Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-04-15 4098
Dress -- The Comprehensive Runway Analysis of Womenswear
This report comprehensively analyzes the trend of the 24/25 autumn/winter women's clothing dresses on the runway. This season, the hanging neck and suspender skirt on the silhouette has shown a significant upward trend, while the tank top straight tube skirt deserves special attention due to its high practicality. The design that leans towards the straight body is the prominent silhouette feature of this season; In terms of details, the focus of this season is on feminine, elegant, and romantic designs represented by swing necklines, shawl necklines, streamlined structures, and ruffled edges.
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2024-04-12 3816
Suit Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.
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2024-04-12 4382
Polo Ralph Lauren -- The Analysis of Luxury Knitwear Brand
In 1967, Ralph Lauren was born in the United States by Ralph Lauren Lauren was founded by Ralph, who did not have a strong family background or a professional background in fashion design. He founded Ralph Lauren with his agile thinking on fashion. The brand has two product lines, Lauren Ralph Lauren (women's clothing) and Polo Ralph Lauren (men's clothing). In addition, the brand also includes perfume, accessories, children's clothing, home and other products, which are favored by consumers, fashion and lovers. Polo Ralph Lauren: The brand's core collection, known for its iconic polo embroidered polo shirts, offers products such as knitwear, hoodies, village clothes, and casual suits. Ralph Lauren Collection: A high-end line of women's clothing known for its gorgeous and elegant design, as well as its clean and concise style that never fails.
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2024-04-11 3967
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-03-14 37084
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.
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2024-03-12 6745
Rebellion -- S/S 2025 SPINEXPO Shanghai (Part 2)
The SPINEXPO 2025SS yarn exhibition opened grandly at the Shanghai World Expo Exhibition Hall on March 5th. The theme of this session is "Rebellion", which is described from four trends, namely, "Autograph", "Second Life", "Advocacy", and "Challenge". In the post COVID-19 era, the world is entering a two speed track. Economic recession and climate disruptions are becoming increasingly frequent, and anxiety is spreading throughout the country. Young people have lost patience with established rules, unpredictable decisions, and a series of meaningless obligations and restrictions. They question traditional communication channels and turn to social media for protection.
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2024-03-08 20301
LE NOIR -- The Women's Runway Analysis of Valentino
Valentino released the 2024 autumn/winter collection at Paris Fashion Week. Creative Director Pierpaolo Piccioli has chosen to define black through a new perspective, reimagining the brand's iconic elements of roses, pleats, embroidery, lace, etc., and using Valentino's unique Altorilievo three-dimensional floral technique to give velvet a sculptural texture. The combination of sheer material and ruffled edges is like a flowing shadow, injecting rebellious genes into romance and expressing the vitality of black in layers.
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2024-02-29 28937
Classic Elegance -- The Analysis of Givenchy The Luxury Knitwear Brand
A new advertising campaign for the 2024 Spring/Summer women's ready to wear and accessories series has been released, with exquisite cutting to create a modern style. French romance and modern aura perfectly blend, and bright colors present an elegant style in a graceful manner.
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2024-02-28 15013
Stitch & Yarn -- The Comprehensive Runway Analysis of Women's Knitwear
The 24/25 women's sweater fashion show focuses on the use of needlework and yarn, with more emphasis on exquisite expression. The yarn emphasizes material and comfort, and classic twisted patterns are more localized. The various expressive effects of burnt patterns, jacquard patterns, and lace needlework increase the richness of the style. For more details, please refer to the following analysis.
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2024-02-22 50223
Light Luxury -- The Analysis of Brunello Cucinelli The Luxury Knitwear Brand
The exquisite fusion of high craftsmanship and innovation, dazzling embroidery, and metallic effects has enhanced the creativity of this season. The sparkling texture and fluid lines capture a carefully planned yet effortless elegance at every turn.
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2024-01-31 29221
Dressing Rose -- The Analysis of Koradior The Womenswear Benchmark Brand
At the beginning of the four seasons, exploring rose costumes from the perspective of the Rose Queen, Koradior brand spokesperson Lily Collins romantically portrays the 2024 Spring blockbuster of Koradior. This season, we will build a utopia of spring roses, sparkling with vitality, and weaving colorful romantic dreams with small fragrant winds; The rose shaped design leaps above the dress, with a three-dimensional "rose crystal" pearl and diamond craftsmanship to draw romantic messages, and a brilliant rose red printing to symbolize a happy new year.
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2024-01-19 31496
Dress Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of POP Fashion's top 100 hot lists for women's dress fabrics based on user download interaction data in the past three months. In the top three month hot list, Valentino is the most popular women's dress brand, followed by Hermes and Christian Dior. According to the analysis results of the TOP Hot List, cotton spinning has remained at a high position in the highly anticipated dresses, accounting for up to 25%, mainly in pure colors, with a focus on small jacquard and poplin in the organizational structure; Secondly, wool and silk are still popular materials for high-end women's clothing dresses, with fabrics presenting delicate textures, softness, and exquisite luster, with a focus on shaping a mature and elegant style; Viscose and acetic acid are materials with great potential for development in the production of silk satin and crepe chiffon; The printed fabric base fabric is mainly lightweight and transparent.
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2024-01-16 6522
Sexy and Modern -- The Analysis of Yoeyyou The Womenswear Designer Brand
Yoeyyou, a local brand from China, was founded in 2015. Its brand design boasts a fluid structure that builds diversity in beauty. Its design is infused with a relaxed and concise atmosphere, with a simple and elegant silhouette and a cool and modern style, focusing on the minimalist and classic image of elite urban women. The latest 2024 early spring collection continues its consistent sexy and modern style, with the Gray color scheme expressing a rational and minimalist cool breeze. The core item sweater combines minimalist lines with design and cutting details, emphasizing a sense of power, confidence, and a strong feminine aura. The style expression involves modern, casual, neutral, and sexy, with a minimalist and casual atmosphere that perfectly captures the modern temperament. This report will focus on analyzing the highlights of the new product.
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2024-01-04 63429
Classic Fashion -- The Analysis of Erdos The Benchmark Knitwear Brand
ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.
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2023-12-29 39866
The Popular Pattern Analysis in December 2023
In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.
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2023-12-28 5539
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
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2023-12-28 25129
Elegant Commute -- The Comprehensive Analysis of Luxury Women's Knitwear Brand
The workplace commuting mainly focuses on elegant commuting and simple European style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three distinctive and charming brands PRADA, GUCCI, and Tory Burch, as detailed in the following text.
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2023-12-25 65630
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-21 8767
Practical Luxury - The Analysis of LOUIS SHENGTAO CHEN The Womenswear Designer Brand
LOUIS SHENGTAO CHEN is a brand of the same name founded by Chinese designer Chen Shengtao in 2021. Louis advocates for diversity in brand cultural influence, and its design constantly uses experimental experiments, exaggerated color schemes, and unconventional fabric combinations to rewrite and reshape traditional luxury. The latest 2024 Spring/Summer series focuses on pupae movement, telling the story of silkworm pupae transforming into moths and boys growing into adults; The three-dimensional structure, boudoir lace, and designers are obsessed with using the power of fashion to recreate and express the pain, love, incomprehension, and courage of their own growth. The presented works are mixed with emotions and beauty, emphasizing the contradictory aesthetic of luxury and practicality. This report will focus on analyzing the highlights of the new product.
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2023-12-21 27674
The Comprehensive Analysis of S/S 2024 Womenswear Ordering Meeting
This report analyzes the key elements of the 2024 Spring/Summer women's clothing ordering event, including style, fabric, pattern, details, and craftsmanship. The report will provide a detailed analysis of these aspects, including minimalist commuting style, artistic floral patterns, multiple pleated details, splicing details, and tying rope details, which are important design elements for the 2024 Spring/Summer ordering event. The following content will provide an in-depth analysis of these elements.
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2023-12-20 29118
Flowers & Teens -- The Analysis of Female Celebrities' Outfits
The Flowers and the Youth: Silk Road Season" invites 7 guests of different ages to visit the countries involved in the "Belt and Road" initiative on the occasion of its tenth anniversary. They explore the fruitful results of ten years of cooperation and exchange, unlocking the ordinary yet vibrant pioneering stories of the "Silk Road Ambassadors". Through this, they gain insights into the positive impact of win-win cooperation on the world, unlocking their own new life perspectives. Since the start of the variety show, the fashion choices of the sibling group have received widespread attention. The eldest sister, Qin Hailu, exudes intellectual elegance. The second sister, Qin Lan, and the third sister, Xing Zhilei, both go for a casual vacation style. Dilraba from the Uighur ethnic group incorporates national elements throughout the journey, while the youngest sister, Zhao Zhaoyi, showcases a series of sweet and cool daily outfits. This article will review the high-quality clothing choices from this season's travels and provide analysis on style, trends, and wearing scenes.
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2023-12-14 21399
Trench Coat -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's windbreaker fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, the most popular women's dress brand is Burberry, accounting for 18%, followed by Jil Sander and The Row, accounting for 16% and 10% respectively. According to the analysis of the TOP Hot List, the most popular style of women's windbreaker fabric this season is the classic smooth cotton textile, accounting for up to 37% of the market share. Next is delicate woolen fabric, accounting for 16%. Other styles of fabrics account for about 10% of the market. The multi-component blended fabric represented by regenerated cellulose is a fabric with corresponding investment value this season. It is worth noting that the application range of rainproof function in windbreaker fabrics has expanded.
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2023-12-04 46438
Luxury Quality -- The Analysis of Hermes The Luxury Womenswear Brand
Hermès is a world-renowned luxury brand founded by Thierry Hermès in Paris, France in 1837. It started as a manufacturer of high-end horse gear and has a long history of over 170 years. Hermès is an international enterprise that is loyal to traditional handicrafts and constantly pursues innovation. As of 2014, it has a product series of 17 categories, including luggage, scarves, ties, men's and women's clothing, and life art. Hermès headquarters is located in Paris, France, with branches spread all over the world. In 1996, Hermès opened its first Hermes specialty store in China in Beijing, with Hermès being the unified Chinese translation for Greater China. Herm è s has always adhered to the design philosophy of extraordinary excellence and extreme brilliance, creating a traditional model of elegance and excellence
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2023-12-01 24898
The Analysis of Marisfrolg The Benchmark Womenswear Brand
The MARISFROLG 2023 winter collection continues the brand's concept of free design. This series presents chessboard patterns as important pattern elements, combined with mosaic and visual illusion techniques. A category centered around coats, down jackets, and suits. Please refer to the following text for details.