The independent designer brand XUNRUO was founded in China in 2011 by the twin designers Chen Dan and Chen Ying, who have been released their works on the fashion weeks in New York, Milan, Shanghai, and Dubai. Its retro romantic design style has attracted many first-class celebrities, fashion magazines, and medias. A/W 21/22 collection The Day When I Became A Butterfly is inspired by the Butterfly Lovers(a Chinese legend). Butterfly element is used widely to continue the retro and romantic style of XUNRUO. Colors of traditional pastel porcelain start a conversation between modern skills and traditional aesthetics. Retro elements like handmade embroidery, bishop sleeve and ruffle are combined with modern minimalist tailoring to interpret the retro and romantic style.

Ms MIN is an independent fashion brand founded by Liu Min in 2010, which is committed to integrating Chinese traditional elements into the current fashion in a silent way. Ms MIN is also the representative of contemporary Chinese tailoring, and its new Chinese style has intensive recognition. Min brings the modest and prudent Confucian Philosophy to her design, and she also gets inspiration from tradition, art, literature, philosophy, and culture of different regions to seek common ground and reserve differences in the ready-to-wear collection.

Founded in Hangzhou in 2011, Rizhuo Womenswear gets inspiration from daily life and nature. Elegant Chinese mountain, river and bamboo are the elements to present the oriental style. The brand learns details from Chinese clothing and applies cotton, linen and silk to create the daily Chinese style looks.

Chuli is an original Kidswear Hanfu brand. Its brand name Chuli means cultivating kids through traditional culture and accompanying them to grow like trees. The brand aims at making improved designs based on the traditional silhouette to let the kids feel the traditional culture and increase their national identity and etiquette.

Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.

This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.

S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.

In October, new products are due in Zhili kidswear markets, and winter new-in becomes the focus. Chinese style stores increase overall. Brushed wool, polar fleece, combined fleece and glossy materials are key fabrics this season. Leopard prints have the potential to be the mainstream pattern. Drawstring, quilting, decorative pockets and frilled collar inject vitality and change to the whole market.

The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.

The top list of girls' dresses is ranked based on interactive data and professional market research in August. J-Korean and fashion leisure styles stand out; emerging designer brands keep growing; Chinese style is steady. Patterns are downplayed. Except for stripes and checks, letters, animals and illustrations decline. Ruffles hold the main part, and crinkles and splicing are almost equal.

Back To Spring, YES BY YESIR A/W 2020 collection, is the first time for the brand to design with a Chinese style theme. Designers integrate some meaningful Chinese elements into this collection.

SHINE MODA and WECOUTURE insist on demanding designs and high-standard crafts to create stunning gowns, becoming benchmark brands of wedding dresses in China in recent years. They employ Chinese style elements and add embroidery or hand-drawn decorations to simple classic silhouettes, displaying Chinese aesthetics and creating charming gowns.

The TOP list of women's cardigan is ranked according to interactive data of users and professional market research in April. The simple & sophisticated style holds the largest part, and fashion leisure style grows a lot, while the young lady style takes up the least part. The well-fitting cardigan is an important silhouette for the lady style. H-line occupies the largest part in April, and the short H-line is dominant. Chanel style continues and takes on a younger side. Simple but exquisite designs are more prevalent in the market. Therefore, basic stitch and jacquard are main crafts to create modern elevated cardigan.

1. From mountains, rivers, lakes and seas to rare animals, Lily cooperates with Chinese National Geography to collect China's geographical features into the natural series of Landscapes as Clothing, and the animal series of The Rare World, and invites Song Yi to display the clothing. 2. Fashion blogger SusanChenStylist takes fashion photos, wearing clothing from the collaboration collection of Lily × Disney Mulan. 3. In S/S 2020, Lily brings the New Chinese Fashion for office ladies.

According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.

In this season of cherry blossoms, "LOVE CREATES Cherry Blossom T-shirt" is launched by DAZZLE-FASHION. The proceeds from the sale of this specially designed limited edition product will be donated to Wuhan University School of Medicine to support its construction and education. A number of fashion bloggers and celebrities have joined in this activity, including Liu Wen, SaisaiGuan, Wei Daxun, Linda, Song Yanfei, Song Qian, Cai Wenjing, Ji Weiran, Zheng Shuang, Qiao Xin, and Zhang Xueying.

According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.

According to market research of Hangzhou wholesale and retail markets, glossy materials get more diversified. Quilting becomes more statement-making. 3D quilted design of JNBY and M.latin gains more and more attention. Berber fleece is spliced with other materials and its reversed side is used. Drawstring is popular in kidswear.

Grotesque colors, color bombs and saturated color blocks belong to spring and summer and these bright colors are wandering at fingertips. The main representatives of the designer style of kidswear for S/S 2020 are LEYANG C particular about individual cutting, interesting and dreamlike TYAKASHA, cool Ebcastle and some Chinese fashion brands like Moomoo, Joy&Joa, LITTLE-KINGDOM and SUSU-pretty. These brands bring people to spring and summer.

The Chinese fast fashion kidswear brand founded in 2009, SIBEIXIU, pays much attention to the market trend and the change of fashion. The more and more popular Chinese ancient style, the retro preppy style and the sportif style are the focuses of SIBEIXIU. Designers bring a classic and artistic feeling through the fashionable detail design.

As the biggest kidswear market in China, Zhili takes the lead. For A/W 19/20, the popularity of J-Korean Styling decreases. Influenced by adult apparel, the original design is the direction. Designer styles, Chinese fashion and Chinese elements emerge. The Chinese style and Chanel style gain momentum. Meanwhile, tie-dye and blurring also appear.