Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.

On October 3rd, Hermes S/S 2021 womenswear collection is held in Paris Tennis Club. Designer Nadège Vanhee Cybulski communicates with the world in a special period from an emotional perspective. Just as Vanhee Cybulski says, "Tactility is erased from our lives, but it's important to keep the feeling of touch." Therefore, clothes become a way to express emotions, like the second-skin. This season Hermes tells the core of its womenswear - reshaping freedom.

According to data analysis of TOP 100 downloaded women's denim items in August, avant-garde fashion brands rise, while simple and sophisticated style decreases compared with girly chic style. As for crafts, embroidery remains dominant. Splicing and letters are main crafts. Beads reinforce the feminine and soft vibe.