Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Lululemon -- The Analysis of Sportswear Benchmark Brand
Founded by Chip Wilson in Vancouver, Canada in 1998, lululemon is a yoga-inspired, technical athletic apparel company for women and men. What started as a design studio by day and yoga studio by night soon became a standalone store in November of 2000 on West 4th Avenue in Vancouver's Kitsilano neighbourhood. The vision of Lululemon was to create more than a place where people could get gear to sweat in, they wanted to create a community hub where people could learn and discuss the physical aspects of healthy living, mindfulness and living a life of possibility. It was also important to create real relationships with guests and understand what they were passionate about, how they liked to sweat and help them celebrate their goals. Today, Lululemon is still doing this in their stores around the globe.
A/W 21/22 Outdoor Retailer Market
A/W 21/22 Outdoor Retailer Market pays more attention to the consumer group expansion and outdoor sports requirements. And it accepts more people through designs with better inclusiveness. Since the environmental concept is more and more important, sustainable development has also been the fashion trend. Therefore, the application of natural fibers becomes the key point. Except for the functionality, comfort and versatility are also essential for design. Multi-occasional dressing with high cost efficiency is more popular among consumers.
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.
Yoga Community -- Lululemon The Womenswear Benchmark Brand
Lululemon is known as "the No. 1 professional sports brand in Canada". It has nearly 360 stores in the world. And in North America, it is the first choice of yoga apparel and other sportswear. At present, Lululemon is synonymous with yoga apparel and fashion. Lululemon aims at the new middle class, referring to working women aged between 25 and 40. Normally they has a sweat lifestyle, which is quite healthy and positive. In addition to producing and selling yoga apparel, Lululemon leads a lifestyle and philosophy. Lululemon is best known for having a specific community culture, and the way it promotes its brand is primarily by the user community. Therefore, every time Lululemon enters a new city or country, it makes use of show room and ambassador to first build communities, lead people to perceive the brand, connect with customers and integrate into the local market.
Unity of Man and Nature -- The Comprehensive Analysis of Designer Brands' Women's Sportswear
People are eager to escape from the city to seek for a peaceful life. Influenced by this trend, Yoga, a 5000-year-old exercise, has become particularly popular in recent years. Yoga is a very ancient method of energy knowledge training and the integration of philosophy, science and art, seeking for the truth and method of the unity of Buddhist and ego. Yoga clothing is the medium which promises the comfort of the wearer and helps the wearer pursue the physical and mental peace.
Fashion and Styles -- The Comprehensive Analysis of Four Womenswear Fashion Weeks
According to data analysis of S/S 2020 four fashion weeks, the four popular styles are basically in line with four themes forecast by POP in December 2018. Four styles are as follows. 1. Hydrogen Energy conveys an attitude of relaxed sport and optimistic life. 2.Plastic-free Coast seeks for a way that people can live in harmony with the sea. 3. Make KOL analyzes the phenomenon that high-tech drives the rise of virtual KOL. 4. Mood Industry mentions industrial technology can create intelligent products which capture our expressions and sounds, and thus make responses. With the end of the four fashion weeks, the four styles also grow or keep steady. And we can also see street fashion and functional style increase.