The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.

The popularity of the new Chinese style and the strong demand for Chinese-style dress outfits among Chinese people have inspired this curated list of the top Chinese-style dress items for 2023. The list is based on the interactive data of browsing, searching, and downloading in the background platform. With the help of charts, it is clear that the cheongsam is the most popular style in the past six months, followed by Chinese traditional dresses and then Hanfu.

In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.

In recent years, the popularity of Chinese style in the children's clothing field has been continuously increasing in the domestic market in China. The target audience is expanding, and more and more parents are showing interest in Chinese style children's clothing as a choice for their children's wear. At the same time, parents who value education also have a fondness for it. With the continuous development of the Chinese style children's clothing market, every brand has tried to incorporate Chinese style into their product design, which has also triggered fierce competition. Brands' marketing methods include various online and offline forms, such as exhibitions, fashion shows, social media, and celebrity endorsements. Some brands have also launched limited editions and joint styles to attract consumer interest. In order to meet the increasingly diverse and widespread consumer demands, brands need to design more diversified products, strengthen brand marketing promotion, and provide consumers with more culturally rich and high-quality Chinese style children's clothing.

YOEYYOU is a fashion brand founded by designer You Yue in 2015. The brand aims to convey the concept of being a women's fashion brand and seeks to portray an inner state of tranquility. YOEYYOU pursues a harmonious blend of strength and beauty, expressing a vision of mature independence, beauty, and confidence. The fashion integrates seamlessly into everyday life, shaping the urban woman's balanced and refined temperament. As a Chinese designer, the brand combines an understanding of Chinese culture with modern aesthetics, resulting in a fresh and elegant new concept rooted in Chinese artistic aesthetics. Through the language of clothing, YOEYYOU captures the ever-changing interplay of light and shadow and the contours that trace the graceful movements of women in their lives.

This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.

Paris Couture Fashion Week 2022 launched a battle between being conservative and radical. We can see Balenciaga’s hi-tech diving suits, Iris Van Herpen’s pioneering pieces, Chanel and Giorgio Armani Prive’s nod to the pas, and of course, the ethereal and gorgeous pieces of Elie Saab.

Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week.

Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.

This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.

The independent designer brand XUNRUO was founded in China in 2011 by the twin designers Chen Dan and Chen Ying, who have been released their works on the fashion weeks in New York, Milan, Shanghai, and Dubai. Its retro romantic design style has attracted many first-class celebrities, fashion magazines, and medias. A/W 21/22 collection The Day When I Became A Butterfly is inspired by the Butterfly Lovers(a Chinese legend). Butterfly element is used widely to continue the retro and romantic style of XUNRUO. Colors of traditional pastel porcelain start a conversation between modern skills and traditional aesthetics. Retro elements like handmade embroidery, bishop sleeve and ruffle are combined with modern minimalist tailoring to interpret the retro and romantic style.

Ms MIN is an independent fashion brand founded by Liu Min in 2010, which is committed to integrating Chinese traditional elements into the current fashion in a silent way. Ms MIN is also the representative of contemporary Chinese tailoring, and its new Chinese style has intensive recognition. Min brings the modest and prudent Confucian Philosophy to her design, and she also gets inspiration from tradition, art, literature, philosophy, and culture of different regions to seek common ground and reserve differences in the ready-to-wear collection.

Founded in Hangzhou in 2011, Rizhuo Womenswear gets inspiration from daily life and nature. Elegant Chinese mountain, river and bamboo are the elements to present the oriental style. The brand learns details from Chinese clothing and applies cotton, linen and silk to create the daily Chinese style looks.

Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.

Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.

This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.

S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.

In October, new products are due in Zhili kidswear markets, and winter new-in becomes the focus. Chinese style stores increase overall. Brushed wool, polar fleece, combined fleece and glossy materials are key fabrics this season. Leopard prints have the potential to be the mainstream pattern. Drawstring, quilting, decorative pockets and frilled collar inject vitality and change to the whole market.

The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.

The top list of girls' dresses is ranked based on interactive data and professional market research in August. J-Korean and fashion leisure styles stand out; emerging designer brands keep growing; Chinese style is steady. Patterns are downplayed. Except for stripes and checks, letters, animals and illustrations decline. Ruffles hold the main part, and crinkles and splicing are almost equal.