Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Sweatshirts & T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts and T-shirts in November, fashion leisure style holds a high proportion; street fashion brands ascend slightly; the athleisure style declines a little. Patterns still feature letters, while figures, animals and geometric shapes occupy equal parts, adding more elements to sweatshirts and T-shirts. Deconstruction and splicing are eye-catching, but the difference is that there are more styles which deconstruct and reorganize varied items. This smart technique shows diversity of garments.
A Colorful Fashion World -- Balabala The Kidswear Benchmark Brand
Balabala is a leading kidswear brand in China, favored by many parents and kids. Balabala is also very keen on collaboration collection with IP. Chinese cultural IP images such as Monkey King have been a representative of Balabala. It also joins hands with Disney characters to renew the Chinese cultural vibe, and employs gorgeous colors to create a colorful fashion world for kids.
Focusing on Details -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
S/S 2021 kidswear catwalks attract many international kidswear brands (BOY LONDON JUNIOR, GAP and The Children's Place), Chinese kidswear brands (Balabala, gxg.kids, MQD and COCOTREE), Chinese independent designer brands MINGCHENGZI and Little Naive, Chinese high-end gown brands PureShare and FLOWER NINE.
Fashion Collaboration -- The Analysis of 2020 Children-Baby-Maternity Expo
The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.
Sweatshirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in July, fashion leisure style takes up 35%. Deconstructed sweatshirts become the focus this month. As for crafts, thread embroidery and structural lines will be highlights. As for accessories on sweatshirts, in addition to patches hot in last month, creative hood string takes on an upward trend.
The Comprehensive Analysis of Womenswear Benchmark Fashion Brands
This report makes a key analysis of INXX, GUUKA, GENANX, Dangerouspeople and Bosie agender. Key details include collaborated patterns with illustrators, bug interference, digital linear fragments, Chinese characters and Chinese fashion. Color-blocking remains the main craft. Safety buckle and other decorative details are also noteworthy.
A Witty Minor -- UOOYAA The Womenswear Benchmark Brand
This season UOOYAA takes "Heroine" as the theme, allowing fashionistas from different eras and different background to meet here. Fine soft knit quality is mixed with modern visual elements. The sportswear of the Chinese women's volleyball team displays unique female power. The Chinese tunic suit is adjusted and decorated with details. The 1980s vintage, sports and office, racers and female worriers works with virtual or real fabrics and bold colors to show fun and creativity of UOOYAA. It also collaborates with an illustrator, Boilingmanxx, telling fun stories about the four pills.
Popular Online Chinese Fashion Brands in the First Quarter -- TOP 20 List of Menswear
This report concludes data of hot online Chinese fashion brands in the first quarter of 2020, ranks the top list based on market topicality and heat, and analyzes from perspectives of styles, crafts and design details.
GXG -- The Analysis of Menswear Benchmark Brand
Keith Haring, America's most famous street artist in the 1980s, is known for his simple yet colorful graffiti art. Youngsters still pursue freedom and self-expression. This time his collaboration collection with GXG uses simple fun graffiti patterns, and combines with installation to create a new performance art, hoping to inspire the relaxing and pleasing emotion.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.
Additional Value of IP -- The Comprehensive Analysis of The Young Lady Style Benchmark Brands
In this season of cherry blossoms, "LOVE CREATES Cherry Blossom T-shirt" is launched by DAZZLE-FASHION. The proceeds from the sale of this specially designed limited edition product will be donated to Wuhan University School of Medicine to support its construction and education. A number of fashion bloggers and celebrities have joined in this activity, including Liu Wen, SaisaiGuan, Wei Daxun, Linda, Song Yanfei, Song Qian, Cai Wenjing, Ji Weiran, Zheng Shuang, Qiao Xin, and Zhang Xueying.
Fantasy Paradise -- Lilbetter The Menswear Benchmark Brand
The collaboration collection of Lilbetter with Pokemon, the co-branded series of Lilbetter with GUNDAM, the collaborative series of Lilbetter with Teddy Bear, and the collaboration collection of Lilbetter with Invictus Gaming will be on sale on 23rd April, which reveals a new look of Chinese designer brand.
Artistic Creation -- The Comprehensive Analysis of Menswear Designer Brands
In S/S 2021, menswear designer brands present patterns in rich design techniques. The X-ray effect print and skeleton pattern are quite diversified with a strong street style. The artistic hand-painted effect print keeps the textural brushstrokes and uses rich colors. Realistic photo print and figure print keep original features of objects and figures.
Art Spread -- INXX The Menswear Benchmark Brand
As an international high-street select shop, INXX gathers many fashion brands and creates infinite possibilities for fashion. Its styles designed independently are also favored by fashionistas and stars. The S/S 2020 collection interprets different fashion trends through different themes.
Ether Poets Society -- Bosie The Menswear Designer Brand
Ether, which in ancient Greek refers to the azure sky and atmosphere, was once regarded as the medium of light and an imaginary thing that fills space. Ether Poets Society, Bosie S/S 2020 series, draws inspiration from romantic poetry, ingeniously blends prints of oil paintings with design, and releases the free will from the shackles of winter through the artistic ideals of the Renaissance. Fresh cream tones are main tones of this series, with bright colors in high saturation to depict a spring picture.
Multi-faced Fashion -- The Comprehensive Analysis of Fashion Leisure Menswear Benchmark Brands
Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.
Willful and Showy -- GENANX The Menswear Designer Brand
Hong Kong menswear designer brand GENANX was founded in 2010 and has been labeled as a rebel since its establishment. The black and white flash logo symbolizes strength, passion, innovation and subversion. Designers draw inspirations from street, hip-hop, art and life, and combine the local culture with current fashion. Designers are good at deconstructing and reorganizing ordinary elements to create unruly products.
The Comprehensive Analysis of Online Menswear Brands Under The Plague
The outbreak is bringing unprecedented difficulties to the apparel industry, like the closure of offline stores, the postponed autumn trunk show, and new products becoming the stock. Chinese fashion brands are operating in different channels, such as the mini programs of WeChat, live streaming of e-commerce, and KOL selling products. During the Spring Festival, Peacebird starts live streaming and invites fans to go shopping online. GXG allows shopping guides to join sales and distribution and explore ecological e-commerce on WeChat. A number of clothing enterprises temporarily turns to engage in masks or protective clothing and other protective supplies. In addition to these changes, brands have also made some efforts in product designs. For instance, TRENDIANO uses the death of the pygmy rabbit in the Columbia basin as a warning to humans to cherish animals and to understand the importance of living in harmony with nature.
Reaching The Summit at Dawn -- The Catwalk Analysis of FENG CHEN WANG Menswear
A/W 2020 collection of FENG CHEN WANG, the Chinese designer brand, was unveiled at London fashion week. The brand continues its contemporary interpretation of Chinese traditional culture. A/W 2020 is inspired by the designer Wang Fengchen's trip to her hometown, Mount Wuyi. From the opening the ink and wash to the final splendid flaming sunrise, all scenes restore the spectacular scenery at dawn during climbing, which also shows the designer's inner world.
Fashion and Happiness -- The Comprehensive Analysis of Boys' Coat of Benchmark Brands
Influenced by the workwear style, many kidswear fashion brands such as Mini Peace, Balabala, little MO&Co., GXG.kids and MQD apply workwear elements into coats for A/W 19/20. The all-over camo, lambswool, corduroy and outdoor designs bring an outdoor fashionable feel.
Versatility -- The Comprehensive Analysis of Men's Sweatshirts of Designer Brands
The sweatshirt offers young, comfortable and versatile qualities. Diverse details can enrich designs. The strong comeback of tie-dye and camo is celebrated by lots of brands. Photo print shows special clashed arts. Letters, pockets and splicing are indispensable.
Wild Growth -- Randomevent
The theme of Randomevent's A/W 2019 collection is Rule Breaker, Wild Growth. Different materials, elements and designs bring newness. Bold large-scale pattern and colorful reflective materials add a richer visual. Big rubber labels are a highlight. The new lightweight and cosy fabric is used.
The Mid-Length Pants -- The Popular Pants in Menswear Markets
According to the analysis of mid-length pants in July, both smart leisure and fashion function hold almost the same shares, but they all see a decrease. Athleisure mid-length pants see a rise. For pattern, letters play a key role. Splicing is the most important craft.