Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
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2023-12-30 31579
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-25 63593
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-12 28668
The Data Analysis of Menswear E-Commerce Products
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.
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2023-11-27 11556
Genderless Fashion -- The Comprehensive Analysis of Menswear E-Commerce Brand
The concept of asexuality was formally mentioned in 1968 and later developed into the Genderless Fashion, while the current "asexualism" incorporates more borderless ideas, which is essentially an attitude that breaks inherent boundaries. Gender neutral clothing emphasizes a shared and equal attitude towards life, emphasizing simplicity, neutrality, and freedom. Through reasonable cutting and color matching, it creates a simple yet personalized clothing style, which is most evident in clothing. Simply put, it means that men and women wear it together, with no obvious gender distinction in color, style, or material. Breaking free from gender labels, breaking through traditional gender frameworks, and showcasing attitudes of fashion, freedom, and equality is the true "asexualism".
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2023-10-13 13566
Japanese Minimalism -- The Comprehensive Analysis of Kidswear Designer Brand
Japanese children's clothing with a simple and trendy style is highly popular in the development of autumn and winter seasons, not only because of its simplicity, comfort, and cuteness, but also because it aligns with the needs and values of modern families. It is not only a fashion choice for children, but also an attitude towards environmental protection and personal development. Whether it's studying, playing games, or daily life, Japanese trendy children's clothing accompanies children's happy growth, finding a balance between fashion and practicality. This report will comprehensively analyze popular Japanese designer brands and provide reference for the development of autumn and winter Japanese children's clothing brands.
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2023-10-13 40138
Shirt -- The Data Analysis of Men's E-commerce
In October, among the top 10 popular e-commerce products for men's shirts, the main styles are business commuting style, minimalist work style, American street trend style, and Cityboy style. The patterns focus on classic plaid patterns, and the fabrics can focus on the application of non ironing bamboo fiber, delicate corduroy, and woolen fabrics.
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2023-09-22 6979
September Korean Menswear Market Comprehensive Analysis
In September, Dongdaemun Market in Korea introduces new autumn and winter styles. The current popular trends are highlighted by the casual collegiate style and urban functional style. The market patterns focus on collegiate style letters, cartoon animations, and interesting flowers. The main items include daily casual hoodies, lightweight sports jackets, and utility trousers. The overall style emphasizes the Korean casual style, showcasing comfortable and practical everyday outfits.
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2023-06-08 33462
Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand
NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.
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2022-09-08 38616
The Beauty of Nature -- The Analysis of STORY mfg. The Menswear Designer Brand
Founded in 2013 in East London by Saeed and Katy Al-Rubeyi, Story MFG is a practice of artisanal craftsmanship inspired by the preservation of our natural world. Deeply rooted in sustainability and zero-waste production, the label prides itself on its transparency in process, environmentally conscious manufacturing, and the integration of traditional, time-honored techniques in garment dying and construction. Vintage workwear and military uniforms serve as the templates for functionality and durability, while organic dyes derived from tree bark, jackfruit, and natural indigo create kaleidoscopic colors that insulate the label’s bohemian spirit. Working with artisans from around the world, the hand-made charm of Story MFG becomes apparent in the off-kilter knit sweaters, embroidered linen tops, and crocheted hats and bags while a relaxed and inviting ease permeates the aesthetics, welcoming you into the free-flowing world of Saeed and Katy. Reverence to the heritage of artisanship is felt in every piece, while fashion as a form of activism persists as the label’s raison d’etre.
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2022-09-08 66790
Visual Focus -- The Comprehensive Analysis of Menswear Trunk Show
Spring/Summer 2023 menswear trunk shows center on creative patterns and details. Stripes, animals, letters, photos and camouflage have been the mainstream elements. Multiple techniques improve the tension of clothing. Collars and pockets enrich the layers through contrast colors and materials. Driven by the casual vibe, streetwear, cutting-edge clothes and workwear show unique personality.
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2022-09-01 74632
City Boy -- The Comprehensive Analysis of Menswear Designer Brand
City Boy fashion is a mash-up of Japanese leisurewear and American streetwear, with aspects such as military uniforms, tooling, and even functionalities included to create a diverse look. The overall tone of the match is characterized by mixed and stacked wear. City boy is not just a style of dressing, but also a life concept.
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2022-08-18 27479
Teenage Nature -- The Analysis of EviStub The Menswear Designer Brand
Original fashion brand EviStub was founded in 2020. Based on the fusion of modern clothing culture and practical retro aesthetics, it creates casual clothing for daily comfort and expresses the relaxation and freedom of stable core.
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2022-08-15 44601
The Comprehensive Analysis of Korean Menswear Market in August 2022
The new products in Korean markets focus on the pre-fall staples. Seasonal products, such as jackets, sweatshirts, trench coats and sweaters, are sharing a larger proportion. Letters, illustrations, stripes and checks are still the important pattern elements for minimalist Korean style. Pocket details and mock-layered designs are also noteworthy.
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2022-07-21 11142
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
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2022-07-01 68327
Avant-garde Movement -- The Menswear Runway Analysis of 1017 ALYX 9SM
Matthew M. Williams invited guests to a disused swimming pool in the outskirts of Milan to present his Spring/Summer 2023 collection for 1017 ALYX 9SM. Titled “MOTION,” the runway presentation debuted a range of unisex garments in addition to buzzy footwear styles and a Nike collaboration.
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2022-06-22 62681
Future Women Warrior -- The Analysis of BONBOM The Womenswear Designer Brand
Launched by designer Bonbom Jo in 2020, Seoul-based BONBOM synthesizes historical and contemporary influences to create subversive womenswear. Putting high-fashion tailoring in the service of a fluid aesthetic, the brand finds a happy medium between couture and streetwear sensibilities, with architectural shapes and tongue-in-cheek details. Skintight tank tops, shorts, and T-shirts cut from mesh or stretch jersey nod to sportswear, while lace-up detailing, nano purses, and all-over monogram prints recall the early aughts. From boxy blazers to off-the-shoulder denim jackets, BONBOM’s eclectic collection is an invitation to disrupt the status quo with clever designs and flirtatious silhouettes.
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2022-06-21 63893
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
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2022-02-07 65983
Elegant & Casual -- The Analysis of Lemaire The French Designer Brand
Helmed by Christophe Lemaire and Sarah-Linh Tran, the LEMAIRE brand offers a timeless Parisian style that is cosmopolitan, sophisticated and rich in influences. Crafted from fabrics selected for their quality and designed for everyday wear, the wardrobe is eminently modular—the supple silhouettes and soft color palette allow LEMAIRE outfits to be restyled and accented over time. Workwear and military garb lend practicality and sturdy finishing to the pieces in the wardrobe. The color palette features a broad array of neutral, earthy and muted shades that highlight the pure lines of the silhouette and compliment the face and body.
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2021-12-23 90276
Best Brands in 2021
The leaders and promoters of the fashion world presented exceptional performance on designing, marketing, and community nurturing in the past year, which set a high-level standard for other brands in the future. POP Fashion selected the best womenswear brand, the best menswear brand, and the best collaboration to commend these prominent brands and designers.(Analysis based on the data of HYPEBEAST)
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2021-10-13 67920
Color Analysis of Menswear Runway(Purple Series)
Purple is mainly used on menswear design to express the romantic tonality or street fashion attitude. Different hues and saturations can bring different dressing experiences. Orchid Hush(PANTONE 13-3805 TPG), African Violet(PANTONE 16-3520 TPG), Deep Lavender(PANTONE 18-3633 TPG), Zinfandel(PANTONE 19-1522 TPG) and Shadow Purple(PANTONE 19-3217 TPG) are the main colors for S/S 2022 menswear fashion weeks. We can see individualized expression and steady tonality from most brands. Orchid Hush better underlines the romance of men; while Shadow Purple and Deep Lavender focus on the street fashion and create positive and youthful expressions.
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2021-08-10 44468
Basic Antinomie -- The Analysis of Maison Mihara Yasuhiro The Menswear Designer Brand
Founded by the Japanese designer Yasuhiro Mihara, the independent brand Maison Mihara Yasuhiro shows a wild and rough adjustment of traditional menswear. Oversized silhouettes, random cut-and-sewn and restructured design are all made after the preference of designer.
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2021-08-05 55399
Workwear Fashion -- The Analysis of Carhartt WIP The Menswear Designer Brand
Maintaining its core of being durable and comfortable, Carhartt WIP combines workwear with street fashion to create products that better fits our daily life. As a branch of Carhartt, Carhartt WIP rebuilds the essence and tradition through its creativity. The reinterpreted and reformed workwear is more suitable for being worn in cities, which truly integrates workwear into the fashion world.