This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.

In the designs of S/S 2021 Japanese designer brands, designers maintain comfortable silhouettes, fabrics and relaxing colors and put emphasis on detail crafts to satisfy women's pursuit of comfort in this season. Smocking, drawstring and ribbons are applied to realize placement modelling and cut the volume. This report pays attention to detail crafts, and the modelling effects between details and item silhouettes&sleeves styles.

According to the research and download data of our users, we release our Top30 brand ranking and select six of the most popular brands and keywords for recommendation.

The Japanese independent designer Akira Naka launched his homonymic brand in 2009. Akira Naka was graduated from Royal Academy of Fine Arts, and he is good at selecting textures to present his concept of "Dressing Attitude". Several iconic series were released, the brand applies 3D tailoring to create classic costumes. His clothes has clear exquisite embroideries and quantity tailoring. Akira Naka thinks that clothes is the tool to express emotions, so a good piece of clothes can demonstrate one's temperament, pride, elegance and dignity.

Japanese designer brand Ray Beams was first launch in S/S 2015. It is developing modern clothes with high-quality materials and details for female who truly enjoy fashion.

United Tokyo is a high-end leisure clothes brand with standard to pursuit. To realize the concept of "From Japan to fashionable styles, then the world", the brand is actively searching for the fashion trend.

Accumulated life experience cultivates the low-key lady style. So quality has been the key of lady style design. Designers prefer high-quality clothing with sense of design. They bring more stylish dressing experience for ladies through the changes of details. This report sorts out the key details of lady style designer brands. The design of items puts emphasis on shirt coats and suit coats, which are the necessary items for office ladies. The misconception splicing and the design of lapels increase the layers and creativity.

This global pandemic pauses everything and impacts on the four major fashion weeks and various kinds of fashion events. In Resort 2021, designer brands pay more attention to new breakthroughs and opportunities, vintage and rebirth, environmental protection and innovation, hope for the future and continuation of classics. Therefore, splicing (color-blocking, color-blocked collar, mixed materials and spliced leather) remains necessary techniques in resort 2021. Dramatic looks (offbeat shoulder designs and drawstring sleeves) are still popular. It is a breakthrough to find new elements in classics and to renew design ideas via details. Trans-boundary designs have been far away, so it is a new opportunity to focus on innovating the trench coat itself.

As a young designer brand from Russia, Yana Besfamilnaya draws inspiration from works of Henri Matisse. Rich colorways and simple yet impacting lines sketch female body, which is used as main prints and decorations. Contrasting colors and the coordinated effect decorate styles.

This report features NPaia, EIN and Edition. Lady style benchmark brands mainly select simple yet graceful versatile styles. In the new season, colors and styles are more practical, combining female elegance with the cool temperament.

Sophisticated ladies exude the charm of living a peaceful life and standing aloof from the worldly success. They pursue a high-quality life, simple yet refined details, pure and accurate cutting, natural and fine patterns, and fluent silhouettes. They are elegant, frank and leisured.

Wnderkammer is a brand with the concept of fashion, retro and young style. Wnderkammer designs in a simple style each season.

In the new season, Instagram fashionistas and stars update their looks on social media. As for autumn and winter items, jackets and suits dominate. Warm and eco-friendly faux fur frequently appears, and so does polar fleece which gets renewed by prints and patterns. Besides, popular fashion bloggers and their styling can be used as reference.

This report mainly analyzes ICICLE, EP YAYING and LESS. This season lady style features change of outerwear, evolution of placement structures and details on key items.

This report selects styles in Guangzhou wholesale markets in November and mainly analyzes thick outerwear. Regular puffa jackets are key this season. Mixed materials and decorations on the collar gain much attention.

According to data analysis of TOP 100 downloaded women's trousers from September to November, simple and sophisticated style, rune arts and workwear style stand out, and business leisure style gains the most attention. Fitted trousers are the most salable, holding the largest part. The slightly loose tapered trousers are the most frequently downloaded, followed by well-fitting straight tailored pants. Compared with last year, workwear trousers decline, but knots and color-blocking remain key designs. Designers prefer check fabric and pleats.

This report is based on the analysis of the data of the four major fashion weeks in S/S 2021. In this report, catwalk data divided by garment area and palcement details are theme of the analysis. Designers breaks through the iimitation of multi brand theme inspiration design. From the aspect of natural and eco-friendly, home office, rebirth and sustainable, French style and so on to explore essence of the design details. And provides inspiration for the process of superb details. Design details used in different part brings a different design psychology for garments and conveys a fashionable attitude.

As the unfailing classic series of La Perla, MAISON is still hand-crafted by artisans at Bologna atelier. Silk from Como, the silk capital of Italy, works with ancient and complicated Frastaglio embroidery. To celebrate the 25th anniversary of MAISON, La Perla launches two limited capsule series, MAISON RAINBOW and MAISON METALLIC. They symbolize hope and rebirth, carry an inspiring and vigorous strength, and debut in 2020. They use wild rose and vivid green as main tones, adopts colorful embroidered gauze, and reinterprets four popular styles of La Perla. MAISON METALLIC also mixes with exquisite embroideries by gold, copper and platinum yarns.

In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.

Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.

According to data analysis of TOP 100 downloaded women's shirts from October to November, the young lady style keeps growing compared with last month, while simple and sophisticated style is quite steady. Collar designs stand out, followed by sleeve designs. These are two common design techniques for the young lady style. Structure and splicing gain much attention.