Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-02-07 17342
Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand
Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.
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2022-12-13 6678
Deconstructionism -- The Analysis of Greg Lauren The American Designer Brand
Greg Lauren was founded by the nephew of American fashion pioneer Ralph Lauren. This brand is good at using clothes to tell stories. Handmade worn-out effect, water-washing and exposed thread end are applied on sweatpants, sweatshirt and outerwear to present the mysterious retro effect. Threads are the painting brush in his hand, and the signature design languages of Greg Lauren express his own aesthetics.
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2022-11-21 39978
Oriental Vision -- The Analysis of FENG CHEN WANG The Menswear Designer Brand
Feng Chen Wang is a Chinese-born, London-based designer at the forefront of a new generation of fashion talent emerging from China. Feng studied MA Fashion Menswear at the prestigious Royal College of Art, London, graduating in 2015. Describing her aesthetic as “future-modern, authentic and multidimensional”, Feng fuses traditional craftsmanship with innovative technology and technical deconstruction. Her design ethos draws inspiration from her life experiences and Chinese heritage to create gender neutral clothing that is functional, conceptual and personal.
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2022-09-21 26181
Mix & Reconstruction -- The Analysis of TAMME The Menswear Designer Brand
Tamme is a brand launched by former Sacai designer, Tatsuya Tamada, in 2021. The name is a combination of the words "homme" and "femme" and is based upon the concept of "creation through neutral concepts and renewal of pre-existing designs."
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2022-09-14 18345
Basketball Passion -- The Analysis of Namesake The Menswear Designer Brand
The NAMESAKE streetwear label is above all a family affair, born from the intergenerational collaboration between a father and his three sons. With roots in Taiwan, Japan, and the United States alike, NAMESAKE applies a nostalgic lens to logo-brandished streetwear, refashioning elements of Taiwan’s agricultural history, basketball apparel, and technology into something palpably modern. The label’s moniker (occasionally stylized as NAMESAK3) self-referentially addresses the concept of family lineage, but the distinctly Taiwanese inflections of its tailoring gesture towards the larger kith of community. The extended hems of shirting, hoodies, and T-shirts are indebted to traditional garb and streetwear alike, while fisherman knits cast in somber hues balance daytime work utility with statement eveningwear. Unified by bold logo typography and abstract graphic flourishes, NAMESAKE synthesizes deeply personal reference points to create generation-bridging menswear.
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2022-09-02 30168
Multifaceted -- The Analysis of The Attico The Womenswear Designer Brand
Attico, Italian for penthouse, is a word that conjures visions of lavish abandon from the top floor. The Attico, with a definite article, is the brainchild of Gilda Ambrosio and Giorgia Tordini. The Milan based designers launched the project in 2016 out of a shared love for glamour and sparkle. Willing to share their vision, they prompt join us upstairs. Fall/Winter 2022 collection mixed brights with acids to break the restraint of dark tones and improve the saturation of palette. The neat tailoring surrounds the body and endows classic silhouettes with a pioneering spirit.
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2022-08-31 20867
Whimsical Imagination -- The Analysis of J.W. Anderson The Menswear Designer Brand
Jonathan Anderson is a fashion designer and the founder of JW Anderson. Anderson is known for his eponymous label and having served as the creative director of Spanish luxury house, LOEWE. He launched his own menswear collection shortly after in 2008. The rising success of Anderson's JW Anderson label allowed him to secure a second NewGen sponsorship and led to a collaboration with high-street retailer, Topshop in 2012.
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2022-08-19 68076
The Analysis of Dion Lee The Womenswear Designer Brand
In the latest ready-to-wear collection, removable jacket sleeves, adjustable tops and suit jackets offer consumers with more dressing possibilities and allow them to adapt to the temperature changes. The staple knitted dresses are updated by more holes and slits. A piece of dress can be transferred into tank top or camisole, which embraces the focus on practicality in the post-pandemic era.
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2022-08-12 17322
Illusaits -- The Analysis of ZIGGY CHEN The Menswear Designer Brand
ZIGGY CHEN is the namesake label of the Chinese emerging designer Chen Xiang. The Shanghai Xintiandi branch is the first concept store that integrates womenswear, menswear and household supplies in China. As a Shanghai-born designer, Ziggy Chen takes inspiration from the collision of extreme cultures: old and new, east and west, antique and modern, probing the coalescence of Chinese origins and minimalist aesthetics to create innovative garments. 2D tailoring in traditional Chinese garments can be surprisingly found in his menswear design. Elements from different countries and times are incorporated for harmonious and practical pieces.
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2022-08-03 24172
Punk -- The Analysis of Vivienne Westwood The Menswear Designer Brand
Mother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leaMother of Punk, fashion witch, heaven’s queen of rebellion, these names coverage to the British leading fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history. ding fashion designer as well as the brand founder-- Vivienne Westwood who has been at the epicenter of fashion industry since the ‘80s. She is not only a Punk trendsetter, but also an activist in global issues like politics, society and global warming. In her design, crowns, planets and skulls with saturated hues are always capitalized upon a series of brooch, bracelet and necklace, which makes it stand out in the fashion history.
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2022-07-27 25916
Uniform Reconstruction -- The Analysis of Heliot Emil The Menswear Designer Brand
Copenhagen-based label Heliot Emil has presented its Fall/Winter 2022 collection, focusing on ideas of uniform across all of the pieces. Titled “Solitary Uniform,” the collection is described by the label has an attempt to redefine what uniform means, and the contradiction between the independence of being “solitary” and the unity of wearing a “uniform.”
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2022-07-25 46786
Romantic Ocean -- The Analysis of Sudi Etuz The Womenswear Designer Brand
Sudi Etuz is a new-gen designer brand based in Istanbul. With its debut in 2016, various prêt-a-couture collections has presented with numerous successful performances focused on conceptual fashion design. Fall/Winter 22/23 collection draws inspirations from oceans. Marine creatures such as starfish, sea grass, crabs and corals are all presented on garments through textured fabrics and embroideries.
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2022-07-21 11142
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
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2022-04-25 48391
Imagined Silhouette -- The Analysis of Rosie Assoulin The Womenswear Designer Brand
Rosie Assoulin founded her namesake label in 2015 and won the CFDA prize in the same year. Bold nature-sourced colors are presented on linear and geometric cutting to fuse toughness perfectly with the softness, breaking the boundaries between Romanticism and unisex design. A/W 2022 collection provided extravagant silhouettes and natural watercolor prints. Inspired by the bibs of Rosie’s little daughter, the backless tops strengthened the proportion of waist and buttock.
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2022-04-12 67252
Diverse Layers -- The Womenswear Runway Analysis of 3D Embellished Fabric
3D embellished fabrics occupy a larger proportion on A/W 22/23 runway shows. Valentino’s 3D fringes, flowers and sequined embroideries lead the fashion trend. In the boom of technology, futuristic embellishments are also noteworthy. This report focuses on the trend of shiny sequins, virtual technology, feather fringes and extravagant embellishments.
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2022-03-31 72673
Upgraded Crafts -- The Comprehensive Runway Analysis of Menswear
This report offers an all-around analysis of A/W 22/23 menswear runway shows and key design crafts. Quilting, pleated structures, statement cutouts, patchwork and handmade embroideries are the main techniques. Besides, side slits, fringes, embossed textures and appliques are also important.
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2022-03-17 75627
Extreme Excitement -- The Comprehensive Runway Analysis of Menswear
Themed ‘Extreme Excitement’, this report provides a comprehensive analysis about the A/W 22/23 runway shows. The theme is further subdivided into four styles: High-street Chic, Universal Unisex, Avant-garde Street Fashion, and Novelty Deconstruction.
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2022-03-09 69216
Shirting -- The Comprehensive Runway Analysis of Menswear
According to the proportion analysis of shirting on A/W runways, the shirts of mainstream brands are divided into several styles: Delicate Urban and Minimalist Business are the most popular categories; Athleisure and Party & Festival also reveal a uptrend. For fabric proportions, cotton fabrics, yarn-dyed fabrics, and chemical fiber fabrics are brought to the forefront, as silk and glossy fabrics are trending upward year-on-year.
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2022-02-16 81151
A/W 22/23 Milan Fashion Week -- Recommended Brands(Part Two)
From January 14th to 18th, there were totally 53 brands who released their new collections at the A/W 22/23 menswear Milan Fashion Week. Although multiple famous brands canceled their fashion shows offline because of the epidemic, the Fashion Week was still noteworthy. Designers realized the importance of positive mood and found a way to stimulate people’s desire and attention.
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2022-02-14 67939
Leather & Fur -- The Comprehensive Runway Analysis of Menswear
At the ‘Big Four’ Fashion Weeks in the post-epidemic era, big names released their latest men’s collections from a brand-new perspective. Men’s leather and fur applied understated classic silhouettes and practical details to provide casualwear for consumers.
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2021-07-31 56891
Chic & Cool -- The Comprehensive Analysis of Men's Denim Designer Brand
Street fashion brands are divided into two categories, main brands and secondary brands. This report will analyze the benchmark brands of men's denim market. Outerwear and jeans have become the important items, and acid-washing is the must-have process to present the fashion trend of stylish denim. The innovative patterns made by laser strengthen the street fashion accent of men's denim.
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2021-01-24 78863
Pioneer Design -- The Analysis of Chantelle The Women's Underwear Designer Brand
Chantelle is a French underwear brand founded in 1876. There are six brands designed by CL, Chantelle, Passionata, Chantal Thomass, Femilet, Livera and Darjeeling. The brand is committed to combining vital creativity and powerful technology to meet the needs of customers and predict their requirements.