Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Natural -- The Comprehensive Analysis of Women's Cotton & Linen Style Designer Brands
The quick-paced society drives people to long for a pastoral Utopia. More and more food bloggers living an idyllic life are becoming popular, such as Li Ziqi, Kimi and Choki. Pastoral Utopia emphasizes self-sufficiency and a thrifty, rustic life. This report starts from cotton & linen style to analyze from cutting, pattern and silhouette to present the leisure charm of oriental cotton and linen.
Natural Eco-Friendly Cotton and Linen -- The Analysis of Shenzhen CHIC
The 2020 Dawan International Fashion Fair just ended. It is the first time for CHIC to be held in the Pearl River delta. This time Shenzhen CHIC displays a fashion feast for the fashion-oriented cities. From Shanghai to Shenzhen, CHIC also presents more deeply its communication capability and industry level as the most large-scale and influential professional apparel exhibition in Asia, which makes on-site exhibitors experience the most representative business docking and quality service of 2020 CHIC. This exhibition calls for the joint development of the whole region, the whole brand, the whole industrial chain and the whole channel, and provides a high-level comprehensive industrial platform for all to promote industrial transformation, help with brand development, share cultural innovation and drive sustainable development.
The Comprehensive Analysis of Women's Wedding Dress in 2020
As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.
The Analysis of Denim Online Retail Markets in the First Half of 2020
COVID-19 influences denim, especially in spring. Denim shows heavy discounts higher than the average of clothing industry. Retailers opt for incentives such as free deliveries and extended returns to promote online sales. As consumers more advocate comfortable home styles, many denim products offer discount. Straight and stretchable jeans are the most popular.
Relaxing Holiday -- The Comprehensive Analysis of Womenswear Fast Fashion Benchmark Brands
This report mainly analyzes ZARA, H&M and Urban Revivo. Key designs include collaborated cartoon patterns, resort plants and flowers, scenery and animal patterns. Resort style is a key style. Cotton, linen and silk play an important role in materials. The dress is the most popular item. Shirring still holds a large market share.
Eco-Friendly Innovation -- The Comprehensive Analysis of Kingpins Amsterdam
The A/W 21/22 Kingpins Amsterdam is held online digitally. The most obvious message from the Kingpins show is that suppliers will keep providing sustainable fabrics for the denim industry. A/W 21/22 will focus on ecological fibers, fabrics and eco-friendly dye techniques that work for core collections in the mass market. This report concludes A/W 21/22 design directions from suppliers and highlights of this digital exhibition, so as to help you with the latest denim fabric trends.
A Natural Summer Vibe -- Initial The Womenswear Benchmark Brand
1. The collaboration collection of Initial and Her Own Words provides fashion designs fit for both office and sports. 2. Tian Yuan interprets the Initial 2020 summer collection. 3. The big hemline is ethereal and light, with the help of actress Ren Min to display youth and vitality.
Craftsmanship and Superior Quality -- The Comprehensive Analysis of Women's Cashmere Brands
Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.
Made in Earth -- ICICLE The Womenswear Benchmark Brand
ICICLE was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full-business chain covering design, manufacturing, logistics, retail and franchise. As a high-quality natural clothing brand, it owns ICICLE and SILEX, and acquires the well-known French brand CARVEN in 2018. Based on the ancient oriental philosophy that man is an integral part of nature, ICICLE selects high-quality raw materials from nature, recreates them in an environmentally responsible attitude, eliminates redundant designs, and displays the beauty of nature.
Back to The Origin -- The Analysis of Performance Days
Influenced by COVID-19, Performance Days is held online. In S/S 2022, it focuses on natural functions and eco-friendly crafts, and advocates the integration of nature into sportswear. Brands in S/S 2022 will fully explore the beauty and functions in nature. Thanks to sustainability, warm-keeping, temperature-controlling and anti-odour features, people gradually realize the advantages of natural fibers and crafts in the industry. Besides, synthetic fabrics are also made from sustainable sources such as castor oil, and the beewax coating is natural, durable and water-proof.
The Comprehensive Analysis of Selected Catwalks in Other Areas
Fashion week has undoubtedly had a huge impact on the fashion industry. In addition to the four major fashion weeks, other fashion weeks are also influential. Their styles and details present a casual design sense. Most of them have a strong impact on current market.
Analysis of Post-Coronavirus Womenswear Consumer Behavior and New Design Strategies
The pandemic has brought most of the world to a halt. Data shows from January to February in 2020, the total retail sales of consumer goods reached RMB 5,213 billion, declining 20.5% year on year. The retail sales volume of clothing, shoes, hats and knits was RMB 153.4 billion yuan, down 30.9% year on year. Consumers begin to think about reasonable and durable consumption, and become more complicated about environment protection. Healing and restorative items are warmly welcomed and become the priority of future consumption. With increasing fear of the future, valuable environmental goods bring a comfortable telecommuting experience. Communalization stimulates individual and collective interests. Luxury goods and clothing industry usher in a more diverse psychological changes of consumers' demand. Brands and consumers have almost no interaction in real space. Live streaming selling marks the rise of online selling. Communalization works with meaningful products to appeal to local community and groups in danger and help brands to go through this hard time.
Minimalism -- The Comprehensive Analysis of Womenswear Designer Brands of The Lady Style
Minimalism originates from western modernism in the early 20th century. "Less is more" by European modernist architect Ludwig Mies Vander Rohe is considered to be the core idea of minimalism. The minimalist style stems from the modernist minimalism. It starts from functionality, and focuses on both simplicity and utility. It is more in line with people's needs in this quick-paced society. It is a more humane, environmentally-friendly and relaxing lifestyle. Minimalism uses simple appearance, smooth cutting, harmonious color and simplified design to get rid of a complicated vision and create a soothing and soft vibe.
Sustainable Fashion -- The Comprehensive Analysis of Womenswear Benchmark Brands of the Lady Style
This report takes ICICLE, Lily, III VIVINIKO and Edition as key brands. This season key designs include animal, floral embroidery, and artists' brushstrokes. The dress printed by ditsies is a key item for many lady style brands. As for details, twists and crinkles are worth attention.
Sustainable Fashion -- The Analysis of Women's Denim
The goal of sustainable fashion is to ensure that clothing is made from safe and renewable materials, and to transform old clothing into new clothing. This new fashion economy will benefit business, society and the environment.
Craft, Detail and Pattern -- The Comprehensive Analysis of Women's Leather/ Fur Clothing on Catwalks
Nowadays, fashion is like the melting pot, and not restricted to rules or outdated concepts. "Almighty" is the core feeling brought by A/W 2020 shows. Designers smartly use innovative crafts to create leather and fur clothing. Here we conclude core trends on these international catwalks, such as the printed mink fur, leather, ruffle and splicing.
Awakening Spring By Ordinary Power -- ZUCZUG The Womenswear Benchmark Brand
ZUCZUG is founded in Shanghai in 2002. As the multi-brand platform aiming at new lifestyle, it owns environmental-friendly brand klee klee, sports brand An Ko Rau, designer brand WHM and the multi-brand retail brand ZUCZUG. ZUCZUG adheres to value of "calmness", takes "life and imagination" as the concept, and invites real ordinary people to display its brands. The S/S 2020 ZUCZUG focuses on the daily leisure life, and uses the moving moments in the past and future, as well as seemingly ordinary power, to wake up spring vitality. Due to the pandemic, everyone has to stay at home, and ZUCZUG presents its employees daily life to interact with customers. "Will electronic roses have fragrance", its theme promotion about Valentines' day on Sina Weibo, display the interaction between virtuality and reality.
Korean-style Girls -- The Comprehensive Analysis of Korean Womenswear Markets
In the new season, Korean markets pay more attention to keeping and innovating detail elements. Ruffle and lace make the item more girlish. Color-blocking, artistic hand-drawn patterns, and changeable sport sweatshirts endow the item with a unique look and fun. The artistic and fresh cotton & linen blouse, with drawstring, tuck, knot, string and ruffle to show the changeable Korean-style girls.
Trench Coats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trench coats from February to March, deconstruction of cotton & linen and the athleisure style become the main styles of the month. For silhouettes, X-line and H-line are mainstream silhouettes. The A-line cape-like trench coat gains more attention. Splicing, deconstruction and crinkles are still popular. According to the latest data of the four fashion weeks, the pleated hemline grows and becomes the key to crinkled trench coat.
The Beauty of The Original -- The Comprehensive Analysis of Men's and Women's Accessories in Première Vision
As the world's most authoritative fabrics and accessories fair, Premiere Vision has attracted 13 new accessory exhibitors and sets a special exhibition area. This exhibition will have an important impact on clothing design and development in S/S 2021 through the development of innovative materials, traditional handicrafts and sportswear accessories. Environmental protection and sustainability remain the hottest topic at the show. Many exhibitors display their original production materials and processes at the booth, highlighting the waste in each production mode and the new materials, and calling for innovation and change in the industry.
The Era of Simplifying -- The Comprehensive Analysis of Lineapelle
The theme for the S/S 21 edition was The Era of Simplifying, echoing a need for transparency. With the leather and textile industries under scrutiny for high carbon emissions, pollution and ethical factors, many suppliers were pushing their eco-friendly collections. Contradiction underpins S/S 21 at Lineapelle, with future-ready surfaces sitting alongside crafted looks and high-octane colors tempered by organic-inspired neutrals. Botanical colors and hand-painted floral designs bring a natural style for the look and appeal to consumers' attention to the environment. For the youth market, artificial hues and metallic foils are used to refresh perennial camouflage and animal prints. Plissé surfaces and iridescent effects blur the boundaries between physical and digital worlds and create futuristic looks.
Sustainable Innovation -- The Comprehensive Analysis of Womenswear Fabrics of Première Vision (2)
The S/S 2021 Premiere Vision aims to solve the pressing problems of sustainable fabric development and procurement, and leads the eco-friendly procurement and share innovative technology through the Smart Creation exhibition area which focuses on eco-friendly fashion and innovative development, so as to improve traceability and recycling issues. As sustainability is gradually becoming a necessary condition for fabric development, organic plant fabrics with traceable fibers such as linen and organic cotton have attracted much attention in this exhibition. The handmade design is integrated into the light and comfortable life, and the leisure fabric designed for durability is becoming more and more exquisite. Subtle textures and structures renew the classic stripes and checks. Feminine designs of high luxury continue to bring novelty, and the new feminine style sweeps light silk and lightweight fabrics. Sweet pastel colors and soft metallic yarns are combined with re-created designs. Exploring the jacquard texture and relaxed romantic style of delicate florals and soft stripes are the focus of this exhibition.
Soft Renewal and Technical Sustainability -- The Comprehensive Analysis of Womenswear Fabrics of Première Vision (1)
The S/S 2021 Premiere Vision still upholds the concept of environmental protection and is committed to providing the industry with the source and information of new fabric and material. Due to the cancellation of some exhibitors and visitors, the exhibition is a little quiet. Sustainable fiber fabric is the basic form of whole fabrics in the exhibition, and focuses on the new exquisite design and digital sporty touch. And there emerges a variety of new fibers and innovative products. Soft fabrics are combined with fresh and lively aesthetics, presenting the diversified effects from vintage lace and cutwork to voile and delicate tailoring lines. Highlights of the show: Smart Creation with its own podcasts will be a regular display area in the future, and collaborates with MateriO to create 30 new sports materials. Technical fabrics like holographic metallic and eco-friendly protective fabrics are integrated with environmental protection, and become a new key inspiration for buyers and designers.
Female Power of "I SAY I" – The Catwalk Analysis of Christian Dior Womenswear
The A/W 2020 collection of Christian Dior keeps speaking out for women. The installation, created by "collective artist" Claire Fontaine, features a newspaper-covered floor and slogans from the late Italian art critic and feminist Carla Lonzi. A series of neon-decorated slogans in the show and the printed headbands display the independent character of modern women. The creative director, Maria Grazia Chiuri, draws inspirations from her girlhood diaries and integrates with Mr. Dior's beloved check elements. (Checks made up of pastel colors like milk cocoa, light green and warm grey are endowed with more creativity, elegant and nonchalant.) And tassels are prevailing in this season. Maria Grazia Chiuri continues the theme of "female power", speaks out for women, and expresses Dior's free soul of "I SAY I" with fashion.