Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Fashion Collaboration -- The Analysis of 2020 Children-Baby-Maternity Expo
The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.
Sustainable Denim -- The Comprehensive Analysis of Denim on Womenswear Catwalks
With the coming post-coronavirus era, S/S 2021 four major fashion weeks are held online and offline. Denim becomes a key fabric for S/S items. Throughout S/S 2021 catwalks, it is easy to find the importance of sustainable development.Denim should focus on minimizing waste, negating the impact to the environment and maximizing product value and life cycle. Recycled fibers and low-impact dye and wash processes enhance sustainability of core products. Reusing denim mixes with design process. Creatively upcycling deastock and recycled fabrics excavates the resale value of conventional practical workwear and retro looks.
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.
Light and Shadow -- The Catwalk Analysis of Fendi Menswear and Womenswear
Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer's childhood and the family life during pandemic. Silvia says, "Time spent with family - descendants who raised together in Rome - prompts quiet introspection in a window or garden to watch the world go by." Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women's haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It's said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.
Ecological Responsibility -- The Analysis of Online Première Vision
Despite the COVID-19, the A/W 21/22 PV is held via live streaming, supporting the global fashion industry. This time eco-friendly fabrics will focus on Ecological Responsibility to offer various sustainable solutions. Yarn and fiber manufactures are dedicated to sustainability and lead the development of eco-friendly fabrics.
Perspectives -- The Analysis of Online Première Vision
21/22AW Premiere Vision Paris is held via live streaming on September 15 and 16, 2020 to support the global fashion industry. This digital show also reveals the digitized trend in the fashion industry. It is worth mentioning that this online show gathers more than 1650 online stores, exhibits more than 40000 new products and covers eight fields (including fabrics, leathers, accessories, yarns, denim, eco-friendly intellectual producing, textile designs and ready-to-wear producing). This 100% virtual exhibition presents the latest and forward-looking fabrics and accessories, interactive and vigorous. Besides, it leads people to a future which joins digital world and material world through materials, yarns, structures, luxury, images, texts and the voice.
Wrap Me -- ICICLE The Womenswear Benchmark Brand
ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.
Infinite Possibilities -- The Comprehensive Analysis of Guangzhou Womenswear Markets
In August, Guangzhou wholesale markets gradually enter the wholesale season. Many shops launch new-in, and new products become the focus. In the autumn of 2020, key designs in Guangzhou markets include gorgeous brights, Chanel style outerwear, knots on the neck, textured jacquard fabrics, cotton thread embroidery, exquisite embroidery and leopard prints. Different styles exude their own charm in Guangzhou markets.
Hidden in the City -- the Analysis of Cotton & Linen Style Womenswear Benchmark Brands
This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.
Sustainable and Recyclable -- Comprehensive Analysis of Men's Denim in Online Fashion Weeks
This global pandemic promotes people's attention to sustainability. Necessity is their top consideration. Denim should focus on eliminating the influence on climate, minimizing waste and maximizing the value or service life of products. Recycled fibers, low-pollution dye process and washing crafts strengthen the sustainability of core collections. Denim is reused and fused into designs. Deadstock and recycled fabrics are updated and re-created to explore the sales value of conventional practical workwear and retro styles. Imperfect fabrics lead consumers to appreciate and cherish sustainable clothes.
Connect With the Future -- UN3D. The Womenswear Designer Brand
UN3D. is an emerging affordable fashion brand in Japan, founded by designer Momoko Ogiwara in 2016. The brand is named after UN STANDARD, UN SIMPLE and UN SIMILAR. Without excessive complicated lines, it defines fashion via individualized shapes. The theme of the new season is Connect With the Future, and main patterns come from her daughter's drawing, a 3-year-old girl who loves painting and dinosaurs. Kids' innocent brushstrokes inject fun into adults' clothing.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from July to August, simple and sophisticated style as well as deconstruction of cotton and linen style are main styles. Fashion leisure style still gains much attention. Short and middle length styles increase. The A-line trench coat is a key silhouette for trench coats. Splicing, color-blocking and drawstring still get much attention, and color-blocking grows. Conventional trench coats remain the key reference.
Natural -- The Comprehensive Analysis of Women's Cotton & Linen Style Designer Brands
The quick-paced society drives people to long for a pastoral Utopia. More and more food bloggers living an idyllic life are becoming popular, such as Li Ziqi, Kimi and Choki. Pastoral Utopia emphasizes self-sufficiency and a thrifty, rustic life. This report starts from cotton & linen style to analyze from cutting, pattern and silhouette to present the leisure charm of oriental cotton and linen.
Natural Eco-Friendly Cotton and Linen -- The Analysis of Shenzhen CHIC
The 2020 Dawan International Fashion Fair just ended. It is the first time for CHIC to be held in the Pearl River delta. This time Shenzhen CHIC displays a fashion feast for the fashion-oriented cities. From Shanghai to Shenzhen, CHIC also presents more deeply its communication capability and industry level as the most large-scale and influential professional apparel exhibition in Asia, which makes on-site exhibitors experience the most representative business docking and quality service of 2020 CHIC. This exhibition calls for the joint development of the whole region, the whole brand, the whole industrial chain and the whole channel, and provides a high-level comprehensive industrial platform for all to promote industrial transformation, help with brand development, share cultural innovation and drive sustainable development.
The Comprehensive Analysis of Women's Wedding Dress in 2020
As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Relaxing Holiday -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brands
This report mainly analyzes ZARA, H&M and Urban Revivo. Key designs include collaborated cartoon patterns, resort plants and flowers, scenery and animal patterns. Resort style is a key style. Cotton, linen and silk play an important role in materials. The dress is the most popular item. Shirring still holds a large market share.
Eco-Friendly Innovation -- The Comprehensive Analysis of Kingpins Amsterdam
The A/W 21/22 Kingpins Amsterdam is held online digitally. The most obvious message from the Kingpins show is that suppliers will keep providing sustainable fabrics for the denim industry. A/W 21/22 will focus on ecological fibers, fabrics and eco-friendly dye techniques that work for core collections in the mass market. This report concludes A/W 21/22 design directions from suppliers and highlights of this digital exhibition, so as to help you with the latest denim fabric trends.
A Natural Summer Vibe -- Initial The Womenswear Benchmark Brand
1. The collaboration collection of Initial and Her Own Words provides fashion designs fit for both office and sports. 2. Tian Yuan interprets the Initial 2020 summer collection. 3. The big hemline is ethereal and light, with the help of actress Ren Min to display youth and vitality.
Craftsmanship and Superior Quality -- The Comprehensive Analysis of Women's Cashmere Brands
Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.
Made in Earth -- ICICLE The Womenswear Benchmark Brand
ICICLE was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full-business chain covering design, manufacturing, logistics, retail and franchise. As a high-quality natural clothing brand, it owns ICICLE and SILEX, and acquires the well-known French brand CARVEN in 2018. Based on the ancient oriental philosophy that man is an integral part of nature, ICICLE selects high-quality raw materials from nature, recreates them in an environmentally responsible attitude, eliminates redundant designs, and displays the beauty of nature.
Back to The Origin -- The Analysis of Performance Days
Influenced by COVID-19, Performance Days is held online. In S/S 2022, it focuses on natural functions and eco-friendly crafts, and advocates the integration of nature into sportswear. Brands in S/S 2022 will fully explore the beauty and functions in nature. Thanks to sustainability, warm-keeping, temperature-controlling and anti-odour features, people gradually realize the advantages of natural fibers and crafts in the industry. Besides, synthetic fabrics are also made from sustainable sources such as castor oil, and the beewax coating is natural, durable and water-proof.