Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-21 6329
Neo Chinoiserie -- The Comprehensive Analysis of Kidswear Benchmark Brand
"Green mountains, misty rain, and soft silk clothes" is the most appropriate way to describe the immortal Eastern aesthetic atmosphere that has been around for thousands of years. However, the popularity of the new Chinese style is still ongoing. In the new spring and summer, Chinese style children's clothing is full of flowers and exudes poetic charm. The domestic benchmark brand Guofeng series is more creative in terms of fabric materials, pattern styles, design details, and accessory decorations. Please refer to this new Chinese brand analysis report for details.
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2024-03-13 24129
Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand
Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.
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2024-01-29 53305
The Pattern Analysis in January, 2024
Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.
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2024-01-23 44859
New Chinese Style -- The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.
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2024-01-10 37884
New Year Capsule -- The Comprehensive Analysis of Kidswear Benchmark Brand
Many brands will launch exclusive Spring Festival collections to cater to the arrival of the Chinese Lunar New Year. These series usually adopt traditional Chinese cultural elements and combine with the brand's design style to create unique products. Some brands may pay more attention to the presentation of traditional culture, while others may focus more on connecting with young consumers and introducing more fashionable and personalized designs. Cross border cooperation with brands in other fields, such as well-known designers, artists, celebrities, or other brands. This cross-border cooperation can bring unique designs, innovative products, and complementary effects of both brands, attracting more consumer attention.
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2023-12-19 15030
Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand
Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.
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2023-12-18 19146
The Comprehensive Analysis of Chinese Style Wedding Dress
This season's benchmark wedding dress in China revolves around Chinese style, integrating traditional Chinese cultural elements and modern fashion design. It embodies both traditional Chinese aesthetics and the charm of modern fashion. Simultaneously inheriting and promoting the revival of design inspired by Chinese style and elements. By integrating different handicrafts, materials, or usage methods with modern aesthetics, more creative dress pieces are presented, adding a sense of quality and delicacy to Chinese style details. Representative brands of Chinese style dresses, such as Heaven Gaia Xiong Ying, M essential, CHENEY CHAN, Guo Pei, etc., feature classical embroidery, pearl bracelets, and feather decorations as key design elements.
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2023-12-07 5236
Outgoing Clothes -- The Comprehensive Analysis of E-Commerce Infantswear Brand
December is winter and the weather is cold. In cold climates, the demand for outdoor clothing for infants and young children usually increases. People will pay more attention to the warmth and comfort of babies, so there will be a greater market demand for outdoor clothing suitable for winter use. Parents nowadays pay more attention to the care and growth of their babies, and are willing to purchase high-quality, comfortable, and environmentally friendly products for their children. Therefore, the market trend of outdoor clothing for infants and young children may develop towards higher quality, versatility, and sustainable development. The core style direction of this season is Nordic style, Japanese and Korean style, and cartoon childlike fun.
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2023-11-23 23408
Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand
The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.
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2023-11-20 17139
Chinese Style -- The Comprehensive Analysis of Benchmark Kidswear Brand
Improved Chinese style children's clothing is a fashionable children's clothing series that combines traditional Chinese elements with modern design concepts. It has improved and interpreted traditional Chinese style clothing, aiming to showcase classical elegance while incorporating modern fashion elements, creating a unique cultural charm for children. The design inspiration comes from traditional Chinese culture and ancient art, guiding children to love and understand traditional Chinese culture. By wearing such children's clothing, children can feel the charm of traditional Chinese culture and cultivate appreciation and respect for traditional aesthetics.Utilize traditional techniques such as embroidery, printing, gilding, makeup imitation, and weaving gold, as well as traditional Chinese style clothing and Hanfu shapes, such as Tang style skirts, Ming style Hanfu, Tang clothing, and qipao. Improve traditional Chinese clothing, continue the beauty of Chinese clothing, and promote and inherit culture. At the same time, attention is paid to the selection of colors and traditional Chinese colors and patterns, making children's clothing more distinctive in Chinese style.
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2023-11-13 31506
New Year Clothing -- The Comprehensive Analysis of Benchmark Kidswear Brand
The New Year clothing category for children refers to holiday clothing specifically designed for children during the New Year. This type of clothing has a strong festive atmosphere and auspicious connotations, and is warmly welcomed by the market. There is a great demand for children's New Year clothes in the market. As a part of traditional festivals, people are willing to prepare special clothing for their children, so that they can rejuvenate and express their hopes for a better future during the New Year. At the same time, it has become a custom for family and friends to exchange New Year's greetings, and children's New Year's clothing, as a unique and meaningful gift, has received much attention. In addition, with people's pursuit of holiday experiences and attention to children's growth, children's clothing and New Year clothing have also become an important consumer product that drives economic growth.There are various styles of New Year clothing, including traditional Chinese Hanfu, modern suits, dresses, etc., to meet the preferences and wearing occasions of different children.
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2023-10-31 31809
2023 Data Analysis of Chinese Ball Gown
The popularity of the new Chinese style and the strong demand for Chinese-style dress outfits among Chinese people have inspired this curated list of the top Chinese-style dress items for 2023. The list is based on the interactive data of browsing, searching, and downloading in the background platform. With the help of charts, it is clear that the cheongsam is the most popular style in the past six months, followed by Chinese traditional dresses and then Hanfu.
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2023-10-24 5698
Comprehensive Analysis of the October Children's Clothing Market in Zhili, Huzhou
In October, the winter style of the Huzhou Zhili Market is new, and the current popular styles are highlighted by Japanese and Korean Chic, Maillard, improved Chinese style, sweet princess, and retro countryside. In the current era of continuous popularity of the improved national style, Han element cotton down jackets, horse face skirts, annual clothing and other items continue to be popular; Under the evolution of Urbancore style, the Japanese and Korean minimalist style, which combines minimalist Japanese and Korean styles with outdoor trendy signs, has received the most attention. And fun cartoon element patterns have always been a key design direction for children's clothing.
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2023-06-19 22521
The Comprehensive Brand Analysis of Kids' Hanfu
In recent years, the popularity of Chinese style in the children's clothing field has been continuously increasing in the domestic market in China. The target audience is expanding, and more and more parents are showing interest in Chinese style children's clothing as a choice for their children's wear. At the same time, parents who value education also have a fondness for it. With the continuous development of the Chinese style children's clothing market, every brand has tried to incorporate Chinese style into their product design, which has also triggered fierce competition. Brands' marketing methods include various online and offline forms, such as exhibitions, fashion shows, social media, and celebrity endorsements. Some brands have also launched limited editions and joint styles to attract consumer interest. In order to meet the increasingly diverse and widespread consumer demands, brands need to design more diversified products, strengthen brand marketing promotion, and provide consumers with more culturally rich and high-quality Chinese style children's clothing.
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2023-05-30 13113
The Analysis of Yoeyyou The Womenswear Designer Brand
YOEYYOU is a fashion brand founded by designer You Yue in 2015. The brand aims to convey the concept of being a women's fashion brand and seeks to portray an inner state of tranquility. YOEYYOU pursues a harmonious blend of strength and beauty, expressing a vision of mature independence, beauty, and confidence. The fashion integrates seamlessly into everyday life, shaping the urban woman's balanced and refined temperament. As a Chinese designer, the brand combines an understanding of Chinese culture with modern aesthetics, resulting in a fresh and elegant new concept rooted in Chinese artistic aesthetics. Through the language of clothing, YOEYYOU captures the ever-changing interplay of light and shadow and the contours that trace the graceful movements of women in their lives.
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2022-10-31 80560
Exotic Motifs -- The Comprehensive Pattern Analysis of Womenswear Runway
This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.
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2022-08-31 93686
Popular Pattern Analysis in August
This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.
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2022-08-29 83313
Extreme Luxury -- The Comprehensive Runway Analysis of Paris Couture Fashion Week
Paris Couture Fashion Week 2022 launched a battle between being conservative and radical. We can see Balenciaga’s hi-tech diving suits, Iris Van Herpen’s pioneering pieces, Chanel and Giorgio Armani Prive’s nod to the pas, and of course, the ethereal and gorgeous pieces of Elie Saab.
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2022-07-13 64311
Paris Men's Fashion Week: Recommended Brands(Part Two)
Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week.
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2021-12-28 66385
Oriental Martial Art -- The Analysis of Angel Chen The Womenswear Designer Brand
Angel Chen was founded by the Chinese designer in 2014. Following her graduate collection, Chen was chosen by i-D as one of five designers-to-watch. S/S 2022 collection was a cooperation between Angel Chen and the artist Amey Sali. Inspired by the classic martial-art flims, they provided a fashion feast for the public. To present an oriental accent on fashion works, Angel Chen applied tie-dyeing and ink painting on fabrics. Chinese elements as calligraphy and traditional embroidery were integrated for a charming painting of oriental martial art.
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2021-11-01 110036
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Five)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
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2021-05-27 95267
Modern and Romantic Chinese Style -- The Analysis of XUNRUO The Womenswear Designer Brand
The independent designer brand XUNRUO was founded in China in 2011 by the twin designers Chen Dan and Chen Ying, who have been released their works on the fashion weeks in New York, Milan, Shanghai, and Dubai. Its retro romantic design style has attracted many first-class celebrities, fashion magazines, and medias. A/W 21/22 collection The Day When I Became A Butterfly is inspired by the Butterfly Lovers(a Chinese legend). Butterfly element is used widely to continue the retro and romantic style of XUNRUO. Colors of traditional pastel porcelain start a conversation between modern skills and traditional aesthetics. Retro elements like handmade embroidery, bishop sleeve and ruffle are combined with modern minimalist tailoring to interpret the retro and romantic style.
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2021-05-14 87621
New Chinese Tailoring -- The Analysis of Ms MIN The Womenswear Designer Brand
Ms MIN is an independent fashion brand founded by Liu Min in 2010, which is committed to integrating Chinese traditional elements into the current fashion in a silent way. Ms MIN is also the representative of contemporary Chinese tailoring, and its new Chinese style has intensive recognition. Min brings the modest and prudent Confucian Philosophy to her design, and she also gets inspiration from tradition, art, literature, philosophy, and culture of different regions to seek common ground and reserve differences in the ready-to-wear collection.
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2021-05-14 71722
Daily Chinese Style -- The Analysis of Rizhuo The Womenswear Designer Brand
Founded in Hangzhou in 2011, Rizhuo Womenswear gets inspiration from daily life and nature. Elegant Chinese mountain, river and bamboo are the elements to present the oriental style. The brand learns details from Chinese clothing and applies cotton, linen and silk to create the daily Chinese style looks.