Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2024-03-25 10434
The Analysis of LILANZ Men's Clothing Benchmark Brand
Taking "Chengfan Qixia" as the theme, inheriting creative inspiration from traditional culture and art, integrating contemporary art style for exploration and innovation, and colliding with the spring and summer stories belonging to Lilang. LILANZ's new products this season have a high proportion of business and leisure styles, followed by commuting outdoor and urban work style. The overall pursuit is high quality and comfort, while also maintaining a sense of firmness. Attention is paid to detail processing to increase the layering and fashion sense of the clothing. The design of fabrics, colors, and styles changes to meet the needs of different occasions and showcase diverse charm.
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2024-02-29 46742
Modern City -- The Analysis of PEACEBIRD The Benchmark Menswear Brand
PEACEBIRD 2024 early spring new products have a high proportion of outdoor work style, followed by urban commuting and American retro style. The loose cut makes wearing more comfortable and comfortable, and the design emphasizes sharp lines, simple cutting, and practicality of details, creating a modern fashion style for urban boys.
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2024-01-09 15815
Salt Boys -- The Comprehensive Analysis of Boyswear E-Commerce
The dressing style of "Salt Boy" comes from the minimalist style of neutral dressing. This style gives people a feeling of lightness, cleanliness, and purity, with both a refreshing sense of youth and a faint and cool atmosphere. In specific scenarios, the dressing style of salt style boys can showcase various changes, such as artistic youth, mountain outdoor, Japanese and Korean minimalist fashion, showcasing a personal style that is not ostentatious but has unique taste. This article mainly starts from the design needs of boys in spring and summer, and comprehensively analyzes the popularity of boys and children's clothing e-commerce brands.
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2023-12-27 24937
Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand
The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2023-09-29 32494
Japanese Street Fashion -- The Analysis of Undercover The Menswear Designer Brand
Undercover originated from Japan and was founded by Jun Takahashi in 1994. The brand takes inspiration from Harajuku, incorporating a lot of artistic elements into its street-style menswear. The description of beautiful, eerie, surreal, and ever-changing aesthetics are seldom used by other designers in Harajuku, but they are the traits of Undercover. Jun Takahashi openly admits that his design is heavily influenced by the fashion art master Rei Kawakubo, who excels in playing with materials and structures. He is passionate about imbuing clothing with various themes, forms, and cultural significance to create fashion with an artistic quality.
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2023-07-04 42245
Urbancore -- The Analysis of Womenswear Fashion Influencer
Urbancore is an aesthetic style inspired by urban and street life. This aesthetic showcases elements such as city streets, graffiti, nighttime skate parks, and picnics. Urbancore embodies a nostalgic and slightly rebellious attitude of young people. It is heavily influenced by Skater, Art Hoe, Hip-Hop, and Nostalgiacore fashion, making it a vibrant style with fashionable and comfortable clothing. In short, Urbancore fashion is a favored style among young people, emphasizing comfort, color, athleticism, and a street vibe. It doesn't require too much styling technique, with a relaxed vibe as its core characteristic. When styling, it's easy to showcase one's personality by simply adding one or two bright-colored pieces. It is a relaxed and easy-to-wear style suitable for daily work, school, travel, and leisure.
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2022-08-23 38144
Urban Oasis -- The Menswear Runway Analysis of Neil Barrett
The utilitarian sophistication of ’90s minimalism has always resonated for Barrett, who has a background in sharp military tailoring. For Spring 2023 he riffed on the consistency of his wardrobe’s strongholds, referencing an urban uniform look and clean-cut, smart sportswear. Inspired by military attire made for extreme weather conditions, garments were structured and engineered to let the body breathe.
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2022-08-19 66389
Urban Outdoor -- The Analysis of White Mountaineering The Menswear Designer Brand
White Mountaineering is a Japanese outdoors-inspired label founded by Yosuke Aizawa after years of working as Junya Watanabe's assistant at Rei Kawakubo's COMME des GARCONS. As one of the few designers who adhere to outdoor styles, Aizawa expresses the perceptions and emotions about life through his design. The brand concept lies in the imaginative integration of design, utility and technique and a focus on patterns, colorways and tailoring. It fuses pragmatism with a retro aesthetic to create pieces with high-quality fabrics, structured silhouettes and a high-tech performance. Besides collaboration with UNIQLO, the brand also teams up with GRAMICCI, Danner, and Barbour to release cooperative collections.
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2022-07-18 10351
Reconstruction -- The Analysis of Helmut Lang The Menswear Designer Brands
Founded in 1977, Helmut Lang is an American corporation making high-end ready-to-wear for man and women. Helmut Lang, a pioneer in street fashion, is known for his stripes, space metals, uniforms and minimalist style. He draws inspiration from bullet-proof vests, keeps experimenting with fabrics and updates military motorcycle jackets with high-end fabrics, which has continued to inspire contemporary designers.
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2022-07-06 69861
Hedonism -- The Analysis of LOEWE The Luxury Menswear Brand
Inspired by the early club culture, creative director Jonathan Anderson released his Spring 2022 menswear collection that highlighted the spirit of hedonism and broke through the gender boundary. Bold fluorescent colors and neat silhouettes were gathered with the conflicts between materials and colors to present the rebellious attitude of boys. Jonathan Anderson called this collection “a message of electrifying hope and optimism”.
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2022-06-27 48014
Cozy Japanese Fashion -- The Analysis of SOPHNET. The Menswear Designer Brand
In 1998, Hirofumi Kiyonaga set up the garment company SOPH.co.,ltd. and established its eponymous label SOPH. (Sophisticated Philosophy). In 2002, the brand was renamed SOPHNET. The brand is under the concept of French minimalism, focusing on neat designs and high-end fabrics. This year in 2022, the breaking news that the manager would resign on June 30 hit the Japanese fashion industry.
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2022-06-21 30517
The Comprehensive Analysis of Pitti Uomo The Florence Menswear Trade Fair
The 102nd edition of Pitti Uomo taook place in Fortezza da Basso from June 14, 2022 to June 17, displaying Spring/Summer 2023 collections. This historic menswear trade fair has returned to the right track. Compared with the edition in last June(338 exhibitors) and this January(540 exhibitors), the latest edition was an exhibition of 671 brands, including 100 new comers.
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2022-06-21 63893
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
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2022-06-07 6461
Yama Style & Art -- The Analysis of Junya Watanabe Man The Menswear Designer Brand
Junya Watanabe Man is a namesake Japanese fashion label founded in 1993, which is known for its creativity, avant-garde ideas and exquisite techniques. Junya Watanabe tries advanced fabrics, raw cutting and drapability in his experiments, and it is exactly the inspirations of his creative works and bold performance. S/S 2022 collection explores the originality of artists from allover the world to express brand’s fashion attitude.
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2022-04-14 61521
Chic Workwear -- The Analysis of thisisneverthat The Menswear Designer Brand
A series of streetwear in the collection brought back the ‘90s fashion. Classic casual silhouettes and monochromatic designs were combined with stripes and flowers. Brand logo also appeared on casual jackets, T-shirts, sweatshirts and trousers.
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2022-04-07 39920
Natural Folklore -- The Analysis of Maharishi The Menswear Designer Brand
Hardy Blechman founded Maharishi in 1995. The brand name comes from a famous Hindu sage, which reflects the religious faith of the founder and also wishes a good future of the brand. Focusing on environmental protection and functionality, design collects and reuses military uniform and workwear for development. Besides, Hardy himself is also an expert in military camouflage technology.
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2021-12-29 68084
Playful Streetwear -- The Analysis of SOULGOODS The Menswear Designer Brand
SOULGOODS is an emerging Chinese streetwear brand founded in Beijing in 2016. Inspired by 90’s street culture, the signature tiger head is also classic. The brand has also become a bridge between traditional Chinese dressing and western street culture.
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2021-10-13 67947
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
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2021-09-28 66707
The Color Analysis of Menswear Runway丨Neutrals
Broadly speaking, neutral colors are the mixtures of red, yellow and blue in different proportions. However, in a narrow sense, neutrals colors are those colorless colors(black, white, gray) and low-saturation earthy tones. In the S/S 2022 menswear fashion weeks, Almond Buff(PANTONE 14-1116 TPG), Honey Mustard(PANTONE 17-1047 TPG), Clay(PANTONE 15-1231 TPG) and Arabian Spice(PANTONE 19-1245 TPG) were the main neutral colors. We can see the perfect presentation of men's elegant and understated temperament from practical and functional clothing. Clay with high inclusiveness pays attention to the casual and elegant scent; Arabian Spice is used more on leisurely outdoor items.
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2021-09-15 30783
Military City Boy -- The Analysis of WTAPS The Menswear Designer Brand
WTAPS is a Japanese fashion label founded by Tetsu Nishiyama in 1996, whose core spirit is "Placing things where they should be". As a lover of skateboard, motorcycle and other street cultures, Tetsu Nishiyama also takes military uniform as the main line. We can see the perfect fusion of oriental Daoism and American military culture.
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2021-08-12 58479
An Era of Orange Logo -- The Analysis of Heron Preston The Menswear Designer Brand
Founded in 2016, the New York fashion brand Heron Preston expresses its extremely chic and individualized design styles and language. The fusion with the elements of internet, new generation and the copycatting culture reveals the unique world view. Large amounts of worn-out work clothes were recycled and recreated. Preston's streetwear with prints and embroidery shows that the awareness of environmental protection can be coexisted with wonderfulness.
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2021-07-29 37584
Mixed Evolution -- The Comprehensive Analysis of Korean Menswear Designer Brand
Except for these well-known Wooyoungmi, Andersson Bell and Juun.J, this report about Korean menswear designer brands also includes some new-emerged designers and daily styles. Street fashion expresses the personality of Korean designers, and comfortable minimalist style also shares the market. Broad-shoulder silhouette and leather fabric present brand new crafts and details; multi-layered pocket design and wrong-vision layers bring more details; those delicate statement patterns are more suitable for public.
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2021-07-16 39750
Urbanization -- The Analysis of White Mountaineering The Menswear Designer Brand
As a niche Japanese menswear brand for outdoor fashion, White Mountaineering has explored the way to combine high functionality with urban fashion for decades. The wrong-vision effect of camouflage is applied on tie-dyed items in this new season. Maintaining the classic color combination, adjustment is made on silhouette to present a boxy shape. Decorative zip and practical pockets are the noteworthy details.
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2021-07-15 15501
Retro Korean Fashion -- The Analysis of THISISNEVERTHAT The Menswear Designer Brand
Founded in 2009, THISISNEVERTHAT is a Seoul-based modern street brand which focuses on the retro street style. Its widely-used graphic and letter designs have attracted many followers. THISISNEVERTHAT maintains its loose silhouette and jocose patterns and extends the concept of American retro to form a street fashion with self-expression, which is deeply loved by young people.