Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Jackets -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's jackets of POP users in December, business leisure style shows an obvious growth, while the fashion leisure and the athleisure style decreases a little. The workwear style is comparatively steady compared with last month. The hooded jacket is still the most popular, followed by the turn-down collar jacket. In terms of crafts, color-blocking and spliced materials are dominant, and the former one is more frequently used than the latter one.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.
Jeans -- The TOP list of Menswear
According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.
N.Hoolywood -- The Menswear Designer Brand
N.Hoolywood is founded in 2002 by a Japanese designer Daisuke Obana, and known as the DIOR MEN of the Japanese fashion circle. It pursues simplicity and refinement, absorbs American street fashion, together with its own Harajuku style to be closer to people than DIOR MEN. Just like other personal brands, Daisuke Obana gets used to integrating his daily life and interests into designs, so his design will change according to his life experience. The slight deconstructed outline is displayed by technical materials and vivid tones, showing the design technique of its street wear. Its collaboration collections, including the seasonal collaboration with Reebok Classic, reflect the brand is thriving in fashion industry.
Workwear and Function -- The Comprehensive Analysis of Menswear at Guangzhou Markets
In fact, the function style is the combination of outdoor sports with fashion. And the workwear style actually evolves from the working uniform used of American workers. In A/W 2019, Guangzhou markets integrate the function style with the workwear style to make these two styles complementary for each other. This report analyzes the functional workwear style from perspectives of style features, craft details and specific items. This new style gains much attention in A/W 2019 markets. And the warm fleece becomes an necessary item.
Diversified Styles -- VIISHOW The Menswear Designer Brand
VIISHOW is a fast-fashion menswear brand founded in 1991. It believes in the simplicity art of European. Special one is its trend position to crush the increasingly impetuous conservative style. VIISHOW fully displays color blocks, fabrics, geometrics and printing on the fabric. Its menswear has simple and tight aesthetics. VIISHOW adheres to the expressionism that tends to be natural and soft in the 1990s, expresses its rebellion against the monotonous, indifferent and uniform modern industry, and pursues the perfection of the minimalist nature and details.
Fashionable Artists- Lilbetter Menswear Designer Brand
Lilbetter is a famous original designer brand founded in 2011. It upholds the value of innovation and the integration of Chinese and western cultures, and is committed to transforming the original spirit into a unique clothing culture and contemporary lifestyle. With the brand slogan "Do It Better!", it spreads the brand culture. And Lilbetter attracts youngsters of 20-30 years old with its minimalist design and unique cutting.
Shirts- The TOP List of Womenswear
According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.