Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
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- Outerwear
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Style
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2021-11-01 110036
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-10-29 89773
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Four)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-07-10 83754
H1 Popular Brands -- The TOP Ranking of Women's Knitwear
Based on the download and interaction data of POP users in the first half of 2021, we make a TOP50 list of women's knitwear brand. With the popularity of seamless design, some styles of SYSTEM perform well. Youthful Alessandra Rich wins a higher position. The search volume of eyelet design in spring and summer rises, and the lace splicing of Ermanno Scervino has attracted a large number of users.
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2021-06-30 91325
Dress Fabric -- The TOP Ranking of Womenswear
According to the download data of POP users in the second quarter of 2021, cotton blend fabric(89%) and regenerated cellulose fabric(75%) are dominating, followed by chemical fiber fabric, thin TR fabric, silk light-feeling fabric and light chiffon fabric. Cotton blend fabric is the most common fabric for dress. And consumers’ pursuit of eco-friendly health and dressing experience allow regenerated cellulose fabric to become one of the mainstream fabrics.
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2021-06-10 87824
The Latest News of Top Brands
Many top brands have made actions recently, which presented their various brand styles. This report will demonstrate how these top brands make brand promotion. The latest news of Miu Miu, FENDI, GUCCI, MAX MARA, DIOR and Prada will be involved.
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2021-05-27 67456
Elegant Lifestyle -- The Analysis of ELENDEEK The Womenswear Designer Brand
ELENDEEK was founded by the formal creative director of MERCURYDUO -- Yuka Watanabe in September 2016. The brand concept "Contemporarily Elegant" wants people from all ages to enjoy the fashion. ELENDEEK pays attention to the silhouette tailoring of every item. And heterogeneous splicing and color changes further strengthen the beauty and fashion.
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2021-05-27 68366
Advanced Minimalism -- The Analysis of Totême The Womenswear Designer Brand
Totême was founded by the Swedish stylist Elin Kling and her husband Karl in 2014. Its brand concept is to design the most beautiful and abnormal style. Delicate and leisurely luxury is the soul of every practical item which shows the elegant and free advanced feel. Basic black and white color are complemented by the neutral tawny and blue to present the gentle and low-key palette. Collar and waistband of exquisite silhouette are deleted. Delicate fabrics and details underline the outstanding textures.
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2021-05-24 89231
Practical Cardigan -- The Item Analysis of Korean Women's Knitwear Wholesale Market
Convenient, practical and versatile cardigan is the must-have item of wardrobe. The middle-aged cardigan of S/S 2021 Korean wholesale market presents delicate elegancy. Cropped silhouette occupies a large proportion. French style, Chanel style, and pastoral style are the three most outstanding styles. Color-blocking stripe, check, navy collar, lace, and fine-gauged stitching are the popular elements. The combination of multiple crafts is still the key point.
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2021-05-22 66114
Intellectual Elegance -- Blossom H Company The Womenswear Designer Brand
The Korean designer brand BLOSSOM H COMPANY is pursuing the fusion of simple tailoring and high-quality fabric. Its design without too gorgeous colors brings a comfortable feel. Minimalist yet exquisite design techniques, fluent stitching, high-quality fabrics, and neutral colors(beige, black and brown) make basic items understated, delicate and practical.
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2021-05-19 68529
Minimalist and Cold Urban Style -- The Analysis of J.Chung The Womenswear Designer Brand
The Korean niche designer brand J.CHUNG was founded by the graduate of London College of Fashion, Jaesun Chung, in 2014. Cold urban style is fused with free and minimalist designs. Bold colors are applied based on the London style to satisfy the Asian aesthetic. Bright colors can better lighten the skin and present uniqueness. Focusing on the consumers from 30 to 40 years old, the brand has released new Korean, unisex and minimalist products.
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2021-05-19 72662
Workplace Wear -- The Comprehensive Analysis of Fashion Bloggers
How to wear in the daily workplace is an urgent issue for those modern youngsters who just step into the society. This report will recommend different styles of fashion bloggers to help you find the direction. Daily style Aimee Song, handsome style Brittany Xavier, and comfortable style Grece Ghanem are the representatives.
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2021-05-17 123439
Dress -- The Top Ranking of Women's Knitwear
This TOP ranking of knit dress is based on the interaction data of POP users in May and professional market analysis. Simple sophistication(66%) is the main style. Smart casual dress items(21%) are divided into preppy style and casual style. X-line is the main silhouette of sophisticated dress, and smart casual style uses H-line. Splicing and stitches are the noteworthy crafts of dress in this month.
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2021-04-30 88124
Stay Young -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brand
ZARA, UR and Hstyle are the benchmark fast fashion brands. ZARA has a shrinking market in the recent years. And the Chinese brand UR attracts consumers through its concept of Fast Luxury. Besides, the frequent activities on social medias increase the brand influence of Hstyle and capture the market.
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2021-04-26 76702
The Romance of Creativity -- The Analysis of Mihano Momosa The Womenswear Designer Brand
Mihano Momosa is a Serbia-based brand founded by Miano Anusic in 2011, which is committed to the feminine expression and recognition. Leather, pearl, lace and flower are applied on formal wear and garments to present romance and elegance. 3D extravagant flower is the representative element. Pure white, gentle purple and passionate orange are gentle and advanced. The brand has attracted many followers on Instagram.
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2021-04-25 97103
Suit -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's suit of POP users in March and April, youthful elegancy(22%), simple sophistication(63%) and smart casual(15%) are the noteworthy styles. Influenced by the popularity of simple sophistication style, X-line and H-line are the most applied silhouettes. The proportion of waist lacing also increases a lot.
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2021-04-24 86301
Underwear -- The TOP Ranking of Womenswear
According to the interaction data of POP users in March, the searches of lingerie and corset increase a lot, which reflects that consumers are paying more attention to comfort and functionality. Lace occupies the biggest proportion among all the design elements, and the application of lace edging also becomes popular, which is presented in more delicate and diversified styles.
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2021-04-23 73793
New Hangzhou Fashion -- The Comprehensive Analysis of Hangzhou Womenswear Markets
Evergreen Dress Market must be the best wholesale market in Hangzhou, and it is also the A-class clothing wholesale and trading market in China. Founded in October,1989, Evergreen is actually not a market. It is a business street with over ten womenswear wholesale markets.
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2021-04-23 93441
Shirt -- The TOP Ranking of Womenswear
According to the data analysis of TOP 100 downloaded women's shirt items from February to April, simple sophistication style is the first place on the ranking list, followed by fashion leisure style and rising youth elegancy style. A-line shirt silhouette is the key of simple sophistication. Specific preppy style is mainly in midi silhouette, while youthful elegancy is designed in cropped silhouette. From the craft aspect, ruffle and stringy selvedge are the mainstream. Crease and rim crafts are also applied more in this season.
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2021-04-14 62419
Neoclassicism -- The Analysis of SHI-SHI The Womenswear Designer Brand
The Russian designer brand SHI-SHI was founded by Yulia Shinkareva at a small sewing workshop in 2015. Its neoclassic clothing style has helped the brand to become one of the leading Russian womenswear brand in five years. Overcoat, trouser suit and tulip-print handbag are the special products. SHI-SHI calls for the integration of different kinds of women.
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2021-04-13 68226
Asceticism and Minimalism -- The Analysis of BEVZA The Womenswear Designer Brand
The Ukrainian minimalist designer brand BEVZA was founded by Svetlana Bevza in Kiev in 2006. Its core design aesthetic is presented by simple silhouettes. The collections pay attention to delicate fabrics and perfect tailoring, presenting the eternal elegance. BEVZA's fresh and pure style is what makes it stand forward among all the Ukrainian fashion brands. Designer extremely loves white, and she uses white dress to take the place of trendy black dress. Bevza said that,"Only white is the extreme color, and black is just additional. White symbolizes new-birth and blank page, and it is also an individualized color. I prefer simple beauty. Life is such complicated, but the most precious value and truth are obvious. So why not dress in a more relaxing way." The main concept of BEVZA is complicated simplicity.
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2021-04-13 116978
Dress -- The TOP Ranking of Womenswear
According to the data analysis of POP users from February to April, the proportion of mature elegance style improves obviously among dress, followed by simple sophistication and cotton-linen deconstruction styles. X-line is the key silhouette, and the demand for practicality leads to the popularity of workwear and sportswear. Splicing is the mainstream of craft design, and deconstruction and knot are also essential.
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2021-04-11 105852
Fur and Leather -- The TOP Ranking of Womenswear
According to the data analysis of POP users in March, simple sophistication is the most attractive style of women's fur and leather. Jacket is the most common item, and leather dominates the texture markets. Cropped silhouette rises obviously this month, and splicing and quilting are still noteworthy.
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2021-04-10 87390
Variable Mix&Match Style -- The Analysis of Female Star's Look
The diversity of young people's dressing style leads to the mix&match dressing principle. Especially the looks of BLACKPINK, Jessica Wang and Laura Tønder perfectly present both sweetness and handsomeness. The combination of sweet knit skirt and cool denim jacket; letter patterned suit and casual jeans; pink coat and tonal boots mixes sweet lady styles with leather and denim items. Many fans imitate this kind of dressing style and lead the sweet&handsome fashion trend.
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2021-04-10 74658
Elegant Subtraction -- The Analysis of Lodef The Womenswear Designer Brand
The name of the Korean designer brand Lodef is the combination of 'LOVE' and 'DEFY', which concludes its love for humanitarianism and the will to defy prejudice of times. Based on the aesthetic of overwhelming relaxation, brand provides wearers with elegant art and information. Inspired by the creation of modernist ceramist Lucie Rie, S/S 2021 collection reminds people of the rude beauty of their plump body shapes and extra decorations. Extracting lines from ceramic works, design element is subtracted to show the fitted curvy tailoring, which can be suitable for women of different body shapes.