Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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The Womenswear Analysis of Christian Dior
The inspirational city of Mexico, birthplace of one of the greatest women in modern art history, Frida Kahlo, who boldly broke free from traditional female images and proclaimed an independent spirit beyond conventional understanding, serves as the inspiration for DIOR's 2024 early spring ready-to-wear collection. The San Ildefonso College Museum in Mexico, where this remarkable Mexican painter once studied, is a source of inspiration. The designer drew inspiration from photographs of the artist breaking gender boundaries, and the suits are intended to celebrate Frida's style.
The Analysis of Yoeyyou The Womenswear Designer Brand
YOEYYOU is a fashion brand founded by designer You Yue in 2015. The brand aims to convey the concept of being a women's fashion brand and seeks to portray an inner state of tranquility. YOEYYOU pursues a harmonious blend of strength and beauty, expressing a vision of mature independence, beauty, and confidence. The fashion integrates seamlessly into everyday life, shaping the urban woman's balanced and refined temperament. As a Chinese designer, the brand combines an understanding of Chinese culture with modern aesthetics, resulting in a fresh and elegant new concept rooted in Chinese artistic aesthetics. Through the language of clothing, YOEYYOU captures the ever-changing interplay of light and shadow and the contours that trace the graceful movements of women in their lives.
Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand
Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.
Romantic Punk -- The Analysis of Magda Butrym The Womenswear Designer Brand
Magda Butrym has created her own take on femininity, shaping a unique identity for women around the globe. She redefines craftsmanship, creating the contemporary vision of romanticism in fashion. She connects the past with the future, minimalism with sexiness, elegance with effortlessness, strength with sensitivity. Magda Butrym collaborates with independent artisans from all over Poland, enriching the highest quality fabrics with hand-knitted pieces, plaited leather and hand-embroidered ornaments.
Dress -- The TOP Ranking of Womenswear
Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.
The Comprehensive Runway Analysis of Haute Couture
Bright and vibrant colors such as pink, orange, light blue, and lavender were key trends in the 2023 Spring/Summer haute couture fashion week for women's clothing, emphasizing a sense of fashion and confidence. Modern elements such as cut-out designs, artful tailoring, and intricate details conveyed a feeling of innovation and style. Drawing on years of experience, designers transformed the base skirts into various layered or non-layered shapes, ranging from loose to fitted, perfectly showcasing the curves of modern women.
Modern Elegance -- The Analysis of Bottega Veneta The Luxury Womenswear Brand
Matthieu Blazy presented the Bottega Veneta 2023 spring-summer fashion show. In contrast to his reserved and quiet style, Blazy planned a more grandiose event aimed at celebrating the Bottega Veneta wardrobe, a world that is self-determined, unconstrained, and not limited by time or trends. Bottega Veneta adheres to freedom and the pursuit of excellence in both everyday and grand occasions.
Elegant Fashion -- The Analysis of Valentino The Luxury Womenswear Brand
The Valentino 2023 Spring/Summer Collection promotes the authenticity of modern people, emphasizing the expression of the wearer's individual charm. The brand always blends innovation and tradition, seeking a balance between high-end customization and street fashion. Through clever collisions of time and space, it conveys a unique fashion attitude. By expressing distinctive personality traits through a sensual aesthetic, Valentino integrates classic design elements with novel aesthetic concepts.
The Analysis of Givenchy The Luxury Womenswear Brand
Givenchy explores the synthesis of Parisian elegance and American cool at the heart of creative director Matthew M. Williams’ work for the house with a new Spring 2023 campaign by photographer Heji Shin.
Retro Modern -- The Analysis of COACH The Luxury Brand
“In My Tabby” is a campaign that celebrates the defining moments that make us who we are, featuring the our iconic silhouette—the Tabby bag. Directed and photographed by Charlotte Wales, it underscores the message that what we carry makes us stronger through the personal narratives of our Coach Family.
Explore Culture -- The Comprehensive Pattern Analysis of Women's Runway(Part Three)
This report mainly analyzes the holiday and folk-style patterns on A/W 23/24 women's runway shows. The overall trend shows an increase in florals and motifs, with a significant increase in patterns featuring flower seas and ethnic symbols. Traditional motifs show a small downward trend, and their performance is mostly in the form of classic folk patterns. Overall, vacay florals and abstract folk motifs are popular elements in this style.
Retro Modern -- The Comprehensive Pattern Analysis of Women's Runway(Part Two)
This report focuses on the analysis of retro artistic patterns in the A/W 2023/24 women's fashion show. The overall trend of artistic patterns is on the rise, with animal prints and artistic floral patterns showing a more significant upward trend. It is evident that these types of patterns occupy a considerable proportion in the A/W 2023/24 women's fashion show and emphasize the use of artistic techniques. Flower and bird patterns show a slight downward trend, and their expression is mostly in traditional freehand forms. Overall, abstract art and hand-drawn brushstrokes are popular elements in this style.
Jacquard Fabric -- The Comprehensive Runway Analysis of Womenswear
The proportion of jacquard fabrics decreased in the A/W 23/24 women’s runway show. We can see a clear trend of being sophisticated and luxuriant. POP Fashion figures out the five major styles of jacquard fabrics: European Retro(34%), Luxury Lustrous Yarn(21%), Geometric Jacquard(21%), Fine Satin(16%) and Woolen Jacquard(9%).
A/W 23/24 Comprehensive Runway Analysis of Women's Knitwear
The knitwear pieces showcased in the 2024 autumn/winter women's collection emphasize simplicity and refinement with a minimalist design approach. The collection includes several categories: sweaters, suits, and dresses. The casual polo shirts prioritize craftsmanship and combine a relaxed feel with a touch of sophistication. The layering styling of ethnic-inspired designs creates a fresh sensation, while the design of individual pieces pays attention to using yarn and small design details.
Outerwear -- A/W 23/24 Comprehensive Womenswear Runway Analysis
According to the hue range of A/W 23/24 womenswear runway show, monos take 63.39% of the mix, and chromatics share the remaining 36.61%. The genderless and upscale monos are the key point. Black is the most dominant color. Northern Droplet brings quietness to the winter for commuters. Among the chromatics, the Bright Rose in the red range offers high saturation and enlivens the winter wardrobe.
Punk & Elegance -- The Womenswear Runway Analysis of FENDI
Artistic director Kim Jones paints a picture of elegance with Fendi’s latest collection. Looking to Delfina Delettrez Fendi for inspiration, her unparalleled self-expression, and subversive style form the foundation of this collection. Playing with the notion of a binary, this AW23 collection contains multitudes. From the elevation of deconstruction, and the interpolation gendered archetypes, to uncanny ‘ladylike’ sophistication — this collection subverts what is means to self-express.
Minimalist Unisex -- The Analysis of Rejina Pyo The Womenswear Designer Brand
Rejina Pyo is a London based fashion brand built upon a philosophy that explores dressing as an everyday phenomenon, both mundane and extraordinary, for women all over the world. Wanting to contribute something special to this daily ritual, their vision is to create modern, wearable pieces that encourage individual instincts and maintain relevance and quality over time. Rejina Pyo is not concerned with promoting quick or short-term trends, instead they are focused on building long term relationships and evolving with our wearers over time.
Rebellious Lady -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand
Jonathan Simkhai is a namesake designer brand founded in 2010 in New York. The brand concept is to display feminine power and sexy tension. Every piece of clothing is made of the cashmere, real silk and pure wool from Italy and Japan. The design in the new season interprets the classics through lines, cutouts and deconstruction. The proper skin-baring is combined with fluid knits and natural textures. Desaturated colors bring the coziness and easiness of spring.
Woolen Coat Fabric -- The TOP Ranking of Womenswear
This report is based on the TOP100 ranking of women’s woolen coat fabrics in the recent six months. Max Mara(19%) is the most welcoming brand in the market, followed by Chanel(13%) and Hermes(13%). We can see from the ranking that double-faced wool(43%) is the hottest fabric, as fine fuzz, dense twill and embossed wool also share the market.
Fashion Commuter -- The Comprehensive Analysis of Benchmark Knitwear Brand for Mature Lady
The society and the world of work are showing more attention to female issues. Fashion commutewear has been one of the hottest trends. Calmness, restraint and intellect are at the heart of modern women who pursue commutewear and minimal fashion. Commutewear displays the confidence and smartness of career women through fashionable, minimal and intelligent designs. Knitwear for fashion commuters puts emphasis on quality and fine details, such as stitching, patterns and techniques.
Neat & Pretty -- The Analysis of Chloé The Women's Knitwear Brand
In 1952, Gaby Aghion designs her first collection and the story of Chloé, one of the first luxury ready-to-wear houses, begins. An alternative to the stiff formality of haute couture, Chloé offers an elegant and modern wardrobe with relaxed silhouettes in high-quality fabrics and refined details. The label is now led by Creative Director Gabriela Hearst, who furthers its signature aesthetic of cool, French-girl style with its ready-to-wear, accessories, shoes and fragrances.
Jacquard -- The Comprehensive Analysis of Womenswear Runway
Jacquard fabrics are presented less frequently than other fabrics. Tone-on-tone jacquard fabric is the mainstream. POP Fashion figures out four major styles of jacquard fabric: monochromatic satin, 3D texture, classic motif and diverse crafts. All the data and materials come from fashion weeks in Milan, Paris, London, New York and Copenhagen.
Lace Fabric -- The Comprehensive Runway Analysis of Womenswear
This report digs into the lace fabrics of S/S 2023 women’s runway shows in Milan, Paris, London and New York. We can see from the evolution that classical sophistication(37%) and soft see-through lace(29%) are the main styles. Christian Dior nods to the medieval fashion and offers its luxury and sophisticated lace. The 3D flowers(24%) on lace are also noteworthy in this season. The post-finish embellishments(11%) also reveal a rising trend. Chanel is a representative brand that combines lace with luxury crystals and rhinestones.
Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway
The knitwear on S/S 2023 women’s runway shows focuses on a minimalist and delicate sense. Slim-fit tanks highlight the use of material and craft. Pullovers and tees combine monochrome with stitches and details or try color blocking. The development of cardigan puts emphasis on comfort and delicacy. Dresses underline the perfect body curves of women. Pullovers highlight the sense of fashion and commuting.