According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.

After many years at Comme des Garcons, Simon Porte Jacqumus, a designer from Southern France, starts his own brand Jacquemus in 2009. In 2012 he was the youngest designer at Paris Fashion Week at that time, and became famous in the fashion world for his quirky designs in just two years. Jacqumus is the young version of Comme des Garcons and Martin Margiela. Strange silhouettes, spliced fabrics, color-blocking and geometric patterns characterize this brand. This series has a name of Le Coup De Soleil. The overall design style matches the sunny Provence perfectly.

Akihiko Kimura graduates from Bunka Fashion College, and founded his personal design brand LOKITHO. With a design concept of "For Witty Women", the brand draws inspiration from females daily wearing. It makes use of traditional Japanese cutting techniques, focuses on the finish and fabric quality, and centers on the exquisite style and fabrics. It delivers a romantic luxury feel which is rare among Japanese independent designer brands.

According to data analysis of downloading data from May to June, simple and sophisticated style takes up the highest proportion, and the languid tea dress is the main item. Waisted silhouette and long shape are dominant. The retro court style is the second largest, mainly displayed by sleeves. As an accessory, lace is mainly spliced on edges and the chest, creating a luxurious court vibe.

Self-Portrait is founded in 2013 by designer Han Chong. The brand advocates the fashion concept that exquisite design details can be bought without the price of luxury fashion. Han Chong comes from Malaysia and graduates from Central Saint Martins. Before entering the fashion industry, he also had a career in the arts. Therefore, Self-Portrait is synonymous with artistic wearing. Delicate lace, smooth silhouette and cutting, as well as refined cutout well blend elegance and fashion.

Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.

According to data analysis of TOP 100 downloaded women's trench coats from May to June, simple and sophisticated style and athleisure style are dominant. The floor-length shape and the waisted silhouette with oversized lantern sleeves are main shapes. Splicing, piping and drawstring draw much attention. Piping gains more attention, reflecting the exquisite detail and classic trench coat shape are key designs.

Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020, extracts designers brands with high market heat and topicality, and analyzes hot elements.

Retail markets in Shanghai are gradually regaining its former vigor and crowd. Simple but powerful designs enhance the chic feeling. Stylish women's knitwear makes the wearer confident and charming.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.

According to data analysis of TOP 100 downloaded women's sweatshirts in May, simple and sophisticated style and fashion leisure style are dominant. Figure and letter print are main patterns. Splicing, cutout and embroidery still gain much attention. Ruffle is the key to sweatshirts.

ICICLE was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full-business chain covering design, manufacturing, logistics, retail and franchise. As a high-quality natural clothing brand, it owns ICICLE and SILEX, and acquires the well-known French brand CARVEN in 2018. Based on the ancient oriental philosophy that man is an integral part of nature, ICICLE selects high-quality raw materials from nature, recreates them in an environmentally responsible attitude, eliminates redundant designs, and displays the beauty of nature.

This report makes key analysis of European designer brands. In S/S 2020, romance and elegance brought by young lady style and lady style are dominant. Soft femininity is the keynote of this report. Fluffy sleeves, ditsies and translucent materials run through their designs. Pastel colors in low saturation underpin the style.

According to data analysis of top 100 downloaded women's leather and fur clothing from May to June, simple and sophisticated style holds a large proportion but declines, while athleisure style and Russian style grow. Jackets remain the main item, followed by trench coats and overcoats. Puffa jackets occupy a small proportion. Leather clothing dominates, and all-fur increases. Splicing still gains much attention.

As the pandemic in China is under control, people's daily life is back on track. Hangzhou market, an influential wholesale market and trading market in China, affects and radiates Jiangsu Province, Zhejiang Province and Shanghai as well as some northern markets with its youthful, vigorous, wearable and edgy products. It is used for reference for young leisure style enterprises. This market research analyzes styles from markets in Hangzhou (including Guangzhou Original Womenswear Market newly opened in Hangzhou Sijiqing Womenswear Market). Eye-catching designs include young lady style decoration, foil-stamping or rhinestone, animal patterns on T-shirts, printed shirts, Korean style short A-line dress, summer loose pants and diversified skirts. (Some data comes from the middle- and high-end retail markets, and some from Hangzhou wholesale markets.)

According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.

According to data analysis of top 100 downloaded women's T-shirts from April to May, avant-garde fashion brands, fashion leisure, and the young lady style draw much attention. Letters are mainly combined with handcrafted beads, embroidery and fringes for a bold vision. Splicing and knotting gain the most attention.

Jean Patou is founded in 1914 by Jean Patou, and specializes in knitwear and athleisure clothing. In 1922, Jean Patou has been a leader in women's fashion, but it is suspended in 1987 due to the economic crisis. In September 2018, LVMH claims to revive Jean Patou and changes its name into Patou. Guillaume Henry is appointed as its creative director, and it debuts in Paris Fashion Week in September 2019. Guillaume Henry was once the creative director for Carven and Nina Ricci, and turned the two brands into young, street and sportif.

According to data analysis of top 100 downloaded women's suits from April to May, simple and sophisticated style and fashion leisure style are main styles. H-line and X-line shapes become mainstream silhouettes. Wide T-line silhouette rises in the month. Deconstruction, splicing and string still gain much attention.

Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.