Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
Color Analysis of Menswear Runway -- Blue
Blue has already been a common tone for our daily dressing, and the denim indigo is even regarded as an all-matching basic neutral. The diversification of blues brings different dressing experiences according to its hue and saturation. Glacier Lake(PANTONE 16-4118TPG), Bonnie Blue(PANTONE 16-4134 TPG), Blithe(PANTONE 17-4336 TPG), Strong Blue(PANTONE 18-4051 TPG) and Dress Blues(PANTONE 19-4024 TPG) are selected as the representative colors for S/S 2022 menswear runways. We can see that personalized expression and mature, stable looks are tend to be the designs of brands. Strong Blue further underlines the unique fashion, while Dress Blues brings us looks with high practicality.
Tokyo Daywear -- The Analysis of Facetasm The Menswear Designer Brand
FACETASM was founded by designer Hiromichi Ochiai (previously worked at Comme des Garcons and Undercover) in 2007. Its creative, bold and extravagant tailoring has become the main reason of its popularity, and FACETASM is also known as the cultural essence of Tokyo culture. Pioneering street elements blur the boundary of genders. Rich collage is combined with irregular silhouettes and layers to transfer the rebellious punk attitude into practical items.
A Ruly Space -- The Analysis of ATTEMPT The Menswear Designer Brand
Founded by the designer Liang Dong in 2015, the Chinese label ATTEMPT calls for the fusion of creative expression and culture. And the innovation and regroup of materials and structures have been the key point. Practical elements are injected into styles and functions to follow the contemporary fashion trend of urban techwear. The changes of tailoring and materials interpret the brand concept of "reconstruction".
Unfix Usual -- The Analysis of EFFECTEN The Menswear Designer Brand
EFFECTEN is a Japanese fashion label founded by Kentaro Hamanaka. Its diverse designs present us the unique street fashion, and sporty elements are also integrated to show genderless colorways. Loose jacket is paired with oversized check shirt and detailed snaps to fully present the unlimited fashion style of EFFECTEN.
Aggressive Elegance--The Analysis of 1017 ALYX 9SM Menswear Designer Brand
In 2015, American designer Matthew Williams founded his personal brand 1017 ALYX 9SM named after his two-year-old daughter. Matthew believes that the brand’s style is aggressive elegance. This seemingly contradictory statement is indeed suitable for the brand. 1017 ALYX 9SM prefers hardcore, and its style is very dark and angular. In terms of fabrics, Matthew likes all materials of high quality, so leather and denim are surely the protagonists in his designs.
Laboratory of Fun -- The Analysis of Off-White The Menswear Designer Brand
The high-street fashion brand Off-White was founded by Virgil Abloh in 2013 in America. The street label is filled with the sense of city, and its signature diagonals are rather eye-catching. The distinct style of Off-White underlines the items and produces topics at the same time. The brand has created a path that can not be copied.
Skateboard Teenager -- The Analysis of Palace The Menswear Designer Brand
The London-based label Palace was founded by Lev Tanju in 2010. Inspired by the culture of skateboard and street, the design concept of Palace is filled with the elements of skateboarding, which is praised by many teenagers who love street culture. Besides, the design style of Palace follows the core idea of many western brands -- Less is More.
Basic Antinomie -- The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
Founded by the Japanese designer Yasuhiro Mihara, the independent brand Maison Mihara Yasuhiro shows a wild and rough adjustment of traditional menswear. Oversized silhouettes, random cut-and-sewn and restructured design are all made after the preference of designer.
Workwear Fashion -- The Analysis of Carhartt WIP The Menswear Designer Brand
Maintaining its core of being durable and comfortable, Carhartt WIP combines workwear with street fashion to create products that better fits our daily life. As a branch of Carhartt, Carhartt WIP rebuilds the essence and tradition through its creativity. The reinterpreted and reformed workwear is more suitable for being worn in cities, which truly integrates workwear into the fashion world.
Playing with Mix & Match -- The Analysis of Kolor The Menswear Designer Brand
The high-class casual fashion brand Kolor was founded by Junichi Abe in Tokyo in 2004. The accuracy, delicacy and low-key accent of Kolor present highly-practical precise tailoring and proverbial details. Geometric shapes and splicing design are integrated into the brand keynote of being graceful, relaxing and modern to show the collusion of multiple elements.
Puppetry --The Analysis of PERCLIPS (PCLP) Menswear Designer Brand
PERCLIPS (referred to as “PCLP”) is an independent designer brand founded in 2018 in Guangzhou by the principal and founder Kray. The original idea of PERCLIPS came from the English word “paperclip”. PERCLIPS extremely disagrees with the exaggerated characteristics of fashion circle in China, and does not approve the products with large-scale printings or without any tailoring design. In order to explore and develop products that can highlight personal characteristics, PERCLIPS uses different pattern combinations and color collocations experimentally to break the conventional redesign based on minimalism and figure out more possibilities. These attempts make its products reflect modern minimalism while becoming more structured, producing the clothing items suitable for young fashion enthusiasts.
The Symphony of Dazzling Colors -- The Analysis of GCDS The Menswear Designer Brand
The Italian street fashion brand GCDS(God Can't Destroy Streetwear) was founded in 2015, which is committed to conveying the street culture directly. "Fun, inclusive and interesting" has become the main design concept. The combination of Italian exquisite tailoring and precise handicraft attracts countless followers through its unique young attitude.
WORKATION -- Staffonly Menswear Designer Brand
Staffonly is an energetic menswear brand pursuing unique aesthetic taste. It was jointly established by Shimo Zhou and Une Yea in London in 2015. The brand's studio is now based in Shanghai. Staffonly pays attention to contemporary life and draws inspiration from it. The brand is committed to conveying the brand's design aesthetics and experimental spirit through its unique narrative style, and it uses fresh tailoring techniques, unique aesthetic taste, and humorous and relaxing details to provide contemporary men with new dressing options.
Genderless Fashion -- The Analysis of Bosie Agender The Menswear Designer Brand
The genderless fashion brand Bosie Agender was co-founded by the graduates of London College of Fashion and ESMOD. Its stylish design and tailoring explore the fashion suitable for both men and women. Bosie is committed to breaking the boundaries, rules and limits, and conveying chic items and borderless concept to every fashionistas by prominent quality and affordable prices. Its retro and whimsical products subvert the traditional fashion and express the exclusive naiveness, seriousness, freedom and romance of adults. The latest Original collection still keeps the concept and provides us with retro and fun products.
S/S 2022 Paris Menswear Fashion Week -- Brand Recommendation(Part One)
S/S 2022 Paris Menswear Fashion Week was held from June 22th to 28th. Most brands still released their latest collections online. However, the pure digital fashion show has gradually transitioned into a mixed form in the post-pandemic era. The offline events absolutely promoted the attraction of this fashion week. There were 72 brands involved in the show, including Louis Vuitton, DIOR MEN, LOEWE, Yohji Yamamoto, Hermès and Lemaire. Meanwhile, the classic French fashion house Courrèges(founded in 1961) will also return with the first collection of its new creative director Nicolas Di Felice. Dior's cactus garden, Loewe's disco look and the beaches of Rick Owens and Lanvin compose the hedonistic atmosphere of 2022 spring.
Dolls for Men -- The Analysis of 13 DE MARZO The Menswear Designer Brand
Paris-based designer brand 13 DE MARZO was founded by Chinese designers Eric and Leslie in March, 2018. And this Spanish brand name exactly means its founding day, March 13th. The brand combines cartoon dolls and toys with fashion design, and its representative Teddy Bear has become the classic for modern luxury. The creative clothing design and high requirement for tailoring fully present the artistry and attitude of 13 DE MARZO.
Imaginative World -- The Analysis of Brain Dead The Menswear Designer Brand
Born in the city of culture and fashion - Los Angeles, Brian Dead is managed by Kyle NG and ED Davids. Inspired by subcultures like cartoon, vintage culture, skateboard, punk and cult movie, the brand creates imaginative worlds through the intense conflict of different thinking patterns.
Street Fashion -- The Analysis of INXX The Menswear Designer Brand
Founded in 2013, the high-street brand INXX is committed to building bridges between western culture and Chinese culture. Its pioneering design and heritage of traditional culture reveal the fashion attitude. Furthermore, the pursuit of self-expression and the cooperation with multiple fields(fashion leaders, artists and fashion brands) have created series of creative products and given a new definition to fashion.
Childishness Laboratory -- The Analysis of Bosie Agender The Menswear Designer Brand
Since the publishment of The Little Prince in 1942, this little blonde men has been with children all over the world for more than 70 years. Under the brand concept Kidult, Bosie Agender will take the innocence and bravery of little prince to a journey, and convey the true love through kindness and purity. The graphic and text of The Little Prince are combined with tailoring, splicing and metal decorations to enrich the whole visual layers.
Ether Poets Society -- Bosie The Menswear Designer Brand
Ether, which in ancient Greek refers to the azure sky and atmosphere, was once regarded as the medium of light and an imaginary thing that fills space. Ether Poets Society, Bosie S/S 2020 series, draws inspiration from romantic poetry, ingeniously blends prints of oil paintings with design, and releases the free will from the shackles of winter through the artistic ideals of the Renaissance. Fresh cream tones are main tones of this series, with bright colors in high saturation to depict a spring picture.
Weightless Garden -- Bosie
In 1942, the United States of America launched the V-2 rocket which brought plant seeds into space. In 1997, Soviet union launched Salyut 6 to establish the plant cultivation lab in space. The inspiration of Bosie's S/S 2019 collection came from scientists planting vegetables in space.
Bosie -- 2019 S/S Designer Brand for Menswear
At this moment, I decide to be an anonymous novelist. Just like my idol Frank, I won't let anybody know my age, identity, looks and gender. I can wear what I like.
Bosie -- 18/19 A/W Menswear Designer Brand
Founded by designers from London College of Fashion and ESMOD in 2018, Bosie is a fast-fashion designer brand featuring unisex products. It creates retro yet playful, offbeat but delicate items. Bosie breaks rules and shows the naïve, serious, free and romantic quality of adults.