Markets in Hangzhou are recovering. See more in A Summer Vibe -- The Comprehensive Analysis of Womenswear Markets in Hangzhou. In June, POP enters Hangzhou markets again. Most spring and summer items are discounted, and Pre-Fall styles gradually appear. This report focuses on knitwear for Pre-Fall 2020, extracts key details and crafts, and reviews key trends forecast in last season.

JORYA, a sub-brand of XIN HEE CO.,LTD, is founded in 1992. It well blends fashion with classics and creates high-quality exquisite clothing. Its products include JORYA clothing, costume haute couture, gowns and accessories. JORYA has a unique understanding of femininity, and displays female charm via extreme design and concepts.

Cashmere brands mainly center on Italy and the UK. Cashmere brands in Italy usually have a long history and pay more attention to the quality of cashmere and traditional craftsmanship. British cashmere brands are more modern and deliver a distinctly folk feel. This report makes a key analysis of three cashmere brands, Brunello Cucinelli, Malo and Iris Von Arnim. Italian brands put emphasis on creating natural, durable and comfortable high-quality cashmere. Simple details and stitch changes are key designs. Sustainable theory runs through cashmere items.

Traveling has always been one of Ms. Chanel's greatest hobbies, and she left her footprints all over the world. With a theme of Balade en Méditerranée, this show is inspired by legendary actresses in the 1960s, who enjoyed vacations in Cote d 'Azur. And Chanel Resort 2021 collection is launched online. Catering to sustainability trend, Virginie Viard reuses deadstock fabrics. Those perennial sets or dresses also abandon complicated designs, depicting a neat yet charming female image.

This report makes key analysis of official website data of ELLASSAY, YINER, INSUN and Marisfrolg from perspectives of key items, recommended items of mature lady style, key details and key fabrics, thus providing deeper trendy information.

Every wedding dress is full of the romantic, exquisite and modern spirit. This concept is deeply rooted in the wedding dress series of Isabelle Armstrong. According to Remy Quinones, CEO, founder and creative director of Isabelle Armstrong, the wedding dress itself is not just a beautiful thing, and only the wedding dress just right for the bride can make the moment magical.

According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.

Everyone will grow old. But how do we spend the time when we are no longer young and beautiful? Maybe we can learn from these fashion bloggers mentioned in this report.

Recently, the Dongdaemun wholesale market is gradually recovering. Cool items take up a large proportion in the market. Influenced by BM style, the crop top and belted items increase obviously.

Minimalism originates from western modernism in the early 20th century. "Less is more" by European modernist architect Ludwig Mies Vander Rohe is considered to be the core idea of minimalism. The minimalist style stems from the modernist minimalism. It starts from functionality, and focuses on both simplicity and utility. It is more in line with people's needs in this quick-paced society. It is a more humane, environmentally-friendly and relaxing lifestyle. Minimalism uses simple appearance, smooth cutting, harmonious color and simplified design to get rid of a complicated vision and create a soothing and soft vibe.

This report takes ICICLE, Lily, III VIVINIKO and Edition as key brands. This season key designs include animal, floral embroidery, and artists' brushstrokes. The dress printed by ditsies is a key item for many lady style brands. As for details, twists and crinkles are worth attention.

In A/W 20/21, as the party season comes, gowns will stand out. Voluminous or minimalist or tight straight gowns and neat suits create a sophisticated and sexy vibe. Dark tones are dominant. Black returns back and becomes the key color of a wide range of gowns. Gemstone colors and warm metallic tones become emphasized decorative colors. Nostalgic keynote and luxurious romanticism is an important theme. Soft ruffles and draping lines highlight a fantasy style. Textural details emphasize prevalent femininity. New Victorian style gains more attention, and works with lace, stacked gauze and velvet to create more gowns.

Influenced by the pandemic, Marisfrolg group organizes a press conference for the 2020 summer styles, which is held at the headquarters of Marisfrolg group building. The 2020 summer styles are introduced and explained in the form of video.

Influenced by COVID-19, Dongdaemun and Namdaemun wholesale markets are no more crowded and busy. The young lady style dominates the market, bringing the richest designs. The dress and skirt occupy a large part of 49%, followed by the top (21%), among which the shirt holds the largest part. Main styles of outerwear are denim jackets and light suits, and outerwear proportion of 15% implies the markets will skip spring. As for trousers, denim takes up the largest part.

After marriage, Justin and Hailey often appear together. They shoot ads for CK, appear on the cover of VOUGE and attend offline activities. And their daily looks can also be used for reference.

Princesse tam. Tam and Maison Lejaby upgrade their underwear to be light, comfortable and breathable, create lingerie styles suitable for women at all ages, and emphasize the awakening of each creative design with free thinking. Their designs allow women to express their unique personality, and provide support for female liberation and freedom.

COVID-19 results in the economic downturn in the first quarter. As the pandemic in China is now under effective control, the retail market is gradually recovering. Currently, there is a sign of retaliatory consumption. Retailers continue to launch products to stimulate consumption, and many brands launch collaboration collections. These all provide a two-way force for market recovery. During this special period, Shanghai also sees a special trunk show season in the fashion industry, including Showroom Shanghai PUZZLE, Ontimeshow and Mode Shanghai. Later POP will analyze them.

1. From mountains, rivers, lakes and seas to rare animals, Lily cooperates with Chinese National Geography to collect China's geographical features into the natural series of Landscapes as Clothing, and the animal series of The Rare World, and invites Song Yi to display the clothing. 2. Fashion blogger SusanChenStylist takes fashion photos, wearing clothing from the collaboration collection of Lily × Disney Mulan. 3. In S/S 2020, Lily brings the New Chinese Fashion for working girls.

Currently when the pandemic is serious, POP analyzes the simple & sophisticated style women's knitwear in Korean markets to bring the latest information for designers' reference. And this report analyzes from four perspectives of hot details, hot crafts, yarn application and key items.

Zimmermann is an eponymous brand founded by Snickes Nicky and Simone Zimmermann in Sydney in 1991. The iconic Australian brand has always maintained its delicate femininity, passion for detail and love of color and prints. During its early establishment, Zimmermann combines fashion with swimwear and shows it to the world. Then it soon becomes popular with elites, and creates feminine and fashionable swimwear.

With the change of lifestyle, sustainability and durability become the driving force of design. Transseasonal color proportion and natural tones are emphasized. Autumn tones, neutral camel tones and grey tones are increasingly important. Gem palette is enchanting and charming. Rocky Road and Chicory Coffee enhance the importance of deep brown colors. Preppy red is the key color of the right palette. A single color is used to create a simplified and individualized appearance.