In the June market of Dongdaemun in South Korea, the focus is still on summer clothing, with key items including dresses, t-shirts, and shirt-jackets. The use of pleats in design has become mainstream, with vertical pleating applied to various garments, while tuck pleats create a more elegant and exquisite look. French-inspired floral cutouts and embroidery, as well as minimalist patchwork dresses, exude an elegant and luxurious vibe. Romantic three-dimensional flowers add a touch of feminine grace. Additionally, the bear motif is also popular among the younger demographic.

Cest Moidew is a niche independent designer brand from South Korea, established in 2013. The name "Cest Moidew" is derived from French and translates to "It's me." The brand offers a crossover style for women that is suitable for everyday life and office settings, allowing individuals to express their personalities. Drawing inspiration from the beauty of everyday life, Cest Moidew creates a vacation-inspired romantic French girl style, aiming to cultivate an elegant and vintage feminine image.

Maje was founded in 1995 by founder and design director Judith Milgrom, committed to creating everyday wear that showcases individuality and pleases free, independent, fashionable women. Milgrom was born in a passionate Moroccan coastal town and grew up in the romantic city of Paris, which has inspired Maje's design style of adding vivid colors and religious elements on top of romantic and soft beauty. Maje is a popular French light luxury brand in recent years. In 2016, Shandong Ruyi Group acquired Maje from the French SMCP Group, hoping to promote Maje's development in the Asian market. However, due to Shandong Ruyi's debt issues, Maje's operating rights have returned to the French SMCP Group.

Isabel Marant's 2023 Spring-Summer collection continues her iconic bohemian romantic style. Since the brand's founding in the mid-1990s, Isabel Marant has consistently recreated classic designs, presenting an intellectual French female image that captivates the romantic essence of time. This season's ready-to-wear collection features flowing chiffon fabrics combined with metallic embroidery, bohemian-style dresses with added low-waisted pants, loose work pants, and other contemporary fashion elements, bringing a modern and carefree feel and a retro touch of the 90s. The moderate attention to detail and carefree design strikes a balance between Isabel Marant's signature French style.

This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

According to the TOP100 downloaded printed womenswear fabrics in the three recent months, Torannce(31%) and Roberto Cavalli(27%) are the most welcoming labels, followed by AJE(13%). Based on the data analysis of TOP ranking, J-Korean is the most popular style; Youthful Lady shares an impressive part; Chinoiserie also shows an increasing trend.

All the fashion houses display their featured wedding dresses at Bridal Fashion Week 2023, from the minimalist tailoring of satin to the Art Deco style of floral embroidery and jacquard texture. Romance and nature will always be the theme for wedding dress design. To meet the requirements of modern independent women, designers are trying to make wedding dresses into ready-to-wear wardrobes.