Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Diversified Fashion -- The Comprehensive Analysis of T-shirts from Menswear Designer Brands
As a necessary item in spring and summer, the T-shirt is gradually diversified. For T-shirts in S/S 2020, the abstracted figure, special effect logo and black-white photo print are dominant. Pocket is the main detail. The slightly deconstructed silhouette add details and extend individuality.
Focus on Placement -- The Comprehensive Analysis of Catwalk Details
Based on the data of A/W 20/21 four fashion weeks, this report analyzes different parts and placement details of clothing, explores the beauty of details and provides inspiration for extreme details.
Continuing The Fashion -- The Comprehensive Analysis of Kidswear Designer Brands
Designer brands gain more attention from designers. Compared with international brands, Chinese designers pay more attention to cutting change, insist on both detail and craft, and explore subtle changes of design to create individual and chic looks.
Astro Boy -- DAZZLE The Analysis of Womenswear Benchmark Brand
1. Song Qian is wearing the collaborated T-shirt of DAZZLE with Astro Boy for the cover shooting of Grazia. 2. DAZZLE Resort 2020 series has the theme of "ASTRO BOY". 3. Fashion blogger @Anny__Fan pairs a monogram raincoat of the DAZZLE 2020 Astro Boy series with black jeans, easily creating a cool sport look. The retro monogram is combined with offset print Astro Boy, quite fun.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
T-shirts -- The TOP List of Boys' wear
According to data analysis of TOP 100 downloaded boys' T-shirts from February to March, the J-Korean style (41%) and fashion leisure style (50%) become the main styles in the two months. Compared with T-shirts in March 2019, fashion brands decline to 1%, while the emerging designer style grows to 8%. For patterns, letters (57%) and animals (25%) are main patterns and stripes take up 15%. For crafts, positioning print (78%) is much more than embroidery, applique and splicing. (The proportion is influenced by mixed crafts.)
The Beauty of The Original -- The Comprehensive Analysis of Men's and Women's Accessories in Première Vision
As the world's most authoritative fabrics and accessories fair, Premiere Vision has attracted 13 new accessory exhibitors and sets a special exhibition area. This exhibition will have an important impact on clothing design and development in S/S 2021 through the development of innovative materials, traditional handicrafts and sportswear accessories. Environmental protection and sustainability remain the hottest topic at the show. Many exhibitors display their original production materials and processes at the booth, highlighting the waste in each production mode and the new materials, and calling for innovation and change in the industry.
Infinite Starry Sky -- The Catwalk Analysis of Saicai Womenswear
In the whole A/W 2020 series of Sacai, the theme of "Universe" is not only the open-and-shut starry sky. They choose four from the thousands of images provided by NASA as the inspiration, so in this season we can see the brand turns space into beautiful fashion with the deconstruction design it has always followed. Inspired by the special issue of 2015 NASA, it works with fabric designer Alexander Girard to create a star map made up of mobile phones, letters and numbers. And the lower left corner which was to mark "Alien" presents "SACAI" now. Representative deconstruction and reorganization are used. The key design is combining light silk with high-tech fabric. Different items are combined to create a new silhouette which highlights the ethereal feel. But it doesn't blindly use lightweight fabrics. Instead, it makes use of the balance of fabric combination to design.
Transformed Business -- The Comprehensive Analysis of Menswear Fabrics of Première Vision (2)
Premiere Vision, which is open to textile professionals worldwide, continues to focus on the concept of environmental protection and sustainability. More than 1,900 exhibitors are showing a creative combination of environmental protection and technology in their latest products. As an important menswear fabric, business leisure fabric is transformed and re-created, highlighting the younger design direction. The light and smooth quality sense, cosy and plain knitting and improvement of classic patterns are key trends. Besides, dynamic digital awareness is also displayed.
Herbarium -- Paade Mode The Kidswear Designer Brand
Paade Mode is a Nordic designer brand founded in 2011. In S/S 2021, with herbarium as inspiration, it tells a story about life, memory and faith. It tries to awaken people's memory of the beautiful nature in old photos, art, paintings and books, so as to cherish and protect everything we have now. From exquisite summer cotton cloth, comfortable knitted sports fabrics and linen to luxurious silk and embroidery, its S/S 2020 collection keeps its symbolic style -- mix & match, and integrates with environmental protection to create clothing for kids.
Leisure Style -- The Comprehensive Analysis of Menswear Fabrics of Première Vision (1)
This years' Première Vision is held on time. As the most authoritative fabric exhibition, it attracts more than 1,900 exhibitors to show off their latest products and technologies. They interpret the new trend, new craft and new pattern direction in the exhibition to guide the global trend. Key colors raised by PV call for people to rethink the relationship between man and the ocean. Sustainability becomes an important theme of the exhibition, calling for innovation and change in the industry to build our future together with a positive and optimistic attitude.
Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
Check Meeting -- The Catwalk Analysis of Monse Womenswear
Monse was founded in 2012. It upholds the minimalist style, and makes deconstruction elegant and avant-garde. Its various irregular designs are memorable. On Instagram, it draws much attention. And stars often wear clothing of this brand. Here we mainly analyze the collar design and splicing of shirts. In the new season, cutout on the collar and the design of exposing shoulder integrates straps, color-blocking, asymmetry and paper clip elements. The splicing of dress fabric is bolder, like the asymmetry of left and right, and the asymmetry from inside to outside.
Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear
Virgil Abloh, the artistic director of Louis Vuitton menswear, unveils this season's theme of Heaven on Earth, and uses a reverse clock moving through the clouds as an invitation to the A/W 2020 menswear show. The blue sky and white clouds are scattered by traditional tools like bobbin, scissors, pencils, hammers and brushes. The huge sculptures complete the surrealism and also pay homage to the brand's traditional crafts. Although the A/W 2020 menswear of Virgil Abloh is moving away from the street style, more formal cutting and experimental prints also bring new luxury aesthetics that is quite different from previous years.
Self-loyal Bad Guy -- boxboxbox The Kidswear Designer Brand
Boxboxbox is childlike kidswear designer brand aiming at kids aged 2-8. It respects kids' creativity and follows their inner world. In this season, boxboxbox starts from kids' perspective to describe the story about the forest, the magician, the migratory fish and the pilot, bringing more fun to kids.
HELLO！Summer！-- Minti The Kidswear Designer Brand
Minti, a kidswear designer brand from Australia, features different themes every season. The new season is inspired by animals, incomplete illustrations and the sea, with tie-dye and blurring to add a chic feel. With the popularity of sustainability, Minti uses biodegradable bags made from corn and plant starch in S/S 2020. Childlike stick figures and straightforward texts "HELLO I'M A BIO-DEGRADABLE MINTI BAG" lead consumers to dispose the consumption waste.
Reaching The Summit at Dawn -- The Catwalk Analysis of FENG CHEN WANG Menswear
A/W 2020 collection of FENG CHEN WANG, the Chinese designer brand, was unveiled at London fashion week. The brand continues its contemporary interpretation of Chinese traditional culture. A/W 2020 is inspired by the designer Wang Fengchen's trip to her hometown, Mount Wuyi. From the opening the ink and wash to the final splendid flaming sunrise, all scenes restore the spectacular scenery at dawn during climbing, which also shows the designer's inner world.
HOMO MULTIVERSALIS -- The Catwalk Analysis of Xander Zhou
XanderZhou is a personal brand created by Chinese designer Zhou Xiangyu. It newly interprets menswear through a unique perspective of visual art and outstanding tailoring. His diversified marketing philosophy has created a new business mode in China's clothing industry. At London fashion week of menswear, Xander Zhou officially unveils the A/W 2020 collection named HOMO MULTIVERSALIS. In this season, the designer shows the unknown secret, the conjecture of hyperspace and the definition of existence. He constantly asks the other self in another dimension about the concept of multi-universe and homo multiversalis.
The Polo Shirt -- The TOP List of Womenswear
According to data analysis of the TOP 100 downloaded women's Polo shirts in November, the avant-garde fashion brands hold the largest proportion of 38%, followed by the fashion leisure (40%) and business leisure (13%). Styles with stripes account for the largest part of 58%, followed by plants and florals (18%) and logos (13%). The double-colored splicing takes up the highest proportion of 45%.
Fluffy Winter -- MOOSE KNUCKLES Womenswear Designer Brand
Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
Overcoats -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.
PLAY FORM -- ALMOSTBLACK The Menswear Designer Brand
ALMOSTBLACK identifies itself as a Post Japonism brand. Its design style integrates with the essence of traditional Japanese aesthetics, creating menswear with strong punk and street style. Founded by designers Shunta Nakajima and Masaki Kawase, the brand has been active in the fashion circle since 2015, providing space for the two designers to create classic works. The S/S 2020 series, with the theme of PLAY FORM, is inspired by Isamu Noguchi's sculpture which has a technique of first drawing grid paper on curved parts, then carving stones into the shapes of the parts, and finally combining them together. This series includes printing patterns, embroidered jackets and functional clothing.
Skirts- The Top List of Womenswear
According to data analysis of the TOP 100 downloads of women's skirts in October, the simple & sophisticated style is dominant, and the emerging design style increases. The proportion of young lady style has an obvious decline. In terms of fabrics, the trench coat fabric rises while the cotton and linen drop obviously. And the check is steady. For crafts, deconstruction and splicing are still main crafts. The topstitch declines a little, but it's still favored by consumers in the TOP 10 style.