Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2023-12-01 6640
The Analysis of EDWIN The Denim Designer Brand
EDWIN is an original designer brand born in Japan in 1961. The brand name is arranged with the English word DENIM, reflecting its passion and spirit of challenge towards tannin. Since its inception, EDWIN has never stopped exploring the Danning area. Whether it was the establishment of Something, a jeans brand specifically designed for women, in response to the rise of feminist consciousness in 1979, or the 503 basic jeans series created in 1998 using "liquid ammonia" to conform to the retro trend, or the Jiaji pants series created in 2013 to break the impression of Dunning's stuffy and lack of elasticity, they are all expressions of constantly keeping up with the trend and innovating.This quarter, EDWIN has returned to its original intention, using the most classic washing and cutting methods to create tannins, continuing its iconic silhouette and launching a series of classic items, paying tribute to the past while awakening people's memories of the essence of tannins.
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2021-11-05 72181
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women's denim pieces of POP users in October, Smart Casual(51%) remains the mainstream, while Girly Chic has trended upward as well. Loose-fit silhouette is prevalent among denim products, and patchwork is the most important craft. Notably, the use of raw edges adds casualness to the normal short pants.
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2021-08-09 7114
Charm Rebuilding -- The Analysis of Meagratia The Menswear Designer Brand
Meagratia is a men's & unisex brand with the concept of "fusion of history and present sense". It expresses the view of the world in which the life of the flower is superimposed on the culture, environment, and people's figure that changes with the times. The new-released A/W 21/22 collection still integrated Japanese retro into the American style design through Its retro tonality and delicate details.
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2021-07-19 66870
Wild! -- The Comprehensive Analysis of Playtime Shanghai #2
The world is changing, and the second exhibition of Playtime Shanghai will present an image of the children's universe, that takes on today's social challenges in order to protect the freedom to be openly and courageously unique. It is the incarnation of a world of solidarity in its diversity, of a "wild" state of childhood where creativity and spontaneity, individualism and simple pleasures of the senses are combined. It is a joyful disorder, in which each one finds a place, the happy wasteland of a future whose complexity is not put in doubt, but where the collective, the freedom and the sensuality celebrate new utopias.
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2021-07-12 84884
The Color Analysis of Menswear Runway (Green Series)
One out of six European people lists green as the favourite color, but there are also many people who hate green. It is a color of life, vital, opportunity and hope. However, on the other hand, complex green also represents poison, misfortune and devil. Laurel Green(PANTONE 15-6313 TPG), Forest Green(PANTONE 17-0230 TPG), Sharp Green(PANTONE 13-0535 TPG) and Fir Green(PANTONE 18-0627 TPG) are the main colors of green series on S/S 2022 menswear fashion shows. We can see that this relatively darker tone has the vibe of autumn and winter. Acid Sharp Green brings positive emotions, and common Fir Green is rather versatile.
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2021-07-08 68536
THE (NEW) SET -- The Menswear Runway Analysis of Ermenegildo Zegna
Ermenegildo Zegna S/S 2022 collection was started with a charming film. Running in the narrow space till it comes to a vast vision, EZ's THE (NEW) SET interprets the present through the conversation between human and nature. Innovative designs provide the world with brand new styles. Zegna always subverts the tradition and brings surprise. Bold color application and fabric combination in this summer change the conventional structure of ready-to-wear and show the harmonious flexibility.
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2021-05-31 21779
Unique Charm -- The Analysis of Bode The Menswear Designer Brand
Bode was founded in 2016, and its founder and designer Emily Adams Bode recycles and reuses old fabrics through collage and crochet. Bode A/W 21/22 ready-to-wear collection shows love. Tablecloth, grain sack and Victorian-aged sheet with the history of over hundred years are used as fabrics.
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2021-05-12 70407
Denim -- The TOP Ranking of Menswear
Based on the data analysis of TOP 100 downloaded men's denim styles of POP users in April, smart casual style occupies a large proportion. Avantgarde brand style increases a little. Splicing dominates the denim craft. Printing and gradient tie-dye are the main crafts. Applique decorations increase the fashionable feel of denim items.
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2021-04-22 68897
Sustainable Fashion -- The Comprehensive Analysis of Menswear Designer Brand
Sustainable Fashion becomes the hottest topic in the recent years. As the world second polluting industry, all the brands want to join in environmental protection, and try to develop and transform. A green storm is coming, and the eco-friendly fashion is rising. The following brands are the representatives of sustainable fashion field. Couture houses like Ganni and Stella McCartney, and new-emerging brands like Nanushka and Bode are sparing no efforts in the sustainable fashion cause.
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2021-04-10 65951
Cotton-linen Mori Girl Style -- The Analysis of Sunaokuwahara The Womenswear Designer Brand
Sunaokuwahara is a Japanese designer brand founded by the designer Sunao Kuwahara.
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2021-03-24 119542
S/S 2022 Intertextile Shanghai Apparel Fabrics -- The Analysis of Trendy Fabric
Recently, the three-day Intertextile Shanghai Apparel Fabrics has come to the end. Fashion, technology, design, trend and culture are combined together to push forward the development of upstream and downstream of industry. The rise of fashion often starts with fabrics and clothing. At the moment social mode is challenged by epidemic, the development of fashion trend is divided into two directions. One is to satisfy the demand for comfort and security. The other one is to express oneself in a more joyous, positive and careless way. Besides, NellyRodi(France), Elementi Moda(Italy), Doneger Creative Services(USA) and top trend forecasters has released their latest predictions in the exhibition. They express the spirit core of fashion industry in the post-epidemic era, Secure, through four fabric themes, Essentials, Poetics, Paradises and Show-off.
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2021-03-07 84381
Sustainable Environmental Protection and Fashion -- The Analysis of Paris Playtime E-show
The Playtime E-show this year was held online during February 10 to February 12. Based on the sustainable environmental design concept, this Playtime show demonstrated every environmental fashion brands through the recommendations of magazine, blogger and fashionista. And diverse eco-friendly design styles were presented by streaming.
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2021-03-05 70419
Upgrading Sustainable Development -- The Comprehensive Catwalk Analysis of Women's Denim
Influenced by the sustainable development of global fashion industry, laser craft is widely used by brands instead of dangerous chemical water-washing. The laser craft reuses and recolors the jeans to present diverse distressed water-washed effects and provide different patterns.
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2021-02-23 100758
Charming and Bold -- The Fabric Analysis of Paris Première Vision Online Exhibition
Top fashion textile industry exhibition in the world and the most influential visual fabric exhibition, S/S 2022 Paris Première Vision fabric&accessory exhibition was held online during February 15 to 19. The PV exhibition is known as the wind vane of global fabric trend, which leads to the trend of latest fabric, especially pattern fabrics. The new printed products of S/S 2022 PV exhibition not only provide eye-catching colors, but also present bold and unique patterns, expressing the intense pursuit of futuristic living. Imagery patterns tell people the memory of seaside journey and escapism. The newly reformed flower patterns send out charming temptation. The digital technology gradually expands its influence and releases the fearless dreams. Besides, to satisfy the global sustainable development and eco-recycable strategy, S/S 2022 pattern fabrics also open a green door to use eco-friendly and sustainable fibers and printing crafts.
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2021-02-22 105728
Fresh and Exquisite -- The Fabric Analysis of Paris Première Vision Online Exhibition
The S/S 2022 Paris Première Vision fabric&accessory exhibition was still held online from February 15 to 19. The most authorized and valuable exhibition in the world, Première Vision, is a magnificent event for the textile industry throughout the world. And it always cooperates with fabric&accessory suppliers and tanneries. Their latest researches broaden the horizon of the whole fashion industry and provide trends and directions. Nowadays, sustainable and eco-friendly fashion has been one of the most essential trends in the global fashion industry. The new products in this S/S 2022 Paris PV exhibition are not only eye-catching, but also present the integration of fashionable and sustainable quality, responsible fashion requirements and ecological cycles. The latest fabrics, no matter knitted, lace, jacquard, towel, woven or leather and denim, all underline the new position of moral and ecological responsibility. The ingenious application of various eco-fibers, low chemical impact finishing and recycled biodegradable fibers once again takes S/S 2022 fashion to another stage and rebuilds the ecological fashion, starting the environmental conversation between fashion and eco-responsibility.
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2021-02-17 104448
Eco-responsibility -- The Fabric Analysis of Paris Première Vision Online Exhibition
The S/S 2022 Paris Première Vision fabric&accessory exhibition was still held online from February 15 to 19. The most authorized and valuable exhibition in the world, Première Vision, is a magnificent event for the textile industry throughout the world. And it always cooperates with fabric&accessory suppliers and tanneries. Their latest researches broaden the horizon of the whole fashion industry and provide trends and directions. Nowadays, sustainable and eco-friendly fashion has been one of the most essential trends in the global fashion industry. The new products in this S/S 2022 Paris PV exhibition are not only eye-catching, but also present the integration of fashionable and sustainable quality, responsible fashion requirements and ecological cycles. The newest fabrics, no matter knitted, lace, jacquard, towel, woven or leather and denim, all underline the new position of moral and ecological responsibility. The ingenious application of various eco-fibers, green crafts with low chemical impact finishing and recycled biodegradable fibers once again takes S/S 2022 fashion to another stage and rebuilds the ecological fashion, starting the environmental conversation between fashion and eco-responsibility.
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2021-02-05 85891
Denim -- The TOP Ranking of Womenswear
Based on the data analysis of POP users in January, the smart casual style occupies a large proportion among women's denim. And avant-garde style has a lower proportion than the girly chic style. Splicing is still the most important denim craft. Raw-edge process and pocket design are also the main crafts. The bead accessories on pockets improve the soft and beautiful temperament of new women.
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2021-01-09 100246
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
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2020-10-27 98787
Subversion and Rebirth -- The Catwalk Analysis of Christian Dior Womenswear
This season Dior show is held at the Tuileries Garden in Paris. Maria Grazia Chiuri, the creative director of Dior womenswear, invites director Alina Marazzi to create a film for the show, paying tribute to Lucia Marcucci, a representative artist of Italian avant-garde experimental art, and the remarks and thoughts on female images expressed in her collage works. Elaborate letters reflect the significance of exploring fashion expressions in this special period. This collection has a theme of exploring the relationship between tailoring and thinking, and centers on female images of different identities in different occasions. Maria Grazia Chiuri subverts classics and reinterprets classic Dior silhouette, delivering a sense of contradiction. Designers endow thoughts with cutting, redefine silhouettes and bring a new lifestyle.
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2020-10-18 75959
Fashion Collaboration -- The Analysis of 2020 Children-Baby-Maternity Expo
The 20th Children-Baby-Maternity Expo (CBEM) was unveiled on 10 October, 2020 in National Exhibition and Convention Center (NECC) in China. In addition to child, baby and maternity products and services, this time CBEM also opens a Chinese Fashion Hall to promote Chinese culture via clothes. A series of sweet, retro or sustainable designs also gains much attention. Muted colors deliver a fresh feeling. Besides, various IP collaboration enriches styles.
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2020-10-15 76884
Sustainable Denim -- The Comprehensive Analysis of Denim on Womenswear Catwalks
With the coming post-coronavirus era, S/S 2021 four major fashion weeks are held online and offline. Denim becomes a key fabric for S/S items. Throughout S/S 2021 catwalks, it is easy to find the importance of sustainable development.Denim should focus on minimizing waste, negating the impact to the environment and maximizing product value and life cycle. Recycled fibers and low-impact dye and wash processes enhance sustainability of core products. Reusing denim mixes with design process. Creatively upcycling deastock and recycled fabrics excavates the resale value of conventional practical workwear and retro looks.
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2020-09-27 108098
Sports & Technology -- The Analysis of Fabrics in Online Première Vision
High-performance functional fabrics gradually penetrate city wear. Designers pursue functionality in sports items such as fitness leggings, knitted bras, functional jogging suits and jackets. This digital A/W 21/22 Première Vision displays a discreet, exquisite, meticulous and technical side. Natural textures, and new water-proof and reflective functional fabrics deliver a futuristic technical feeling, which indicates more high-performance functional fabrics will enter citywear.
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2020-09-26 83998
Light and Shadow -- The Catwalk Analysis of Fendi Menswear and Womenswear
Fendi S/S 2021 show is held in Milan as scheduled. La Famiglia, Fendi S/S 2021 collection, is inspired by family, the designer's childhood and the family life during pandemic. Silvia says, "Time spent with family - descendants who raised together in Rome - prompts quiet introspection in a window or garden to watch the world go by." Looking out from the inside, looking out from the outside, shadows and reflections are projected throughout the series. She explains the memory and thinking about the childhood, family and life. As for the setting, traditional elements and home life are mixed. The flowing white curtain is ethereal. The wavy sofas on the runway are also draped in pure white cotton, echoing the white curtain. Recently, Fendi appoints Kim Jones as the artistic director who will be in charge of women's haute couture, ready-to-wear and fur collections. Silvia Venturini Fendi continues the responsibility of accessories and menswear collections. But Kim Jones remains the artistic director of menswear. It's said that the A/W 2021 collection will be the first ready-to-wear collection of Kim Jones in Fendi.
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2020-09-26 88553
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.