Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Preppy style Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis
Young Attitude -- The Analysis of Chrrota The Menswear Designer Brand
Chrrota is a Chinese fashion brand founded in 2016. Inspired by military, industry and nature, the brand leads a thinking pattern of how to dress clothes - all the possibilities in the life can be expressed by clothing as a carrier. The combination between graffiti and fashion design introduces a youthful life attitude into the fashion culture, which has attracted those positive youths who are pursuing the trends.
The Comprehensive Analysis of Japanese-style Denim
Although jeans originated in western countries, the denim produced in Japan is also very professional on a global scale, and it is even an art, which is sought after by many denim lovers. Different from the denim production in Europe and America, Japanese designers pay more attention to washing, fading, handicraft and fitting. The use of old Japanese looms combines traditional indigo dyeing with denim.
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
Down Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women’s down jackets in July 2022, J-Korean(34%) sits on the first place; Simple Sophistication(29%) replaces the Youthful Lady; Unisex(18%) also shares the market. Straight crop with loose fit is the most popular silhouette. Besides, workwear pockets and fancy quilting are the key details.
Self Exploration -- The Analysis of Vetements The Menswear Designer Brand
Paris-based collective VETEMENTS grew out of a desire to escape the continual rebranding and reinvention of the fashion cycle. The brand presents refined alternatives to overthought design, focusing on singular, impactful pieces with immediate appeal rather than thematic seasonal collections. Nuanced touches of simplicity and flamboyance play out across pop culture–referencing streetwear, slick embroidered caps, and logo-emblazoned iPhone cases and accessories. Blending luxury and experimentation to offer a deconstructive take on couture-level streetwear, VETEMENTS reiterates its dedication to trend-transcending design.
Playfulness & Street -- The Menswear Designer Brand Analysis of The Museum Visitor
Known for its gender-neutral pieces and artistic interpretations, The Museum Visitor is a Korean brand established by Park Moon-Soo in 2016. Having studied fashion and art in San Francisco and Berlin, Park Moon-Soo makes the brand a carrier of his own artwork. Crafts like hand painting, graffito and printing are widely applied in his design. The graffiti on the bags are all drawn by the designer himself. In fact, The Museum Visitor is regarded as a carrier of Park’s individual artistic design rather than just a menswear brand. Key words of the brand: Berlin, Painting, Graffito, Boy.
Gender-inclusive -- The Analysis of INXX The Benchmark Menswear Brand
"Yao" represents the integral role of Yin and Yang interwoven, which has undergone different evolution since the formation of yi in ancient times. In the perspective of INXX, it can also be regarded as overlapping "X". Continuing the imagery elements of Fu Xi and Nu Wa of last season, INXX collaborated with Spanish artist Ricardo Cavolo again to combine the uncertainty of tarot cards with INXX's infinite genes to predict the future with fashion.
Street Boom -- The Comprehensive Analysis of Guangzhou Menswear Wholesale Market
POP Fashion took photos in Guangzhou U:US wholesale market, mainly the original menswear stores on fifth to eighth floors. In the high summer of Guangzhou, T-shirt still shares the biggest part in the market. This report pays more attention to details and techniques: woven labels are used more frequently; heterogeneous splicing and patchwork refresh the appearance; metallic accessories strengthen the sense of street fashion; 3D ornaments and 3D terry embroideries enrich the visual layers. Notably, we can also see more pre-fall products on the hangers. Shirt jackets and sweatpants are the staples for transitional seasons.
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
The Analysis of RICCIWEE The Menswear Designer Brand
RICCIWEE is an independent fashion brand founded by Yani Fang, Bing Wei co-directed by Samir Farah and Yaqian Fang. RICCIWEE inspiration comes from art and culture. The value that the brand represent is ‘Dress No Gender’. Known for merging masculine and feminine in the design techniques, print and colors. The sourcing of the fabrics is curated from high-quality and well-cut garments.
Down Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s down jackets in June, Smart Casual is the dominating style, followed by Street Fashion. Padded coat and jacket are the main silhouettes; light matte nylon is the leading fabric; for crafts, quilting and patchwork draw attention; patch pockets and detachable details are trending upward in the market.
Boiling Core -- The Analysis of GALL The Menswear Designer Brand
Established by American designer Justin Gall and Chiara Nardelli Gall in Rome in 2014, GALL merges human physiology, art and graphics for an innovative and modern world. Industrial colorways like rust red remain dominance since the first S/S collection in 2015. Detachable and practical designs with various functions explore the original yet avant-garde modernism. With the trend of ECO fashion, GALL tends to choose comfortable and sustainable fabrics that are environmentally-friendly.
Light Rhythm -- The Analysis of Lemaire The Menswear Designer Brand
Lemaire is a French designer brand founded by Christophe Lemaire, the former creative director of Hermes, and Sarah-Linh Tran in Paris in 1991. They opt for high-quality fabrics to develop versatile pieces for daily lives. Centering on minimalism, designer uses soft earthy tones and loose cuts to create a Parisian wardrobe that can not be defined by time and trend.
Healing Garden -- The Analysis of Comme des Garcons Homme Plus The Menswear Designer Brand
Comme des Garcons Homme Plus, the menswear line under Comme des Garcons, was founded by Kawakubo Rei in 1984. It has won numerous accolades for re-conceptualizing the traditional masculine design and keeping its avant-garde style. In this season, the designer disassembles suits, trench coats, jackets and tuxedos as well as presents realistic floral prints and embroideries on them. She draws inspiration from the collage work of Bedelgeuse and turns garments into surreal artwork.
T-shirt & Polo -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s T-shirts and polos in June, Smart Casual is the most important style in the market, followed by Streetwear and Business Leisure; Unisex also shares a part of the market. Pattern design in June focuses on printed and embroidered logos. For crafts, panelled details, patch pockets, badges, appliques and topstitches are the trendy elements.
The Rebirth of Tribe -- The Analysis of Marcelo Burlon County of Milan The Menswear Designer Brand
The Milan-based Argentinian Marcelo Burlon is a DJ, a model, a fashion creditor and a designer. Inspired by ‘90s club cultures and the heritage of his hometown Patagonia, Marcelo Burlon founded the personal fashion brand in 2012. Different cultures are combined with his own DNA to create diversified styles.
Epiphany -- The Analysis of Bed J.W. Ford The Menswear Designer Brand
Founded by Japanese designers Shinpei Yamagishi and Keisuke Kosaka in 2011, the fashion label Bed J.W. Ford is exploring creative designs and harmonious layers to create the unique elegance. Shinpei Yamagishi was once a shop assistant in a famous second-hand fashion store in Tokyo, and he carried an marvelous aesthetic with him. Going against the trending subcultures, Bed J.W. Ford maintains themselves on the road toward being elegant and light-handed.
Strange Math -- The Menswear Runway Analysis of Louis Vuitton
Louis Vuitton Men’s Spring/Summer 2023 collection, named Strange Math, is set on pure imagination, which is at the heart of the Maison’s ethos. It explores the relationship between imagination and reality and brings together creative minds into the ecosystem that welcomed Virgil Abloh back in 2018, and that strives for creatorship, craftsmanship and showmanship.
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
Future Women Warrior -- The Analysis of BONBOM The Womenswear Designer Brand
Launched by designer Bonbom Jo in 2020, Seoul-based BONBOM synthesizes historical and contemporary influences to create subversive womenswear. Putting high-fashion tailoring in the service of a fluid aesthetic, the brand finds a happy medium between couture and streetwear sensibilities, with architectural shapes and tongue-in-cheek details. Skintight tank tops, shorts, and T-shirts cut from mesh or stretch jersey nod to sportswear, while lace-up detailing, nano purses, and all-over monogram prints recall the early aughts. From boxy blazers to off-the-shoulder denim jackets, BONBOM’s eclectic collection is an invitation to disrupt the status quo with clever designs and flirtatious silhouettes.
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
Timeless Casual -- The Analysis of Massimo Dutti The Benchmark Menswear Brand
The new-released Massimo Dutti S/S 2022 collection reveals an easy and free urban style. With the fusion of formal wear and casual wear, the smart colorways offer great visual tension and reconstruct the classics. Less is more. Comfortable fabrics and minimalist silhouettes create a relaxing summer wardrobe.
T-shirt & Polo -- The TOP Ranking of Menswear E-commerce
According to the bestsellers on T-mall and Taobao(May 1~May 31), POP Fashion figures out the trendy keywords of T-shirts and polos. We can see from the TOP10 list of online stores that NELLY owns the best sales volume and most favourite products, followed by Uniqlo flagship store and HLA.
Surfing Culture -- The Analysis of STUSSY The Menswear Designer Brand
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but has since been adopted by the skateboard and hip hop scenes. The artistic hand-written letters come from the artistic signature of Shawn Stussy.