Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.
Mood Shadow -- Andersson Bell The Menswear Designer Brand
Andersson Bell is a Korean designer brand founded in 2014. It is good at blending elements of street, art and culture. Its items break the limit of gender and figure, and advocate the freedom of clothing. In S/S 2020, it draws inspiration from the light and shadow of natural plants, focuses on the mood catharsis, and presents time traces in nature on clothing through color, cutting, texture and pattern.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in March, the athleisure style grows by 8%. As for silhouettes, the hooded style remains dominant, and the stand-collar and baseball jacket collar also appear. The vest returns back this month. Fabrics in metallic colors are increasingly influential. Mock-layer appears as a new form of splicing, individual and practical. Quilting also takes on different forms, quite noteworthy.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.
Multi-faced Fashion -- The Comprehensive Analysis of Fashion Leisure Menswear Benchmark Brands
Currently, the Chinese fashion leisure brands like GXG, Fairwhale and PEACEBIRD become important fashion leisure menswear brands. TRENDIANO, Jack & Jones and Cabbeen are also popular. Influenced by the pandemic, brands pay more attention to online selling. Transboundary collaboration collection still prevails. Denim returns in this season and becomes the mainstream. Cartoon animal patterns and doodles are favored by brands. Tie-dye and ombre last to this season. The classic trench coat is decorated by patterns, quite statement-making. Shorts are made of different materials and likely to be the mainstream trend.
Modern Minimalism -- SOPHNET. The Menswear Designer Brand
SOPHNET. is formerly known as SOPH. (renamed in 2002). SOPHNET. is a clothing brand founded by Hirofumi Kiyonaga in Tokyo in 1998. Since its establishment, the brand concept of SOPHNET is designing simply and using high-tech materials, which opens the way for functional clothing to enter the street fashion. Recently its S/S 2020 lookbook sets the sports ground in school as the background. The S/S 2020 series interprets its consistent modern minimalism through color-blocked outdoor jackets, striped or color-blocked shirts and casual suits, bringing more choices for people preferring urban leisure style.
Epitome of Fashion -- The Comprehensive Analysis of Street Snaps in Fashion Week
The A/W menswear fashion week brings sincerity and surprise, and fashionistas' looks outside the show are also full of highlights. Off-white founder Virgil Abloh once put forward the idea that streetwear was going to die. However, on the whole, streetwear is still the main trend. Corduroy, denim, leather and faux fur return back, and will be key design directions for A/W 20/21. The loose clothing is the mainstream. Designers expand the silhouette boldly. Workwear styles still take up a part.
Puffa Jackets -- The TOP List of Girls' Wear
According to data analysis of TOP 100 downloaded girls' puffa jackets from January to February, the leisure style accounts for the highest proportion of 87%, with J-Korean style (5%) and designer style (6%) to make up the main styles of this month. In January, pattern element declines, among which letters (8%) and animals (6%) are dominant. For crafts, 3D hand-made decorations increase to 19%. (The data is up to February 12th.)
The Simple Beauty of Fashion -- thisisneverthat The Menswear Designer Brand
Thisisneverthat was founded in 2009 by Choi Jongkyu, Cho Nadan and Park Inwook. Although thisisneverthat is a Korean brand, it has a strong American style, and aims at the retro street style and simple but versatile designs. Currently, thisisneverthat has become a way for young Koreans who pursue street fashion to express themselves, representing the Korean fashion trend culture that integrates street, art and music.
Jackets -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's jackets of POP users in December, business leisure style shows an obvious growth, while the fashion leisure and the athleisure style decreases a little. The workwear style is comparatively steady compared with last month. The hooded jacket is still the most popular, followed by the turn-down collar jacket. In terms of crafts, color-blocking and spliced materials are dominant, and the former one is more frequently used than the latter one.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shirts of POP users in December, the business leisure style grows a little, while the fashion leisure style declines. Street fashion brands are steady compared with last month. The workwear shirt is prominent, and worth attention. Check and stripe are dominant patterns. Texts are added by decorations. Applique and splicing are steady. Business shirts grow a little, with print and details to heighten the delicate feel. The check shirt also occupies a certain proportion.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.
Jeans -- The TOP list of Menswear
According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.
N.Hoolywood -- The Menswear Designer Brand
N.Hoolywood is founded in 2002 by a Japanese designer Daisuke Obana, and known as the DIOR MEN of the Japanese fashion circle. It pursues simplicity and refinement, absorbs American street fashion, together with its own Harajuku style to be closer to people than DIOR MEN. Just like other personal brands, Daisuke Obana gets used to integrating his daily life and interests into designs, so his design will change according to his life experience. The slight deconstructed outline is displayed by technical materials and vivid tones, showing the design technique of its street wear. Its collaboration collections, including the seasonal collaboration with Reebok Classic, reflect the brand is thriving in fashion industry.
Workwear and Function -- The Comprehensive Analysis of Menswear at Guangzhou Markets
In fact, the function style is the combination of outdoor sports with fashion. And the workwear style actually evolves from the working uniform used of American workers. In A/W 2019, Guangzhou markets integrate the function style with the workwear style to make these two styles complementary for each other. This report analyzes the functional workwear style from perspectives of style features, craft details and specific items. This new style gains much attention in A/W 2019 markets. And the warm fleece becomes an necessary item.
Design Changes -- The Comprehensive Analysis of Kidswear in Hangzhou Markets
According to market research of Hangzhou wholesale and retail markets, glossy materials get more diversified. Quilting becomes more statement-making. 3D quilted design of JNBY and M.latin gains more and more attention. Berber fleece is spliced with other materials and its reversed side is used. Drawstring is popular in kidswear.
Diversified Styles -- VIISHOW The Menswear Designer Brand
VIISHOW is a fast-fashion menswear brand founded in 1991. It believes in the simplicity art of European. Special one is its trend position to crush the increasingly impetuous conservative style. VIISHOW fully displays color blocks, fabrics, geometrics and printing on the fabric. Its menswear has simple and tight aesthetics. VIISHOW adheres to the expressionism that tends to be natural and soft in the 1990s, expresses its rebellion against the monotonous, indifferent and uniform modern industry, and pursues the perfection of the minimalist nature and details.
Fashionable Artists- Lilbetter Menswear Designer Brand
Lilbetter is a famous original designer brand founded in 2011. It upholds the value of innovation and the integration of Chinese and western cultures, and is committed to transforming the original spirit into a unique clothing culture and contemporary lifestyle. With the brand slogan "Do It Better!", it spreads the brand culture. And Lilbetter attracts youngsters of 20-30 years old with its minimalist design and unique cutting.
Shirts- The TOP List of Womenswear
According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.