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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-14 18642

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.

  • Dress Fabric -- The TOP Ranking of Womenswear

    2024-01-19 23976

    Dress Fabric -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.

  • Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    2024-01-15 37171

    Dress -- Pre Fall 2024 Comprehensive Analysis of Women's Runway

    This report provides a comprehensive analysis of women's clothing dresses on the 2024 early autumn runway. The main silhouettes of this season are ultra long knitted skirts and party mini skirts. At the same time, commuter suits and shirt skirts in the casual workplace have high practicality and are worth paying attention to. Attention should be paid to the design of the shoulder collar in terms of details, with the use of swing necklines and asymmetrical diagonal necklines showing a significant upward trend, while the design of wrapping and tying details still accounts for a relatively large proportion.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31579

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • Trench Coat -- The TOP Ranking of Womenswear

    2023-12-14 17556

    Trench Coat -- The TOP Ranking of Womenswear

    This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.

  • Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    2023-11-30 24858

    Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand

    Mature and elegant is an important style of women's clothing, mainly focusing on the comfortable wearing of fabric materials, combined with sharp and fitting cutting designs, to create an intellectual and mature "heroine" temperament. This season, in addition to high-quality natural materials such as mulberry silk and wool, environmentally friendly recycled cellulose fibers such as acetic acid and viscose are also receiving attention. This report focuses on the hot selling items of mature and elegant style women's clothing benchmark brands in China, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in mature and elegant styles.

  • Elegant and Exquisite -- The Analysis of Balmain The Luxury Womenswear Brand

    2023-11-22 28537

    Elegant and Exquisite -- The Analysis of Balmain The Luxury Womenswear Brand

    Balmain is a French luxury fashion brand founded by Pierre Balmain. Since its establishment, the brand has been known for its high-end customization and elegant and exquisite design. Balmain's knitted pieces blend traditional knitting techniques with the brand's unique design language. The brand not only emphasizes the selection of high-quality knitted fabrics, such as fine wool, silk, and high-end blended fabrics, but also pays attention to the handling of details, cleverly integrating elements such as unique metal decorations and gorgeous buttons into knitted items, increasing their sense of luxury and uniqueness.Balmain's design style blends classic and modern elements, full of drama and feminine charm. Known for its exquisite tailoring, complex details, and vibrant colors, it brings people a highly fashionable, personalized, and confident attitude.

  • The Cross-Border E-Commerce Data Analysis of Women's Down Jacket in November
    Data Reports

    2023-11-18 36712

    The Cross-Border E-Commerce Data Analysis of Women's Down Jacket in November

    According to Amazon data, in the best-selling category of autumn and winter women's clothing, down jackets account for 14.07%, quilted lightweight jackets account for 3.07%, fur accounts for 8.76%, and coats account for 6.34%. This shows that down jackets have a relatively high proportion and show great market potential. For cross-border e-commerce, optimizing product design, improving quality, and continuously innovating to launch attractive marketing activities can further increase the exposure and sales of products on cross-border platforms such as Amazon.

  • 2023 Double Eleven Data Analysis of Women's Down Jacket
    Data Reports

    2023-11-17 16842

    2023 Double Eleven Data Analysis of Women's Down Jacket

    November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

  • Down Jacket -- The TOP Ranking of Womenswear

    2023-11-02 51597

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.

  • Knitwear -- S/S 2024 Women's Runway Analysis

    2023-10-18 52749

    Knitwear -- S/S 2024 Women's Runway Analysis

    The spring and summer women's sweaters at the runway emphasize simplicity and delicacy, with minimalist styles being subtracted in the design. Pullovers, sets, cardigans, and other categories are all involved. The energetic cardigan is young yet exquisite, the tight and dynamic vest has rich stitching, and the jacquard set is retro and exquisite. Pay attention to yarn and small design details in the piece design.

  • Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand

    2023-09-27 21669

    Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand

    MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.

  • Tranquility Luxury-- The Analysis of Ami Alexandre Mattiussi The Womenswear Designer Brand

    2023-09-22 7946

    Tranquility Luxury-- The Analysis of Ami Alexandre Mattiussi The Womenswear Designer Brand

    The AMI Alexandre Mattiussi brand was founded by designer Alexandre Mattiussi in Paris in 2011, commonly known as AMI. AMI is dedicated to refined casual French fashion, emphasizing the use of quality fabrics and a minimalist and casual design style. The brand's distinctive logo is a large red heart. The latest 23/24 autumn/winter collection aims to interpret a premium French lifestyle attitude, blurring the boundaries between fashion and casual wear. It employs clean, clear and muted luxurious colors, with practical items that create an outfit with a relaxed and lazy atmosphere. The sleek silhouettes and layered outfits demonstrate sophistication, elegance, and fashionable luxury, embodying the brand's fashion attitude. This report will focus on analyzing the highlights of the new collection.

  • Down Jacket -- The TOP Ranking of Womenswear

    2023-09-20 46554

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.

  • Suiting -- The TOP Ranking of Womenswear

    2023-09-12 39320

    Suiting -- The TOP Ranking of Womenswear

    This report is a comprehensive analysis of the TOP 100 hot list of women's suit fabrics based on the summary of user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular representative brand of suits is Max Mara, accounting for 17%, followed by Alexander McQueen and Brunello Cucinelli, accounting for 16% and 13% respectively. According to the analysis of the TOP hot list, the most popular fabric for women's suits is woolen fine woven fabric, accounting for a high percentage of 43%. Wool blended with high-quality natural fibers such as linen, silk, or mohair is the material trend in this season's suit hot list. The second most popular fabric is yarn-dyed plaid fabric, accounting for 17%. Luxurious fine woven, smooth blended, and casual cotton and linen fabrics are the trending fabrics of this season and have corresponding investment value.

  • Dress -- The TOP Ranking of Womenswear
    Data Reports

    2023-05-06 82820

    Dress -- The TOP Ranking of Womenswear

    Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.

  • A/W 23/24 Comprehensive Runway Analysis of Women's Knitwear

    2023-03-17 71434

    A/W 23/24 Comprehensive Runway Analysis of Women's Knitwear

    The knitwear pieces showcased in the 2024 autumn/winter women's collection emphasize simplicity and refinement with a minimalist design approach. The collection includes several categories: sweaters, suits, and dresses. The casual polo shirts prioritize craftsmanship and combine a relaxed feel with a touch of sophistication. The layering styling of ethnic-inspired designs creates a fresh sensation, while the design of individual pieces pays attention to using yarn and small design details.

  • Outerwear -- A/W 23/24 Comprehensive Womenswear Runway Analysis

    2023-03-09 65967

    Outerwear -- A/W 23/24 Comprehensive Womenswear Runway Analysis

    According to the hue range of A/W 23/24 womenswear runway show, monos take 63.39% of the mix, and chromatics share the remaining 36.61%. The genderless and upscale monos are the key point. Black is the most dominant color. Northern Droplet brings quietness to the winter for commuters. Among the chromatics, the Bright Rose in the red range offers high saturation and enlivens the winter wardrobe.

  • Woolen Coat Fabric -- The TOP Ranking of Womenswear

    2022-12-05 62271

    Woolen Coat Fabric -- The TOP Ranking of Womenswear

    This report is based on the TOP100 ranking of women’s woolen coat fabrics in the recent six months. Max Mara(19%) is the most welcoming brand in the market, followed by Chanel(13%) and Hermes(13%). We can see from the ranking that double-faced wool(43%) is the hottest fabric, as fine fuzz, dense twill and embossed wool also share the market.

  • Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway

    2022-11-01 77410

    Minimalist & Delicate -- The Knitwear Analysis of Womenswear Runway

    The knitwear on S/S 2023 women’s runway shows focuses on a minimalist and delicate sense. Slim-fit tanks highlight the use of material and craft. Pullovers and tees combine monochrome with stitches and details or try color blocking. The development of cardigan puts emphasis on comfort and delicacy. Dresses underline the perfect body curves of women. Pullovers highlight the sense of fashion and commuting.

  • The Comprehensive Analysis of Haining Women's Leather Market

    2022-09-16 38546

    The Comprehensive Analysis of Haining Women's Leather Market

    Autumn is the best season for the leather & fur industry in China. Products from Fall/Winter collections were displayed in market in August. Thicker items will be put into stores in September. Leather jackets, leather dresses, trench coat, overcoats and down jackets are the staples. Heavy jackets and down jackets are sharing an increasing part. Lightweight leather jacket and preppy baseball jacket are popular in pre-fall markets. Heterogeneous splicing and paneling develop more eye-catching pieces.

  • Item Collection -- The Comprehensive Analysis of Hangzhou Women's Knitwear Wholesale Market

    2022-09-16 68269

    Item Collection -- The Comprehensive Analysis of Hangzhou Women's Knitwear Wholesale Market

    Hangzhou women’s wholesale market focuses on Youthful Lady, Smart Casual and Elegant Sophistication in August. Plenty of floral patterns create fashion items through techniques and details. Crocheted flowers, partial embroideries and linear ornaments elevate the general delicacy and quality.

  • Set -- The August TOP Ranking of Women's Knitwear
    Data Reports

    2022-09-08 75538

    Set -- The August TOP Ranking of Women's Knitwear

    According to the TOP10 knitted sets in August, Chanel-inspired outfits are listed the most, featuring fancy yarns and stitches. Lounge casual also shares the market. Loose fits and skin-friendly natural yarns are the key points. Notably, monograms and geometric shapes are still dominating the middle-aged market.

  • Cardigan -- The TOP Ranking of Women's Knitwear
    Data Reports

    2022-08-20 102941

    Cardigan -- The TOP Ranking of Women's Knitwear

    Based on the interactive data and market researches about women’s cardigan, Elegant Lady is the most notably style in August, centering on fine stitched textures; Youthful Lady puts emphasis on sweet embellishments; Minimalism shows clean silhouettes and coarse textures; Chanel-inspired cardigan reveals youthful silhouettes and stitches; Smart Casual pays attention to jacquard stripes.

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Comtemporary Fashion Clothing Trend Analysis | POP Fashion

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