Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
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- Outerwear
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Style
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2024-04-12 3861
Suit Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.
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2024-04-11 4014
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-04-07 5796
Elegant Outdoor -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on elegant outdoor style, mainly analyzing single items such as casual outdoor jackets, long windbreakers, work pants, and work skirts, focusing on protective fabrics and functional details, combining practicality with fashion sense. Through the analysis of relevant brand items, it is concluded that elegant outdoor style emphasizes details in design and breaks through tradition in cutting, resulting in a large number of asymmetric designs, multi pocket designs, etc. By using waterproof and windproof functional fabrics and details of outdoor work clothes on skirts, windbreakers, and other items, the perfect combination of elegance and practicality is achieved, making the outdoor style more feminine and charming.
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2024-03-14 37312
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.
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2024-03-11 62694
London Fashion Week - Recommended Womenswear Brands
The 2024 Autumn/Winter London Fashion Week will be held from February 16 to 20, 2024, marking the 40th anniversary of the week. Over 70 brands participated in this season's fashion week. Each designer, through their own unique approach, coincidentally pays tribute to the English royal wardrobe and British history, creating fashion works full of drama and emotional tension. From noble and elegant retro British style to modern and sexy design, to futuristic and exotic elements, combining outdoor elements with British elegance, and showcasing the power of women through different styles of design. London Fashion Week showcases the innovative spirit and pursuit of diversity in the fashion industry, bringing new insights and directions for the development of the fashion industry.
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2024-03-08 20553
LE NOIR -- The Women's Runway Analysis of Valentino
Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.
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2024-02-29 39226
February 2024 -- The Analysis of Popular Pattern Design
Regarding the summary of external patterns, this month's POP focuses on Chinese patterns, jellyfish, astrology, and KFC ✖️ Cross industry analysis will be conducted on popular styles and drawing techniques such as NBA collaborations, chiikawa patterns, spectral appearances, and hand drawn sketches. As the topic of the Spring Festival Gala "Nian Jin" continues to rise, the popularity of Chinese patterns continues to soar; Pinterest website big data shows a surge in search volume for jellyfish species; Light and shadow, as well as sketching and hand drawing, have received attention; Here is a specific analysis of popular patterns.
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2024-02-01 53807
Aesthetic Essence -- The Haute Couture Runway Analysis of Christian Dior
On January 22nd Beijing time, Maria Grazia Chiuri, the creative director of Christian Dior women's wear, unveiled the 2024 spring/summer haute couture collection at the Rodin Museum in Paris. This season, Maria collaborated with artist Isabella Ducrot, using a diverse artistic strategy to deeply interpret and creatively reinterpret the brand's unique "spiritual" aesthetic. With her keen artistic insight, the creative director delved into and extracted the aesthetic essence imbued in traditional craftsmanship, ingeniously integrating it into this season's haute couture to reveal the profound interaction and dialogue between the essence of fashion, exquisite craftsmanship, and the spirit of the times.
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2024-01-10 6239
Quiet Luxury -- The Comprehensive Analysis of Luxury Leather & Fur Brands
Quiet luxury is synonymous with simplicity, while advanced comfort and minimalism incorporate a touch of romance. Compared to simple European style, the elegance of this style is more mature, while being more restrained compared to romantic styles. Fur in this style pays more attention to the fit with the body shape in terms of design, followed by material selection and detailed design, combining practicality with a sense of fashion. Representative brands in the simple European style include FENDI, PRADA, HERMES, Bottega Veneta, etc. These brands have distinct styles and unique features, with core design elements such as quiet luxury dressing, Swakara, distressed and rubbed colors, and highlighting texture with fur integrated designs.
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2024-01-09 32148
Blossoms Shanghai -- The Womenswear Analysis of Hit Drama Outfits
Blossoms Shanghai -- The Womenswear Analysis of Hit Drama Outfits
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2023-12-30 35230
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-28 5539
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
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2023-12-25 65630
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-14 21488
Trench Coat -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.
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2023-12-04 51870
Luxury Function -- The Analysis of Canada Goose The Luxury Down Jacket Brand
CanadaGoose is a Canadian clothing brand founded in 1957. This brand officially entered the Chinese market in 2018 and established an affiliated company, Xiji (Shanghai) Trading Co., Ltd., mainly responsible for product sales in the China region.
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2023-12-01 24898
The Analysis of Marisfrolg The Benchmark Womenswear Brand
The MARISFROLG 2023 winter collection continues the brand's concept of free design. This series presents chessboard patterns as important pattern elements, combined with mosaic and visual illusion techniques. A category centered around coats, down jackets, and suits. Please refer to the following text for details.
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2023-11-30 27268
Mature Elegant -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Mature and elegant is an important style of women's clothing, mainly focusing on the comfortable wearing of fabric materials, combined with sharp and fitting cutting designs, to create an intellectual and mature "heroine" temperament. This season, in addition to high-quality natural materials such as mulberry silk and wool, environmentally friendly recycled cellulose fibers such as acetic acid and viscose are also receiving attention. This report focuses on the hot selling items of mature and elegant style women's clothing benchmark brands in China, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in mature and elegant styles.
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2023-11-28 71391
Modern City - The Comprehensive Analysis of Women's Runway Show(III)
This report mainly extracts patterns from the 2024 Spring/Summer women's fashion show for analysis. The overall trend of artistic patterns in this article is on the rise, with black and white stripes, floral geometry, and digital Opu patterns showing a significant upward trend. It can be seen that this type of theme pattern occupies a large proportion in the 2024 spring/summer women's fashion show. The proportion of eye-catching stripes, new-style plaid patterns, and animal patterns has slightly decreased, but there are still innovative applications in creative techniques and application methods. The following sections will list and explain. Overall, geometric stripes and abstract art are the most popular elements in this style.
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2023-11-18 37787
The Cross-Border E-Commerce Data Analysis of Women's Down Jacket in November
According to Amazon data, in the best-selling category of autumn and winter women's clothing, down jackets account for 14.07%, quilted lightweight jackets account for 3.07%, fur accounts for 8.76%, and coats account for 6.34%. This shows that down jackets have a relatively high proportion and show great market potential. For cross-border e-commerce, optimizing product design, improving quality, and continuously innovating to launch attractive marketing activities can further increase the exposure and sales of products on cross-border platforms such as Amazon.
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2023-11-17 17892
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-13 32611
The Comprehensive Analysis of Luxury Down Jacket Brand
A fashionable and casual style down jacket combines fashion and comfort, making it more concise and fashionable compared to other styles such as outdoor sports and sports leisure. It is suitable for more occasions and is very suitable for daily work and commuting, emphasizing comfort, casualness, and individuality. Fashion casual style down jackets are representative brands such as Moncler, Christian Dior, PRADA, BOGNER, etc., with distinct and unique styles. Lightweight quilted cotton, barn jackets, and direct down jackets are all the core design points of this style of down jacket.
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2023-11-07 64513
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway
The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
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2023-11-02 53776
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton and down data on user downloads in October, the minimalist style is more prominent, followed by fashion, leisure, young ladies and other styles. It is worth paying attention to that some new Chinese style down jackets have received a large number of users' attention this month. In terms of silhouette, the loose straight body version is the main one, followed by the A-line version, including short bread jacket, lightweight down jacket, down vest, slim long down jacket, etc; In terms of process details, heterogeneous splicing, detachable design, geometric stitching, etc. are given special attention; In terms of fabrics, fabrics with special textures, such as knitted fabrics, corduroy, and fleece, have been given special attention.
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2023-10-31 55740
The Analysis of Popular Pattern in October
For the summary of external patterns, this month's POP focuses on Halloween, butterfly flapping, Sanxingdui, marine conservation, dinosaur series and other pattern content, as well as natural crayons and traditional Chinese art. Conduct cross industry analysis in terms of drawing techniques. Halloween, a traditional Western holiday this month, has a high level of discussion; Shanghai Dior Christmas New Exhibition, symbolizing the pursuit of butterfly elements of soul, transformation, and freedom, as well as Dior's new dinosaur series patterns; The Sanxingdui Light Film Festival and Marine Conservation received attention; Below is a specific analysis of popular patterns.