Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Preppy style Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis
Fused Classics -- The Analysis of BEAMS PLUS The Menswear Designer Brand
Established in 1976 in Harajuku, Tokyo, BEAMS started out as an American lifestyle shop. A pioneer of lifestyle retailing, BEAMS shops are finely curated with an international selection of designer wears and in-house private labels. With more than 150 shops across Japan, Hong Kong, Beijing, Taipei, and Bangkok, BEAMS has grown into a major lifestyle retailer with businesses in fashion, home furnishing, arts, café and dining. In 1999 the brand started BEAMS PLUS, a collection built on the timeless, American styles that BEAMS was originally founded on; a pursuit of authenticity in next-generation casualwear.
Visual Focus -- The Comprehensive Analysis of Menswear Trunk Show
Spring/Summer 2023 menswear trunk shows center on creative patterns and details. Stripes, animals, letters, photos and camouflage have been the mainstream elements. Multiple techniques improve the tension of clothing. Collars and pockets enrich the layers through contrast colors and materials. Driven by the casual vibe, streetwear, cutting-edge clothes and workwear show unique personality.
Explore the Nature -- The Analysis of Heilan Home The Benchmark Menswear Brand
The Chinese internet influencer Tenzin Tsudue displays the new-released sweatshirts of Heilan Home and interprets the spirit of purity and freedom. The brand collaborates with artist Ye Luying and prints the pretty natural landscapes on garments. The traditional tie-dye process embraces the oriental fashion and the wonderful nature.
Urban Oasis -- The Menswear Runway Analysis of Neil Barrett
The utilitarian sophistication of ’90s minimalism has always resonated for Barrett, who has a background in sharp military tailoring. For Spring 2023 he riffed on the consistency of his wardrobe’s strongholds, referencing an urban uniform look and clean-cut, smart sportswear. Inspired by military attire made for extreme weather conditions, garments were structured and engineered to let the body breathe.
Urban Outdoor -- The Analysis of White Mountaineering The Menswear Designer Brand
White Mountaineering is a Japanese outdoors-inspired label founded by Yosuke Aizawa after years of working as Junya Watanabe's assistant at Rei Kawakubo's COMME des GARCONS. As one of the few designers who adhere to outdoor styles, Aizawa expresses the perceptions and emotions about life through his design. The brand concept lies in the imaginative integration of design, utility and technique and a focus on patterns, colorways and tailoring. It fuses pragmatism with a retro aesthetic to create pieces with high-quality fabrics, structured silhouettes and a high-tech performance. Besides collaboration with UNIQLO, the brand also teams up with GRAMICCI, Danner, and Barbour to release cooperative collections.
A Journey to Africa -- The Analysis of Engineered Garments The Menswear Designer Brand
Engineered Garments was founded by Daiki Suzuki in New York in 1999, after taking inspiration from his years buying for the Nepenthes stores in their early stages, and combining it with his own vision. As a brand, the aim is to make garments that become more personal through the experiences you have with them. They value unique garment construction with attention to detail, with meaning and hidden qualities behind each design. They venture into conflicting themes, straying from “perfect design”.
Body of Work -- The Analysis of PRADA The Luxury Menswear Brand
Photographer David Sims captures the Prada Fall 2022 campaign for both men's and women's collections. The luxury Italian house's Fall/Winter 2022 campaigns pair with intention a still-life of an object with each model/talent. The chosen totem has deeply personal meaning and relevance to the individual Prada protagonists in the campaign collages. The campaign is centered around "offering windows on human life, expanding their narrative." The men's campaign includes actors Damson Idris, Jeff Goldblum and Rami Malek.
The Comprehensive Analysis of Korean Menswear Market in August 2022
The new products in Korean markets focus on the pre-fall staples. Seasonal products, such as jackets, sweatshirts, trench coats and sweaters, are sharing a larger proportion. Letters, illustrations, stripes and checks are still the important pattern elements for minimalist Korean style. Pocket details and mock-layered designs are also noteworthy.
Minimalist Mood -- The Analysis of Nanushka The Menswear Designer Brand
Founded by London College of Fashion alumnus Sandra Sandor, whose nickname doubles as the brand’s namesake, Nanushka’s breezy and facile approach to design is peppered with the influence of her Budapestian origins. After a decade of accumulation in Budapest, Sandra and Peter Baldaszti, the two designers, steer the womenswear brand to international success. Furthermore, they also occupy a certain place in menswear design. Adhering to sustainable development, Nanushka creates wardrobe staples with fine fabrics and professional artisanship. Nomadic spirit of Budapest is always at the crux of the label’s breakthrough collections.
Futurism -- The Menswear Runway Analysis of Givenchy
On the second day of Paris Fashion Week, Matthew M Williams staged his first-ever standalone menswear show for Givenchy. The Spring/Summer 2023 collection was inspired by the people closest to Williams, including the artists, designers and musicians who inspire him, acting as a both the modern day menswear world and Givenchy’s artisanal heritage.
Jacket – The Top Ranking of Menswear
Based on the data analysis of the TOP100 downloaded men’s jackets in July, leisure fashion and workwear are the leading styles. As the recommended fabric, lightweight nylon with a thin texture brings a comfortable wearing experience. Patch pocket, decorative edge and badge are the key designing points that explore diverse looks. For craft, color blocking remains to be a hot element in the market.
Light Summer -- The Menswear Runway Analysis of Hermès
Lightness and pleasure, two notions closely associated with summer vacations, were the focus of the Hermès Men’s Spring/Summer 2023 collection that took place at the historic tapestry factory Manufacture des Gobelins. In the mood for vacation – “a magical destination that is both joyful and serene“, in the words of the French fashion house’s press release – Véronique Nichanian sent a plethora of marine-themed pieces down the runway.
Reconstruction -- The Analysis of Helmut Lang The Menswear Designer Brands
Founded in 1977, Helmut Lang is an American corporation making high-end ready-to-wear for man and women. Helmut Lang, a pioneer in street fashion, is known for his stripes, space metals, uniforms and minimalist style. He draws inspiration from bullet-proof vests, keeps experimenting with fabrics and updates military motorcycle jackets with high-end fabrics, which has continued to inspire contemporary designers.
Retro Outdoors -- The Analysis of DAIWA PIER39 The Menswear Designer Brand
Japanese fishing label Daiwa introduced DAIWA PIER39 in 2020 as its more fashion-forward branch under the direction of Shinsuke Nakada, who cut his teeth at BEAMS. Within two years, it's become on of Japan's hottest young brands. This lineup is crafted upon the concept of "building a bridge between the great outdoors and the city." With DAIWA PIER39 originally being a fishing brand, they have slowly made their way into the culture with their urban tactical wear. Designed for people who love the urban lifestyle.
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
Utopia in Dream -- The Menswear Runway Analysis of Dior Men
Two houses, joined by a garden in full bloom. Kim Jones’s models were wending their way through the greenery from Granville in Normandy on the coast of France to Charleston in Sussex in the rural south of England at the Dior Men show for summer. Pragmatism, natural elements and garden styles are mixed with the artworks of Duncan Grant to create an impressive personal collection that can reflect his spiritual world.
Cozy Japanese Fashion -- The Analysis of SOPHNET. The Menswear Designer Brand
In 1998, Hirofumi Kiyonaga set up the garment company SOPH.co.,ltd. and established its eponymous label SOPH. (Sophisticated Philosophy). In 2002, the brand was renamed SOPHNET. The brand is under the concept of French minimalism, focusing on neat designs and high-end fabrics. This year in 2022, the breaking news that the manager would resign on June 30 hit the Japanese fashion industry.
Future Women Warrior -- The Analysis of BONBOM The Womenswear Designer Brand
Launched by designer Bonbom Jo in 2020, Seoul-based BONBOM synthesizes historical and contemporary influences to create subversive womenswear. Putting high-fashion tailoring in the service of a fluid aesthetic, the brand finds a happy medium between couture and streetwear sensibilities, with architectural shapes and tongue-in-cheek details. Skintight tank tops, shorts, and T-shirts cut from mesh or stretch jersey nod to sportswear, while lace-up detailing, nano purses, and all-over monogram prints recall the early aughts. From boxy blazers to off-the-shoulder denim jackets, BONBOM’s eclectic collection is an invitation to disrupt the status quo with clever designs and flirtatious silhouettes.
The Comprehensive Analysis of Pitti Uomo The Florence Menswear Trade Fair
The 102nd edition of Pitti Uomo taook place in Fortezza da Basso from June 14, 2022 to June 17, displaying Spring/Summer 2023 collections. This historic menswear trade fair has returned to the right track. Compared with the edition in last June(338 exhibitors) and this January(540 exhibitors), the latest edition was an exhibition of 671 brands, including 100 new comers.
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
Future Commuting -- The Analysis of Initial The Benchmark Menswear Brand
Initial S/S 2022 collection presents a blended aesthetic that is unconventional, retro yet also avant-garde. The light business wardrobe offers males with understated high-quality Spring/Summer clothes. Designer selects refined fabrics from Japan and Europe to show unique textures.
Unconventional -- The Analysis of 3.1 Phillip Lim The Designer Brand
S/S 2022 collection is based on the uniform in our daily lives. Designer maintains the practicality and comfort of clothing and integrates firm belief and strong self-awareness into design, telling people to know themselves better and search for a faithful identity.
Yama Style & Art -- The Analysis of Junya Watanabe Man The Menswear Designer Brand
Junya Watanabe Man is a namesake Japanese fashion label founded in 1993, which is known for its creativity, avant-garde ideas and exquisite techniques. Junya Watanabe tries advanced fabrics, raw cutting and drapability in his experiments, and it is exactly the inspirations of his creative works and bold performance. S/S 2022 collection explores the originality of artists from allover the world to express brand’s fashion attitude.