Jacquemus, Fear of God and Bode are top three brands. Apart from classic fashion brands like Jacquemus, Marine Serre and Peter Do, other brands are almost related to fashion culture.
Summer Looks -- TYAKASHA The Kidswear Designer Brand
TYAKASHA S/S 2020 collection continues the brand's fun designs, and combines pattern and details on clothing. Its themes include TYAKASHA Circus, Pirate Smiling Face, Seasonal Fruit Exhibition Hall and Camping Adventure.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.
Unique Outdoor Aesthetics -- And Wander The Menswear Designer Brand
After graduating from university, designers Keita Ikeuchi and Mihoko Mori joined ISSEY MIYAKE in charge of design and procurement before launching their own outdoor brand, And Wander, in 2011. They hope to express the joy of mountaineering. Its clothing is famous for the unique and chic functional design.
MSGM -- The Kidswear Benchmark Brand
Italian designer brand MSGM Kids has been adhering to the design concept of "cooler and more fashionable" since its establishment in 2014. In addition to logo in S/S 2020, realistic fruits and vegetables are added, which brings more vitality. Various colors are combined with fluorescent details to be chic.
Fashion Party in The Sun -- The Comprehensive Analysis of Girls' Outerwear from Benchmark Brands
This season benchmark brands like MQD, little MO&Co., Mini Peace, Balabala and GXG.kids focus more on outdoor sports experience in terms of girls' outerwear. Wind-proof and sun-proof features gain more attention in this season, with blurring, ruffle and splicing to enhance the sport feeling.
Industrial Architecture -- A-COLD-WALL* The Menswear Designer Brand
The S/S 2020 collection of A-COLD-WALL* has a theme of MATERIAL STUDY FOR SOCIAL ARCHITECTURE. Designer Samuel Ross continues the brand's industrial style, and takes compounds of clay, lead, water and glass as the main design elements of this season. He hopes to build a bridge between material and emotion, and shapes it into a personal fashion style. Its S/S 2020 collection focuses on streamline and silhouette, with practical technical items and rich materials to keep its symbolic industrial style.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in February, fashion leisure style surpasses business leisure style, and becomes the focus. The athleisure style also grows a little. There are no highlights on patterns and crafts. Cutting and neat styles are dominant, and some deconstructed styles are eye-catching. Business styles are added by new elements. Whistle, drawstring and water-proof zipper are practical and functional. Taped craft appears in the form of color-blocking. More brands pay attention to details on lining, displaying the exquisite craft and quality.
Innovation & Unlocking – The Comprehensive Analysis of Mid-length Trousers from Menswear Designer Brands
As a daily item, trousers are favored by consumers. The functional style is still popular. Gathered-ankle trousers deliver a strong design sense. Straight trousers and denim items emerge in recent years. For crafts, color-blocking and spliced materials endow the style with more creativity and charm. Individual and futuristic technical patterns are prevailing and will become the main design direction.
Outdoor Retailer -- The Largest Outdoor Goods Exhibition in North America (Denver)
Denver Outdoor Retailer is the largest outdoor exhibition in North America. The exhibition aims to encourage people to explore the outdoors, promote advanced environmental protection concepts, and advocate sustainable development of the industry. Bio-fabrics, recyclable environmentally-friendly clothing, and comfortable and intelligent design have become the focus of many brands. The street style clothing also appeals to many fashionable consumers. Besides, health products are also on display at the exhibition, including mechanical massager, CBD products, yoga wheel and other dual-use products.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
BIRTH.ORGAN.SYNTH. -- A-COLD-WALL The Designer Brand of Menswear
The A/W 2019 series of A-COLD-WALL has a theme of "BIRTH.ORGAN.SYNTH.". Art and politics are key elements of this season. The brand keeps its decadent tones and industrial deconstruction. Many asymmetric geometric cutout and collage pockets leave a deep impression. New elements such as graphics, rulers and protractor, which symbolize studenthood, not only perfectly conforms with aesthetics of A-COLD-WALL*, but also inject an academic feel into the A/W 2019 collection.