Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-10-23 6199
Street Aggression -- The Analysis of 1017 ALYX 9SM The Menswear Designer Brand
The 1017 ALYX 9SM 23/24 Autumn/Winter series includes various styles such as hoodies, leather coats, printed T-shirts, and sprinters. This series utilizes rich tannin, leather, and willow nail elements, combined with outdoor functional design, and incorporates fine craftsman wear treatment, showcasing the aggressive yet romantic style of the 1017 ALYX 9SM.
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2023-10-13 17502
Unique Deconstruction - The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
The Maison Mihara Yasuhiro 23/24 Autumn/Winter collection is themed around the Imitation Complex, and in order to continue its conceptual imitative nature, it continues to develop with jackets and T-shirts printed with counterfeit money, as well as artificial leather painted to look like real, worn leather. What supports all of this is the brand's unique tailoring. The style still continues the classic Japanese retro collision structuralism. Denim jackets, cotton jackets, down jackets, deconstructed baseball jackets, and cotton faded coats are the key styles of this season's autumn and winter. They are practical to wear but also have a sense of design. The overall black gray color tone and waste soil color tone interpret Japanese fashion.
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2023-08-31 9130
Rebel Gene -- The Analysis of 44 Label Group The Menswear Designer Brand
44 Label Group is an emerging streetwear brand founded in Berlin in 2020 by German Techno DJ and producer Max Kobosil. The designer incorporates the free-thinking club culture nurtured by his music into the designs. Streetwear details such as prints and adjustable drawstrings adorn the brand's signature black and white monochrome designs. Jackets, hoodies, and t-shirts are designed with practicality and ease of movement in mind, while waist bags ensure that personal belongings are within reach even during the most exhilarating moments. The designs of 44 Label Group blend club style with functionality, ensuring that wearers remain stylish even after a night out at the club.
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2023-07-10 10282
Bizarre Gene -- The Analysis of JW Anderson The Menswear Designer Brand
British designer Jonathan Anderson founded JW Anderson in 2008. In its early stages, the brand gained attention for its meticulously crafted accessories collection, allowing the budding brand to showcase during London Fashion Week in 2008. By consciously blending elements of menswear and womenswear, the unique design aesthetics created thought-provoking silhouettes, providing a modern interpretation for both masculine and feminine qualities. This distinct perspective attracted a fervent following, leading JW Anderson to launch a women's capsule collection in 2010. JW Anderson has since evolved into an internationally renowned and award-winning brand.
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2023-06-09 20660
The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
Japanese fashion designer Yasuhiro Mihara is one of the fastest rising designers in recent years, having gained widespread popularity in Japan through his collaboration with Puma. Mihara established his eponymous brand in 1997, designing a wide range of clothing, shoes, bags, and accessories with a highly eclectic and surreal style. He is a master of balancing various fashion trends and elements, creating intricate and playful designs that are full of surprises. Through techniques such as deconstruction, patchwork, and twisting, Mihara develops irregular and strange designs from the mundane details of everyday life.
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2023-02-07 17342
Wasteland Techwear -- The Analysis of Guerrilla Group The Menswear Designer Brand
Founded in 2013 as a multi-disciplinary creative unit, Guerrilla Group acts as a platform to counteract trending conformity that does not exist as a brand. Echoing between sci-fi and functionality as a framework for research and design, GG attempts to subvert military garments into utilitarian everyday wear. The primary objective is to rework and facilitate each garment to adapt with imminent conditions.
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2022-09-14 18345
Basketball Passion -- The Analysis of Namesake The Menswear Designer Brand
The NAMESAKE streetwear label is above all a family affair, born from the intergenerational collaboration between a father and his three sons. With roots in Taiwan, Japan, and the United States alike, NAMESAKE applies a nostalgic lens to logo-brandished streetwear, refashioning elements of Taiwan’s agricultural history, basketball apparel, and technology into something palpably modern. The label’s moniker (occasionally stylized as NAMESAK3) self-referentially addresses the concept of family lineage, but the distinctly Taiwanese inflections of its tailoring gesture towards the larger kith of community. The extended hems of shirting, hoodies, and T-shirts are indebted to traditional garb and streetwear alike, while fisherman knits cast in somber hues balance daytime work utility with statement eveningwear. Unified by bold logo typography and abstract graphic flourishes, NAMESAKE synthesizes deeply personal reference points to create generation-bridging menswear.
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2022-07-21 11142
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
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2022-07-04 6731
Emotion Evoking -- The Analysis of Marine Serre The Menswear Designer Brand
For Spring/Summer 2022, Marine Serre returns with a collection that stays true to the designer’s pursuit of interpreting dystopian themes to comment on the current global mood. In the past year, the designer has revealed two short films, Amor Fati and Core, both of which evoked heavy emotions in her directorial endeavors.
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2022-06-23 16042
Rebellious Punk Aesthetic -- The Analysis of Misbhv The Menswear Designer Brand
At age nineteen, Warsaw-based designer Natalia Maczek began customizing t-shirts and sweatshirts for her friends under the moniker MISBHV. Now a fully-fledged ready-to-wear label lead by Maczek and creative director Thomas Wirski, MISBHV exudes the youthful energy and DIY sensibilities of Maczek’s original designs, bringing together disparate elements of pop and subcultures to form a uniquely and distinctively post-Soviet aesthetic.
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2022-06-23 66592
Less is More -- The Comprehensive Analysis of Korean Menswear Market
Less is More -- The Comprehensive Analysis of Korean Menswear Market
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2022-06-08 34200
The Lost Tape -- The Analysis of Balenciaga The Luxury Menswear Brand
Balenciaga has unveiled its Fall 2022 collection, presenting “a message from the past about what could have been and never was.” The collection — titled “The Lost Tape” — draws on the late ’90s, celebrating the spirit of raw ideas that ran throughout fashion in this period. Creative director Demna — who announced he would now be known by only his first name — mixed historic motifs with new silhouettes. This includes a bell-shaped parka combined with travel pillow, trench coats crossed with bathrobes and a three-piece silhouette constructed from five-pocket jeans. Throughout the collection, tailoring is deconstructed, underwear waistbands are shown and wrap closures are finished with oversized safety pins and other DIY-style fastenings.
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2022-05-10 16803
Primary Color -- The Analysis of Yohji Yamamoto The Menswear Designer Brand
Japanese designer Yohji Yamamoto is famed for putting an androgynous, directional spin on traditionally feminine avant-garde designs, and pioneering the fashion-meets-sportswear aesthetic. This is how Yamamoto’s signature dark designs and draped tailoring have impacted how we dress today. Yamamoto’s signature aesthetic, which hinged on all-black, body-engulfing designs, put a new spin on tailoring and stood out among the cinched waists, shoulder pads and bold block colours that ruled the 1980s fashion scene. In an era of rainbow brights, a dark colour palette had the shock factor.
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2022-05-05 65567
Avant-garde Design -- The Comprehensive Analysis of Chinese Designer Brands
Maintaining the basics of daywear, avant-garde design mixes artistic elements and neat architectural lines to present modern and industrial clothing structures. The use of novelty fabrics and accessories forms sharp contrasts. The avant-garde design in the new era endows clothing with emotional expressions through experimental techniques.
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2022-04-20 31220
Boiling Core -- The Analysis of GALL The Menswear Designer Brand
Established by American designer Justin Gall and Chiara Nardelli Gall in Rome in 2014, GALL merges human physiology, art and graphics for an innovative and modern world. Industrial colorways like rust red remain dominance since the first S/S collection in 2015. Detachable and practical designs with various functions explore the original yet avant-garde modernism. With the trend of ECO fashion, GALL tends to choose comfortable and sustainable fabrics that are environmentally-friendly.
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2022-04-11 14615
Industrial Elegance -- The Analysis of Heliot Emil The Menswear Designer Brand
HELIOT EMIL is a Ready-To-Wear collection created by the brothers Julius Juul and Victor Juul from Copenhagen, Denmark. Using their great grandfather's name, Heliot Emil, the brothers showcased their first collection in Milan during the Spring/Summer 17 season. The HELIOT EMIL unisex collection features a Scandinavian, monochromatic aesthetic with a unique combination of attention to detail, experimental and creative designs.
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2022-02-16 81151
A/W 22/23 Milan Fashion Week -- Recommended Brands(Part Two)
From January 14th to 18th, there were totally 53 brands who released their new collections at the A/W 22/23 menswear Milan Fashion Week. Although multiple famous brands canceled their fashion shows offline because of the epidemic, the Fashion Week was still noteworthy. Designers realized the importance of positive mood and found a way to stimulate people’s desire and attention.
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2022-02-14 62377
Traditional & Surreal -- The Analysis of Acne Studios The Womenswear Designer Brand
Acne Studios S/S 2022 collection presented the collision of traditional artisanship and surrealism. Pioneering tailoring continued classic silhouettes and jumped out of the traditional framework. High-quality materials and playful patterns were subverted to fuse traditions with the surrealism. Skinny waist tailoring, functional straps, and surreal collage have been the noteworthy design details this season.
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2022-02-09 68052
Individualized Fashion -- The Analysis of Juun.J The Menswear Designer Brand
Juun.J is a namesake menswear label founded in 1999 by the Korean designer Jung Wook Jun, who had been worked as the chief designer in Club Monaco and NIX after the graduation. In 2007, Juun.J completed the debut during the Paris Men’s Fashion Week. Unconventional tailoring is joined by modernized street aesthetics to enliven the classics. His unique Korean-style fashion mindset is collided with other elements to broaden our horizons. Juun.J’s exclusive tailoring and the use of mixed materials are the points to watch.
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2021-11-24 14575
Novelty Officing -- The Analysis of STAFFONLY The Menswear Designer Brand
STAFFONLY is an independent menswear label founded by Une Yea and Zhou Shimo in 2015. Focusing on the possibilities in the officing space, STAFFONLY is an energetic brand that pursues unique aesthetics. There will be a new topic for every collections based on the social phenomenon. Fresh cutting, aesthetics, and humorous details provide contemporary men with novelty choices.
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2021-10-25 67694
Forsake the Past -- The Analysis of AMBUSH The Menswear Designer Brand
AMBUSH began as an experimental line of jewelry – innovative pop art inspired designs capturing a distinct Tokyo aesthetic. With apparel created as a canvas to complete the story, AMBUSH evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion's Top 500 people influencing the global fashion industry for 4 consecutive years from 2015. Vintage Americana is conflicted with hip-hop unexpectedly to present patterned T-shirt and military ornaments, which reflects the fearless spirit and charm of the founder.
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2021-10-14 25866
Crash on the Screen -- The Analysis of SUNNEI The Menswear Designer Brand
The Italian fashion label SUNNEI was founded by Simone Rizz and Loris Messina, a buyer and a window dresser of GUCCI. With the brand motto that "Everyday I wear SUNNEI", its unencumbered and relaxing concept presents fresh and warm colors and materials. SUNNEI is good at transferring the laid-back Italian lifestyle to their ideas and using a tenderer way to subvert the conventional impression of Italian customization. SUNNEI must be a rare, quiet haven in this suffocating fashion trend.
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2021-09-28 66683
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
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2021-09-28 31231
Unstable Equilibrium -- The Analysis of Heliot Emil The Menswear Designer Brand
Founded in Copenhagen, Denmark, Heliot Emil was named after the grandfather of the brother designers. Although this kind of brand story always represents a vintage style, Heliot Emil is a brand for future. The brothers said this brand is exploring the boundaries between form and functionality by the subversive Scandi aesthetics and monochromatic styles. High practicality and customized materials are the most eye-catching features. The design of Heliot Emil is filled with the pursuit of multi-function.