Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Natural Structure -- The Catwalk Analysis of 3.1 Phillip Lim Womenswear
In 2005, Lin Nengping and his partner, Zhou Xuanwen, were both 31 when they co-founded the brand 3.1 Phillip Lim. Initially, with the support of a surf wear company, Lin Nengping began designing his first collection. Retaining the concept of nature, the series was full of many low-key and unique items in natural colors. Environmental protection and charity are concerned topics of the brand.
Check Meeting -- The Catwalk Analysis of Monse Womenswear
Monse was founded in 2012. It upholds the minimalist style, and makes deconstruction elegant and avant-garde. Its various irregular designs are memorable. On Instagram, it draws much attention. And stars often wear clothing of this brand. Here we mainly analyze the collar design and splicing of shirts. In the new season, cutout on the collar and the design of exposing shoulder integrates straps, color-blocking, asymmetry and paper clip elements. The splicing of dress fabric is bolder, like the asymmetry of left and right, and the asymmetry from inside to outside.
Heaven on Earth -- The Catwalk Analysis of Louis Vuitton Menswear
Virgil Abloh, the artistic director of Louis Vuitton menswear, unveils this season's theme of Heaven on Earth, and uses a reverse clock moving through the clouds as an invitation to the A/W 2020 menswear show. The blue sky and white clouds are scattered by traditional tools like bobbin, scissors, pencils, hammers and brushes. The huge sculptures complete the surrealism and also pay homage to the brand's traditional crafts. Although the A/W 2020 menswear of Virgil Abloh is moving away from the street style, more formal cutting and experimental prints also bring new luxury aesthetics that is quite different from previous years.
Self-loyal Bad Guy -- boxboxbox The Kidswear Designer Brand
Boxboxbox is childlike kidswear designer brand aiming at kids aged 2-8. It respects kids' creativity and follows their inner world. In this season, boxboxbox starts from kids' perspective to describe the story about the forest, the magician, the migratory fish and the pilot, bringing more fun to kids.
HELLO！Summer！-- Minti The Kidswear Designer Brand
Minti, a kidswear designer brand from Australia, features different themes every season. The new season is inspired by animals, incomplete illustrations and the sea, with tie-dye and blurring to add a chic feel. With the popularity of sustainability, Minti uses biodegradable bags made from corn and plant starch in S/S 2020. Childlike stick figures and straightforward texts "HELLO I'M A BIO-DEGRADABLE MINTI BAG" lead consumers to dispose the consumption waste.
Reaching The Summit at Dawn -- The Catwalk Analysis of FENG CHEN WANG Menswear
A/W 2020 collection of FENG CHEN WANG, the Chinese designer brand, was unveiled at London fashion week. The brand continues its contemporary interpretation of Chinese traditional culture. A/W 2020 is inspired by the designer Wang Fengchen's trip to her hometown, Mount Wuyi. From the opening the ink and wash to the final splendid flaming sunrise, all scenes restore the spectacular scenery at dawn during climbing, which also shows the designer's inner world.
HOMO MULTIVERSALIS -- The Catwalk Analysis of Xander Zhou
XanderZhou is a personal brand created by Chinese designer Zhou Xiangyu. It newly interprets menswear through a unique perspective of visual art and outstanding tailoring. His diversified marketing philosophy has created a new business mode in China's clothing industry. At London fashion week of menswear, Xander Zhou officially unveils the A/W 2020 collection named HOMO MULTIVERSALIS. In this season, the designer shows the unknown secret, the conjecture of hyperspace and the definition of existence. He constantly asks the other self in another dimension about the concept of multi-universe and homo multiversalis.
The Polo Shirt -- The TOP List of Womenswear
According to data analysis of the TOP 100 downloaded women's Polo shirts in November, the avant-garde fashion brands hold the largest proportion of 38%, followed by the fashion leisure (40%) and business leisure (13%). Styles with stripes account for the largest part of 58%, followed by plants and florals (18%) and logos (13%). The double-colored splicing takes up the highest proportion of 45%.
Fluffy Winter -- MOOSE KNUCKLES Womenswear Designer Brand
Founded in Canada in 2007, Moose Knuckles originally intended to create the world's minimalist, toughest and most luxurious sportswear. "Moose Knuckles" got its name from two of Canada's greatest works: moose and hockey, which are also the source of the logo. The brand emphasizes warmth and fashion. Collaboration with well-known IP and photos of fashionistas become the main way of publicity. In recent two years, it is commonly known as "scissors" in China. This season splicing of leather/fur and sheen fabrics are the core of this series. Exquisite details and highly fluffy puffa jackets gain many loyal consumers for this brand.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.
Overcoats -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.
PLAY FORM -- ALMOSTBLACK The Menswear Designer Brand
ALMOSTBLACK identifies itself as a Post Japonism brand. Its design style integrates with the essence of traditional Japanese aesthetics, creating menswear with strong punk and street style. Founded by designers Shunta Nakajima and Masaki Kawase, the brand has been active in the fashion circle since 2015, providing space for the two designers to create classic works. The S/S 2020 series, with the theme of PLAY FORM, is inspired by Isamu Noguchi's sculpture which has a technique of first drawing grid paper on curved parts, then carving stones into the shapes of the parts, and finally combining them together. This series includes printing patterns, embroidered jackets and functional clothing.
Skirts- The Top List of Womenswear
According to data analysis of the TOP 100 downloads of women's skirts in October, the simple & sophisticated style is dominant, and the emerging design style increases. The proportion of young lady style has an obvious decline. In terms of fabrics, the trench coat fabric rises while the cotton and linen drop obviously. And the check is steady. For crafts, deconstruction and splicing are still main crafts. The topstitch declines a little, but it's still favored by consumers in the TOP 10 style.
Dreamer in Music- miidiitapir The Kidswear Designer Brand
Stave replaces the disorderly prelude of the night, and each musical instrument is practicing. When the winter of 19/20 is coming, the Chinese kidswear designer brand, miidiitapir, draws each musical instrument, plays the music of flowers, and helps children find the dream trip with the magic of music.
Shirts- The TOP List of Womenswear
According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.
Individual and Funny Fashion Paradise- The Comprehensive Catwalk Analysis of Kidswear in Shanghai Fashion Week
Grotesque colors, color bombs and saturated color blocks belong to spring and summer and these bright colors are wandering at fingertips. The main representatives of the designer style of kidswear for S/S 2020 are LEYANG C particular about individual cutting, interesting and dreamlike TYAKASHA, cool Ebcastle and some Chinese fashion brands like Moomoo, Joy&Joa, LITTLE-KINGDOM and SUSU-pretty. These brands bring people to spring and summer.
LAST FLOWERS- ATTEMPT Designer Brand for Menswear
"IT'S TOO MUCH TOO POWERFUL TOO BRIGHT" and "I CAN'T FACE THE EVENING STRAIGHT;YOU CAN'T OFFER ME ESCAPE" are lyrics from LSAT FLOWERS, and appear often in the clothing, which reveal the dim keynote of ATTEMPT's new series. This lonely song is hovering between despair and hope, reflects our ambivalence and fear of the future during growth, which drives our depiction and evolution in creation. "Military" is the main element in the new series. We constantly repeat "Order" and "Destruction", "Loneliness" and "Hope" in the design. And finally styles show a strong sense of loneliness.
Individuality -- The Comprehensive Analysis of Women's Sweatshirts at Trunk Shows
At trunk shows for S/S 2020, creative designs are added to sweatshirts, such as the repetitive logo as placement/ all-over print, tie-dye and fluorescent colors to create individual items or cropped sweatshirts. The trunk show tends to meet the demand of new-generation consumers for individuality.
Fashionable Girls-- The Catwalk Analysis of MSGM Womenswear
In this MSGM S/S 2020 catwalk, you can appreciate one of the best MSGM series about Massimo Giorgetti. It represents the ten-year accumulation about business. After six-month preparation, it abandoned tacky elements, practiced the Brand's DNA, and applied many usual elements such as the tie-dye, the bowknot, colors with high-saturation and the classic floral pattern. "This is the first time I work without inspirations. It's the best performance of my reflections on the ten years.”
Discover "Little Artist"-jinby BY JNBY kidswear designer brand
The jnby BY JNBY, which is affectionately called little "jnby", adopts a slogan of "free imagination" this season. It combines retro illustrations, pop color changes and other craftsmanship with fashion personalized cutting, full of artistic atmosphere. The brand gives children happiness and at the same time, the personalized and variable clothes make every child feel like a "little artist."
The Unisex Fashion Lab -- Bosie
Bosie, a Chinese brand, specializes in designing unisex garments. it is more fashionable than fast-fashion brands. At the beginning, it directly showed ust the unisex aesthetic. Bold and vibrant elements show the styles and features of Bosie which just released its A/W collection with the theme Best Before.
Confident -- The Comprehensive Analysis of Street Snaps of Menswear
Current elements and items bring more possibilities. Statement-making garments are favored by fashionistas. The suit, sweatshirt, jacket, shirt and functional vest help explore more styles.
The Chemistry Lab -- Minichoc
In that grey lab, cold machines and quiet atmospheres are repressive. The colorful liquids and strange substances in containers are the world of microbes. For A/W 19/20, Minichoc, a Chinese original brand, shows us the amazing world.
Fun Fair -- Jouetie
Jouetie is a Japanese Street brand, featuring mixed colors and vintage cuts. Its brand concept is "To be the woman who enjoy fashion of our own". The A/W 19/20 theme is My Fun Fair. Jouetie mixes different materials, recycled wools and nylon to create variegated images. The popular puffa and plush outerwear offer a warm and nonchalant feel.