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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Dress -- The Comprehensive Runway Analysis of Womenswear

    2024-04-15 2214

    Dress -- The Comprehensive Runway Analysis of Womenswear

    This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.

  • Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    2024-04-11 3005

    Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Sandro -- The Analysis of Women's Luxury Brand
    Hot

    2024-04-03 6340

    Sandro -- The Analysis of Women's Luxury Brand

    Sandro was founded in France in 1984 by Evelyne Chetrite and Didier Chetrite. Sandro's clothing is simple and elegant, yet still exudes a cute temperament, and has always been loved by young French people. Each season's clothing incorporates fashionable elements of the season, while also reflecting the traditional French retro flavor. Sandro Creative Director Evelyne Chetrite draws inspiration from the streets, cities, buildings of France, as well as her childhood memories of growing up in Morocco. Each collection of the brand also brings together tasteful fashion designs, with surprising creative details adding to the styling. The cutting of the clothing is elegant and exquisite, while revealing a neutral charm.

  • Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
    Hot

    2024-03-15 8256

    Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand

    Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.

  • March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    2024-03-14 62209

    March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

  • Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    2024-02-29 15544

    Ethnic Brightness -- The Analysis of EP YAYING The Benchmark Womenswear Brand

    EP YAYING explores the ethnic costumes of the Miao and Yi ethnic groups and endows them with contemporary imagination. From colors and totems to texture and silhouette, EP YAYING focuses on the intricate details of fine weaving and embroidery, showcasing the diverse forms of traditional Chinese aesthetics. Through elegant and elegant forms, EP YAYING looks at the Chinese culture that runs through ancient and modern times.

  • Italian Modern -- The Women's Runway Analysis of Gucci

    2024-02-27 30401

    Italian Modern -- The Women's Runway Analysis of Gucci

    The GUCCI 24/25 Autumn/Winter collection is Sabato De Sarno's second answer sheet since taking office. From the previous season until now, De Sarno has been using a color game as one of his symbols, with the first series of Rosso Ancora red continuing into this season. However, this season, more gorgeous decorations from formal attire are used on coats, jackets, and cardigans, or evening style tailoring is integrated into dresses, blending pure evening style with outerwear dominated daily wear, bringing a series of items that subvert daily wear.

  • Elegant Wardrobe -- The Women's Runway Analysis of FENDI

    2024-02-27 14986

    Elegant Wardrobe -- The Women's Runway Analysis of FENDI

    Fendi's design inspiration for this season came from London in the 1980s, a vibrant and creative era. Kim Jones cleverly combines British street culture with Italian exquisite craftsmanship to create a series of works that are both practical and stylish. From sleek and neat close knit clothing to designs using traditional British textures such as silk ribbons, Allen's, and Guernsey, each piece presents a highly folk and home textile style "embellishment" effect, making people feel like they are in that creative and free era.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 59660

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2024-01-19 30024

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

  • Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    2024-01-18 21961

    Cozy Fit -- The Comprehensive Analysis of Women's Fashion Designer Brands

    Cozy Fit, in line with the enthusiastic pursuit of contemporary consumers for a comfortable, lazy, and minimalist lifestyle, has become the preferred fashion style among consumers today. Compared to Clean Fit, Cozy Fit cleverly integrates comfort and design, while also promoting pragmatism and encouraging the use of layering techniques and the concept of multiple outfits to maximize the value of clothing. The core concept lies in the use of loose and soothing large silhouette cutting, combined with a harmonious combination of basic color tones, to construct an overall shape that is both simple and relaxed, and contains a fashionable and high-end charm. In summary, Cozy Fit often uses soft and refreshing neutral color combinations, natural paper or well draped materials, loose and comfortable designs, and flexible and versatile matching techniques to meet consumers' needs for comfort and practicality, shaping a simple yet not simple fashion style.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-17 6390

    Leather and Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.

  • Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    2024-01-15 42082

    Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

  • Flower Holiday -- The Comprehensive Analysis of Womenswear Runway

    2024-01-11 63220

    Flower Holiday -- The Comprehensive Analysis of Womenswear Runway

    Flowers, artistic treatments, and other elements frequently appear in this season. Compared to 23PF, this season presents more large flowers and intricate patterns, with relatively vibrant and vibrant color expressions. In addition, the graffiti art effect of hand drawn brushstrokes on flowers is showing a significant upward trend, combining consumers' love for gardening with the craze for Craftcore handmade fashion. Overall, this season's floral patterns have shown a state of extreme refinement and artistic flawless differentiation. This report will provide specific examples.

  • Blossoms Shanghai -- The Womenswear Analysis of Hit Drama Outfits
  • The Comprehensive Analysis of Women's Knitwear Luxury Brand
    Hot

    2024-01-09 35798

    The Comprehensive Analysis of Women's Knitwear Luxury Brand

    Sophisticated elegant style is mainly characterized by a refined and elegant simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the unique and charming brands of Sandro and Maje, as detailed in the following text.

  • All Gray -- The Comprehensive Analysis of Luxury Brand

    2024-01-09 51710

    All Gray -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on Gray style clothing, mainly analyzing individual items such as knitwear, tops, and jackets. Based on the analysis of the 2023 autumn/winter collection and the 24 early autumn collection of relevant brands, it can be concluded that this season's Gray style dressing presents a variety of styles, such as cool and powerful gray suits, warm gray vests and knitwear, and clean, low saturation, minimalist and light luxury. In addition, in terms of details, in addition to conventional logo design, handmade knotting, and creative splicing, major brands are using luxurious details such as jewelry and diamonds, gradient sequins, beaded tassels, shiny stitching, and floral embroidery to make Gray style items more noble and luxurious.

  • ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-01-08 40241

    ALL Gray -- The Comprehensive Analysis of Womenswear Designer Brand

    Grey: It is synonymous with intellect, elegance, and timeless classicism. From the luxurious and serene style of the elderly to the fashion choices of intellectuals and the everyday outfits seen on the runways and various bloggers during the Spring/Summer 2024 shows, recent fashion trends have always revolved around the keywords of classic, clean, and relaxed. The grey color palette, or the grey series, stands out from the vibrant array of colors with its characteristics of tranquility, firmness, and intellectual sensibility. From the minimalist and understated elegance of the intellectual elite to the ballet academy-inspired looks of Miu girls, the grey series always embraces different fashion styles with different temperatures. The core combination of the grey series is "all grey," where different shades of grey pieces can be mixed and matched to create a multi-dimensional look. If you want to add fun to the overall style, you can incorporate brightly colored accessories or materials with shimmering elements to showcase a unique charisma.

  • The Analysis of Edition The Benchmark Womenswear Brand

    2024-01-03 60191

    The Analysis of Edition The Benchmark Womenswear Brand

    The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth

  • The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-12-30 25779

    The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    The simple and neat cutting and exquisite fabric texture of the simple European style are highly favored by consumers and have become a key style for women's clothing. Usually, natural materials such as cotton, linen, and silk are used to show comfortable wearing and delicate textures, showcasing a low-key and introverted elegant temperament. This report focuses on the hot selling items of the 23/24 autumn and winter of the domestic benchmark brand for women's clothing in the simple European style, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in the simple European style.

  • Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    2023-12-27 11079

    Nostalgic Casual -- The Comprehensive Analysis of Women's Denim Designer Brand

    The "Nostalgic Casual" style continues the interpretation of the classic retro style, integrating nostalgic elements with modern design concepts, showcasing a unique fashion attitude. The denim category, as an important part of it, has become an indispensable element in the nostalgic leisure style. Designers can create diverse retro style clothing for different occasions, and can also mix and match with other popular elements such as street style, breaking free from fixed frames, and creating unique design works. The "Nostalgic Casual" style of autumn and winter is being used by major clothing brands such as Acne Studios, Evisu, Maison Mihara Yasuhiro, etc. Nostalgic leisure will continue to have an impact on the fashion industry, becoming a fashion bridge connecting the past, present, and future.

  • Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    2023-12-26 30789

    Elegant and Luxury -- The Analysis of Zara The Benchmark Womenswear Brand

    Spanish fashion giant Zara's live broadcast revolution on the Tiktok platform has attracted wide attention. This live broadcast adopts the form of high-end catwalk, featuring "show style", hosted by supermodel You Tianyi, and attracted 1.22 million people to watch, becoming Zara's best performance on the Tiktok platform. This live broadcast adopts advanced forms, such as carefully designed live scenes and professional camera equipment, bringing consumers a refreshing experience. Although the sales of this live broadcast were slightly inferior to those of offline physical stores, it received a positive response from the audience, bringing a new interpretation to this previously underestimated live broadcast and thus ushering in the 3.0 era of live streaming.

  • The Xiaohongshu Data Analysis of Womenswear in December

    2023-12-22 64176

    The Xiaohongshu Data Analysis of Womenswear in December

    Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.

  • The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting

    2023-12-21 26426

    The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting

    This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.

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