Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Avantgarde Brand Rune Arts French style Athleisure Agender Workwear Chinese Fashion J-Korea Fashion function Preppy style Chinese Style Cotton&Linen Outdoor Sports Indoor Sports Folk Style Sustainability Middle East Style Russian Style Middle Aged and Older Pattern analysis
Pattern -- The Comprehensive Runway Analysis of Womenswear(Part Three)
This report mainly puts emphasis on the patterns of womenswear runways, and compares the proportion of each mainstream element and style in S/S 2022 and S/S 2021. Plant pattern remains the dominating position on S/S 2022 womenswear runways; folk patterns, European-style patterns, and human figures trend upward, while animal stripes and linear patterns present a decreasing trend. Notably, the wallpaper-style floral pattern is also appeared frequently on the latest runways.
Forsake the Past -- The Analysis of AMBUSH The Menswear Designer Brand
AMBUSH began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion's Top 500 people influencing the global fashion industry for 4 consecutive years from 2015. Vintage Americana is conflicted with hip-hop unexpectedly to present patterned T-shirt and military ornaments, which reflects the fearless spirit and charm of the founder.
Crash on the Screen -- The Analysis of SUNNEI The Menswear Designer Brand
The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.
Return to the Origin -- The Analysis of Norse Projects The Menswear Designer Brand
Norse Projects is a Copenhagen-based streetwear brand founded in 2004 which maintains the minimalist design concept of the northern Europe. Norse Projects develops seasonal menswear and womenswear, fuses street fashion and classics with high-end fashion, and also focuses on the performance and functionality. A series of technical products, including outerwear, rain coat and sportswear, are provided. Except for its minimalism, the products of Norse Projects are also known for the high quality. Hats and caps are produced in America, and other products are all made in Europe.
The New Land -- The Analysis of CHENPENG The Menswear Designer Brand
CHENPENG is a namesake fashion brand founded in London in 2015. His works can be defined as the One-sized Fashion, speaking for the minority with special body sizes. In Peng's design aesthetics, there are no boundaries between beauty and ugliness. Instead, he focuses on accentuating personal features. Peng designs pieces suitable for both over-sized and skinny masses by comparing different body shapes among various individuals. Blurring the boundaries between genders and even races, Chen Peng is also known as a designer who specializes in puffa jacket.
Urban Techwear -- The Analysis of Eastlogue The Menswear Designer Brand
Founded in 2011, the Korean fashion brand EASTLOGUE adheres to the combination of traditional American style and modern leisure. Inspired by hunting, hiking, fishing and military, the brand uses modern technical fabrics and classic styles for reinterpretation and becomes a new force.
Continue the Classic -- The Analysis of CULLNI The Menswear Designer Brand
Founded by Kazuhiko Ando, the young Japanese brand CULLNI is named after the word "Cull" and "Nifty". The products in every season are presented by male and female models, which is harmonious, unified, natural and fluent. Although the products are not designed for couples, they have high reference value. There is no clear boundary between menswear and womenswear. CULLNI pays more attention to a self-focus attitude. All in all, the brand provides us with exquisite daily design, comfortable materials and tailoring, and outstanding visual effects.
Break the Definition -- The Analysis of 7440.37.1 The Menswear Designer Brand
The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. "Inert" has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.
Sunday in Brooklyn -- Little Creative Factory The Kidswear Designer Brand
Little Creative Factory is a manufacturer of big dreams and consciously crafted, unique and timeless garments. Their naughty yet romantic, fashionable and street accent creates comfortable and versatile clothing. The details of texture, volume, and layer surpass the dressing experience brought by simple concepts. Drawing inspirations from the adventures and travelling of brave children, Little Creative Factory tells stories in every season. Their works tend to encourage kids and teenagers to develop their self-expression and confidence. Garments are mixed and matched to create unique eyes.
Jacket -- The TOP Ranking of Boys' Wear
Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.
British Punk--The Analysis of Uniform Experiment Menswear Designer Brand
The Japanese clothing brand Uniform Experiment, co-founded in 2008 by two benchmark figures, Hirofumi Kiyonaga and Hiroshi Fujiwara, and it is regarded as an experimental brand of SOPH.co.,ltd. Based on the design standard of being comfortable and functional, it makes innovative improvement of traditional military uniform elements and formal suits. Under the innovative consciousness and strong influence of Hiroshi Fujiwara and Hirofumi Kiyonaga, Uniform Experiment has quickly become a brand that cannot be ignored in the Ura-Harajuku fashion circle.
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's sweatshirts of POP users in July, streetwear brand(25%) and smart casual(32%) are still the dominating styles. Rune art(10%) keeps the proportion, while athleisure style(8%) has decreased a little. Craft pays attention to the deconstructed splicing, which endows clothing with more possibilities.
Contrasting Fusion -- The Analysis of MARTIN ASBJØRN The Menswear Designer Brand
MARTIN ASBJØRN is a namesake fashion designer brand founded by the Danish designer in 2014, which features its luxurious yet low-key aesthetics and focuses on craft, detail and high-quality materials. Modern tailoring concept is fused with casual clothes to create the daily wardrobe for contemporary men. Martin Asbjørn also loves the presentation of retro sporty elements and the fusion of cultures, which leads the consumers to the fashion trend of last century.
Wandering Poet -- The Analysis of Greg Lauren The Menswear Designer Brand
The nephew of Ralph Lauren, Greg is good at tearing traditional menswear apart and regroup the pieces together to present latest collections. Just as what he said,"Only clothes that are worn have life." Deconstruction, splicing, water-washing and distressed effect are commonly used to make it hard to find two same pieces of clothes in every collection.
Escape from the Crowd -- The Analysis of ROARINGWILD The Menswear Designer Brand
Established in 2010, ROARINGWILD focuses on the in-depth conception of details, creates a great product system with flexible design and expresses products in multiple dimensions. It is a streetwear brand based on URBAN STREET style. At the same time, it is also a platform dedicated to the creation and dissemination of local youth culture in the fields of life, art and music.The brand is more like a forerunner, adhering to the life philosophy of street culture, and encouraging young people to express their own opinions through the attitude of 'ROAR'.
Beast Narrative -- The Analysis of SONG FOR THE MUTE Menswear Designer Brand
SONG FOR THE MUTE was founded in Australia in 2010 by two Chinese-Australian, Melvin Tanaya and Lyna Ty. With high-quality fabric selection and unique silhouette design, Song for the Mute has almost become the favorite of all the trendsetters in favor of dark fashion. Song for the Mute is special in that it has a consistent attitude, which means it does not follow the trend and is loyal to its own vision. This is also the inspiration that Yohji Yamamoto, a world-famous Japanese designer, brought to the brand. Undoubtedly, the two designers put their main energy on the fabric and design of the clothing. They regard each season as a chapter, with fabrics and silhouettes cleverly interspersed in the labyrinthine narrative relationship.
Middle Length Pants -- The TOP Ranking of Girls' Wear
Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.
Skateboard Teenager -- The Analysis of Palace The Menswear Designer Brand
The London-based label Palace was founded by Lev Tanju in 2010. Inspired by the culture of skateboard and street, the design concept of Palace is filled with the elements of skateboarding, which is praised by many teenagers who love street culture. Besides, the design style of Palace follows the core idea of many western brands -- Less is More.
Basic Antinomie -- The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
Founded by the Japanese designer Yasuhiro Mihara, the independent brand Maison Mihara Yasuhiro shows a wild and rough adjustment of traditional menswear. Oversized silhouettes, random cut-and-sewn and restructured design are all made after the preference of designer.
The Paintings of the World--The Analysis of OAMC Menswear Designer Brand
OAMC was founded in 2013 by Luke Meir, the former creative director of Supreme. Since its establishment, this American-based brand shows a special cognition of trends and modern fashion, and it conforms to the trend of merging street and high-end fashion, and positions the brand idea on the concept of “Tough High Fashion”.
Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.
Back to Our Childhood -- The Analysis of Doublet The Menswear Designer Brand
The fashion brand Doublet was founded by the designer Masayuki in Japan in 2012. This new-founded young brand focuses on the street style yet also presents delicate details. With the blurred boundary between couture and streetwear, the design of Doublet meets both ends. Being good at creating strange daywear, Doublet uses complex processes, uncompleted hemming and printing to make common clothing unique.