Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Fashion and Happiness -- The Comprehensive Analysis of Boys' Coat of Benchmark Brands
Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.
Versatility -- The Comprehensive Analysis of Men's Sweatshirts of Designer Brands
The sweatshirt offers young, comfortable and versatile qualities. Diverse details can enrich designs. The strong comeback of tie-dye and camo is celebrated by lots of brands. Photo print shows special clashed arts. Letters, pockets and splicing are indispensable.
Wild Growth -- Randomevent
The theme of Randomevent's A/W 2019 collection is Rule Breaker, Wild Growth. Different materials, elements and designs bring newness. Bold large-scale pattern and colorful reflective materials add a richer visual. Big rubber labels are a highlight. The new lightweight and cosy fabric is used.
The Mid-Length Pants -- The Popular Pants in Menswear Markets
According to the analysis of mid-length pants in July, both smart leisure and fashion function hold almost the same shares, but they all see a decrease. Athleisure mid-length pants see a rise. For pattern, letters play a key role. Splicing is the most important craft.
Persistence -- JASONWOOD
JASONWOOD is a successful Chinese fashion-forward brand. Its S/S collections with the theme "Persistence" are popular. Tees, shirts and pants dominate summer apparel. Letters and patterns are more statement-making. The cuffed pants, denim are more stylish. The unisex collaboration collections show the relationship between music and fashion.
Fashion Intelligence Agency -- Lilbetter
Lilbetter is a renowned original designer brand founded in 2011. It emphasizes innovation and the merging of Chinese and western cultures. Lilbetter's slogan is " Do It Better", and its minimalist designs and special cuts appeal to young people aged 20 to 30.
Pants -- Popular Items in Men's Markets
In June, smart leisure and smart functional held the almost same shares. The rising of Chinese brands caught attention. Smart function was still dominant, and athleisure was increasingly popular. Piecing and tapes are highlighted.
The Awakening of ND -- GENANX
GENANX, a fashion-forward designer brand in Hong Kong founded in 2010, is labeled as rebellious. It never stops to challenge traditions with subversive ideas. The monochrome logo with lightning symbolizes strength, passion, innovation and subversion. Taking cues from street culture, hip-hop, art and life, designers integrate local culture and current popular elements. Ordinary elements are deconstructed and reorganized to show a unique and rebellious vibe.
Play with Fashion -- INXX
INXX is an avant-garde high-street brand in Hong Kong, featuring contrasting elements. INXX calls for self expression and breaking conventional rules. Fashion and street are mixed. For its A/W 19 collection, INXX brings the Craving of Dragons and collaboration collections - Stand by, PILGRIMAGE, Black and Blank and inxx sports x Kappa.
Walkmans -- 7440.37.1
Walkmans include tape readers, CD, MD and MP3. With the developing of technology, they are gradually out of date. 7440.37.1's S/S 2019 collection centers around walkmans. The shirt with homespun florals is novel, and a range of abstract graphics on tees and short-sleeved shirts and shorts add a intense retro experimental aesthetic.
Renewing Fashion -- ABOW
BOW, an independent youthful fashion brand, expresses beliefs in some kind of lifestyle. It mainly shows a dark style. Inspired by the cycle of life and death, designers take a smart approach to collections via religious elements, exotic styles and American street. ABOW's S/S 2019 collection continues the style of nonchalance, bravey and boldness, with the mixing of street and classics. In this season, plenty of apparel in bright colors emerge, in line with the trend. Letters and prints maintain the lead, and cargo and functional pants are key.
Post Human Era -- C2H4 Los Angeles
Post Human Era is evolved from last season's transhumanism. The setting is in 2030 when there are new and strange things. Memory and time are used as standards to differentiate humans. The post human era is made up of the civilian class, HDS class and elite class. Function, tech-tility, deconstructed prints, irregular edges and layering are underlined.
Parallel Space and Time -- CHRROTA
CHRROTA, founded in September, 2016, draws inspiration from military affairs, industry and nature. Beginning, nature and life are underlined. Life attitudes featuring youthfulness, direction and self are included in fashion culture.
Funky Details -- Comprehensive Analysis of Menswear Wholesale Markets in Wenzhou
Smart street, stylish function, leisure and imitation are key. Menswear are mainly on the fifth and sixth floor of Elephant City, which is a comprehensive wholesale center.
Active and Dispirited -- VXVM
The theme of VXVM's S/S 2019 collection is rigidness and softness. Colors and textures are renewed. VXVM has explored universe themes, vintage sports, Chinese characters and street culture. Cosy and diversified fabrics, oversized silhouettes, functional drawcords, PVC and functional tapes go through the collection which show a special aesthetic crossing the lines of past and future, realness and emptiness.
The Side Effects -- Attempt
Attempt focuses on innovation and mix. Deconstruction and innovation are key for Attempt. Its S/S 19 collection still emphasizes how to show personalities through garments and presents the relationship between morbid and normal states under the influence of "the Side Effect". Boundaries are removed to connect different styles. Some conflicting influences are combined. Prints, piecing and deconstruction are directional and stylish.
Taka Original -- Recommended S/S 2019 Designer Brand for Menswear
The Taka Original S/S 2019 collection was inspired by internet. The whole universe is destroyed and a universe will be born. In the S/S 19 collection, low quality images, LED screens and mobile phones took us back to the 1990s to explore inner selves.
HARSH and CRUEL -- Recommended S/S 2019 Designer Brands for Menswear
In this season, vintage style and futurism are combined. Buildings, design, fashion, music, movies and video games are all involved. Deconstructing and piecing are used for designing. Colors and vintage futurism shows diversification.
CNCN -- Recommended S/S 2019 Designer Brand for Menswear
CNCN was founded in 2012, and it mainly studies the wearing trend of Chinese young people born after 1990. In this season, CNCN collaborates with Walter Antonio McDaniel to release the capsule collection. Piecing, pockets and tapes are key, and black is the main tone.
HAMCUS -- Recommended S/S 2019 Designer Brand for Menswear
HAMCUS is offbeat all the time. Adam is the inspiration of its S/S 19 collection featuring the unique universe character style. Special outerwear and long pants show the different world. The military functional style gains traction. Heat discoloration dyeing, deconstruction, washed and distressed finishes are used a lot.