Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-04-30 68992
The Color Trend in Q1 2022 Market
The on-trend colors in Q1 2022 market are shifting between being natural and futuristic. The red hue of BALENCIAGA’s Dianthus feels surreal and natural. Givenchy pop-up stores bring glossy purple and a futuristic vibe to further virtualize the real world. Jacquemus uses the pure Lily White instead of saturated tones to present the most classic visual aesthetic.
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2022-02-17 87895
Pants -- The TOP Ranking of Womenswear
According to the TOP100 downloaded pairs of pants among POP Fashion users in January and February, Simple Sophistication(27.3%) has trended upward clearly, followed by J-Korean(21.2%) and Unisex(9.5%); short pant is the most on-trend silhouette among consumers, while the appetite for loose wide-legged pants and slim-fit suitpants is also increasing; for crafts, drawstring, cutout, and deconstruction are the categories to watch.
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2021-08-19 90056
Womenswear Fabric -- The Comprehensive Analysis of Cruise 2022 Runways
Cruise 2022 womenswear runways presented dazzling colors and rich fabrics. As the color trend of this season, acid bright colors allowed joyous design to sweep the market. Lime green, wax pink, lilac purple and sunset blue encourage the emotion. According to the analysis of international Cruise 2022 womenswear runways and the catwalk data of POP Fashion, delicate and premium tweed and colorful suit fabric are the main fabrics. Soft-touch and smooth 3D lace embroidery shows a high proportion. Smooth silk with bright and draped appearances and the futuristic shiny leather are noteworthy as well. Natural cotton-linen leisure fabric and impactive 3D decorations will also become the mainstream in the future.
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2021-07-29 39626
French Nostalgia -- The Analysis of Nanushka The Womenswear Designer Brand
Nanushka was founded by Sandra Sandor, a designer from Hungary. Its main marketing format is to release the latest items on INS by fashion bloggers, and gradually it becomes a brand favored by the public. The 2022CR collection is mainly based by a mixture of vintage nostalgia atmosphere and French languid style. Especially, the whole set of style is finalized through the matching of the vintage wallpaper pattern and stretch fabrics, which fully demonstrates the French nostalgia of Nanushka.
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2021-07-21 76208
Breaking the Boundaries -- The Womenswear Runway Analysis of Burberry
"It has always," the designer Riccardo Tisci said, "been important to me to encourage freedom of expression and to blur the line between traditional notions of masculinity and femininity." The polished punk and "trophy tops" he pioneered at Givenchy fully presented such concept. Tisci also combined white top-stitching, swan print and punk items to show the free aesthetic of breaking the boundaries.
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2021-07-16 86140
The Comprehensive Runway Analysis of Women's Knitwear(Color)
According to the color proportion of women's knitwear on Cruise 2022 runways, classic brown(12%) and white(18%) are still important; And the application of bright colors shows a rising trend. Red(20%) and yellow(17%) are used the most, followed by green(14%), blue(10%) and also the noteworthy purple(9%).
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2021-07-05 82683
Local Color -- The Womenswear Runway Analysis of Max Mara
Max Mara released its Resort 2022 collection in the ancient and charming castle of Ischia, Italy. The inspiration is the journey, recalled by the writer Truman Capote in his collection of stories Local Color(1950), from which the collection takes its name. The minimalist and textured styles of this runway showed classic tailoring and tonal suite, which reveals the delicacy of urban jet set women.