Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Continuous Love -- The Analysis of MASONPRINCE The Menswear Designer Brand
Masonprince is a streetwear fashion house founded by a group of young and talented designers in China in 2014. Their best selling collection, "Unisex" Tee that has been sold for up to 500,000pcs worldwide. Masonprince is also well-known for its quality and comfort material.
Basketball Passion -- The Analysis of Namesake The Menswear Designer Brand
The NAMESAKE streetwear label is above all a family affair, born from the intergenerational collaboration between a father and his three sons. With roots in Taiwan, Japan, and the United States alike, NAMESAKE applies a nostalgic lens to logo-brandished streetwear, refashioning elements of Taiwan’s agricultural history, basketball apparel, and technology into something palpably modern. The label’s moniker (occasionally stylized as NAMESAK3) self-referentially addresses the concept of family lineage, but the distinctly Taiwanese inflections of its tailoring gesture towards the larger kith of community. The extended hems of shirting, hoodies, and T-shirts are indebted to traditional garb and streetwear alike, while fisherman knits cast in somber hues balance daytime work utility with statement eveningwear. Unified by bold logo typography and abstract graphic flourishes, NAMESAKE synthesizes deeply personal reference points to create generation-bridging menswear.
Teenage Nature -- The Analysis of EviStub The Menswear Designer Brand
Original fashion brand EviStub was founded in 2020. Based on the fusion of modern clothing culture and practical retro aesthetics, it creates casual clothing for daily comfort and expresses the relaxation and freedom of stable core.
Illusaits -- The Analysis of ZIGGY CHEN The Menswear Designer Brand
ZIGGY CHEN is the namesake label of the Chinese emerging designer Chen Xiang. The Shanghai Xintiandi branch is the first concept store that integrates womenswear, menswear and household supplies in China. As a Shanghai-born designer, Ziggy Chen takes inspiration from the collision of extreme cultures: old and new, east and west, antique and modern, probing the coalescence of Chinese origins and minimalist aesthetics to create innovative garments. 2D tailoring in traditional Chinese garments can be surprisingly found in his menswear design. Elements from different countries and times are incorporated for harmonious and practical pieces.
LI-NING -- The Analysis of Benchmark Sportswear Brand
LI-NING regrouped and recreated classic elements with brand logo to extend a series of pattern design. Diversified brand elements were fused with modernized painting to interpret of design concept, 'remodeling'. Isolated details were combined together in a random yet not casual way to form an organic whole.
Break the Definition -- The Analysis of 7440.37.1 The Menswear Designer Brand
The avant-garde Chinese streetwear brand 7440.37.1 is named after the accession number of argon, a kind of inert gas. "Inert" has become an ideology. The brand aims at getting inspiration from our daily life and transferring it into clothing design. Color, tailoring and fabric is the only media for 7440.37.1. Different from other streetwear brands, the brand centers fabrics and crafts around the topic of microorganisms.
A Ruly Space -- The Analysis of ATTEMPT The Menswear Designer Brand
Founded by the designer Liang Dong in 2015, the Chinese label ATTEMPT calls for the fusion of creative expression and culture. And the innovation and regroup of materials and structures have been the key point. Practical elements are injected into styles and functions to follow the contemporary fashion trend of urban techwear. The changes of tailoring and materials interpret the brand concept of "reconstruction".
Greetings from Antwerp--The Analysis of Dries Van Noten Menswear Runway
“Greetings from Antwerp”, Dries Van Noten’ s Spring/Summer 2022 menswear is full of emotional connection and unlimited respect for the city’s freedom and carefree fun. The team of Dries Van Noten went to 56 landmarks in Antwerp to take snapshots in three days, capturing static and dynamic images of the models wearing new items this season and the surroundings around them. Mr. Dries Van Noten said, “Through my work here I have had the pleasure of reliving Antwerp over again through the lives of the International members of my team who have come to live here with us. With this collection, we see Antwerp through the eyes and photographs of international residents of the city, members of my design team. It is always interesting to see what captivates their attention and how the city we know speaks to them.”
Puppetry --The Analysis of PERCLIPS (PCLP) Menswear Designer Brand
PERCLIPS (referred to as “PCLP”) is an independent designer brand founded in 2018 in Guangzhou by the principal and founder Kray. The original idea of PERCLIPS came from the English word “paperclip”. PERCLIPS extremely disagrees with the exaggerated characteristics of fashion circle in China, and does not approve the products with large-scale printings or without any tailoring design. In order to explore and develop products that can highlight personal characteristics, PERCLIPS uses different pattern combinations and color collocations experimentally to break the conventional redesign based on minimalism and figure out more possibilities. These attempts make its products reflect modern minimalism while becoming more structured, producing the clothing items suitable for young fashion enthusiasts.
Dolls for Men -- The Analysis of 13 DE MARZO The Menswear Designer Brand
Paris-based designer brand 13 DE MARZO was founded by Chinese designers Eric and Leslie in March, 2018. And this Spanish brand name exactly means its founding day, March 13th. The brand combines cartoon dolls and toys with fashion design, and its representative Teddy Bear has become the classic for modern luxury. The creative clothing design and high requirement for tailoring fully present the artistry and attitude of 13 DE MARZO.
Futuristic Sci-fi --The Comprehensive Analysis of Menswear Designer Brand
The power of technology is changing people's lifestyle. Film and fashion design are combined with technology through new visual effect to release people's imagination and broaden the design ideas. The popularity of virtual world and digital art also expands the design direction of pattern. The virtualization of different things explores the new era which combines real life, mental world and virtual space-time.
Midi Pants & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's midi pants and shorts of POP users in May, workwear(25%) and athleisure style(23%) occupy the most. Deconstruction is the main craft, and 3D pocket, side color stripe and detachable leg are the noteworthy design points.
Functional Combination -- The Analysis of ATTEMPT The Menswear Designer Brand
ATTEMPT is an independent designer brand founded in 2015, which calls for the innovative expression and cultural transmission. Creative materials and restructured clothing structure are the design core of ATTEMPT. Its delicate tailoring, detail and fabric accurately handle the style of urban techwear and accentuate the rationality of daily wear. Artistic elements are injected into the styles and functions the meet the trendy urban techwear fashion, which ensures the multi-occasional practicality and also exudes its unique aesthetics. The changes of tailoring and materials interpret the brand concept -- creative structural restructuring. ATTEMPT has already become a pioneering techwear brand in China.
Fitted Editing -- The Analysis of Randomevent The Menswear Designer Brand
The latest Randomevent S/S 2021 lookbook -- SEEING IS EDITED was officially released. The collection is full of warped prints that represent the many distorted perspectives that are expressed through social media. This message translates across the series of streetwear designs and includes classic silhouettes including knitwear, double rider jackets made from leather, and more.
Street Fashion -- The Analysis of INXX The Menswear Designer Brand
Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.
New Century/New Liberation -- The Analysis of Harsh and Cruel The Menswear Designer Brand
Brand breaks the convention and explores new possibility through thought and behaviour. As the carrier of new era, S/S 2021 collection puts disorderly cloth in the dimensional space to search for a new balance and transfer the stereotype. The brand is looking for the common point of different styles and the subcultures which can not be accepted by the mainstream. This culture rebellion represents teenagers' sincere attitude and thought.
Reconstructed Fashion -- The Analysis of Stand by The Menswear Designer Brand
S/S 2021 collection conveys emotion, concept and theory through clothing. Taking fabric, pattern, structure and space as carrier, design is used to explore the possibility in new era belongs to teenagers. And it is the constant purpose and meaning of Stand by.
Retro and Future -- The Analysis of 8ON8 The Menswear Designer Brand
8ON8 maintains its understanding of humor and retro future. Exploring the sustainable garden, 8ON8 endows more items with eco-friendly visual effect. The combination of tailoring suit and recycled fiber fabric is the highlight this season. Besides, all the shirts this season are made by reformed ocean rubbish.
Another Me -- The Analysis of CROQUIS The Menswear Benchmark Brand
CROQUIS is a sub-brand of JNBY, which was launched in the autumn of 2005. As the most representative menswear designer brand in China, CROQUIS keeps maintaining its artistic brand image. As of December 31, 2019, JNBY has more than 3.9 million member accounts, an increase of 300000 over the first half of the fiscal year, including 3.5 million wechat accounts. JNBY has 1993 retailing points globally, and 332 of them belongs to CROQUIS.
Sweatshirt -- The TOP Ranking of Boys' Wear
According to the interaction data analysis of POP users during January to February, we make this comprehensive TOP ranking of boys' sweatshirt. J-Korea and smart casual are the main styles. And influenced by the Chinese fashion, avant-garde brand also improves. Letter and animals become the main pattern elements. The combination with illustrating brings playfulness and liveliness. Positioning printing occupies the biggest proportion among crafts. And the mixed craft application of splicing and embroidery strengthens the details and quality. The decorative pocket appliques underline the details.
Sweatshirts & T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts and T-shirts in November, fashion leisure style holds a high proportion; street fashion brands ascend slightly; the athleisure style declines a little. Patterns still feature letters, while figures, animals and geometric shapes occupy equal parts, adding more elements to sweatshirts and T-shirts. Deconstruction and splicing are eye-catching, but the difference is that there are more styles which deconstruct and reorganize varied items. This smart technique shows diversity of garments.
A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand
Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.
Focusing on Details -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.
Fashion Collaboration -- The Analysis of 2020 Children-Baby-Maternity Expo
The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.