Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2023-12-30 36290
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-28 72610
T-Shirt/Sweatshirt -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.
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2023-12-27 11838
Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand
The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.
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2023-12-25 12569
Cold Endorphins -- The Comprehensive Analysis of Menswear E-Commerce Brand
In addition to dopamine in summer, the Maillard style of early autumn is also very popular, and another trend with full personality is gradually emerging, which is the dark endorphin style. If dopamine is the color of joy, then endorphins are the silent black. Through personalized dressing, expressing inner emotions and attitudes through clothing, showcasing an independent and pursuit of unique attitudes, just like the feeling that endorphins bring to people, calm and full of power, it is a mysterious, cold and exquisite atmosphere.
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2023-12-25 65808
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-04 52837
Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand
CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.
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2023-12-01 7039
The Analysis of EDWIN The Denim Designer Brand
EDWIN is an original designer brand born in Japan in 1961. The brand name is arranged with the English word DENIM, reflecting its passion and spirit of challenge towards tannin. Since its inception, EDWIN has never stopped exploring the Danning area. Whether it was the establishment of Something, a jeans brand specifically designed for women, in response to the rise of feminist consciousness in 1979, or the 503 basic jeans series created in 1998 using "liquid ammonia" to conform to the retro trend, or the Jiaji pants series created in 2013 to break the impression of Dunning's stuffy and lack of elasticity, they are all expressions of constantly keeping up with the trend and innovating.This quarter, EDWIN has returned to its original intention, using the most classic washing and cutting methods to create tannins, continuing its iconic silhouette and launching a series of classic items, paying tribute to the past while awakening people's memories of the essence of tannins.
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2023-11-17 18209
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-14 10430
Wasteland Punk -- The Analysis of GALL The Menswear Designer Brand
GALL was founded by American designers Justin Gall and Chiara Nardelli Gall in Rome in 2014, combining human physiology, art, and graphic design to create a unique GALL world. Starting from the first series in the spring/summer of 2015, it has been infused with industrial representative colors such as rust red. The modular style is formed by detachable practical styles and diverse wearing functions, presenting a primitive and avant-garde modernism. With the green evolution of the environment, the fabric selection of GALL also tends to be comfortable, durable, and environmentally friendly.
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2023-11-09 19849
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
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2023-10-30 36022
Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand
The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.
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2023-10-24 35506
Shanghai Fashion Week: Key Brand Recommendations
This fashion week mainly focuses on new Chinese style, avant-garde work clothes, and modern urban styles, and sees many different ways of presenting Chinese elements. HEMU draws inspiration from the aesthetic charm of the Song Dynasty and combines intangible cultural heritage fabrics to weave the "Thousand Miles of Rivers and Mountains" in fashion. TUYUE this season is inspired by the word "Hundred Birds Returning to their Nest", with the theme concept centered around tracing back to their hometown of Chaoshan; The Spring and Summer 2024 series of China-Chic brand Clot presents Chinese culture from an international perspective with the theme of "connecting the past and opening the future"; Xander Zhou and Private Policy brands, embodying future tooling principles; The biggest feature of the Rico Lee brand is its emphasis on sporty details and functional tailoring.
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2023-10-21 21991
The Analysis of GOFANS The Benchmark Women's Down Jacket Brand
This report mainly focuses on the following four aspects to analyze GOFANS: online sales analysis, key series analysis, key fabrics, key single product analysis, summary, and development extension recommendation.
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2023-09-28 65974
The Runway Analysis of BOSIDENG
BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.
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2023-09-19 10542
Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.
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2023-08-31 9296
The Analysis of YCH The Womenswear Designer Brand
YCH, founded in Seoul by designer Choon Ho Yoon in 2016, combines street punk aesthetics with modern femininity and versatility. YCH represents a fusion of classic punk and feminism. Headquartered in Seoul, the women's fashion brand pursued a stylish blend of punk, femininity, and street vibes. Since its establishment in 2016, the brand has been highly sought after, showcasing playful pieces with a mix of colors and bold prints. The brand skillfully merges classic elegance with bold style, aiming to redefine modern femininity.
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2023-08-30 35448
Playful Dressing -- The Comprehensive Analysis of Men's Ordering Meeting
2024 Spring/Summer Men's Ready-to-Wear ordering meeting will focus on vacation style, American retro, streetwear, and outdoor functionality. In terms of craftsmanship, distressing, ink dyeing, and fading are the key design focuses. Noteworthy patterns include dragon motifs, varsity badges, cartoon IPs, and humorous trends. Standout key items for this season are mock-layered sweatshirts and outdoor functional jackets.
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2023-07-05 20722
Outdoor Daily -- The Analysis of Eastlogue The Menswear Designer Brand
Established in 2011, Eastlogue is a South Korean fashion brand that focuses on blending traditional American style with modern casual wear. Drawing inspiration from outdoor activities such as hunting, hiking, and fishing, as well as military equipment, the brand combines modern technical fabrics with classic designs, offering a fresh interpretation. It is quickly becoming a rising star in numerous excellent concept stores worldwide.
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2023-06-19 13352
Pioneering Beauty -- The Analysis of AMBUSH The Womenswear Designer Brand
AMBUSH brand continues its designer's consistent design style in the spring and summer of 2023. The designer's deconstruction technique this season presents a unique appearance through tensioned cut-out designs imitating tearing and stretching. Destructive disassembly techniques have been applied to both intimate knitted tops and dresses to create distinctive appearances of each item. Various items showcase the unique style of this season, conveying a cold and severe technological trend while exemplifying a modern and pioneering attitude. Short-cut jackets, ultra-long suspender skirts, mesh-insert sporty baseball jackets, and pink suits reveal exclusive and trendy characteristics.
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2023-06-09 69958
Sports & Baroque -- The Womenswear Runway Analysis of Louis Vuitton
On May 24th, Louis Vuitton's Resort 2024 women's wear show took place on the Isola Bella, Italy. Prior to the show, it rained on the island and due to the downpour, guests were moved indoors, resulting in the show starting 15 minutes earlier than originally scheduled. The Louis Vuitton resort 2024 collection draws inspiration from marine life, with fish scale-like decorations on the skirts and shell elements on the headwear. The finale pieces were inspired by the concept of mermaids, with a variety of three-dimensional shapes and colors. The Baroque-style headpieces were custom-made by a studio in Rome that works with operas and films. "In the end, the mermaid became a flower, but perhaps not a real one," said Ghesquière, the designer. This idea inspired a series of long dresses in soft hues.
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2023-05-30 34215
Modern Core -- The Analysis of Givenchy The Luxury Menswear Brand
The campaign for the 2023 Spring/Summer men's clothing collection, directed by creative director Matthew M. Williams, explores the diverse tension between classic dressing and urban aesthetics. The 4G Logo exudes a sense of anticipation, embodying both athletic functionality and gentlemanly style in a modern context. The sleek lines are sharp and confident, while black sunglasses epitomize a new paradigm of fashion. The wide-cut denim exudes both vitality and profound tension, with distressed details adding exquisite refinement.
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2023-04-13 16601
Urban Performance -- The Analysis of Stone Island The Menswear Designer Brand
A culture of research, experimentation and usability are the matrixes that have always defined Stone Island; the brand, established in 1982, destined to become a symbol of extreme research on fibres and textiles applied to innovative design. Each Stone Island piece is born from the perfect synthesis between experimentation and usability, between the study of fabrics and rationality. The study of uniforms and of workwear, its evolution according to new functions of use, becomes Stone Island’s observatory for defining a project where the clothing’s purpose is never just purely aesthetic.
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2023-02-21 39492
Paris Men's Fashion Week: Recommended Brands(Part II)
Fall/Winter 2023 Paris Men’s Fashion Week completed the six-day fashion shows on January 22. 79 fashion brands released their new collections in Paris, and nearly 50 of them walked the runway. Anthony Vaccarello’s Saint Laurent returned to the official schedule of Paris Fashion Week after 7 years, and displayed its new releases on the opening day; Maison Margiela closed out the fashion week with a co-ed show.
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2023-02-07 17528
Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand
Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.