Fashion brand Molliolli has surpassed the beauty of consciousness, philosophy and practice. Having been cooperated with luxury brands for 40 years, creative and innovative substitutes fur was invented. Designers don't consider this substitutes fur as material but as a philosophic living style. And this is why they produce Molliolli.

This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.

Disaya is a Thai independent designer homonymic brand which is founded in 2005. In accordance with the expectation of Disaya Sorakraikittikul, Disaya dedicates to found the best elements of confidence and souls for young women via integrating its sense-oriented design and luxury style fabrics into every unique series. The design of every product is full of playful fun along with elegance, charm and childish elements. Disaya is actually the fashion brand which is connected to the fantastic thinking pattern.

This season Dior show is held at the Tuileries Garden in Paris. Maria Grazia Chiuri, the creative director of Dior womenswear, invites director Alina Marazzi to create a film for the show, paying tribute to Lucia Marcucci, a representative artist of Italian avant-garde experimental art, and the remarks and thoughts on female images expressed in her collage works. Elaborate letters reflect the significance of exploring fashion expressions in this special period. This collection has a theme of exploring the relationship between tailoring and thinking, and centers on female images of different identities in different occasions. Maria Grazia Chiuri subverts classics and reinterprets classic Dior silhouette, delivering a sense of contradiction. Designers endow thoughts with cutting, redefine silhouettes and bring a new lifestyle.

The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.

With the coming post-coronavirus era, S/S 2021 four major fashion weeks are held online and offline. Denim becomes a key fabric for S/S items. Throughout S/S 2021 catwalks, it is easy to find the importance of sustainable development.Denim should focus on minimizing waste, negating the impact to the environment and maximizing product value and life cycle. Recycled fibers and low-impact dye and wash processes enhance sustainability of core products. Reusing denim mixes with design process. Creatively upcycling deastock and recycled fabrics excavates the resale value of conventional practical workwear and retro looks.

High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.

Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer's childhood and the family life during pandemic. Silvia says, "Time spent with family - descendants who raised together in Rome - prompts quiet introspection in a window or garden to watch the world go by." Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women's haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It's said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.

According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.

Despite the COVID-19, the A/W 21/22 PV is held via live streaming, supporting the global fashion industry. This time eco-friendly fabrics will focus on Ecological Responsibility to offer various sustainable solutions. Yarn and fiber manufactures are dedicated to sustainability and lead the development of eco-friendly fabrics.

21/22AW Premiere Vision Paris is held via live streaming on September 15 and 16, 2020 to support the global fashion industry. This digital show also reveals the digitized trend in the fashion industry. It is worth mentioning that this online show gathers more than 1650 online stores, exhibits more than 40000 new products and covers eight fields (including fabrics, leathers, accessories, yarns, denim, eco-friendly intellectual producing, textile designs and ready-to-wear producing). This 100% virtual exhibition presents the latest and forward-looking fabrics and accessories, interactive and vigorous. Besides, it leads people to a future which joins digital world and material world through materials, yarns, structures, luxury, images, texts and the voice.

ICICLE Group was founded in 1997, headquartered in Shanghai. It is a fashion enterprise with a full business chain from design, manufacturing, logistics retail to franchising. It owns ICICLE and SILEX, and merges a famous French brand CARVEN in 2018. Based on the ancient oriental philosophy of the unity of man and nature, ICICLE selects high-quality raw materials, recreates them in an environmentally responsible way, eliminates redundant designs, and displays the beauty of nature.

In August, Guangzhou wholesale markets gradually enter the wholesale season. Many shops launch new-in, and new products become the focus. In the autumn of 2020, key designs in Guangzhou markets include gorgeous brights, Chanel style outerwear, knots on the neck, textured jacquard fabrics, cotton thread embroidery, exquisite embroidery and leopard prints. Different styles exude their own charm in Guangzhou markets.

Net-a-porter is a world-renowned e-commerce platform for women's fashion from the UK, founded by Natalie Massenet in 2000.

This report mainly analyzes EI, EXCEPTION, RIZHUO and AUM. Key designs this season include broken cutting and rough edges, crumpled cotton and linen, artistic patterns, line-drawn embroideries, vests and puffa jackets. Broken cutting and rough edges, as well as line-drawn embroideries are the essence of cotton and linen style, interpreting noble and unyielding characters of hermits. And we can see elements from RENLI SU, which indicates Chinese cotton and linen style uses Japanese hermit spirit for reference.

This global pandemic promotes people's attention to sustainability. Necessity is their top consideration. Denim should focus on eliminating the influence on climate, minimizing waste and maximizing the value or service life of products. Recycled fibers, low-pollution dye process and washing crafts strengthen the sustainability of core collections. Denim is reused and fused into designs. Deadstock and recycled fabrics are updated and re-created to explore the sales value of conventional practical workwear and retro styles. Imperfect fabrics lead consumers to appreciate and cherish sustainable clothes.

UN3D. is an emerging affordable fashion brand in Japan, founded by designer Momoko Ogiwara in 2016. The brand is named after UN STANDARD, UN SIMPLE and UN SIMILAR. Without excessive complicated lines, it defines fashion via individualized shapes. The theme of the new season is Connect With the Future, and main patterns come from her daughter's drawing, a 3-year-old girl who loves painting and dinosaurs. Kids' innocent brushstrokes inject fun into adults' clothing.

According to data analysis of TOP 100 downloaded women's trench coats from July to August, simple and sophisticated style as well as deconstruction of cotton and linen style are main styles. Fashion leisure style still gains much attention. Short and middle length styles increase. The A-line trench coat is a key silhouette for trench coats. Splicing, color-blocking and drawstring still get much attention, and color-blocking grows. Conventional trench coats remain the key reference.

The quick-paced society drives people to long for a pastoral Utopia. More and more food bloggers living an idyllic life are becoming popular, such as Li Ziqi, Kimi and Choki. Pastoral Utopia emphasizes self-sufficiency and a thrifty, rustic life. This report starts from cotton & linen style to analyze from cutting, pattern and silhouette to present the leisure charm of oriental cotton and linen.

The 2020 Dawan International Fashion Fair just ended. It is the first time for CHIC to be held in the Pearl River delta. This time Shenzhen CHIC displays a fashion feast for the fashion-oriented cities. From Shanghai to Shenzhen, CHIC also presents more deeply its communication capability and industry level as the most large-scale and influential professional apparel exhibition in Asia, which makes on-site exhibitors experience the most representative business docking and quality service of 2020 CHIC. This exhibition calls for the joint development of the whole region, the whole brand, the whole industrial chain and the whole channel, and provides a high-level comprehensive industrial platform for all to promote industrial transformation, help with brand development, share cultural innovation and drive sustainable development.

As time changes, wedding forms and venues become increasingly diverse, and brides need to change costumes and accessories for varied rituals. Couples are gradually aware of the economic and environmental impacts of weddings, so they buy a wider range of clothing and choose products that can be worn after the wedding. This report concludes key points below based on consumers' online searching, browsing and buying data in the past one year, social media index and brands' topicality, multi-platform mentions of products, labels and related keywords, as well as sentiment analysis.