Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.
Yama Style -- The Analysis of And Wander The Menswear Designer Brand
The Japanese designer brand And Wander was founded by Keita Ikeuchi and Mihoko Mori in 2011, which hopes to allow wearers to feel the joy of climbing through clothes. Its color combination and structural design are minimalist and practical, and some trendy elements are injected as well. Compared with other outdoor functional brands, And Wander is known for its fresh Yama Style and stylish function design.
Futuristic Sci-fi --The Comprehensive Analysis of Menswear Designer Brand
The power of technology is changing people's lifestyle. Film and fashion design are combined with technology through new visual effect to release people's imagination and broaden the design ideas. The popularity of virtual world and digital art also expands the design direction of pattern. The virtualization of different things explores the new era which combines real life, mental world and virtual space-time.
Futuristic Function -- The Menswear Catwalk Analysis of A-COLD-WALL*
The latest collection of A-COLD-WALL* was released under the background of 90's City of East London. Minimalist silhouette combines technology with function. Black & gray tone is collided with fluorescent green to present individuality. Eye-catching bright gears in fluorescent green, orange and yellow are utility for bike riders. Nylon jacket, printed sweatshirt and denim outfit show prettiness and practicality. Eco-friendly practice is also integrated into the clothes manufacturing, such as recyclable synthetic fiber fabric and more organic denim dyeing.
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
Deconstructed Expression -- The Analysis of Juun.J The Menswear Designer Brand
JUUN.J is a Korean menswear brand founded by Jung Wook Jun in 1999. Its unconventional deconstructed tailoring has drawn attention. New modern street aesthetics is integrated to enliven the classic. Oversized tailoring, geometric silhouette and military elements are used frequently in the collection of JUUN.J. The combination with different fabrics creates a distinctive style.
Genderless -- The Analysis of FACETASM The Menswear Designer Brand
FACETASM was founded by designer Hiromichi Ochiai (previously worked at Comme des Garcons and Undercover) in 2007, and the brand has already been praised by the international fashion world in its short history. FACETASM released its collab collections with many well-known brands and platforms, such as CONVERSE, G-Shock, Diadora, Stussy, Mastermind Japan, PHENOMENON, DOVER STREET MARKET, and NET-A-PORTER. It was recommended by the famous Japanese buyer store THE CONTEMPORARY FIX and I.T. group has become the brand's sale agent. Besides, FACETASM has also released latest collections on Tokyo Fashion Week and Paris Fashion Week for multiple times.
The New Interpretation of Yama-style -- The Analysis of Mountain Research The Menswear Designer Brand
Founded in 1993, Mountain Research must be the hall of fame of Yama-style and outdoor fashion. It even released the works which combined functionality, military style and punk spirit years before. The brand director Setsumasa Kobayashi set a outdoor studio deep in the mountains for production testing and inspiration searching, which injects the most realistic Yama spirit into every item. We can see from the S/S 2021 lookbook that punk style is gradually integrated into the classic outdoor silhouettes.
Midi Trousers -- The TOP Ranking of Boys' Wear
According to the interaction data analysis of POP users in March, we release this TOP ranking of boys' midi trousers. J-korea and smart casual are the main styles in March. And influenced by the seasonal development and fashion trend, avant-garde brand improves obviously. Letter and animal patterns are mainly combined with flexible brushstroke and playful expression. Pocket decoration occupies the biggest proportion of craft, which is fused with splicing and deconstruction. Positioning print is also an important craft of trousers to enrich the monotonous boys' trousers.
Sci-fi Functional Style -- The Analysis of HAMCUS The Menswear Designer Brand
HAMCUS released its first S/S collection in Paris in 2017 and got good feedback. HAMCUS has spread its beauty-appreciation, and its iconic brand style is known as the wasteland functional style in China. S/S 2021 collection follows the constant universe concept and presents the futuristic Sci-fi functional style of clothing.
A Journey to The Sky -- The Womenswear Catwalk Analysis of Balmain
Balmain A/W 21/22 collection gets inspiration from the journey of the brand founder Pierre Balmain 75 years ago. And this journey is above and beyond the atmosphere. The vintage futuristic silhouette of Space Age in 1960s is combined with shiny jumpsuit, which integrates the current futurism into the past and brings the fantastic imagination. Besides, designer Oliver Rousteing also applies 70s PB Monogram to inject vintage sense into the coolness.
Chemical Fiber Fabric -- The TOP Ranking of Womenswear
According to the interaction data of POP users during January to March, we make this comprehensive TOP ranking of women's chemical fiber fabric. In the recent three months, comfortable chiffon(78%) and soft lustrous fabric(58%) are the main fabrics, followed by polyester&cotton blends and transparent sheer fabric. The attention to soft lustrous fabric keeps improving steadily. And the demand for comfort practicality makes polyester&cotton blend become one of the main fabrics. Besides, fresh and natural colorful flower is the most popular pattern among all the chemical fiber fabrics, deeply loved by consumers and designers.
Modern Geometry -- The Analysis of ROARINGWILD The Menswear Designer Brand
The original brand ROATINGWILD was founded by six university students in Shenzhen, China on May 4, 2010. The brand uses variant product design to spread the original brand culture and attract more people to pay attention to the Chinese original culture. In the modern society of formalized work and entertainment, depression and anxiety have become the social normality. Except for the corona virus, there is another Epidemic in the internet world. ROARING and fabric qorn make out the collection Mental Health in a playful, straightforward, ironic attitude to call for the care for mental health during the lockdown.
Glamorous and Charming -- The Fabric Analysis of Paris Première Vision Online Exhibition
The second PV Digital Show was held online during February 15 to 19, including online releasing, trend analysis and PV Marketplace. Different from the first online exhibition, this exhibition period is extended to five days, which provides more time and opportunities for professionals to explore the trend and products of S/S 2022 and interact with PV exhibitors. There are over 35,000 products and 15 digital forums in this PV exhibition. So it is easy to communicate about the new products with exhibitors through online calls and video calls. The expression this season is simple and direct. The glamorous decorations present the charm through high-beautification fabrics. Textiles, leather and ornaments firmly apply extravert and shiny decorations, which brings imagination to the reality and digital world.
Knitted Fabric in The Second Half of The Year -- Womenswear TOP Ranking
This Top ranking list of womenswear knitted fabric is according to the download data analysis of POP users in the second half of the year. Practical looped fabric is on the top of this list, following by jersey fabric, highly elastic fabric, brushed knitted fabric, scuba fabric and ribbed knitted fabric. Besides, the most popular colors on knitted fabrics are Orbit Khaki and Space Gray, which also prove that the extraterrestrial horizon theme colors are noteworthy in A/W 20/21.
Jackets -- The Top List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.
Collage Terra Homage -- A.A.Spectrum The Menswear Designer Brand
A.A.Spectrum draws inspiration from creative director Kevin Tallon's trip to Myanmar and impacts of this pandemic. Collage Terra Homage, the latest product, employs recyclable materials and introduces eternal core series to be more sustainable.
Sweatshirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' sweatshirts in November, J-Korean style and fashion leisure style are mainstreams in the month. Street fashion brands like rockyroad and AB and emerging designer brands such as Viciusss and iplant account for small parts. Letters hold a half, followed by animals. Splicing remains the key craft; applique decorates styles; embroidery declines.
Play with Styles -- Boy Fashion Bloggers on Instagram
The rise of Instagram, Xiaohongshu and Douyin spawns a number of online fashion bloggers. Their dressing styles and lifestyles are imitated by many followers. In A/W 2020, many boy fashion bloggers interpret various styles via their everyday looks, including fashion outdoors, fun leisure, new preppy style and simple fast fashion.
Winter Greetings -- M.Latin The Kidswear Designer Brand
This season bold colors and lively illustration patterns become highlights in M.Latin. Styles are fused with 3D decorations, fun patterns and splicing details. Passionate berber fleece is sunny and warm in winter.
Comocrea -- Analysis of Fabric Pattern of International Textile Exhibition in Italy
Comocrea was cancelled at the last minute due to the pandemic. Even so, it is still an important exhibition in the field of printing design. Studios seek new ways to present their latest designs to consumers, from virtual exhibitions to digital mock-ups and online portfolios.The enthusiasm and adaptability of the print studios make them persistent in such tough times. The exhibition and exhibitors will start again in the spring and summer of 2022, a season full of hope, innovative printing and happy design. The design will bring the fun back to clothing. The 2022 S/S trends will be divided into two styles. The trends target on market, such as polka dots and ditsy flowers. Fabric patterns are from the following print studios：( Créations Robert Vernet. Eleonora Clerici. G Disegni Srl. Linea Studio. Mustic Style）
Urban Adventure -- The Comprehensive Analysis of Menswear Designer Brands
In the post-coronavirus era, people look to protective clothes for a sense of safety, so they pay more attention to functions. Chic, protective and technical clothes become increasingly popular. Multi-occasional clothes keep prevailing. Warm fleece and graphene materials remain first choices of outdoor fabrics. Both commute and outdoor trench coats meet consumers' various needs. Embroidery and camouflage patterns inject a chic touch.
Chic Colors -- GXG.kids The Kidswear Benchmark Brand
According to data analysis of GXG.kids online flagship store by Lingxi Industry AI Platform, dresses, shirts and T-shirts decline sharply in A/W 2020. Sweatshirts, knitwear, outerwear and puffa jackets stand out. The most salable one and the second most salable one are all new products of A/W 2020 collection.
A/W Fashion -- The Comprehensive Analysis of Zhili Kidswear Markets
In October, new products are due in Zhili kidswear markets, and winter new-in becomes the focus. Chinese style stores increase overall. Brushed wool, polar fleece, combined fleece and glossy materials are key fabrics this season. Leopard prints have the potential to be the mainstream pattern. Drawstring, quilting, decorative pockets and frilled collar inject vitality and change to the whole market.