Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2022-03-21 101219
Pattern(Part I) -- The Comprehensive Runway Analysis of Womenswear
This report mainly focuses on outdoor-style patterns on A/W 22/23 runways. Bright plaids, five-pointed stars, and light spot gradient are trending upward clearly. Chains, skin touch, and human figures are applied widely and show a small-scale increase.
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2022-01-11 63965
Glamorous & Independent -- The Analysis of FAYEWOO The Womenswear Designer Brand
Fayewoo is a designer brand that represents feminine sensuality and modern urban lifestyle. Glamorous and independent lifestyle are at the heart of the brand's philosophy that are expressed at various levels, from an unexpected mix-match of materials to perfect tailoring and unique styling. Fayewoo's collections from the beginning have been unique, daring and sexy using a variety of bespoke textured fabrics, prints and laces on body-con silhouettes as well as featuring more fluid and relaxed shapes.
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2021-12-20 69933
Christmas Day -- The Comprehensive Analysis of Women's Underwear & Loungewear
Christmas Day was once a religious festival, and its popularity started with the existence of Christmas cards and Santa Claus. People will wear new clothing and give gifts to each other to celebrate the festival and welcome the new year. All the underwear brands also release their customized products during the Christmas.
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2021-11-23 56165
GUCCI's Gift Giving -- The Analysis of GUCCI The Luxury Womenswear Brand
The latest The Hacker Project combined the codes of GUCCI and Balenciaga, from GUCCI's Jackie 1961 bag, Dionysus bag to reproduced classic ready-to-wear and accessories; the exclusive GUCCI Flora was fused with Balenciaga's signature silhouettes to reflect the merging of creativity and inspirations. The design aesthetics and languages of Alessandro Michele and Demna Gvasalia formed a brand new crossover and saluted to the 100th anniversary.
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2021-11-13 70859
Extreme Comfort -- The Analysis of Princesse Tam. Tam The Women's Underwear & Loungewear Designer Brand
The details, tailoring, printing, and materials of Princesse Tam. Tam are always appropriate. The combination of quality and spirit makes the brand DNA. And its design of prototype keeps in line with the fashion trend of this era.
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2021-09-10 63840
Daily Ritual -- The Analysis of Valentino The Benchmark Womenswear Brand
The Valentino F/W 2021 Art Collection plays out in dramatic contrasts of black and white, where Son Ye Jin embodies the theatrical energy. Combinations of optical patterns, artisanal embroideries and sharp cutouts become part of unique wardrobe. The Stud Sign bag in hand is rather casual and agile.
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2021-09-04 68337
INS Ranking in July
Based on the fan activity and fashion trend on Instagram in July, we made this ranking about Top 10 celebrities and influencers. Let's capture the industrial news and hottest looks of INS.
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2021-08-13 26342
The Coexistence of Romance and Toughness --The Analysis of Dice Kaye Womenswear Designer Brand
Dice Kaye was founded in 1991. After several years of development, it has become one of the most famous fashion brands in Turkey. Dice Kaye takes modern and elegant design concepts as its core to design multicultural and gorgeous fashion clothing; in Fall Winter 2021 Collection, the designers integrate female romance with architectural design, such as the A-line shirt skirt with a sense of architectural style, the hem with romantic stacked ruffles, the decoration of wavy stringy selvedge, the crisp and neat overcoat, etc.,which are the designers’ enhanced expression of the theme.
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2021-07-31 36949
Coexistence of Elegance and Wildness --The Analysis of JACQUES WEI Womenswear Designer Brand
JACQUES WEI was established in 2019. Its designer Jacques Wei graduated from ATELIER CHARDON SAVARD in Paris, majoring in fashion design. The brand has maintained cooperation with international first-line media such as ELLE, Marieclaire, VOGUE and so on. The brand is also chosen by celebrities such as Cong He, Chuxi Zhong, Qian Wan as their dress for event or private dress. The 21/22AW ready-to-wear collection tells the fascinating story of the 70s; in the story, the modern cocktail party, fashionable club culture, and girls in 21/22AW ready-to-wear clothes just like bourgeois girls in the 70s, arbitrarily and rashly, all together show the elegance & wildness, and order & romance in the half century.
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2021-07-31 63989
Outstanding Fashion Taste -- The Analysis of CLANE The Womenswear Designer Brand
CLANE was founded by the famous INS model Ena Matsumoto in February, 2015. Named after "Contemporary Lane", the brand hopes to do the best in a proper price range. The brand style of CLANE follows the fashion trend and presents a classic taste of tradition as well. And it is exactly how the contemporary fashion should be. The A/W 21/22 collection pays attention to the matching of clothes, which maximizes the charm of every item.
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2021-07-22 68229
High-class Minimalist Korean Style -- The Analysis of LOW CLASSIC The Womenswear Designer Brand
LOW CLASSIC is a representative brand for high-class minimalist Korean style, which was founded by Lee Myeong Sin, Hwang Hyun Ji and Park Jin Sun in 2009. Following the brand concept of being simple, flamboyant and independent, LOW CLASSIC is committed to providing high-class and minimalist looks for urban women. The steady neutral tone and minimalist tailoring in A/W 21/22 collection present a more mature haute couture feel of LOW CLASSIC.
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2021-07-15 37020
Nature & Future -- The Analysis of G.V.G.V The Womenswear Designer Brand
Founded by the designer Mug in 1999, G.V.G.V. is a niche Japanese brand which specializes in dimensional silhouette and the deconstruction of fabric. Nature and Future are the two keywords of the latest A/W 21/22 collection. Signature elements and colors are presented in two ways. One is to use organic tree and stone shapes in camel and gray; and the other way is to inject lively neon green or fresh blue into clothing. The designer is likely to integrate bodysuits with mask to show creative functionality.
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2021-05-08 86791
Call of The Wild -- The Womenswear Catwalk Analysis of Burberry
Burberry A/W 21/22 womenswear collection was released in London, whose setting and design style are similar to the menswear collection in February. Rooted in ferocious and sensual glamour, it is a collection only for women. Inspired by the outdoor dressing of people in the last century and the comfort and adaptability of wild beauty, the creative director Riccardo Tisci sewn square fabrics to make dress and reformed the tailoring craft. Wearers are able to detach and restructure the clothes. The application of eco faux-fur also conveyed the nature-centric message. His post-pandemic mindset had discovered a kindred spirit in the naturalist movements of the late 19th and early 20th centuries, which informed the collection. Artists felt the call of the wild, and sought to de-program themselves from the rules of society. For Burberry, it's found in a mensweary character that its female clientele probably expects. For Tisci, it's the sensual and almost athletic glitz in which he excels.
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2021-04-20 102738
Aria -- The Womenswear Catwalk Analysis of GUCCI
100 years after the founding of GUCCI, Alessandro Michele reflects on his personal vision of House mythology within the new collection, Aria. The whole collection is just like a big party filled with celebrities and colors. However, the long history of GUCCI can not come to an end in a single celebration. Alessandro Michele considers GUCCI as a hacking lab made of incursions and metamorphoses, a polluted alchemy factory which connects everything, a place where stealing and explosion happens and a perpetual motion machine filled with flame and unexpectable desire. In this moment, rebellious behaviour represents expressions of reverence and homage. The collection Aria salutes to the classic elements of brand history in every detail.
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2021-04-15 84959
Woolen Fabric(Outerwear) -- The Comprehensive Analysis of Womenswear Catwalks
Having experienced seasons of comfort-oriented design, positive keynote returns in the A/W 21/22. The excitement of regathering further improves people's longing for celebration. More dazzling colors and processed lustrous looks are added into the warmth and quality of women's woolen fabric to satisfy people's desire for dressing. This report will introduce the future A/W woolen fabric trend through crisp Melton, ecological long-pile wool, eco-Melange wool, textured loop yarn, soft warm knit, bold British houndstooth wool, urban modern tweed, bright smudged check wool and luxurious dimensional wool.
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2021-03-18 78276
Virtual Feast -- The Womenswear Catwalk Analysis of LOEWE
The lookbook of Loewe A/W 2021 womenswear collection centered around the photographer Fumiko Imano's characterization of supermodel Freja Beha Erichsen. Emotional, charming and colorful, it is an extreme visual feast of colors and silhouettes. Instead, rather than the popular medium of digital presentation, LOEWE and Jonathan Anderson have opted to showcase their new collection via printed matter: a newspaper supplement with attached article, released globally in a selection of different broadsheet publications. Geometric concept plays a big role in the whole silhouette and surface process. Commuting suit and nightgown are the core items. Curves and straight lines are interlaced to show the solid yet flowing feel. While quilting, printing, applique and jacquard further improve the comprehensive charm and catch eyeballs.
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2021-03-17 79452
Outerwear Fabric -- The Comprehensive Analysis of Womenswear Catwalk
A/W 21/22 Big Four fashion weeks have just ended. However the global epidemic situation is still severe, fashion industry should also make changes in this adversity. In this season, many brands are paying more attention to the practicality and comfort, and they also blurred the border between formal wear and leisure wear to provide multi-occasional dressing. Therefore, the demand for fabric continues to rise, not only to pursue the improvement of quality and comfort, but also to meet the environmental protection and sustainable design concept in the new era. This report will discuss the fabric trend for future A/W women's outerwear through the introduction of dense cotton fabric, protective cotton blends, worsted wool fabric, nylon blends fabric and ecological vegan leather.
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2021-03-15 75737
Lingerie x Curve Connect -- The Analysis of New York Lingerie Exhibition
Curve is cooperated with Comexposium Group's French Salon International de la Lingerie to hold the Curve Connect in New York. The exhibition attracts about 8% of visitors outside America, and the most foreign visitors come from Canada. And Curve Connect owns over 20% of visitors from international positions. Except for attracting more global participators, the European partner relationship of exhibition also increases the international exhibitors. There are over 120 display brands from foreign countries, including Marie Jo, Aubade, Simone Perele, Chantelle and Wacoal. Lingerie design is always the highlight. And with consumers' demand for healthy lifestyles, comfortable underwear continues its strength. And there is another rising trend in the exhibition, sexy fitted underwear. Many consumers want to have a good date night at home, or just want to be sexy and beautiful again. Therefore, gorgeous lingerie can keep consumers in a good mood.
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2021-03-09 73771
Romantic Beauty of the Night Sky -- The Womenswear Catwalk Analysis of Giorgio Armani
Giorgio Armani once again improves the classic styling in this A/W collection. Nocturnal is the theme of womenswear which keeps the accurate fluent lines and integrates more elegant and leisurely elements. It allows wearers not to disguise and to be themselves at ease. Influenced by the epidemic, Mr. Armani canceled the traditional runway and invited no audience. The A/W 21/22 collection was still released online through network streaming. The huge white Armani logo echoes the monochrome black square stage. And the overall dark runway environment brings the unique modern mystery. The green gorilla Uri is at the center of the whole runway, and it is the copy vision of the artwork of Marcantonio Malerba. Uri means "My flame and my light", which not only shows Mr. Armani's love for animals and nature and his intense environmental awareness, but also creates a unique oasis for the bright Milan. At the end of the show, Mr. Armani took a group photo with the green gorilla Uri, which called on people to love fashion and protect nature at the same time.
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2021-03-05 90211
Environmental Protection and Folklore -- The Womenswear Catwalk Analysis of Chloé
A/W 2021 Chloé collection was launched on time in Paris Fashion Week at 8:30 p.m. on March 3(Beijing Time). It's the first collection of the new creative director Gabriela Hearst. Several trailers were released before the runway officially, the warm colors and mottled light and shade indicated the languid and thermal tonality this season. This runway show was launched through a creative short film, and models came out of the cafes on the streets of Paris with a strong sense of rhythm. The background music of the short film is produced by Juan Campodonico, the four-time-winner of the Latin Grammy Awards. On the basis of electronic sound, it integrates Latin American folk music with strong sense of rhythm and dynamic drumbeats. Models crossed the zebra crossing and came to the main catwalk, a wide slate road. Inspired by the sustainable concept, creative director Gabriela Hearst uses 30 new looks to interpret the Chloé girls with environmental duty. It is a show of environmental protection. Not only the natural runway, over 50% of silk comes from organic agriculture and over 80% of knit cashmere yarn is recyclable. Minimalist monochrome jewelry reduces the pollution of electroplating process. And the liner of handbags uses natural linen cloths.
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2021-03-02 99300
70th Anniversary, Return of the Queen -- The Catwalk Analysis of Max Mara
Founded by Archille Maramotti in 1951, the Italian fashion brand Max Mara is famous for its high-quality overcoat. The founder said that all he paid attention to was the wives of Italy's male professionals. And to celebrate the 70th anniversary of the brand, there were 42 looks released in this runway under the theme "1951". Combining with its historical background, Max Mara rebuilds the aesthetic essence in the last century.
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2021-02-28 92893
Advanced Relaxation -- The Catwalk Analysis of Victoria Beckam
From Manchester to Madrid and now Miami, Victoria Beckham has always tempered her fashion reinventions to her environments. "The way they dress here is so different from anything I've seen in my entire life. It's just fantastic. It's a less-is-more approach," she said with a big smile via a video call from the Magic City, where her husband, David, is working on his soccer team, Inter Miami. Her new collection wasn't an exercise in scanty dressing, but the sparse public wardrobes of her temporary home did somehow echo her post-pandemic ethos. "It's more relaxed. The little details we used to obsess over—there's less of that. We weren't in a position to do that, to be honest with you, and I like this sense of freedom," Beckham explained.
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2021-02-27 75608
Cool and Gentle -- The Analysis of Jonathan Simkhai The Womenswear Designer Brand
The homonymic brand Jonathan Simkhai was founded in 2010 in New York. One of the most eye-catching designers in the current world, Jonathan Simkhai graduated from Parsons School of Design. And the brand provides luxury ready-to-wear with feminine power and sensory tension for modern women. He refines high-quality cashmere, silk, cotton and wool. And he also inspires from the menswear to create a unique styling combining cool sports style with feminine temperament. Jonathan Simkhai perfectly interprets the cool and gentle style through semiclassical tradition.
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2021-02-26 94438
Low-key Luxurious Practicalism -- The Womenswear Catwalk Analysis of Fendi
The design inspiration this season is related to the Fendi family, these famous five Fendi sisters. Starting from their wardrobes, Kim Jones makes the character and taste of each one into a distinct women and dressing style, creating brand new Fendi Women. Low-key luxury is the main tonality of the whole collection. Instead of direct color impact, Kim Jones uses the low-key luxury to hold this fashion feast. Rose gold color, eye-catching monochrome wool and soft mink skin fully present the dressing requirements of women. Kim Jones foretold on Instagram that the new collection was inspired from the timeless design of Karl Lagerfeld, which endowed the classic elements with modern temperament. The F-shaped glass houses on the runway replace the Roman columns and classical sculptures. It is not difficult to see Kim Jones' cultural heritage of Fendi, the Italian brand with a long history, and his practice of the concept of circular environmental protection.