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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Dress -- The Comprehensive Runway Analysis of Womenswear

    2024-04-15 1798

    Dress -- The Comprehensive Runway Analysis of Womenswear

    This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.

  • Suit Fabric -- The TOP Ranking of Womenswear

    2024-04-12 2580

    Suit Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.

  • Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
    Hot

    2024-04-12 3443

    Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand

    In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.

  • Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    2024-04-11 2864

    Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand

    The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Elegant Outdoor -- The Comprehensive Analysis of Luxury Brand

    2024-04-07 4942

    Elegant Outdoor -- The Comprehensive Analysis of Luxury Brand

    This comprehensive analysis focuses on elegant outdoor style, mainly analyzing single items such as casual outdoor jackets, long windbreakers, work pants, and work skirts, focusing on protective fabrics and functional details, combining practicality with fashion sense. Through the analysis of relevant brand items, it is concluded that elegant outdoor style emphasizes details in design and breaks through tradition in cutting, resulting in a large number of asymmetric designs, multi pocket designs, etc. By using waterproof and windproof functional fabrics and details of outdoor work clothes on skirts, windbreakers, and other items, the perfect combination of elegance and practicality is achieved, making the outdoor style more feminine and charming.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-14 35010

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.

  • Rebellion -- S/S 2025 SPINEXPO Shanghai (Part 2)
    Hot

    2024-03-12 6620

    Rebellion -- S/S 2025 SPINEXPO Shanghai (Part 2)

    The SPINEXPO 2025SS yarn exhibition opened grandly at the Shanghai World Expo Exhibition Hall on March 5th. The theme of this session is "Rebellion", which is described from four trends, namely, "Autograph", "Second Life", "Advocacy", and "Challenge". In the post COVID-19 era, the world is entering a two speed track. Economic recession and climate disruptions are becoming increasingly frequent, and anxiety is spreading throughout the country. Young people have lost patience with established rules, unpredictable decisions, and a series of meaningless obligations and restrictions. They question traditional communication channels and turn to social media for protection.

  • London Fashion Week - Recommended Womenswear Brands

    2024-03-11 61955

    London Fashion Week - Recommended Womenswear Brands

    The 2024 Autumn/Winter London Fashion Week will be held from February 16 to 20, 2024, marking the 40th anniversary of the week. Over 70 brands participated in this season's fashion week. Each designer, through their own unique approach, coincidentally pays tribute to the English royal wardrobe and British history, creating fashion works full of drama and emotional tension. From noble and elegant retro British style to modern and sexy design, to futuristic and exotic elements, combining outdoor elements with British elegance, and showcasing the power of women through different styles of design. London Fashion Week showcases the innovative spirit and pursuit of diversity in the fashion industry, bringing new insights and directions for the development of the fashion industry.

  • LE NOIR -- The Women's Runway Analysis of Valentino

    2024-03-08 17670

    LE NOIR -- The Women's Runway Analysis of Valentino

    Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.

  • February 2024 -- The Analysis of Popular Pattern Design
    Hot

    2024-02-29 37275

    February 2024 -- The Analysis of Popular Pattern Design

    Regarding the summary of external patterns, this month's POP focuses on Chinese patterns, jellyfish, astrology, and KFC ✖️ Cross industry analysis will be conducted on popular styles and drawing techniques such as NBA collaborations, chiikawa patterns, spectral appearances, and hand drawn sketches. As the topic of the Spring Festival Gala "Nian Jin" continues to rise, the popularity of Chinese patterns continues to soar; Pinterest website big data shows a surge in search volume for jellyfish species; Light and shadow, as well as sketching and hand drawing, have received attention; Here is a specific analysis of popular patterns.

  • Classic Elegance -- The Analysis of Givenchy The Luxury Knitwear Brand
    Hot

    2024-02-29 27556

    Classic Elegance -- The Analysis of Givenchy The Luxury Knitwear Brand

    A new advertising campaign for the 2024 Spring/Summer women's ready to wear and accessories series has been released, with exquisite cutting to create a modern style. French romance and modern aura perfectly blend, and bright colors present an elegant style in a graceful manner.

  • Stitch & Yarn -- The Comprehensive Runway Analysis of Women's Knitwear
    Hot

    2024-02-28 12604

    Stitch & Yarn -- The Comprehensive Runway Analysis of Women's Knitwear

    The 24/25 women's sweater fashion show focuses on the use of needlework and yarn, with more emphasis on exquisite expression. The yarn emphasizes material and comfort, and classic twisted patterns are more localized. The various expressive effects of burnt patterns, jacquard patterns, and lace needlework increase the richness of the style. For more details, please refer to the following analysis.

  • Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
    Hot

    2024-02-22 48932

    Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand

    The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.

  • Aesthetic Essence -- The Haute Couture Runway Analysis of Christian Dior

    2024-02-01 52441

    Aesthetic Essence -- The Haute Couture Runway Analysis of Christian Dior

    On January 22nd Beijing time, Maria Grazia Chiuri, the creative director of Christian Dior women's wear, unveiled the 2024 spring/summer haute couture collection at the Rodin Museum in Paris. This season, Maria collaborated with artist Isabella Ducrot, using a diverse artistic strategy to deeply interpret and creatively reinterpret the brand's unique "spiritual" aesthetic. With her keen artistic insight, the creative director delved into and extracted the aesthetic essence imbued in traditional craftsmanship, ingeniously integrating it into this season's haute couture to reveal the profound interaction and dialogue between the essence of fashion, exquisite craftsmanship, and the spirit of the times.

  • Dressing Rose -- The Analysis of Koradior The Womenswear Benchmark Brand

    2024-01-31 28003

    Dressing Rose -- The Analysis of Koradior The Womenswear Benchmark Brand

    At the beginning of the four seasons, exploring rose costumes from the perspective of the Rose Queen, Koradior brand spokesperson Lily Collins romantically portrays the 2024 Spring blockbuster of Koradior. This season, we will build a utopia of spring roses, sparkling with vitality, and weaving colorful romantic dreams with small fragrant winds; The rose shaped design leaps above the dress, with a three-dimensional "rose crystal" pearl and diamond craftsmanship to draw romantic messages, and a brilliant rose red printing to symbolize a happy new year.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2024-01-19 29941

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

  • Sexy and Modern -- The Analysis of Yoeyyou The Womenswear Designer Brand

    2024-01-16 6505

    Sexy and Modern -- The Analysis of Yoeyyou The Womenswear Designer Brand

    Yoeyyou, a local brand from China, was founded in 2015. Its brand design boasts a fluid structure that builds diversity in beauty. Its design is infused with a relaxed and concise atmosphere, with a simple and elegant silhouette and a cool and modern style, focusing on the minimalist and classic image of elite urban women. The latest 2024 early spring collection continues its consistent sexy and modern style, with the Gray color scheme expressing a rational and minimalist cool breeze. The core item sweater combines minimalist lines with design and cutting details, emphasizing a sense of power, confidence, and a strong feminine aura. The style expression involves modern, casual, neutral, and sexy, with a minimalist and casual atmosphere that perfectly captures the modern temperament. This report will focus on analyzing the highlights of the new product.

  • Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    2024-01-15 42082

    Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

  • Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
    Hot

    2024-01-10 6166

    Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands

    Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.

  • Blossoms Shanghai -- The Womenswear Analysis of Hit Drama Outfits
  • Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
    Hot

    2024-01-04 63145

    Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand

    ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 34809

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • The Popular Pattern Analysis in December 2023
    Hot

    2023-12-29 39866

    The Popular Pattern Analysis in December 2023

    In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.

  • 2023 Top Hot List of Leather and Fur
    Hot Data Reports

    2023-12-28 5463

    2023 Top Hot List of Leather and Fur

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.

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