According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.

As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.

The A/W 2019 series of A-COLD-WALL has a theme of "BIRTH.ORGAN.SYNTH.". Art and politics are key elements of this season. The brand keeps its decadent tones and industrial deconstruction. Many asymmetric geometric cutout and collage pockets leave a deep impression. New elements such as graphics, rulers and protractor, which symbolize studenthood, not only perfectly conforms with aesthetics of A-COLD-WALL*, but also inject an academic feel into the A/W 2019 collection.

According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.

Fashionistas and fashion bloggers have their own style in recent street snaps. The street fashion style is still popular. The functional style keeps prevailing and the functional vest appears with changes of materials and colors. The workwear style combining utility and fashion sweeps the fashion circle. Voluminous suits, leather outerwear and long trench coats are also warmly welcomed. Layered match and sets appear in various forms, expressing the fashion attitude of fashionistas.

Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.

In fact, the function style is the combination of outdoor sports with fashion. And the workwear style actually evolves from the working uniform used of American workers. In A/W 2019, Guangzhou markets integrate the function style with the workwear style to make these two styles complementary for each other. This report analyzes the functional workwear style from perspectives of style features, craft details and specific items. This new style gains much attention in A/W 2019 markets. And the warm fleece becomes an necessary item.

This report analyzes Japanese retail markets in A/W 19/20. The major source of styles data is from famous Japanese business circles such as Omotesando, Ginza and Jingumae. Currently, hot styles in Japan are the slight fashion style, the functional style, the individual street fashion style and the rune arts. The return of the retro style drives many both fashionable and retro styles appear in Japanese markets. Splicing and check are still the key points of design. And the Japanese markets do the best in details.

According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.

According to data analysis of the TOP 100 downloads of men's puffa jackets in October, the athleisure style is steady as the last month, becoming one of the most important styles. The workwear style develops quickly in this winter and may hold the largest part next month. Letters are steady. Check and camouflage are popular with men. Splicing is still dominated by large-scale color blocks.

The jacket becomes the leading character of A/W 2019 fashion with its warm fleece. The fluffy jacket is really warm in winter. With the popularity of sports style, military, workwear and outdoor sports items are still hot. Classic sporty jacket and pullover jacket can be the versatile inner to add a layered sense.

Originated in 1992, Neighborhood is a famous brand of Japanese street culture, and the former name is Neighborhood NYC (NEW YORK CITY). The series for A/W 2019 still takes motorcycle and street elements as the design prototype and emphasizes practical functionality. The leading item is T-shirts with large-scale printing, texts and patterns. And simple black and white display the unique color-blocking sense and extraordinary visual impact.

The A/W 2019 collection of CNCN is inspired by a motto of Joan of arc: "l am not afraid...I was born to do this." Shanghai, as the starting point of the brand, has given the designer team endless inspiration. This season, CNCN combines the latitude and longitude of Shanghai with its photographs of the city. Digital and abstract prints appear on the chest and sleeves of long-sleeve T-shirts and sweatshirts. As the theme of this season, print and oath display CNCN's love for Shanghai.

According to data analysis of TOP 100 downloaded men's trousers in September, fashion function and fashion leisure style are steady compared with last month, and business leisure style grows. Letter is still the mainstream. Check and camouflage still grow. Splicing reaches a record high. Applique also appears. Accessories like tapes are important decorations for workwear trousers.

Shanghai Fashion Week, which officially ended last week, has been born for more than a decade. In recent years, it shows an obvious rising trend, frequently appears in our vision and widely affects the younger generation. We can know that from the number of visitors, and brands joining the show. More and more domestic newly prominent designer brands, such as STAFFONLY and Ximonlee, continue to make efforts in their own stage. Chinese fashion brands such as ROARINGWILD, FMACM, FYP, NPC, Lifegoeson also appear in the fashion week to attract the attention of the younger generation.

In A/W 2019, the wholesale markets in Guangzhou are mainly the UUS and the Hongmian wholesale market, Menswear is mainly the fashion and functional style, a small number of the outdoor functional style, the athleisure style and the workwear style. The splicing is main. The sweatshirt, trousers and the sportif jacket are major items.

There are several unexpected designs in menswear of S/S 2020 Milan Fashion Week. Designers want to break gender boundaries. They make use of rich colors, the ingenious applications of pattern, style changes and the wonderful imagination about the futurism to highlight the balance between the creation and the practicality to wear. Then the fashion becomes dazzling but approachable.

alk phenix, whose designer is DAISUKE KAMIDE, is a sub-brand of Phenix. Although alk phenix is a branch, it still features functionality, and it is more fashionable than Phenix. The A/W 2019 lookbook includes the Shu Anorak, Cargo Pants and reflective zakoche shoulder bags. Functional fabrics go though the entire collection, injecting mountain garment with urban qualities.

In August, the smart leisure jacket is still prominent, but sees a decrease. The business leisure style stays the same. Lettering and splicing are the key techniques. With the popularity of the vintage style, checked fabrics see a slight rise.

Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.

This report's styles are mainly from Guangzhou U:US market. Utility outdoor and smart functional styles are key. The light functional style is popular in pre-fall 2019 markets. The sweatshirt and lightweight coat are core items. Pockets, functional clips, eyelets and outdoor functional fabrics are underlined.