Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Trousers -- The Comprehensive Analysis of Fabrics on Menswear Catwalks
In the era of social distancing, people focus on not only fashion and emerging designs of clothes, but also fabrics. Throughout S/S 2021 four major fashion weeks, trousers tend to be simple and comfy, pairing with a loose silhouette for a casual and relaxed vibe. Home knitted fabrics and sheeny cotton become key fabrics this season, catering to telecommuting need and leading a new trend for men's trousers.
Reshaping Freedom -- The Catwalk Analysis of Hermes Womenswear
On October 3rd, Hermes S/S 2021 womenswear collection is held in Paris Tennis Club. Designer Nadège Vanhee Cybulski communicates with the world in a special period from an emotional perspective. Just as Vanhee Cybulski says, "Tactility is erased from our lives, but it's important to keep the feeling of touch." Therefore, clothes become a way to express emotions, like the second-skin. This season Hermes tells the core of its womenswear - reshaping freedom.
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.
Urban Resort -- The Comprehensive Analysis of Resort Womenswear Catwalks
In Resort 2021, the dress holds the largest percentage. Tops occupy a larger part than dresses. Everyday separates become key. Stripes remain important. Big floral patterns grow. Tie-dye is developing powerfully.
The Comprehensive Analysis of Hangzhou Menswear Markets
Workwear style has always been important in menswear. It takes cues from military uniform, but simplifies elements. Wild colors pair with basic shirts and trousers for a casual look.
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items in August, avant-garde fashion brands rise, while simple and sophisticated style decreases compared with girly chic style. As for crafts, embroidery remains dominant. Splicing and letters are main crafts. Beads reinforce the feminine and soft vibe.
Connect With the Future -- UN3D. The Womenswear Designer Brand
UN3D. is an emerging affordable fashion brand in Japan, founded by designer Momoko Ogiwara in 2016. The brand is named after UN STANDARD, UN SIMPLE and UN SIMILAR. Without excessive complicated lines, it defines fashion via individualized shapes. The theme of the new season is Connect With the Future, and main patterns come from her daughter's drawing, a 3-year-old girl who loves painting and dinosaurs. Kids' innocent brushstrokes inject fun into adults' clothing.
Game On -- The Comprehensive Analysis of Louis Vuitton Womenswear
Louis Vuitton 2021 Resort collection draws inspiration from Static Journey, takes "Game On" as the theme and explores inner emotions. Items of this collection are shot in the studio in Paris of Nicolas Ghesquiere, the womenswear art director. Nicolas Ghesquiere compares fashion creation to adventures in games. The collection consists of two parts, Quotidian and Playing Cards. Playing cards become main design elements of bags in the new season. Classic monogram mixes with four suits of playing cards, or bags are designed to be playing cards, hearts and dice. This collection takes us on a relaxing and unique resort journey.
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Menswear Markets
Based on downloading and viewing data of users in the first half of 2020, this report ranks top 12 items and their top 10 styles, and makes a key analysis of hot elements to provide the latest market trends. From the chart we can see T-shirts rank the first, followed by sweatshirts.
Unique Fun -- The Comprehensive Analysis of Menswear Fashion Leisure Benchmark Brands
Currently, Cabbeen, GXG and PEACEBIRD are key menswear leisure brands in China, and gxgjeans and Fairwhale are also popular. This report mainly analyzes online styles. Detail changes are highlights. Chenille gains much attention with its lightweight texture. Retro knitwear and denim items also shine brightly.
Yuppie and Casual -- The Comprehensive Analysis of Korean Menswear Designer Brands
Korean brands which focus on a simple quality highlight design and quality. "Minimalist" and "restrained" are the essence of Korean designer brands. Light colors work with minimalist aesthetics to create simple but not ordinary items. Refined silhouette and comfy style are dominant, while details deliver an exquisite touch.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in June, sportif style keeps prevailing and other styles are also inclined to a sporty feel. Jackets begin to focus on details. Various labels and functional chic lining design add details. Splicing is also indispensable.
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in June, business leisure style occupies a large proportion and the overall style is light business. Silhouettes and details reflect men's demand for quality. Structures change a little, while crafts gain much attention. Accessories enrich the style. Beads and decorations display delicacy.
Simple and Casual -- The Comprehensive Analysis of Menswear Markets in Guangzhou
Styles in this report mostly come from UUS and HUI MEI INTERNATIONAL. Generally speaking, menswear are practical and casual. Workwear and leisure styles remain mainstreams. Patterns, crafts and other fun designs enhance the design sense. Cotton and linen return back, which is a new fashion trend in summer. Splicing remains the main craft. Letter and cartoon reinforce the vitality.
Mid-Length Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's mid-length trousers in May, business leisure style takes up a large proportion, and workwear style is steady. Check and stripe are main patterns, followed by plants and flowers. With the popularity of workwear style, tapes and decorative zipper become main accessories, enhancing the quality and delicacy of the item.
Fashionable Pants -- The Comprehensive Analysis of Boys' Pants from Benchmark Brands
According to data of five boys' wear benchmark brands in S/S 2020 (little MO&Co., Balabala, GXG.kids, MQD and Mini Peace), pants are mainly short. Workwear pockets and color blocks keep prevailing. Sports shorts gain more attention this season, quite noteworthy. Besides, illustration-like prints show newness.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
Low-Key Fashion -- Benchmark Brands of Fast Fashion Menswear
Urban Revivo, Zara, Pull&Bear and H&M are main fast fashion brands. In S/S 2020, brands all highlight their brand culture through different themes. 1. Urban Revivo S/S 2020 collection adopts modern and rebellious details. 2. Zara Campaign Collection interprets gentility through casual workwear style. Retro looks blend with exquisite cutting, revealing male masculinity, softness and confidence. 3. Pull & Bear interprets summer items via diversified designs.
Fresh Summer Vibe -- PEACEBIRD The Menswear Benchmark Brand
Striking street elements, edgy loose silhouette and other designs offer different looks for this summer. The ecological Sprite green and bold Billie green are combined with loose shape and eye-catching prints, creating fashionable and cool clothes.
The NEXT 20, a Quarterly Analysis of Brands, by Lyst and Highsnobiety
Highsnobiety has partnered with global fashion platform Lyst invested by LVMH to release a report "The NEXT 20", forecasting the 20 next-generation brands on rise. Industry experts from Lyst and Highsnobiety form an advisory board, and make a qualitative research with Google search volume, social media followers and online press mentions as quantitative research basis. Jacquemus, Fear of God and Bode are top three brands. Apart from classic fashion brands like Jacquemus, Marine Serre and Peter Do, other brands are almost related to fashion culture.
Styles -- The Comprehensive Analysis of Menswear Street Fashion Benchmark Brands
I.T, Aape, Reshake and Evisu are important street fashion brands in China. FIVE CM, Izzue and Boy London are also prevalent. Color, style and craft become main focuses on people. Colorful T-shirts add youthful vitality. Prints and letters also show a statement-making or avant-garde style.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.