Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports tennis_golf J-Korea Preppy style Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential
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2023-02-21 12789
Paris Men's Fashion Week: Recommended Brands(Part II)
Fall/Winter 2023 Paris Men’s Fashion Week completed the six-day fashion shows on January 22. 79 fashion brands released their new collections in Paris, and nearly 50 of them walked the runway. Anthony Vaccarello’s Saint Laurent returned to the official schedule of Paris Fashion Week after 7 years, and displayed its new releases on the opening day; Maison Margiela closed out the fashion week with a co-ed show.
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2023-01-09 48890
Chinese New Year Collection(Part II)
The report lists out the Chinese New Year collections of fashion brands. Playful icons and classic characters add fashion energy to the Year of Rabbit. Natural flowers and plants are fused with rabbits to renew the theme. Positioning print, heavy embroidery and jacquard are the noteworthy techniques to show fine details.
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2022-12-15 8160
Minimal Yuppie -- The Analysis of IN SILENCE The Menswear Designer Brand
IN SILENCE is a fashion brand based in Seoul-Korea founded in 2013. Their approach is to focus on how to deliver apparel line reflecting the vibe of our times. This is the very reason why they do not put categories in their collection, and hope that the brand defines itself with each collection.
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2022-12-15 60421
Lyst The Year in Fashion 2022
With the year’s end drawing near, the fashion world is beginning to take a look at what brands made waves in 2022. Once again, Lyst has unveiled its Year in Fashion Report – taking a keen look at the trends and brands that not only filled our conversations but our computer search history.
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2022-11-17 66735
Y2K Club -- The Analysis of AMUSH The Fashion Designer Brand
AMBUSH® began as an experimental jewellery line – innovative pop art-inspired designs capturing a distinct Tokyo aesthetic. The iconic trademarked POW!® motif in particular received media coverage around the world. With apparel created as a canvas to complete the story, AMBUSH® evolved into designing unisex collections. The brand made its Paris debut in 2015 with VERBAL & YOON being listed as two of Business of Fashion’s Top 500 people influencing the global fashion industry for 5 consecutive years from 2015, and HYPEBEAST 100 list for 8 consecutive years.
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2022-10-21 35087
Eco-friendly Era -- The Analysis of Balenciaga The Luxury Menswear Brand
In a worrying atmosphere, echoing the current geopolitical situation, Balenciaga presented its Fall/Winter 22/23 collection at the Parc des Expositions du Bourget, while reaffirming its support for Ukraine. Oversized hoodies, wide-shoulder outerwear and bodysuits were made of recyclable and alternative fabrics to meet the ideas of low-carbon environment. The trash bags also echoed the theme.
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2022-10-20 57543
Chaotic Neutral -- The Analysis of We11Done The Designer Fashion Brand
Founded by Dami Kwon and Jessica Jung, We11Done comes from the Korean boutique RARE MARKET. The name We11Done stands for “To make excellent products with perfection”. And the number 11 salutes to the original eleven crew members. Its design language is Wearable Coolness. The brand injects street style and distinctive designs to subvert the simple definition. Inspired by the American youth culture in the last 70s and 80s, Free Size becomes the brand label. We11Done contains both young handsomeness and naughty calmness, and it interprets the retro silhouette through modern methods.
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2022-10-10 19610
Dream of Flight -- The Analysis of Juun.J The Menswear Designer Brand
In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men's Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following. Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'. His avant design and classicism with his precise tailoring will no doubt continue to be a tour de force in the evolution of menswear.
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2022-09-30 76234
Phenomenon Communication -- The Analysis of ADER error The Designer Brand
ADER was founded in 2014 and is a brand based on fashion and expresses cultural communication. What makes ADER ERROR shine is its unique and premium design and style. The distinctive brand features and style make it always stand out. The picturesque literary temperament, coupled with the new trendy and retro theme, makes it quickly occupy the trendy market. Even the shooting style of the models on the official website is also unique.
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2022-09-22 67686
Practical Casualwear -- The Analysis of OY The Menswear Designer Brand
OY is a Korean fashion brand that fuses technologies and arts with practicality and statement graphic designs. The selection of fine materials and technological designs offer solid cost efficiency and practicality.
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2022-09-16 42508
Gender Inclusiveness -- The Analysis of MAISON SPECIAL The Menswear Designer Brand
MAISON SPECIAL is a Japanese brand founded in 2019 which integrates modern performance design with unique techniques and materials to create special everyday wear. Taking ‘Elation Chic’ as the keyword, MAISON SPECIAL fuses high-quality ‘Urbane Business’ and natural materials with the present and launches a new fashion value.
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2022-09-15 70365
Endless Energy -- The Analysis of Mmlg The Menswear Designer Brand
Mmlg is a unisex streetwear line launched by the famous Korean fashion brand 87MM in 2017. It has been a popular name in the Asian fashion world, showbiz and social media platforms. Comfortable fabrics, simple, friendly colors and creative designs create unique pieces with distinctive brand identity.
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2022-09-08 34731
The Beauty of Nature -- The Analysis of STORY mfg. The Menswear Designer Brand
Founded in 2013 in East London by Saeed and Katy Al-Rubeyi, Story MFG is a practice of artisanal craftsmanship inspired by the preservation of our natural world. Deeply rooted in sustainability and zero-waste production, the label prides itself on its transparency in process, environmentally conscious manufacturing, and the integration of traditional, time-honored techniques in garment dying and construction. Vintage workwear and military uniforms serve as the templates for functionality and durability, while organic dyes derived from tree bark, jackfruit, and natural indigo create kaleidoscopic colors that insulate the label’s bohemian spirit. Working with artisans from around the world, the hand-made charm of Story MFG becomes apparent in the off-kilter knit sweaters, embroidered linen tops, and crocheted hats and bags while a relaxed and inviting ease permeates the aesthetics, welcoming you into the free-flowing world of Saeed and Katy. Reverence to the heritage of artisanship is felt in every piece, while fashion as a form of activism persists as the label’s raison d’etre.
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2022-09-08 54194
Visual Focus -- The Comprehensive Analysis of Menswear Trunk Show
Spring/Summer 2023 menswear trunk shows center on creative patterns and details. Stripes, animals, letters, photos and camouflage have been the mainstream elements. Multiple techniques improve the tension of clothing. Collars and pockets enrich the layers through contrast colors and materials. Driven by the casual vibe, streetwear, cutting-edge clothes and workwear show unique personality.
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2022-09-07 9224
Crafted Denim -- The Analysis of Evisu The Menswear Designer Brand
Evisu is a Japanese designer clothing label that specializes in producing premium denim. It was founded in Osaka in 1991, by Hidehiko Yamane, a trained tailor with a love of vintage jeans and a disappointment with the mass-produced modern versions on the market. With its vintage-style denim and ground-breaking attention to cut, wash and detail, Evisu soon reached cult-like status, worshipped by Japanese style mavens and pop culture alike. A mens and womenswear line soon completed the development of the brand and Evisu is still known today as one of the pioneers of designer denim and ultra-cool style.
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2022-09-05 48278
Trompe L'oeil -- The Menswear Runway Analysis of Y/Project
It was in the lush garden of a bourgeois high school that Glenn Martens unveiled Y/Project‘s collection, which features the brand’s signature elements, from asymmetrical tops cleverly structured by pressure plays to tank tops (and draped dresses) suspended from invisible nylon threads, to extremely large creations with sculptural and ironic shapes, between drapes, undulations and strange blisters. There are also trompe-l’oeil prints, initiated during Glenn Martens’ successful collaboration with Jean-Paul Gaultier.
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2022-09-01 71389
City Boy -- The Comprehensive Analysis of Menswear Designer Brand
City Boy fashion is a mash-up of Japanese leisurewear and American streetwear, with aspects such as military uniforms, tooling, and even functionalities included to create a diverse look. The overall tone of the match is characterized by mixed and stacked wear. City boy is not just a style of dressing, but also a life concept.
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2022-08-29 16902
Avant-garde Pioneer -- The Analysis of Maison Margiela The Menswear Designer Brand
Maison Margiela, formerly Maison Martin Margiela, is a French luxury fashion house headquartered in Paris and founded in 1988 by Belgian designer Martin Margiela. The house produces both haute couture-inspired artisanal collections and ready-to-wear collections, with the former influencing the designs of the latter. Product lines include womenswear, menswear, fine jewelry, footwear, objects, fragrance, and home goods, among others. Known for deconstructive and avant-garde designs with unconventional materials, Maison Margiela has traditionally held live shows in unusual settings, for example empty metro stations and street corners. Models' faces are often obscured by fabric or long hair to direct attention to the clothes and design. With Maison Martin Margiela going public in 2002, Margiela resigned as creative designer in 2009 and John Galliano was appointed to the role in 2014.
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2022-08-18 22936
Teenage Nature -- The Analysis of EviStub The Menswear Designer Brand
Original fashion brand EviStub was founded in 2020. Based on the fusion of modern clothing culture and practical retro aesthetics, it creates casual clothing for daily comfort and expresses the relaxation and freedom of stable core.
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2022-08-17 80789
Sweatshirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s sweatshirts in July, smart casual is the dominating style in the market and unisex also shares a certain part. Plant, flower and letter are the main pattern elements. Color blocking is the technique that presents strong visual effects. Badges, appliques and decorative stripes give sleek details.
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2022-08-15 38484
The Comprehensive Analysis of Korean Menswear Market in August 2022
The new products in Korean markets focus on the pre-fall staples. Seasonal products, such as jackets, sweatshirts, trench coats and sweaters, are sharing a larger proportion. Letters, illustrations, stripes and checks are still the important pattern elements for minimalist Korean style. Pocket details and mock-layered designs are also noteworthy.
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2022-08-10 70815
The Comprehensive Analysis of Japanese-style Denim
Although jeans originated in western countries, the denim produced in Japan is also very professional on a global scale, and it is even an art, which is sought after by many denim lovers. Different from the denim production in Europe and America, Japanese designers pay more attention to washing, fading, handicraft and fitting. The use of old Japanese looms combines traditional indigo dyeing with denim.
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2022-08-10 38572
New Classicism -- The Menswear Runway Analysis of Versace
Presented in the cobblestone courtyard of the historic Via Gesù home of the fashion house’s founder, Gianni Versace, in Milan, the Versace Spring/Summer 2023 collection was full of color and verve. Donatella Versace dug into the archives and pulled out prints her brother Gianni created for La Scala productions in the 90s, a logo from the early 2000s or the frozen-in-lava death masks of Pompeii, all of these revisited archival motifs splashed across t-shirts, silk shirts and pants, alongside stripes, diamond-shaped cut from leather made in eco-sustainable latex and powerfully colorful python prints. The latter, now replacing exotic skins, with fluorescent accents appeared on trench coats or pants. These new eco-friendly fabrics definitely marked the brand’s entry into the era of sustainability.
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2022-08-05 33404
Self Exploration -- The Analysis of Vetements The Menswear Designer Brand
Paris-based collective VETEMENTS grew out of a desire to escape the continual rebranding and reinvention of the fashion cycle. The brand presents refined alternatives to overthought design, focusing on singular, impactful pieces with immediate appeal rather than thematic seasonal collections. Nuanced touches of simplicity and flamboyance play out across pop culture–referencing streetwear, slick embroidered caps, and logo-emblazoned iPhone cases and accessories. Blending luxury and experimentation to offer a deconstructive take on couture-level streetwear, VETEMENTS reiterates its dedication to trend-transcending design.