Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Minimalist Mood -- The Analysis of Nanushka The Menswear Designer Brand
Founded by London College of Fashion alumnus Sandra Sandor, whose nickname doubles as the brand’s namesake, Nanushka’s breezy and facile approach to design is peppered with the influence of her Budapestian origins. After a decade of accumulation in Budapest, Sandra and Peter Baldaszti, the two designers, steer the womenswear brand to international success. Furthermore, they also occupy a certain place in menswear design. Adhering to sustainable development, Nanushka creates wardrobe staples with fine fabrics and professional artisanship. Nomadic spirit of Budapest is always at the crux of the label’s breakthrough collections.
Jacket – The Top Ranking of Menswear
Based on the data analysis of the TOP100 downloaded men’s jackets in July, leisure fashion and workwear are the leading styles. As the recommended fabric, lightweight nylon with a thin texture brings a comfortable wearing experience. Patch pocket, decorative edge and badge are the key designing points that explore diverse looks. For craft, color blocking remains to be a hot element in the market.
Futurism -- The Menswear Runway Analysis of Givenchy
On the second day of Paris Fashion Week, Matthew M Williams staged his first-ever standalone menswear show for Givenchy. The Spring/Summer 2023 collection was inspired by the people closest to Williams, including the artists, designers and musicians who inspire him, acting as a both the modern day menswear world and Givenchy’s artisanal heritage.
Light Summer -- The Menswear Runway Analysis of Hermès
Lightness and pleasure, two notions closely associated with summer vacations, were the focus of the Hermès Men’s Spring/Summer 2023 collection that took place at the historic tapestry factory Manufacture des Gobelins. In the mood for vacation – “a magical destination that is both joyful and serene“, in the words of the French fashion house’s press release – Véronique Nichanian sent a plethora of marine-themed pieces down the runway.
Reconstruction -- The Analysis of Helmut Lang The Menswear Designer Brands
Founded in 1977, Helmut Lang is an American corporation making high-end ready-to-wear for man and women. Helmut Lang, a pioneer in street fashion, is known for his stripes, space metals, uniforms and minimalist style. He draws inspiration from bullet-proof vests, keeps experimenting with fabrics and updates military motorcycle jackets with high-end fabrics, which has continued to inspire contemporary designers.
Retro Outdoors -- The Analysis of DAIWA PIER39 The Menswear Designer Brand
Japanese fishing label Daiwa introduced DAIWA PIER39 in 2020 as its more fashion-forward branch under the direction of Shinsuke Nakada, who cut his teeth at BEAMS. Within two years, it's become on of Japan's hottest young brands. This lineup is crafted upon the concept of "building a bridge between the great outdoors and the city." With DAIWA PIER39 originally being a fishing brand, they have slowly made their way into the culture with their urban tactical wear. Designed for people who love the urban lifestyle.
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
Utopia in Dream -- The Menswear Runway Analysis of Dior Men
Two houses, joined by a garden in full bloom. Kim Jones’s models were wending their way through the greenery from Granville in Normandy on the coast of France to Charleston in Sussex in the rural south of England at the Dior Men show for summer. Pragmatism, natural elements and garden styles are mixed with the artworks of Duncan Grant to create an impressive personal collection that can reflect his spiritual world.
Cozy Japanese Fashion -- The Analysis of SOPHNET. The Menswear Designer Brand
In 1998, Hirofumi Kiyonaga set up the garment company SOPH.co.,ltd. and established its eponymous label SOPH. (Sophisticated Philosophy). In 2002, the brand was renamed SOPHNET. The brand is under the concept of French minimalism, focusing on neat designs and high-end fabrics. This year in 2022, the breaking news that the manager would resign on June 30 hit the Japanese fashion industry.
Future Women Warrior -- The Analysis of BONBOM The Womenswear Designer Brand
Launched by designer Bonbom Jo in 2020, Seoul-based BONBOM synthesizes historical and contemporary influences to create subversive womenswear. Putting high-fashion tailoring in the service of a fluid aesthetic, the brand finds a happy medium between couture and streetwear sensibilities, with architectural shapes and tongue-in-cheek details. Skintight tank tops, shorts, and T-shirts cut from mesh or stretch jersey nod to sportswear, while lace-up detailing, nano purses, and all-over monogram prints recall the early aughts. From boxy blazers to off-the-shoulder denim jackets, BONBOM’s eclectic collection is an invitation to disrupt the status quo with clever designs and flirtatious silhouettes.
The Comprehensive Analysis of Pitti Uomo The Florence Menswear Trade Fair
The 102nd edition of Pitti Uomo taook place in Fortezza da Basso from June 14, 2022 to June 17, displaying Spring/Summer 2023 collections. This historic menswear trade fair has returned to the right track. Compared with the edition in last June(338 exhibitors) and this January(540 exhibitors), the latest edition was an exhibition of 671 brands, including 100 new comers.
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
Future Commuting -- The Analysis of Initial The Benchmark Menswear Brand
Initial S/S 2022 collection presents a blended aesthetic that is unconventional, retro yet also avant-garde. The light business wardrobe offers males with understated high-quality Spring/Summer clothes. Designer selects refined fabrics from Japan and Europe to show unique textures.
Unconventional -- The Analysis of 3.1 Phillip Lim The Designer Brand
S/S 2022 collection is based on the uniform in our daily lives. Designer maintains the practicality and comfort of clothing and integrates firm belief and strong self-awareness into design, telling people to know themselves better and search for a faithful identity.
Yama Style & Art -- The Analysis of Junya Watanabe Man The Menswear Designer Brand
Junya Watanabe Man is a namesake Japanese fashion label founded in 1993, which is known for its creativity, avant-garde ideas and exquisite techniques. Junya Watanabe tries advanced fabrics, raw cutting and drapability in his experiments, and it is exactly the inspirations of his creative works and bold performance. S/S 2022 collection explores the originality of artists from allover the world to express brand’s fashion attitude.
Intellectual Teenager -- The Analysis of TIME HOMME The Menswear Designer Brand
TIME HOMME is a menswear line founded by the South Korean group The Handsome in 2000. Centering on ‘Futuristic Modernity’, TIME HOMME launched and quickly became loved for its delicate silhouette in tailored suits and mixture of soft luxury material in modern casual style.
Utility & Sports -- The Analysis of Nanamica The Menswear Designer Brand
Nanamica is a label founded by the top-class Japanese outdoor designer Eiichiro Honma and Takayuki Fujii. Taking “UTILITY” and “SPORTS” as key words, Nanamica mixes fashion and functionality at a high level to offer “standard wear for the current age” with neutral design that transcends the boundaries of genre, age, or gender. The brand name means “house of the seven seas,” and the relaxing image of the ocean is something that they always cherish, as they create items with people from all over the world irrespective of nationality or faith and send out our creations and message to the world.
Industrial Mountain Wear -- The Analysis of White Mountaineering The Menswear Designer Brand
White Mountaineering was founded by designer Yosuke Aizawa in Japan in 2006, which is known for its outdoor mountain wear and industrial elements. Providing products between streetwear and fashionable clothing, White Mountaineering brings pragmatism and retro aesthetic to the forefront and focuses on refined fabrics, structures and technical performance.
Chic Workwear -- The Analysis of thisisneverthat The Menswear Designer Brand
A series of streetwear in the collection brought back the ‘90s fashion. Classic casual silhouettes and monochromatic designs were combined with stripes and flowers. Brand logo also appeared on casual jackets, T-shirts, sweatshirts and trousers.
Natural Folklore -- The Analysis of Maharishi The Menswear Designer Brand
Hardy Blechman founded Maharishi in 1995. The brand name comes from a famous Hindu sage, which reflects the religious faith of the founder and also wishes a good future of the brand. Focusing on environmental protection and functionality, design collects and reuses military uniform and workwear for development. Besides, Hardy himself is also an expert in military camouflage technology.
Love, Fidelity and Friendship -- The Womenswear Runway Analysis of Sacai
Sacai took its fall collection back to the Paris Fashion Week. The passionate red celebrated the return. Love, fidelity and friendship are the values that at the heart of Sacai. Designer Chitose Abe followed the principles and continued her exploration of silhouettes. Opened by a piece of dress, this physical show of bold silhouettes presented a sense of dignity through vests and ball dresses. A trenchcoat came with a bustle back, while oversize down jackets had an extra layer that created the illusion of a below-the-shoulder pouf dress, establishing a brand-new connection between traditional menswear and womenswear.
Infinite Energy -- The Comprehensive Runway Analysis of Menswear(Key Style)
Infinite Energy taps into functional sportswear and outdoor workwear to analyse the latest trend. The theme is divided into four styles: High-street Techwear, Industrial Wasteland, Vibrant Performance, and Practical Outdoor.
Trousers & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s trousers and shorts in January, Business Leisure and Workwear dominate the market, followed by Smart Casual and Athleisure. The detail of lower garments focuses on waist design, patch pocket, and side decoration. Ingenuity is injected to create a sense of fashion effortlessly. For craft, splicing and deconstruction subvert the conventions and meet the individualized needs in the market.