In the past decade, the global and Chinese underwear markets have maintained an overall growth trend. In the context of the increasing level of social consumption, people's pursuit of life quality has led to a growing new demand for intimates. Women's spending enthusiasm has shifted from luxury bags and accessories to more low-key lingerie and homewear. Underwear is a new growth point for luxury brands, and more and more luxury brands are opening up their markets. Top-level brands such as Christian Dior, Dolce & Gabbana and Diesel have well developed their underwear lines.

This report leads us to Spring/Summer 2022 women’s knitwear wholesale market in Tongxiang, Zhejiang. Fine stitched textures are more breathable and lighter; delicate details offer more highlights; Chinese frog button will be noteworthy; floral elements are diversified by crocheting and embroidery; the clashing colors of stripes are youthful and lively. The heterogeneous splicing of lightweight shirting is a notable technique.

According to the TOP100 downloaded printed womenswear fabrics in the three recent months, Torannce(31%) and Roberto Cavalli(27%) are the most welcoming labels, followed by AJE(13%). Based on the data analysis of TOP ranking, J-Korean is the most popular style; Youthful Lady shares an impressive part; Chinoiserie also shows an increasing trend.

KOCHÉ is a fashion brand established in Paris by Christelle Kocher in 2015. KOCHÉ fights for values of openness in fashion: Diversity and Inclusivity of genders, body shapes, social and geographical origins... Moreover, KOCHÉ dna is based on elevated craft know-how. KOCHÉ shows its collections at Paris Fashion Week and has also organised shows in New York, Tokyo and Milan. In maintaining the same momentum, the brand presents its elevated Fall/Winter 2022 collection at Le Westin Paris. Christelle, the Creative Director and Founder of KOCHÉ, wanted to highlight the brand’s richness through distinct color schemes, supreme trench coats, and handmade bomber jackets with peculiar floral designs.

POP Fashion digs into the runway data of S/S 2023 Miami Swim Week - a globe-leading event that offers the latest trends of swimwear. Ripples and stripes take the place of floral elements and animal prints. The combination of sporty style and swimwear becomes a noteworthy direction.

Frederick Anderson is a fashion brand born in Britain in 2008. Classic crocheting and heavy-gauged stitching create an elegant and romantic style. The knitwear of Frederick Anderson pays attention to the use of stitches. Crocheted effect and openwork are noteworthy to show the beauty of curves.

Based on the interactive data and market researches, POP Fashion comprehensively sorts out the TOP10 list of women’s knitted dress in July. We can see from the list that elegant sophistication is the main style. The slim fits underline women’s elegant charm. X-line dress and long ceremonial dress are the notable silhouettes. Chanel-inspired styles are also updated by the silhouettes. Besides, the design of youthful dress is also noteworthy. Coarse cables and neat H-line silhouettes exude a casual and vibrant atmosphere. Embroidered flowers and rhinestone letters elevate the detail.

Derek Lam brand was founded in 2003 and Derek Lam 10 Crosby collection was launched in 2011. Derek is from San Francisco, California and attended Parsons School of Design. "My idea for this collection is to reach a woman who desires clothing that will carry her through every aspect of her life, from the more formal, go to work occasions and also for the more informal aspects of her life. It really reflects the style and sensibilities which I see all around me, whether it be right out my window, on Crosby street, in Los Angeles or Dallas. This collection is created with an accessible appeal while maintaining my core design principles: Clothing of value and integrity of design."

Le17 Septembre was launched by EunHyeShin in Korea in 2013. It takes name from her birthday and uses what she wants to wear daily as inspiration. Based on utility, the garments are easy to wear without limits. The brand is coveted for its tidiness and minimalism made by fine craftsmanship in Korea. Minimalist silhouettes, distinctive textured fabrics, and calm colorways are experimented on different garment structures to keep a perfect distance and space between body and fabrics. Le17 Septembre S/S 2022 collection is a curation of timeless and effortless pieces, continuing with sleek silhouettes, unfussy styles and low-saturation neutral shades.

Salon International de la Lingerie returned to Paris after two years and a half at Paris Porte de Versailles. Embracing the topics of sustainable fashion, 200 exhibitors brought their latest organic products. The newcomer Chantelle X released a new lingerie collection of classic pieces. Notably, South Africa brand Nette Rose and Brazil-born Pantys have already been focusing on the markets of teens and transsexuals.

Interfilière is a unique international event for lingerie, swimwear and activewear materials and accessories. Interfilière is the proven platform for making contacts and doing business. It’s the place where all the professionals from the international market come together. The trade show is an incubator for progressive thinking and an accelerator for trends. Interfilière explains what consumers want and anticipates evolutions in growth markets. More than ever before, it’s the reflection of a constantly changing international market that’s driven by innovation and performance.

Intimissimi is a leading Italian underwear label founded in 1996. It has conquered the lingerie and intimates market thanks to its particular specialization and style ,quickly becoming a leading brand and source of inspiration within the industry.

Based on the interactive data of POP Fashion users from January to June, we figure out a TOP30 list of underwear brands and put emphasis on the TOP6 to introduce you the important design elements and industrial keywords.

Ephemera is an Australian lifestyle label driven by European aesthetics and nostalgic attitudes. The founder and designer Nicole Banning once worked for the legendary Paris fashion house Saint Laurent. Inspired by the mysterious and fabled Caribbean island of Mustique, Ephemera channels a collection that celebrates the exoticism and the wonder of an island with the tales of glory and the downfall of Scottish Lord Colin Tennant, who bought the island in 1958.

Jacquemus headed to the salt marshes of Aigues-Mortes in the south of France for its Fall 2022 “Le Papier” runway show. Matching the salt hills, the collection was largely dipped in shades of white and beige with subtle inserts of rust, olive green and brown. Menswear pieces took form in relaxed suiting, knitwear, technical yet minimal coats and cargo pants. Relaxed constructions have always been a hallmark of Jacquemus menswear, but this collection loosened the silhouettes a bit more. Tailoring served as a collection highlight via reconstructed blazers, asymmetrical hems and layered styling via draped skirts and puffer vests.

Founded in 2015, Mint Siren is a brand focuses on the development of knitwear. Its fine quality and good services have attracted many consumers. Ranging from boat-neck sweater, openwork sweater, slim-fit short-sleeves, short-sleeved turtleneck, tight-fit sweater and half-sleeve knitwear to OL knitwear and knitted cardis, the products of Mint Siren feature fine stitch craftsmanship.

The world-class Italian luxury brand Brunello Cucinelli is known as the cashmere king and “the real luxury of the clothing industry”. Traditional Italian craftsmanship and the selection of top-class fabrics provide high-quality fashion items.

1.Moschino Resort 2023 collection centered on hand knitting. 2.Sarah Paulson wore Moschino to the 2022 Tony Awards. 3.American top-class R&B singer Alicia Keys wore Moschino for her global tour. 4.Fashion blogger Bronmyn Newport puts on Moschino x The Flintstones collab. 5.Supermodel Sara Sampaio worn Moschino on the cover of Wonderland.

To celebrate the 40th anniversary, Emporio Armani released its logo capsule, including short-sleeved dresses, T-shirts, shirts, jackets, trousers and skirts. Signature logos and chic sequins are elegant. Free manifestos are presented through eye-catching graffiti to enliven the urban wear.

Bora Aksu is a Turkey-born namesake designer brand founded in 2002 whose imaginative pieces have brought great impact to to fashion world. The knitwear of Bora Aksu is developed for youthful ladies. Sweet ruffles and bowknot details are the key elements; Chanel-inspired dresses and suits are also noteworthy; for stitching, cables and fine-gauged knitting bring rich and exquisite changes.

Founded in 1974, the Milan-based Alberta Ferretti represents taste, elegancy, sensibility and charm. Many international stars and celebrities have worn their master pieces on grant events and red carpets. Focusing on the mature romance, Alberta Ferretti puts emphasis on pretty curves and the quality of yarns. Fine-gauged openwork is a key point.