Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
Overcoat & Trench Coat -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's overcoat and trench coat, smart casual(45%) and business leisure(30%) are the noteworthy styles. Loose A-line and straight H-line are the main silhouettes. Splicing is the most popular craft.
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
Delicate Yuppies -- The Analysis of UNDERCOVER The Menswear Designer Brand
The various styles of UNDERWEAR are presented in 3D modeling this season, including high-neck wide-waist suit, all-over printed shirt, leisurely sweater paired with beret, street-style gold chain, and western-style denim jacket. These changes are seemingly abstracted from video games. The movement of 3D models and the low-saturation grayish filter produce a weird visual experience.
Future Blood -- The Analysis of MAXXIJ The Menswear Designer Brand
The Korean designer MAXXIJ launched the eponymous brand in 2018. The brand is trying boldly to create impressive works. The unique vision and extravagant technique convey the idea of "Act of wearing fashion itself could be an act of art". A/W 21/22 collection Future Blood brings an imagination of a brutal and unbridled beauty of future generation. Focusing on the structure and unique details, designer presents a soulful collection.
Shirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's shirt of POP users in April and May, simple sophistication, youthful elegancy and cotton-linen deconstruction are the noteworthy styles. The details on collar, placket and hem are important. The application of stringy selvedge, pleating and cutout has become the mainstream. The popularity of pleating is higher than last month.
T-shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are main styles of girls' T-shirt. Letter and animal are the major pattern elements. Ruffle, applique and mock layered are the note worthy crafts.
Dress -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are the major styles of girls' dress. Floral and stripe & check dominate the pattern market. Ruffle, pleating and splicing are the noteworthy crafts.
Futuristic Deconstructionism -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil was founded by the Juul brothers. Julius is in charge of fashion design, and Victor is responsible for business operation. Moreover, the brand name comes from their great-grand father's. This kind of brand story often represents a vintage style, however Heliot Emil focuses on the future. Provocative themes and sub-culture are shown to present critical concept and subvert the convention of fashion industry.
Romantic Ball -- The Designer Brand Tutu Du Monde
The famous designer Andrea Rembeck enriches the dream of every little girl through the kidswear brand Tutu Du Monde, which focuses on the reality, quality and craft. S/S 2021 collection provides the layered tulle dresses. Luxurious decorations and light dress hem reveal the visual effect of fairy princess.
Shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data and the professional market research in May, J-Korea, smart casual and emerging design are the dominating styles. The proportion of cotton-linen style improved in May. Illustration is the trendy element for patterns, and the proportion of pastoral floral pattern is decreased. Ruffle is still the most important craft for S/S girls' wear, followed by placement embroidery and pleating.
Artistic Girl -- Angel Chen The Womenswear Designer Brand
The pioneering and independent designer brand Angel Chen was founded in 2014. Designer's unique understanding of colors and unconventional attitude are injected into the brand concept. Its design, which combines Chinese culture and western aesthetics, has made Angel Chen become the most noteworthy young brand and be loved by stars and fashionistas.
Independent Women -- The Comprehensive Analysis of Fresh Womenswear Designer Brand
Women in this new era are having strong awareness of being independent. They are confident, cool and tensive. And this independent and fresh fashion style is popular in the market. Notably, in the coming explosive era of China market in 2021, domestic designer brands are more noteworthy. The condition provides both opportunity and challenge to those Chinese designer brands. This report will take Ourhour and Yoeyyou as the representative brands to analyse the key items and design details.
Suit -- The TOP Ranking of Menswear
According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.
Midi Pants -- The TOP Ranking of Girls' Wear
According to the analysis of interaction data of POP users in April, J-Korea and smart casual are the main styles. Letter and animal are the key elements of pattern. Positioning printing, splicing and local decoration are the noteworthy details.
Maintained Military -- The Analysis of Sacai The Menswear Designer Brand
Sacai A/W 20/21 menswear was collaborated with KAWS in the last July. However, in this season, Sacai brings more astonishing colloaboration. Except for iconic colors, Sacai also injects military element and deconstruction design into new overcoat, sweater, knitwear, down jacket, trousers, handbags, bags and hoodie.
New Century/New Liberation -- The Analysis of Harsh and Cruel The Menswear Designer Brand
Brand breaks the convention and explores new possibility through thought and behaviour. As the carrier of new era, S/S 2021 collection puts disorderly cloth in the dimensional space to search for a new balance and transfer the stereotype. The brand is looking for the common point of different styles and the subcultures which can not be accepted by the mainstream. This culture rebellion represents teenagers' sincere attitude and thought.
Midi Trousers -- The TOP Ranking of Boys' Wear
According to the interaction data analysis of POP users in March, we release this TOP ranking of boys' midi trousers. J-korea and smart casual are the main styles in March. And influenced by the seasonal development and fashion trend, avant-garde brand improves obviously. Letter and animal patterns are mainly combined with flexible brushstroke and playful expression. Pocket decoration occupies the biggest proportion of craft, which is fused with splicing and deconstruction. Positioning print is also an important craft of trousers to enrich the monotonous boys' trousers.
Understated and Restrained -- The Analysis of Re：by Maison Sans Titre The Menswear Designer Brand
Maison Sans Titre is an understated, restrained and artistic brand, which is also loved by many stars, especially its neat yet romantic overcoat. Designer Xu Jiazheng founded the brand in 2015. And the photographer Jumbo Tsui, who has shot for many international magazines, added in 2016. Maison Sans Titre advocates effortless chic, so they pay attention to fabrics and crafts. The menswear subbrand Re: by Maison Sans Titre founded in 2020 maintains the minimalist style and shows more daily feel.
Beautiful Outerwear -- The Analysis of HANKIM The Womenswear Designer Brand
The homonymic Korean modern womenswear brand HANKIM was founded by the designer, who graduated from Central Saint Martins, in 2018. The brand aims at providing women with beautiful outerwear. HANKIM inspires the new feminine beauty through technology and innovation. This brand applies wearable technique to help women to find out their most suitable colors in different ways.
Break Through the Gender Boundary -- The Analysis of DEMO The Menswear Designer Brand
Demo was founded by Hong Kong fashion designer Derek Chan in 2012. The brand aims at breaking through the gender boundary, mixing the elements of womenswear and menswear and using poetic philosophy to create its unique taste. The brand design mainly uses minimalist tailoring and lines, injecting modern details and elements into the tradition and presenting the unique fashion texture of next generation.
Knitwear Fabric -- The TOP Ranking of Womenswear
According to the download data of POP users during January to March, 2021, we make this comprehensive TOP ranking of women's knitwear fabric. In the last three months, smooth jersey(76%) and comfortable looped fabric(68%) are the main fabrics, followed by ponte-de-roma knit, cotton-linen jersey and flexible Lycra cotton. As the most common fabric of T-shirt, smooth jersey is the most popular fabric according to the data because of the demand for comfortable and durable fabric.
Parenting Summer -- Miidiitapir The Kidswear Designer Brand
The Chinese kidswear designer brand Miidiitapir takes the shooting scene to the underwater in this coming S/S, and provides us a passionate and fantastic drifting journey. The application of illustration patterns and interaction between parents and kids present the artistic design and provide highlights.
An Ode to Time -- The Analysis of FENG CHEN WANG The Menswear Designer Brand
The FENG CHEN WANG S/S 2021 collection themed "an ode to", which symbolizes not only a joining of ancient and modern, natural and synthetic, and a connecting of our past, present and future selves, but of powerful human connection and community. Community has long been a source of inspiration for Feng, who often mines her heritage in China's Fujian province and works with the people there, and this season Feng imbues the collection with a brush stroke logo inspired by traditional Chinese calligraphy.