Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
A Midsummer Night's Dream -- The Comprehensive Analysis of Chinese Gown Brands
SHINE MODA and WECOUTURE insist on demanding designs and high-standard crafts to create stunning gowns, becoming benchmark brands of wedding dresses in China in recent years. They employ Chinese style elements and add embroidery or hand-drawn decorations to simple classic silhouettes, displaying Chinese aesthetics and creating charming gowns.
Cardigan -- The TOP List of Women's Knitwear
The TOP list of women's cardigan is ranked according to interactive data of users and professional market research in April. The simple & sophisticated style holds the largest part, and fashion leisure style grows a lot, while the young lady style takes up the least part. The well-fitting cardigan is an important silhouette for the lady style. H-line occupies the largest part in April, and the short H-line is dominant. Chanel style continues and takes on a younger side. Simple but exquisite designs are more prevalent in the market. Therefore, basic stitch and jacquard are main crafts to create modern elevated cardigan.
Recovering -- The Comprehensive Analysis of Womenswear in Shanghai Retail Markets
COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.
Artistic Summer -- Lily The Benchmark Brand for Business Womenswear
1. From mountains, rivers, lakes and seas to rare animals, Lily cooperates with Chinese National Geography to collect China's geographical features into the natural series of Landscapes as Clothing, and the animal series of The Rare World, and invites Song Yi to display the clothing. 2. Fashion blogger SusanChenStylist takes fashion photos, wearing clothing from the collaboration collection of Lily × Disney Mulan. 3. In S/S 2020, Lily brings the New Chinese Fashion for working girls.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.
Additional Value of IP -- The Comprehensive Analysis of The Young Lady Style Benchmark Brands
In this season of cherry blossoms, "LOVE CREATES Cherry Blossom T-shirt" is launched by DAZZLE-FASHION. The proceeds from the sale of this specially designed limited edition product will be donated to Wuhan University School of Medicine to support its construction and education. A number of fashion bloggers and celebrities have joined in this activity, including Liu Wen, SaisaiGuan, Wei Daxun, Linda, Song Yanfei, Song Qian, Cai Wenjing, Ji Weiran, Zheng Shuang, Qiao Xin, and Zhang Xueying.
Dresses -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.
Design Changes -- The Comprehensive Analysis of Kidswear in Hangzhou Markets
According to market research of Hangzhou wholesale and retail markets, glossy materials get more diversified. Quilting becomes more statement-making. 3D quilted design of JNBY and M.latin gains more and more attention. Berber fleece is spliced with other materials and its reversed side is used. Drawstring is popular in kidswear.
Individual and Funny Fashion Paradise- The Comprehensive Catwalk Analysis of Kidswear in Shanghai Fashion Week
Grotesque colors, color bombs and saturated color blocks belong to spring and summer and these bright colors are wandering at fingertips. The main representatives of the designer style of kidswear for S/S 2020 are LEYANG C particular about individual cutting, interesting and dreamlike TYAKASHA, cool Ebcastle and some Chinese fashion brands like Moomoo, Joy&Joa, LITTLE-KINGDOM and SUSU-pretty. These brands bring people to spring and summer.
Encounter Early Autumn-- SIBEIXIU Benchmark Brand for Kidswear
The Chinese fast fashion kidswear brand founded in 2009, SIBEIXIU, pays much attention to the market trend and the change of fashion. The more and more popular Chinese ancient style, the retro preppy style and the sportif style are the focuses of SIBEIXIU. Designers bring a classic and artistic feeling through the fashionable detail design.
A/W Stylish Looks -- The Comprehensive Analysis of the Kidswear Market in Zhili
As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.