Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Fashionable Children -- Japanese and Korean Fashion Bloggers on Instagram
The five-year-old Korean model, Sienna Wooju, often appears in fashion shoots of various brands such as the naive and Jujubong. Her smiling is appealing. She can display various styles like the sweet printed dress and adult-like dress. Now she is trying the fashionable cool style and sportif style.
Fashionable Pants -- The Comprehensive Analysis of Boys' Pants from Benchmark Brands
According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
Impression of Ibiza -- Misbhv The Menswear Designer Brand
Misbhv, a Brand from Poland, mixes various elements from pop culture and subculture, creating the unique post-soviet aesthetics. For Misbhv, summer is the most important party time. Thomas Wirski, the creative director, says "Ibiza in the 1980s was a place of separation, of artists, of musicians, of people who were different and found peace there, we lack that inclusiveness in Europe today". This season Misbhv evokes memories of the 1980s with an Ibiza impression.
The NEXT 20, a Quarterly Analysis of Brands, by Lyst and Highsnobiety
Highsnobiety has partnered with global fashion platform Lyst invested by LVMH to release a report "The NEXT 20", forecasting the 20 next-generation brands on rise. Industry experts from Lyst and Highsnobiety form an advisory board, and make a qualitative research with Google search volume, social media followers and online press mentions as quantitative research basis. Jacquemus, Fear of God and Bode are top three brands. Apart from classic fashion brands like Jacquemus, Marine Serre and Peter Do, other brands are almost related to fashion culture.
Summer Looks -- TYAKASHA The Kidswear Designer Brand
TYAKASHA S/S 2020 collection continues the brand's fun designs, and combines pattern and details on clothing. Its themes include TYAKASHA Circus, Pirate Smiling Face, Seasonal Fruit Exhibition Hall and Camping Adventure.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.
Unique Outdoor Aesthetics -- And Wander The Menswear Designer Brand
After graduating from university, designers Keita Ikeuchi and Mihoko Mori joined ISSEY MIYAKE in charge of design and procurement before launching their own outdoor brand, And Wander, in 2011. They hope to express the joy of mountaineering. Its clothing is famous for the unique and chic functional design.
MSGM -- The Kidswear Benchmark Brand
Italian designer brand MSGM Kids has been adhering to the design concept of "cooler and more fashionable" since its establishment in 2014. In addition to logo in S/S 2020, realistic fruits and vegetables are added, which brings more vitality. Various colors are combined with fluorescent details to be chic.
Fashion Party in The Sun -- The Comprehensive Analysis of Girls' Outerwear from Benchmark Brands
This season benchmark brands like MQD, little MO&Co., Mini Peace, Balabala and GXG.kids focus more on outdoor sports experience in terms of girls' outerwear. Wind-proof and sun-proof features gain more attention in this season, with blurring, ruffle and splicing to enhance the sport feeling.
Industrial Architecture -- A-COLD-WALL* The Menswear Designer Brand
The S/S 2020 collection of A-COLD-WALL* has a theme of MATERIAL STUDY FOR SOCIAL ARCHITECTURE. Designer Samuel Ross continues the brand's industrial style, and takes compounds of clay, lead, water and glass as the main design elements of this season. He hopes to build a bridge between material and emotion, and shapes it into a personal fashion style. Its S/S 2020 collection focuses on streamline and silhouette, with practical technical items and rich materials to keep its symbolic industrial style.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in February, fashion leisure style surpasses business leisure style, and becomes the focus. The athleisure style also grows a little. There are no highlights on patterns and crafts. Cutting and neat styles are dominant, and some deconstructed styles are eye-catching. Business styles are added by new elements. Whistle, drawstring and water-proof zipper are practical and functional. Taped craft appears in the form of color-blocking. More brands pay attention to details on lining, displaying the exquisite craft and quality.
Innovation & Unlocking – The Comprehensive Analysis of Mid-length Trousers from Menswear Designer Brands
As a daily item, trousers are favored by consumers. The functional style is still popular. Gathered-ankle trousers deliver a strong design sense. Straight trousers and denim items emerge in recent years. For crafts, color-blocking and spliced materials endow the style with more creativity and charm. Individual and futuristic technical patterns are prevailing and will become the main design direction.
Outdoor Retailer -- The Largest Outdoor Goods Exhibition in North America (Denver)
Denver Outdoor Retailer is the largest outdoor exhibition in North America. The exhibition aims to encourage people to explore the outdoors, promote advanced environmental protection concepts, and advocate sustainable development of the industry. Bio-fabrics, recyclable environmentally-friendly clothing, and comfortable and intelligent design have become the focus of many brands. The street style clothing also appeals to many fashionable consumers. Besides, health products are also on display at the exhibition, including mechanical massager, CBD products, yoga wheel and other dual-use products.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
BIRTH.ORGAN.SYNTH. -- A-COLD-WALL The Designer Brand of Menswear
The A/W 2019 series of A-COLD-WALL has a theme of "BIRTH.ORGAN.SYNTH.". Art and politics are key elements of this season. The brand keeps its decadent tones and industrial deconstruction. Many asymmetric geometric cutout and collage pockets leave a deep impression. New elements such as graphics, rulers and protractor, which symbolize studenthood, not only perfectly conforms with aesthetics of A-COLD-WALL*, but also inject an academic feel into the A/W 2019 collection.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.
Independent Selves -- The Comprehensive Analysis of Menswear Street Snaps
Fashionistas and fashion bloggers have their own style in recent street snaps. The street fashion style is still popular. The functional style keeps prevailing and the functional vest appears with changes of materials and colors. The workwear style combining utility and fashion sweeps the fashion circle. Voluminous suits, leather outerwear and long trench coats are also warmly welcomed. Layered match and sets appear in various forms, expressing the fashion attitude of fashionistas.
Europe in The 1930s -- The Catwalk Analysis of Giorgio Armani's Womenswear
Giorgio Armani holds his Pre-Fall 2020 show at the Armani Theater in Milan, where he presents a collection named reformism. The designer explained this name before the launch, saying: "I want women to be free to change anytime, anywhere, depending on their mood." The entire collection is inspired by women in the 1930s. Florals favored by social butterfly of the Parisian upper class in the 1920s-1930s are applied for vertical and three-dimensional transformation, and applied to printing or partial accessories to display the Giorgio Armani's integration of the East and the West. Models mainly wear short top and long trousers, which is in line with clothing collocation of French women in the 1920s-1930s. The entire show echoes the femininity of ladies in the 1930s.
Workwear and Function -- The Comprehensive Analysis of Menswear at Guangzhou Markets
In fact, the function style is the combination of outdoor sports with fashion. And the workwear style actually evolves from the working uniform used of American workers. In A/W 2019, Guangzhou markets integrate the function style with the workwear style to make these two styles complementary for each other. This report analyzes the functional workwear style from perspectives of style features, craft details and specific items. This new style gains much attention in A/W 2019 markets. And the warm fleece becomes an necessary item.
The Extreme Refinement -- The Comprehensive Analysis of Japanese Retail Markets
This report analyzes Japanese retail markets in A/W 19/20. The major source of styles data is from famous Japanese business circles such as Omotesando, Ginza and Jingumae. Currently, hot styles in Japan are the slight fashion style, the functional style, the individual street fashion style and the rune arts. The return of the retro style drives many both fashionable and retro styles appear in Japanese markets. Splicing and check are still the key points of design. And the Japanese markets do the best in details.
Infinite Extension -- The Comprehensive Analysis of Menswear Street Fashion Benchmark Brands
Fashion brands are popular with the young generation. Corduroy and poplar fleece return back in a new form. Functional style and sportif style stand out. Splicing and embroidery are increasingly important in designs. Changeable checks are prominent in the fashion circle.
Ankle-length Trousers -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.