Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Confident Wardrobe -- The Catwalk Analysis of Victoria Beckham Womenswear
Victoria Beckham is a high-end fashion brand founded by famous British singer and fashion designer Victoria Beckham in 2008. Victoria Beckham's own fame and her steady middle-class background make her designs unique. The 20/21 A//W series is inspired by that exhausted woman are seeking peace, and creates the style of confident wardrobe. The collection records the return of the black avant-garde silhouette and exposed neckline, negative space rhomboid knitting which is first raised by Stephan Cooke (a young London menswear designer), two pieces of Shetland knitwear (one in cornflower blue, the other in yolk yellow), flares sleeves, the dress with dense and regular smocking stitch, the finely cut check shirt, the skirt with a tough silhouette, and the layered color-blocked overcoat. These all bring a confident femininity of urban office ladies.
The Retro Urban Style -- The Catwalk Analysis of Coach 1941 Womenswear
The A/W 20/21 collection of Coach 1941 is from the creative director, Stuart Vevers who joined Coach in 2013. In the new season, Coach still uses the modern technique to reshape a retro vibe and bring vitality of the 1980s New York. In the runway, gorgeous leather in original colors and the mid-length skirt with buckles keep the atmosphere. The brand also keeps the printed Japanese clothing and the old "Yeast Village" style. This season is inspired by a famous downtown legend, Jean-Michel Basquiat. His works and personal style are always the inspiration source of the fashion industry. And his signature pattern appears on the key items, including the oversized leather trench coat, blanket-style wool scarf and a new structure sense.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from January to February, the simple & sophisticated style and the young lady style are main styles. For patterns, print of plants and florals is the main pattern. The maximalist geometric print gains more attention. Splicing and pleating still draw much attention. Deconstruction is still the key to shirts of S/S 2021.
Check Meeting -- The Catwalk Analysis of Monse Womenswear
Monse was founded in 2012. It upholds the minimalist style, and makes deconstruction elegant and avant-garde. Its various irregular designs are memorable. On Instagram, it draws much attention. And stars often wear clothing of this brand. Here we mainly analyze the collar design and splicing of shirts. In the new season, cutout on the collar and the design of exposing shoulder integrates straps, color-blocking, asymmetry and paper clip elements. The splicing of dress fabric is bolder, like the asymmetry of left and right, and the asymmetry from inside to outside.
Cheer up! China -- The Report on The Clothing Industry Under The Plague
Facing the novel coronavirus, we fear, but do not panic. Shopping after the plague will be more rational, reject the cheap fast consumption, and focus on health. In terms of industry trends: data show consumer's demand for commodities falls to 8% in this key period. What about proportion of clothing? Practical essential items are worth the investment. Functional clothing will become the first hot item after the plague, like the indoor sports, protective outerwear and multifunctional items.
Fun and Beauty -- FUUNNY FEELLN The Designer Brand of Women's Knitwear
FUUNNY FEELLN, founded in 2019, is a designer brand carefully built by EEKA FASHION, which owns Obzee, the agent brand O'2nd, and eight independent brands such as NEXY.CO, NAERSI, and Koradior. The brand is positioned in the young lady wear. With a keen insight, FUUNNY FEELLN captures the advancement of the times and fashion changes, perceives the material and spiritual needs of women in the new future, and aims at advocating and promoting the lifestyle full of fun, delicacy and beauty.
Warm and Modern -- The Comprehensive Analysis of Womenswear Trunk Shows
The womenswear trunk shows for A/W 20/21 emphasize the use of structure and accessories to show the delicacy and elegance of females. Decorative accessories like lace, sequin and pearl are combined with changeable silhouettes of shoulder and sleeves, with meticulous crafts and creative structures to show comfort.
Commuting Ladies -- The Comprehensive Analysis of Women's Knitwear of Chinese Lady Style Benchmark Brands
Femininity is increasingly discussed and focused on. We can see the importance of females in workplace is gradually upgrading, and the commuting lady style will prevail. So we here select six Chinese lady style brands, JUZUI, YINER, PSALTER, INSUN, Ochirly and ANMANI, and analyze from styles, details, stitch and crafts.
Folk Bride -- Daalarna The Analysis of Designer Brand
Daalarna is a Hungarian wedding dress brand with a focus on feminine charm and timeless elegance, known for its modern and unique design. The designer, Anita Benes, uses clean and delicate appearance and unique design to cater to individual modern women who dare to be fashionable and to pursue quality. The new season, "Folk Bride", adopts convenient dress and unique lace to bring unconventional and modern design. Cotton and linen fabrics are integrated to cater to the sustainability trend.
The Free Life -- Akira Naka The Analysis of Womenswear Designer Brand
Akira Naka is a Japanese independent designer brand. The designer, Akira Naka, graduated from the Royal Academy of Fine Arts in 2006, and the clothes he designed have exquisite embroidery and tailoring. He releases various series with the concept of "wearing attitude". He crosses Nordic and Japanese hand-weaving techniques, and uses 3D cutting technique to endow the high-end knitwear with a delicate silhouette. The Pre-Fall 2020 collection aims at down-to-earth and free females, which expresses the hope that women can live with vitality and freedom. The designer's style is combining eastern style with western style in the layered design.
Vintage -- The Comprehensive Analysis of Womenswear Markets in Guangzhou
This report comprehensively analyzes the Resort items on sale in Guangzhou wholesale markets and current trends. The Resort styles in Guangzhou markets combine retro elements of court dress with current womenswear, like big arc turn-down collar, lace and ruffles. Large-scale pearl, drawstring and ruffles are worth attention.
Dresses -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.
Collection of Crafts -- The Comprehensive Analysis of A/W 20/21 Trunk Shows for Women's Knitwear
S/S 20/21 womenswear trunk shows emphasize the delicacy and elegance of females. Fine combined stitch is applied to well-fitting styles and undershirts, and lace is flexibly used. Rhinestone, letter and splicing tend to be combined together. The trunk shows use meticulous details and accurate silhouette to highlight individual charm.
TOP 30 -- Hot Brands of Women's Leather and Fur in 2019
Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.
Face up to Selves -- The Comprehensive Analysis of Women's Knitwear on Catwalks
In 2020, people no longer show their individuality through neutrality, but start to face up to women themselves and explore the original connotation of females. On Pre-Fall catwalk, knitwear tends to be mature and elegant. Many brands gradually get rid of the neutral and leisure style, and turn from blurring gender boundary towards exploring the original beauty of females. Knitwear reduces the large-scale textural feel and adds simple but exquisite designs. And designers apply rich and superior natural colors to knitwear.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts of POP users in December, the young lady style and the simple & sophisticated style become key styles of the month. Besides, the sophisticated elite style has an obvious growth. Plants and florals take up the largest part. The knot on the collar holds the highest proportion in December. Apart from splicing, shirring is a new key detail.
Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.
Sprezzatura -- The Catwalk Analysis of Bottega Veneta
Bottega Veneta is an Italian luxury brand, founded in 1966. Distinct leather weaving technique is its best business card, and unconspicuous brand Logo is the most unique taste of Bottega Veneta. It is acquired by Kering group in 2001, and gradually out of favor when logo mania is revived around 2015. In July 2018, Daniel Lee, the former ready-to-wear director of Celine, is officially appointed as the brand creative director. Since the first collection of Daniel Lee, The Pouch and new woven items become an instant hit. Daniel Lee transforms Intrecciato into wide weaving and lattice, providing the brand with a new identity tag. Bottega Veneta wins Brand of the Year award at the British Fashion Awards in December 2019. And Daniel Lee wins three awards, including Accessory Designer of the Year, Womenswear Designer of the Year and Designer of the Year.
Emerging Elements -- The Comprehensive Analysis of Womenswear at Hangzhou Market
As the most influential primary wholesale and distribution market in China, products of Hangzhou Si Ji Qing dress market circulate to Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets. This report analyzes the last batch of styles in A/W 19/20, and the popular styles in the future. In Hangzhou market, the young lady and the lady style are dominant, and retro elements will be more usual. In addition, POP will follow up the resort styles in January.
Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.
Hot Brands in The Second Half of 2019 -- The TOP List of Women's Knitwear in Retail Market
The TOP list of hot brands of women's knitwear in the second half of 2019 is ranked according to users' browsing and searching interactive data. The design competition and international fashion week draw much attention on YINGER FASHION GROUP, and its subline brands, INSUN and PSALTER are prominent. The brand for lady style, Sandro, is more popular. With the increasing popularity of topics such as minimalism and environmental protection, brands such as TWIN-SET and Stella McCartney have also become more popular.
The Polo Shirt -- The TOP List of Womenswear
According to data analysis of the TOP 100 downloaded women's Polo shirts in November, the avant-garde fashion brands hold the largest proportion of 38%, followed by the fashion leisure (40%) and business leisure (13%). Styles with stripes account for the largest part of 58%, followed by plants and florals (18%) and logos (13%). The double-colored splicing takes up the highest proportion of 45%.
Visual Feast -- The Analysis of Valentino's Womenswear Trunk Show
The blockbuster of Valentino Pre-Fall 2020 is shot at the Palazzo Mignanelli in central Rome. In this season, the creative director, Pierpaolo Piccioli, moderates the rich colors and adopts chromatic lace, textured embroidery and contrasting edges, with flowing sequins to bring a gorgeous visual feast.
Sophisticated Elite -- The Comprehensive Analysis of Womenswear Designer Brands
In recent months, the sophisticated elite style has been active on big fashion brands, fashion bloggers, fashion week street snaps, designer brands and buyers' websites. And the clothing collocation of this style is also heated. This style uses fluent cutting and exquisite details to display the able and experienced feel. Some items of designer brands also switch towards this style. Shirts, suits, dresses, skirts and suit trousers become key items of displaying the able and experienced feel, and gain much attention.