Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Cotton&Linen Sustainability Avantgarde Brand Chinese Fashion Rune Arts Business Leisure Smart Casual Fashion function Athleisure Workwear Indoor Sports Outdoor Sports J-Korea Preppy style Chinese Style Folk Style Middle East Style Russian Style Middle Aged and Older
Functionality and Diversification -- The Comprehensive Analysis of Japanese Designer Brands
Outdoor leisure is the main style of S/S 2021 Japanese menswear brands. And the combination of practical workwear and rural style forms rich and diversified styles to satisfy the markets. There are two main directions in this report to interpret the Japanese designer brands in all aspects. One is the individualized deconstruction brands such as Maison Mihara Yasuhiro, Kolor and Sacai. And the other is the outdoor practical brands like And Wander, Nanamica and White Mountaineering.
Functional and Folk Style -- Maharishi The Designer Menswear Brand
British designer Hardy Blechman established his own personal brand Maharishi in the UK as early as 1994. Maharishi is a Sanskrit word and the name of India's most famous Saint, Maharishi, meaning great visionary. This name carries the designer's own religious beliefs, but also implies the designer's expectations for the development of the brand. Since its birth, Maharishi has been focusing on eco-friendly and functional concepts. Designers recycle and reuse military and industrial uniforms from all over the world, thus creating Maharishi style workwear, military and street fashion items. Hardy Blechman is also an expert in military camouflage. And the brand quickly became a first-tier brand in the UK.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from September to November, simple and sophisticated style, rune arts and workwear style stand out, and business leisure style gains the most attention. Fitted trousers are the most salable, holding the largest part. The slightly loose tapered trousers are the most frequently downloaded, followed by well-fitting straight tailored pants. Compared with last year, workwear trousers decline, but knots and color-blocking remain key designs. Designers prefer check fabric and pleats.
Rebirth & Close to Nature -- The Comprehensive Analysis of New York Fashion Week
Due to COVID-19, this year New York Fashion Week has been shortened from the usual eight days to four, and fewer than 10 designers hold physical shows for their latest collections. Despite the severe condition in New York, many brands still hold fashion shows offline, which reveals the determination of the whole fashion industry to survive and return to happiness. Many designers draw inspiration from the relationship between man and nature, and some put the show in the woods. Beautiful flowers and nature-inspired patterns characterize this season. In the meantime, people are stuck at home, and they have a growing demand for home decorations. Therefore, diverse and eco-friendly concept is also warmly welcomed in S/S 2021. This season features exaggerated expressions, such as the big bowknot, spreading ruffles and dramatic hem designs, as well as various joyful colors which represent hope and rebirth.
Shorts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shorts in October, the athleisure style holds 20%, followed by workwear style and street fashion brands. Drawstring and webbing are key accessories. Letters, plants and flowers are main patterns. Waist designs are extended, which is a key trend this season.
Natural Fashion -- STORY mfg. The Menswear Designer Brand
The British brand STORY mfg. returns with its S/S 2021 lookbook, and names it "Fil Mish-Mish" (Arabic), which literally means when apricots bloom and indicates something impossible. Here STORY mfg. refers to its difficult challenges. This collection is quite special, because it aims to offer support and covers as many as possible operations, people and friends. This collection displays products mixing with novel technologies and natural dyestuff.
Absolute Perception -- The Comprehensive Analysis of Shanghai Kidswear Fashion Week
This season kidswear has a theme of Absolute Perception to lead us to perceive new fashion from sight, hearing and touch. The changing times prompts us to create art that is ahead of times. And kidswear also creates a new fashion era for children in S/S 2021.
Mid-Length Trousers -- The TOP List of Menswear
According to data analysis of top 100 downloaded men's mid-length trousers in September, business leisure style features young and diversified designs. Blend of multiple styles becomes a key trend this season. As for details, the waistband and pockets are key designs.
Trousers -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
In the era of social distancing, people focus on not only fashion and emerging designs of clothes, but also fabrics. Throughout S/S 2021 four major fashion weeks, trousers tend to be simple and comfy, pairing with a loose silhouette for a casual and relaxed vibe. Home knitted fabrics and sheeny cotton become key fabrics this season, catering to telecommuting need and leading a new trend for men's trousers.
Reshaping Freedom -- The Catwalk Analysis of Hermes Womenswear
On October 3rd, Hermes S/S 2021 womenswear collection is held in Paris Tennis Club. Designer Nadège Vanhee Cybulski communicates with the world in a special period from an emotional perspective. Just as Vanhee Cybulski says, "Tactility is erased from our lives, but it's important to keep the feeling of touch." Therefore, clothes become a way to express emotions, like the second-skin. This season Hermes tells the core of its womenswear - reshaping freedom.
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.
Urban Resort -- The Comprehensive Analysis of Resort Womenswear Catwalks
In Resort 2021, the dress holds the largest percentage. Tops occupy a larger part than dresses. Everyday separates become key. Stripes remain important. Big floral patterns grow. Tie-dye is developing powerfully.
The Comprehensive Analysis of Hangzhou Menswear Markets
Workwear style has always been important in menswear. It takes cues from military uniform, but simplifies elements. Wild colors pair with basic shirts and trousers for a casual look.
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items in August, avant-garde fashion brands rise, while simple and sophisticated style decreases compared with girly chic style. As for crafts, embroidery remains dominant. Splicing and letters are main crafts. Beads reinforce the feminine and soft vibe.
Connect With the Future -- UN3D. The Womenswear Designer Brand
UN3D. is an emerging affordable fashion brand in Japan, founded by designer Momoko Ogiwara in 2016. The brand is named after UN STANDARD, UN SIMPLE and UN SIMILAR. Without excessive complicated lines, it defines fashion via individualized shapes. The theme of the new season is Connect With the Future, and main patterns come from her daughter's drawing, a 3-year-old girl who loves painting and dinosaurs. Kids' innocent brushstrokes inject fun into adults' clothing.
Game On -- The Comprehensive Analysis of Louis Vuitton Womenswear
Louis Vuitton 2021 Resort collection draws inspiration from Static Journey, takes "Game On" as the theme and explores inner emotions. Items of this collection are shot in the studio in Paris of Nicolas Ghesquiere, the womenswear art director. Nicolas Ghesquiere compares fashion creation to adventures in games. The collection consists of two parts, Quotidian and Playing Cards. Playing cards become main design elements of bags in the new season. Classic monogram mixes with four suits of playing cards, or bags are designed to be playing cards, hearts and dice. This collection takes us on a relaxing and unique resort journey.
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Menswear Markets
Based on downloading and viewing data of users in the first half of 2020, this report ranks top 12 items and their top 10 styles, and makes a key analysis of hot elements to provide the latest market trends. From the chart we can see T-shirts rank the first, followed by sweatshirts.
Unique Fun -- The Comprehensive Analysis of Menswear Fashion Leisure Benchmark Brands
Currently, Cabbeen, GXG and PEACEBIRD are key menswear leisure brands in China, and gxgjeans and Fairwhale are also popular. This report mainly analyzes online styles. Detail changes are highlights. Chenille gains much attention with its lightweight texture. Retro knitwear and denim items also shine brightly.
Yuppie and Casual -- The Comprehensive Analysis of Korean Menswear Designer Brands
Korean brands which focus on a simple quality highlight design and quality. "Minimalist" and "restrained" are the essence of Korean designer brands. Light colors work with minimalist aesthetics to create simple but not ordinary items. Refined silhouette and comfy style are dominant, while details deliver an exquisite touch.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in June, sportif style keeps prevailing and other styles are also inclined to a sporty feel. Jackets begin to focus on details. Various labels and functional chic lining design add details. Splicing is also indispensable.
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in June, business leisure style occupies a large proportion and the overall style is light business. Silhouettes and details reflect men's demand for quality. Structures change a little, while crafts gain much attention. Accessories enrich the style. Beads and decorations display delicacy.
Simple and Casual -- The Comprehensive Analysis of Menswear Markets in Guangzhou
Styles in this report mostly come from UUS and HUI MEI INTERNATIONAL. Generally speaking, menswear are practical and casual. Workwear and leisure styles remain mainstreams. Patterns, crafts and other fun designs enhance the design sense. Cotton and linen return back, which is a new fashion trend in summer. Splicing remains the main craft. Letter and cartoon reinforce the vitality.