According to the analysis of mid-length pants in July, both smart leisure and fashion function hold almost the same shares, but they all see a decrease. Athleisure mid-length pants see a rise. For pattern, letters play a key role. Splicing is the most important craft.

We hold a farewell party for the past. Every second is the best one. Souffles, flowers and cicadas' songs are going away. But we are still energetic in autumn.

For the first half of 2019, this report analyzes the age groups, styles and details of popular kidswear brands.

JASONWOOD is a successful Chinese fashion-forward brand. Its S/S collections with the theme "Persistence" are popular. Tees, shirts and pants dominate summer apparel. Letters and patterns are more statement-making. The cuffed pants, denim are more stylish. The unisex collaboration collections show the relationship between music and fashion.

Lilbetter is a renowned original designer brand founded in 2011. It emphasizes innovation and the merging of Chinese and western cultures. Lilbetter's slogan is " Do It Better", and its minimalist designs and special cuts appeal to young people aged 20 to 30.

In June, smart leisure and smart functional held the almost same shares. The rising of Chinese brands caught attention. Smart function was still dominant, and athleisure was increasingly popular. Piecing and tapes are highlighted.

GENANX, a fashion-forward designer brand in Hong Kong founded in 2010, is labeled as rebellious. It never stops to challenge traditions with subversive ideas. The monochrome logo with lightning symbolizes strength, passion, innovation and subversion. Taking cues from street culture, hip-hop, art and life, designers integrate local culture and current popular elements. Ordinary elements are deconstructed and reorganized to show a unique and rebellious vibe.

INXX is an avant-garde high-street brand in Hong Kong, featuring contrasting elements. INXX calls for self expression and breaking conventional rules. Fashion and street are mixed. For its A/W 19 collection, INXX brings the Craving of Dragons and collaboration collections - Stand by, PILGRIMAGE, Black and Blank and inxx sports x Kappa.

Walkmans include tape readers, CD, MD and MP3. With the developing of technology, they are gradually out of date. 7440.37.1's S/S 2019 collection centers around walkmans. The shirt with homespun florals is novel, and a range of abstract graphics on tees and short-sleeved shirts and shorts add a intense retro experimental aesthetic.

Guuka's A/W 2019 collection "Human Survival Plan" features a range of intensely functional and practical items. Panelling goes through the whole collection. Track suits provide a youthful edge with pastel blues and purples.

BOW, an independent youthful fashion brand, expresses beliefs in some kind of lifestyle. It mainly shows a dark style. Inspired by the cycle of life and death, designers take a smart approach to collections via religious elements, exotic styles and American street. ABOW's S/S 2019 collection continues the style of nonchalance, bravey and boldness, with the mixing of street and classics. In this season, plenty of apparel in bright colors emerge, in line with the trend. Letters and prints maintain the lead, and cargo and functional pants are key.

Post Human Era is evolved from last season's transhumanism. The setting is in 2030 when there are new and strange things. Memory and time are used as standards to differentiate humans. The post human era is made up of the civilian class, HDS class and elite class. Function, tech-tility, deconstructed prints, irregular edges and layering are underlined.

CHRROTA, founded in September, 2016, draws inspiration from military affairs, industry and nature. Beginning, nature and life are underlined. Life attitudes featuring youthfulness, direction and self are included in fashion culture.

Smart street, stylish function, leisure and imitation are key. Menswear are mainly on the fifth and sixth floor of Elephant City, which is a comprehensive wholesale center.

Collaboration -- Comprehensive Analysis of S/S 2019 Womenswear Markets in Hangzhou

The theme of VXVM's S/S 2019 collection is rigidness and softness. Colors and textures are renewed. VXVM has explored universe themes, vintage sports, Chinese characters and street culture. Cosy and diversified fabrics, oversized silhouettes, functional drawcords, PVC and functional tapes go through the collection which show a special aesthetic crossing the lines of past and future, realness and emptiness.

Attempt focuses on innovation and mix. Deconstruction and innovation are key for Attempt. Its S/S 19 collection still emphasizes how to show personalities through garments and presents the relationship between morbid and normal states under the influence of "the Side Effect". Boundaries are removed to connect different styles. Some conflicting influences are combined. Prints, piecing and deconstruction are directional and stylish.

The Taka Original S/S 2019 collection was inspired by internet. The whole universe is destroyed and a universe will be born. In the S/S 19 collection, low quality images, LED screens and mobile phones took us back to the 1990s to explore inner selves.

In this season, vintage style and futurism are combined. Buildings, design, fashion, music, movies and video games are all involved. Deconstructing and piecing are used for designing. Colors and vintage futurism shows diversification.

CNCN was founded in 2012, and it mainly studies the wearing trend of Chinese young people born after 1990. In this season, CNCN collaborates with Walter Antonio McDaniel to release the capsule collection. Piecing, pockets and tapes are key, and black is the main tone.

HAMCUS is offbeat all the time. Adam is the inspiration of its S/S 19 collection featuring the unique universe character style. Special outerwear and long pants show the different world. The military functional style gains traction. Heat discoloration dyeing, deconstruction, washed and distressed finishes are used a lot.