Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-03-18 5915
Outerwear -- The Comprehensive Analysis of Men's Runway
This report provides a comprehensive analysis of men's jackets on the 24/25 autumn/winter runway, including jackets, coats, and suits. This season's styles mainly include street trendy signs, urban business, retro leisure, outdoor sports, and other styles; Details focus on multi-faceted stitching, improved front plackets, and modular pockets; The craftsmanship mainly focuses on luxurious heavy industry decoration, such as nail beads, sequins, and rivets; In addition, workwear jackets, pilot jackets, shirt style jackets, knee length coats, and fake two-piece suits are the directions worth paying attention to.
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2024-01-11 29677
Down Jacket -- The Data Analysis of E-Commerce Womenswear
From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.
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2024-01-02 22176
Minimalist Commuting -- The Analysis of GXG The Benchmark Menswear Brand
Step out of the busy pace and focus on comfortable commuting. The GXG 23/24 Autumn/Winter Zero Pressure Commuting Series is designed to reduce stress during winter commuting. Through the development of various easy-to-care for, lightweight, and pollution-resistant technological fabrics, we have introduced categories such as zero pressure down jackets, zero pressure coats, and zero pressure sweaters. Experience the light and warm, convenient and fashionable new trend in winter commuting.
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2023-12-30 31579
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-27 13862
City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear
City Boy -- The Comprehensive Analysis of Japanese Designer Brands for Menswear
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2023-12-25 63593
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-20 4551
Elegance and Vitality -- The Analysis of LRKS Down Jacket E-Commerce Brand
From the style effects presented in the LRKS Lie'er 23 autumn/winter new product series, its theme can be summarized as "Elegance and Vitality", which includes several styles such as the exquisite and light luxury new Chinese style, the sporty and energetic fashion style in fashion, and the functional style of workwear that combines practicality and aesthetics. Finding a balance between elegance and vitality injects strength into winter wear.
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2023-12-12 10264
The Comprehensive Analysis of Hangzhou Men's Wholesale Market
In November, new products on the market focus on fall/winter items from the 23/24 collection, including jackets, cotton coats/down jackets, and sweaters, which occupy a significant market share. In terms of style, it is mainly dominated by minimalist Korean style and fashionable functionality.
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2023-12-05 6268
The Comprehensive Analysis of Children's Skiwear E-commerce Brands
With the arrival of the ice and snow season, the popularity of skiing continues to rise, which also drives the consumption trend of skiing clothing and accessories. Children's skiing products focus on providing a comfortable wearing experience and superior insulation performance. Lightweight and breathable materials ensure that children have a comfortable activity space. Ski suits not only meet the outdoor activity needs of children, but also take into account daily warmth needs, making them a popular winter children's clothing item. Currently, children's skiwear combines rich contrasting color combinations and fun graphic designs to create a trendy way of skiing.
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2023-12-04 49230
Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand
CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.
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2023-11-17 16842
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-09 17444
Teenage Streetwear -- The Comprehensive Analysis of Luxury Kidswear Brand
In response to the increasing popularity of the youth market and their pursuit of fashion personality, developing more trendy and trendy youth clothing has become a hot topic this quarter. Fashion brands can meet the diverse dressing needs of teenagers. This article summarizes and recommends the following popular children's fashion luxury brands, as well as their craftsmanship details and key patterns, based on the current trends. Bringing more inspiration to the development of high-end luxury trendy children's clothing and youth clothing.
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2023-10-28 42165
Smart & Elegant -- The Analysis of MACKAGE The Luxury Down Jacket Brand
Mackage was born in Montreal, Canada, and was founded by Eran Elfassy and Elisa Dahan in 1999. As a Canadian luxury outerwear brand, its design showcases taste in a low-key manner. Combining luxurious fabrics with exquisite cutting, elegant silhouettes, and professional technology has become a model for international modern high-end outerwear brands, allowing Mackage's style to present a bold attitude in modern cities.
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2023-09-28 65592
The Runway Analysis of BOSIDENG
BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.
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2023-09-20 5891
Retro Street -- The Analysis of Supreme The Menswear Designer Brand
Supreme was founded by James Jebbia in 1994 in New York, USA. It is a skateboard brand that combines street culture such as skateboarding and hip-hop. The original meaning of Supreme is the highest, the top, and it is a reflection of East Coast street culture in the United States. With skateboarding as its main focus, the brand attracts famous skateboarders and street artists to gather at Supreme stores. Gradually, Supreme has become an iconic representation of New York street culture, especially in the field of skateboarding. Supreme's design style is not particularly unique, but it still exudes a sense of coolness. Young people love to consume, but they also pursue rebellion and always approach shopping with an anti-commercial attitude. Supreme's products happen to cater to this demand. Supreme's influence spread outward and was brought to London by the British street culture group GIMME5. In Japan, it successfully entered the market with the help of street culture pioneer Hiroshi Fujiwara and others, and gained the admiration of Japanese idol Yasuyuki Watanabe. Since then, Supreme has also become famous in Asia. Supreme has numerous long-term and close partners, each of whom is a leader in the trend culture. Supreme and NIKE are particularly intimate partners, and each collaboration between them creates a scene of hot sales.
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2023-03-30 70015
Outdoor Performance -- The Menswear Runway Analysis of White Mountaineering
Yosuke Aizawa’s cult label White Mountaineering didn’t just present a Fall/Winter 2023 collection, it presented a collaboration collage. Inspired by the beauty of the mountains that the designer spent his time surrounded by during the pandemic, “After All” is a reflection of nature’s tones.
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2022-09-05 31074
Explore the Nature -- The Analysis of Heilan Home The Benchmark Menswear Brand
The Chinese internet influencer Tenzin Tsudue displays the new-released sweatshirts of Heilan Home and interprets the spirit of purity and freedom. The brand collaborates with artist Ye Luying and prints the pretty natural landscapes on garments. The traditional tie-dye process embraces the oriental fashion and the wonderful nature.
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2022-07-11 41685
Retro Outdoors -- The Analysis of DAIWA PIER39 The Menswear Designer Brand
Japanese fishing label Daiwa introduced DAIWA PIER39 in 2020 as its more fashion-forward branch under the direction of Shinsuke Nakada, who cut his teeth at BEAMS. Within two years, it's become on of Japan's hottest young brands. This lineup is crafted upon the concept of "building a bridge between the great outdoors and the city." With DAIWA PIER39 originally being a fishing brand, they have slowly made their way into the culture with their urban tactical wear. Designed for people who love the urban lifestyle.
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2022-01-12 58216
Japanese Street Fashion -- The Analysis of AAPE BY A BATHING APE The Menswear Designer Brand
AAPE BY A BATHING APE® is a diffusion line of the cult streetwear label A BATHING APE®. With an eye to the young menswear market, AAPE creates a fashionable wardrobe for a new generation. Staying true to the mainline’s aesthetics, the brand revives its signature moon-face logo across a selection of everyday clothing.
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2021-12-23 90276
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
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2020-06-30 100352
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
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2020-04-30 122549
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in March, the athleisure style grows by 8%. As for silhouettes, the hooded style remains dominant, and the stand-collar and baseball jacket collar also appear. The vest returns back this month. Fabrics in metallic colors are increasingly influential. Mock-layer appears as a new form of splicing, individual and practical. Quilting also takes on different forms, quite noteworthy.
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2020-03-17 100894
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.
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2020-02-12 86873
Puffa Jackets -- The TOP List of Girls' Wear
According to data analysis of TOP 100 downloaded girls' puffa jackets from January to February, the leisure style accounts for the highest proportion of 87%, with J-Korean style (5%) and designer style (6%) to make up the main styles of this month. In January, pattern element declines, among which letters (8%) and animals (6%) are dominant. For crafts, 3D hand-made decorations increase to 19%. (The data is up to February 12th.)