Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Agender Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older Pattern analysis
The Comprehensive Runway Analysis of Women's Knitwear(Color)
According to the color proportion of women's knitwear on Cruise 2022 runways, classic brown(12%) and white(18%) are still important; And the application of bright colors shows a rising trend. Red(20%) and yellow(17%) are used the most, followed by green(14%), blue(10%) and also the noteworthy purple(9%).
H1 Popular Brands -- The TOP Ranking of Women's Knitwear
Based on the download and interaction data of POP users in the first half of 2021, we make a TOP50 list of women's knitwear brand. With the popularity of seamless design, some styles of SYSTEM perform well. Youthful Alessandra Rich wins a higher position. The search volume of eyelet design in spring and summer rises, and the lace splicing of Ermanno Scervino has attracted a large number of users.
Local Color -- The Womenswear Runway Analysis of Max Mara
Max Mara released its Resort 2022 collection in the ancient and charming castle of Ischia, Italy. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories Local Color(1950), from which the collection takes its name. The minimalist and textured styles of this runway showed classic tailoring and tonal suite, which reveals the delicacy of urban jet set women.
Suit -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.
Dress Fabric -- The TOP Ranking of Womenswear
According to the download data of POP users in the second quarter of 2021, cotton blend fabric(89%) and regenerated cellulose fabric(75%) are dominating, followed by chemical fiber fabric, thin TR fabric, silk light-feeling fabric and light chiffon fabric. Cotton blend fabric is the most common fabric for dress. And consumers’ pursuit of eco-friendly health and dressing experience allow regenerated cellulose fabric to become one of the mainstream fabrics.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's overcoats of POP users during May and June, simple sophistication(66%) is the major style. Smart casual style(24%) increases clearly while youthful elegancy(10%) decreases. H-line and X-line are the main silhouettes. More attention is paid to the zipper among the details and accessories.
Blurred Boundary -- The Analysis of Calvin Luo The Womenswear Designer Brand
Founded in 2014, the Chinese designer brand CALVIN LUO puts emphasis on deconstruction and minimalism, and calls for the beauty across genders. A/W 21/22 collection, also the tenth collection of CALVIN LUO, reviews the past seasons and remakes the classic. It is not only a mile stone monument, but also represents another evolution to embrace the new era. Following the concept of evolution, the fashion inspirations and styles in the past are upgraded from all aspects. Its iconic cropped suit jacket applies richer color and fabric combinations. Abstract sequin embroidery is refined from the wide gown dress in the past seasons. The daily suit and dress bring us a diversified ready-to-wear collection.
Elegant Lifestyle -- The Analysis of ELENDEEK The Womenswear Designer Brand
ELENDEEK was founded by the formal creative director of MERCURYDUO -- Yuka Watanabe in September 2016. The brand concept "Contemporarily Elegant" wants people from all ages to enjoy the fashion. ELENDEEK pays attention to the silhouette tailoring of every item. And heterogeneous splicing and color changes further strengthen the beauty and fashion.
Advanced Minimalism -- The Analysis of Totême The Womenswear Designer Brand
Totême was founded by the Swedish stylist Elin Kling and her husband Karl in 2014. Its brand concept is to design the most beautiful and abnormal style. Delicate and leisurely luxury is the soul of every practical item which shows the elegant and free advanced feel. Basic black and white color are complemented by the neutral tawny and blue to present the gentle and low-key palette. Collar and waistband of exquisite silhouette are deleted. Delicate fabrics and details underline the outstanding textures.
High-quality Texture -- The Analysis of RITO The Womenswear Designer Brand
The niche Japanese designer brand RITO follows the Korean fashion trend and provides professional women with more selections through unique designs, delicate crafts, and high-quality fabrics. Urban women can switch freely between career and life, sending out charming intellect. A/W 21/22 collection brings modern looks of warm winter. Suit and shirt items are renewed to present the charming image of intellectual woman.
Intellectual Elegance -- Blossom H Company The Womenswear Designer Brand
The Korean designer brand BLOSSOM H COMPANY is pursuing the fusion of simple tailoring and high-quality fabric. Its design without too gorgeous colors brings a comfortable feel. Minimalist yet exquisite design techniques, fluent stitching, high-quality fabrics, and neutral colors(beige, black and brown) make basic items understated, delicate and practical.
Minimalist and Cold Urban Style -- The Analysis of J.Chung The Womenswear Designer Brand
The Korean niche designer brand J.CHUNG was founded by the graduate of London College of Fashion, Jaesun Chung, in 2014. Cold urban style is fused with free and minimalist designs. Bold colors are applied based on the London style to satisfy the Asian aesthetic. Bright colors can better lighten the skin and present uniqueness. Focusing on the consumers from 30 to 40 years old, the brand has released new Korean, unisex and minimalist products.
Workplace Wear -- The Comprehensive Analysis of Fashion Bloggers
How to wear in the daily workplace is an urgent issue for those modern youngsters who just step into the society. This report will recommend different styles of fashion bloggers to help you find the direction. Daily style Aimee Song, handsome style Brittany Xavier, and comfortable style Grece Ghanem are the representatives.
Dress -- The Top Ranking of Women's Knitwear
This TOP ranking of knit dress is based on the interaction data of POP users in May and professional market analysis. Simple sophistication(66%) is the main style. Smart casual dress items(21%) are divided into preppy style and casual style. X-line is the main silhouette of sophisticated dress, and smart casual style uses H-line. Splicing and stitches are the noteworthy crafts of dress in this month.
Timeless Comfort -- The Analysis of LE 17 SEPTEMBRE The Womenswear Designer Brand
LE 17 SEPTEMBRE is an independent designer brand founded by the Korean designer Eunhy Shin in 2013. Exploring timeless and structural aesthetics is the design concept, and it is also the representative brand of Korean sophistication style. Eunhy Shin is good at integrating minimalist design into the winter wear to present more fashionable layering. A/W 21/22 collection takes black and beige as the main color tone to create the extremely comfortable minimalist style
Call of The Wild -- The Womenswear Catwalk Analysis of Burberry
Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.
Stay Young -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brand
ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.
The Romance of Creativity -- The Analysis of Mihano Momosa The Womenswear Designer Brand
Mihano Momosa is a Serbia-based brand founded by Miano Anusic in 2011, which is committed to the feminine expression and recognition. Leather, pearl, lace and flower are applied on formal wear and garments to present romance and elegance. 3D extravagant flower is the representative element. Pure white, gentle purple and passionate orange are gentle and advanced. The brand has attracted many followers on Instagram.
Suit -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's suit of POP users in March and April, youthful elegancy(22%), simple sophistication(63%) and smart casual(15%) are the noteworthy styles. Influenced by the popularity of simple sophistication style, X-line and H-line are the most applied silhouettes. The proportion of waist lacing also increases a lot.
Underwear -- The TOP Ranking of Womenswear
According to the interaction data of POP users in March, the searches of lingerie and corset increase a lot, which reflects that consumers are paying more attention to comfort and functionality. Lace occupies the biggest proportion among all the design elements, and the application of lace edging also becomes popular, which is presented in more delicate and diversified styles.
New Hangzhou Fashion -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Evergreen Dress Market must be the best wholesale market in Hangzhou, and it is also the A-class clothing wholesale and trading market in China. Founded in October,1989, Evergreen is actually not a market. It is a business street with over ten womenswear wholesale markets.
Shirt -- The TOP Ranking of Womenswear
According to the data analysis of TOP 100 downloaded women's shirt items from February to April, simple sophistication style is the first place on the ranking list, followed by fashion leisure style and rising youth elegancy style. A-line shirt silhouette is the key of simple sophistication. Specific preppy style is mainly in midi silhouette, while youthful elegancy is designed in cropped silhouette. From the craft aspect, ruffle and stringy selvedge are the mainstream. Crease and rim crafts are also applied more in this season.
A Special Collection of Brands -- The Comprehensive Analysis of Shanghai Fashion Week
A/W 2021 Shanghai Fashion Week -- Bloom the Spring positively answers the call of government to establish an international consumption city, accelerate the collaboration between industries, help the development of Chinese brands, practice the green development concept and take the advantage of quality consumption. As a special invited media of Shanghai Fashion Week, POP Fashion explores brands and search for trendy fashion at the show.
Variable Style -- SpinExpo Shanghai
Except for the four macro themes and key yarns, S/S 2022 SpinExpo Shanghai also presents new knitwear designs brought by exhibitors. This report will analyse the design points of knitwear from the aspects of key silhouette, yarn, stitching and pattern.