Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-25 2086
Urban Commuting -- The Analysis of ELLE The Women's Knitwear E-Commerce
In this issue, the POP market research team will introduce the ELLE e-commerce brand, mainly from seven modules: theme introduction, new category proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-03-15 4864
Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.
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2024-02-29 16451
Classic Elegance -- The Analysis of Givenchy The Luxury Knitwear Brand
A new advertising campaign for the 2024 Spring/Summer women's ready to wear and accessories series has been released, with exquisite cutting to create a modern style. French romance and modern aura perfectly blend, and bright colors present an elegant style in a graceful manner.
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2024-02-28 30600
Knit Cardigan -- The TOP Ranking of Women's Knitwear in February
Based on the analysis of the top 100 women's sweater and cardigan data on user downloads, we found that women's sweater and cardigan styles with a small fragrance and a minimalist style have attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. The pattern design of casual stripes is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.
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2024-02-27 21098
Italian Modern -- The Women's Runway Analysis of Gucci
The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.
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2024-02-22 37795
Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.
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2024-02-20 27650
SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.
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2024-01-25 65987
Knit Cardigan -- The TOP Ranking of Womenswear
Based on the analysis of the top 100 women's sweater and cardigan data on user downloads in POP, we found that the simple and elegant style of women's sweater and cardigan has attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. In addition, the design of leisure stripes and floral patterns is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.
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2024-01-22 48675
Natural and Lightweight -- The Analysis of Loro Piana The Luxury Brand
The Loro Piana 2024 Spring/Summer collection has been officially released, featuring a layered sensory fusion, interpretation, and tracing. Inspiration comes to mind at this moment, carefully considering nature, interpreting handicrafts in a minimalist way, and embodying Eastern aesthetics.
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2024-01-16 41655
The Analysis of Max Mara The Luxury Womenswear Brand
Max Mara's teddy bear coat celebrated an important birthday. Since its debut at a fashion show in 2013, it has conquered the fashion industry with its irresistible cocoon shape, perfect charm, and playful combination.
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2024-01-09 31453
The Comprehensive Analysis of Women's Knitwear Luxury Brand
Sophisticated elegant style is mainly characterized by a refined and elegant simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the unique and charming brands of Sandro and Maje, as detailed in the following text.
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2024-01-08 36778
ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand
Grey: It is synonymous with intellect, elegance, and timeless classicism. From the luxurious and serene style of the elderly to the fashion choices of intellectuals and the everyday outfits seen on the runways and various bloggers during the Spring/Summer 2024 shows, recent fashion trends have always revolved around the keywords of classic, clean, and relaxed. The grey color palette, or the grey series, stands out from the vibrant array of colors with its characteristics of tranquility, firmness, and intellectual sensibility. From the minimalist and understated elegance of the intellectual elite to the ballet academy-inspired looks of Miu girls, the grey series always embraces different fashion styles with different temperatures. The core combination of the grey series is "all grey," where different shades of grey pieces can be mixed and matched to create a multi-dimensional look. If you want to add fun to the overall style, you can incorporate brightly colored accessories or materials with shimmering elements to showcase a unique charisma.
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2024-01-04 54444
Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.
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2024-01-03 5292
Leather & Fur -- The Data Analysis of Womenswear E-Commerce
Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.
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2024-01-03 54600
The Analysis of Edition The Benchmark Womenswear Brand
The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth
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2023-12-28 20442
Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand
The workplace commuting mainly focuses on elegant commuting and simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three distinctive and charming brands PRADA, GUCCI, and Tory Burch, as detailed in the following text.
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2023-12-26 15152
Quiet Luxury -- The Comprehensive Analysis of Women's Knitwear Brand
Quiet luxury mainly focuses on the light luxury and minimalist style, as well as the minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on the unique and charming brands of Jonathan Simkhai, AERON, and&Other Stories, as detailed in the following text.
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2023-12-22 33793
Light Luxury and Minimalism -- The Analysis of Brunello Cucinelli The Luxury Brand
The Brunello Cucinelli 24SS ready to wear runway was held in Milan, continuing the pure atmosphere of the Chinese and European brand. The stable brown temperament, exquisite cashmere yarn, and handmade hollowed out are the focus of this season, with exquisite simplicity and excellent quality.
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2023-12-19 15030
Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand
Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.
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2023-12-14 31217
Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok
According to the analysis of the proportion chart of sales price belt of Tiktok women's sweaters in November, the highest price is 40~129/RMB, reaching 49.83%, and the lowest price is more than 280/RMB, accounting for 6.51%. 0~40 yuan is a relatively basic style and single item in Tiktok, accounting for 23.65%. This report focuses on the sales price of a large number of styles in the range of 129~280, which is more affordable and has many style quality references. Very few benchmark brands are above 280. For more details, please refer to the following report.
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2023-12-13 38063
The Data Analysis of Womenswear E-Commerce
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.
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2023-12-13 24860
LYST Year in Fashion 2023
Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.
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2023-12-07 62929
Knit Cardigan -- The TOP Ranking of Women's Knitwear
Based on the analysis of the top 100 women's knit cardigan data downloaded by users in November, we found that the quiet luxury style women's sweater and cardigan has attracted much attention from users and become a key design direction in the women's sweater and cardigan market. In addition, the design of the pattern is highly anticipated, showcasing a minimalist commuting style. At the same time, needle organization design and local decorative embellishments have also received widespread attention.
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2023-12-06 33741
Elegant Commuter -- The Comprehensive Analysis of Chinese Benchmark Brands
Commuting style has become an increasingly important way of dressing for consumers. Under the style of Zhongshu, commuting style is more fashionable and has a higher demand for comfort. Therefore, sweater styles pay more attention to the comfort and quality of wearing in the design, followed by the use of pattern stitching and color, as well as the design of local details, which not only has practicality but also lacks a sense of fashion. The continuous popularity of the new Chinese style has also given it a place in daily commuting, and its styles are more everyday and commuting oriented. Representative brands with a minimalist commuting style, such as Edition, JUZUI, MO&Co., have distinct and distinctive styles. The core design points of this style are delicate needle texture changes, unique jacquard patterns, and simple yet sophisticated style designs.