This report concludes data of hot online Chinese fashion brands in the first quarter of 2020, ranks the top list based on market topicality and heat, and analyzes from perspectives of styles, crafts and design details.

Keith Haring, America's most famous street artist in the 1980s, is known for his simple yet colorful graffiti art. Youngsters still pursue freedom and self-expression. This time his collaboration collection with GXG uses simple fun graffiti patterns, and combines with installation to create a new performance art, hoping to inspire the relaxing and pleasing emotion.

According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.

In this season of cherry blossoms, "LOVE CREATES Cherry Blossom T-shirt" is launched by DAZZLE-FASHION. The proceeds from the sale of this specially designed limited edition product will be donated to Wuhan University School of Medicine to support its construction and education. A number of fashion bloggers and celebrities have joined in this activity, including Liu Wen, SaisaiGuan, Wei Daxun, Linda, Song Yanfei, Song Qian, Cai Wenjing, Ji Weiran, Zheng Shuang, Qiao Xin, and Zhang Xueying.

The collaboration collection of Lilbetter with Pokemon, the co-branded series of Lilbetter with GUNDAM, the collaborative series of Lilbetter with Teddy Bear, and the collaboration collection of Lilbetter with Invictus Gaming will be on sale on 23rd April, which reveals a new look of Chinese designer brand.

In S/S 2021, menswear designer brands present patterns in rich design techniques. The X-ray effect print and skeleton pattern are quite diversified with a strong street style. The artistic hand-painted effect print keeps the textural brushstrokes and uses rich colors. Realistic photo print and figure print keep original features of objects and figures.

As an international high-street select shop, INXX gathers many fashion brands and creates infinite possibilities for fashion. Its styles designed independently are also favored by fashionistas and stars. The S/S 2020 collection interprets different fashion trends through different themes.

Ether, which in ancient Greek refers to the azure sky and atmosphere, was once regarded as the medium of light and an imaginary thing that fills space. Ether Poets Society, Bosie S/S 2020 series, draws inspiration from romantic poetry, ingeniously blends prints of oil paintings with design, and releases the free will from the shackles of winter through the artistic ideals of the Renaissance. Fresh cream tones are main tones of this series, with bright colors in high saturation to depict a spring picture.

Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.

Hong Kong menswear designer brand GENANX was founded in 2010 and has been labeled as a rebel since its establishment. The black and white flash logo symbolizes strength, passion, innovation and subversion. Designers draw inspirations from street, hip-hop, art and life, and combine the local culture with current fashion. Designers are good at deconstructing and reorganizing ordinary elements to create unruly products.

The outbreak is bringing unprecedented difficulties to the apparel industry, like the closure of offline stores, the postponed autumn trunk show, and new products becoming the stock. Chinese fashion brands are operating in different channels, such as the mini programs of WeChat, live streaming of e-commerce, and KOL selling products. During the Spring Festival, Peacebird starts live streaming and invites fans to go shopping online. GXG allows shopping guides to join sales and distribution and explore ecological e-commerce on WeChat. A number of clothing enterprises temporarily turns to engage in masks or protective clothing and other protective supplies. In addition to these changes, brands have also made some efforts in product designs. For instance, TRENDIANO uses the death of the pygmy rabbit in the Columbia basin as a warning to humans to cherish animals and to understand the importance of living in harmony with nature.

A/W 2020 collection of FENG CHEN WANG, the Chinese designer brand, was unveiled at London fashion week. The brand continues its contemporary interpretation of Chinese traditional culture. A/W 2020 is inspired by the designer Wang Fengchen's trip to her hometown, Mount Wuyi. From the opening the ink and wash to the final splendid flaming sunrise, all scenes restore the spectacular scenery at dawn during climbing, which also shows the designer's inner world.

Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.

The sweatshirt offers young, comfortable and versatile qualities. Diverse details can enrich designs. The strong comeback of tie-dye and camo is celebrated by lots of brands. Photo print shows special clashed arts. Letters, pockets and splicing are indispensable.

The theme of Randomevent's A/W 2019 collection is Rule Breaker, Wild Growth. Different materials, elements and designs bring newness. Bold large-scale pattern and colorful reflective materials add a richer visual. Big rubber labels are a highlight. The new lightweight and cosy fabric is used.

According to the analysis of mid-length pants in July, both smart leisure and fashion function hold almost the same shares, but they all see a decrease. Athleisure mid-length pants see a rise. For pattern, letters play a key role. Splicing is the most important craft.

We hold a farewell party for the past. Every second is the best one. Souffles, flowers and cicadas' songs are going away. But we are still energetic in autumn.

For the first half of 2019, this report analyzes the age groups, styles and details of popular kidswear brands.

JASONWOOD is a successful Chinese fashion-forward brand. Its S/S collections with the theme "Persistence" are popular. Tees, shirts and pants dominate summer apparel. Letters and patterns are more statement-making. The cuffed pants, denim are more stylish. The unisex collaboration collections show the relationship between music and fashion.

Lilbetter is a renowned original designer brand founded in 2011. It emphasizes innovation and the merging of Chinese and western cultures. Lilbetter's slogan is " Do It Better", and its minimalist designs and special cuts appeal to young people aged 20 to 30.

In June, smart leisure and smart functional held the almost same shares. The rising of Chinese brands caught attention. Smart function was still dominant, and athleisure was increasingly popular. Piecing and tapes are highlighted.