1.March 12: Sponsor Daybreak Racing 2022 2.March 19: Beams and Arc’teryx release mountaineering footwear series AERIOS 3.March 26: Arc’teryx and Brain Dead present All Rise Fest 4.March 27: 57th climbing events in Xi’an community 5.March 29: Hold climbing lectures 6.April 2: All Rise Fest outdoor activity 7.April 16: REBIRD Sustainable Art Exhibition 8.May 22: Arc’teryx Soho adds an artistic touch to the Beta AR Jacket

The Analysis of Under Armour The Benchmark Sportswear Brand

The popularity of workout and exercising leads to the importance of fashionable yogawear. Fashion is everywhere in women’s world, and a piece of perfect workout wear allows them to be satisfied when taking selfies. This report will introduce you some recommended yogawear brands: Adidas by Stella McCartney, Adidas x IVY PARK, Anna Sui Active, P.E Nation, LACOSE and Free People.

The American professional skiwear brand Spyder was founded in 1978. This report focuses on the A/W 22/23 runway show. Taking the signature brand logo as the backdrop, this RTW collection presented cashmere jackets, color block jackets, camouflage, quilting and metallic-touch materials. Bright puffa scarves showed a bold visual experience.

Founded in 1990, Lorna Jane is a famous Australian activewear brand, whose mission is to empower women to live a life that they love through Active Living and the daily practice of Move, Nourish, Believe. Active underwear, leggings, and workout tops are the products made to meet the requirements of multiple scenes.

Created in collaboration with Swiss performance brand On, the collection presents sustainable pieces with technical qualities for life in the city and the great outdoors.

Founded in 2007, 4F is a label from Kraków, southern Poland, providing sportswear, activewear, casual wear, and accessories. Being known as 4FUN at the beginning, the brand was renamed 4F Performance in 2007 and became 4F in 2010. Since 2008, 4F has launched its cooperation with Polish Olympic Committee. It also provides national Olympic uniform for six countries, including Poland, Serbia, Croatia, Latvia, Greece and Northern Macedonia. In 2016, 4F opened their first oversea store in Latvia, Slovakia, Romania, and Czech Republic. And in this 2022 Beijing Winter Olympics, 4F becomes a sponsor of 8 national teams.

FILA, founded in 1911, is a textile and knitted garment company founded by FILA brothers in Biella Town, Italy. In the 70s of last century, in order to cooperate with the diversified development, FILA turned to sportswear, and developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. Adhering to the brand concept of "LIVE YOU ELEGANCE body moving and elegant heart", FILA subverts the traditional sports image and always works to convey the passion and vitality of the century with the elegant style.

According to the data analysis of TOP100 downloaded yoga pants in the first half of 2021, seamless knitted pants take 20% of the market, which shows that seamless process has been penetrated deeply into sportswear. In detail, linear design, gauze splicing and hollow out are the key points.

Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver's Kitsilano neighbourhood. The vision of Lululemon was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. It was also important to create real relationships with guests and understand what they were passionate about, how they liked to sweat and help them celebrate their goals. Today, Lululemon is still doing this in their stores around the globe.

A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.

High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.

Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.

People are eager to escape from the city to seek for a peaceful life. Influenced by this trend, Yoga, a 5000-year-old exercise, has become particularly popular in recent years. Yoga is a very ancient method of energy knowledge training and the integration of philosophy, science and art, seeking for the truth and method of the unity of Buddhist and ego. Yoga clothing is the medium which promises the comfort of the wearer and helps the wearer pursue the physical and mental peace.

According to data analysis of S/S 2020 four fashion weeks, the four popular styles are basically in line with four themes forecast by POP in December 2018. Four styles are as follows. 1. Hydrogen Energy conveys an attitude of relaxed sport and optimistic life. 2.Plastic-free Coast seeks for a way that people can live in harmony with the sea. 3. Make KOL analyzes the phenomenon that high-tech drives the rise of virtual KOL. 4. Mood Industry mentions industrial technology can create intelligent products which capture our expressions and sounds, and thus make responses. With the end of the four fashion weeks, the four styles also grow or keep steady. And we can also see street fashion and functional style increase.