Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2023-06-19 33327
Street Hip-hop -- The Comprehensive Analysis of E-Commerce Menswear Brand
The main cultural background of hip-hop fashion is hip-hop culture, which originated in New York City in the 1970s. It tightly combines music, dance, graffiti, and clothing styles to become the most dominant youth style in the 1990s. In 2017, with the popularity of the "Rap of China" program, hip-hop fashion became prevalent in China. Its clothing style features "oversized" clothing, which creates a rebellious and nonchalant fashion style.
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2023-06-08 33462
Mountain Style in City -- The Analysis of NOTHOMME The Menswear Designer Brand
NOTHOMME is a Harajuku-style men's clothing brand founded in 2015, and is one of the earliest brands in China that specializes in Japanese-style fashion. The brand firmly believes in the spirit of craftsmanship and carefully manages each piece of clothing. The inspiration behind NOTHOMME's designs comes from Harajuku style, insisting on being true to the original intention of being a trendy brand, and fusing styles into a simple and delicate Japanese style, straddling the new trend of fashion. The brand is adept at using prints, embroidery and stitching different materials to highlight its unrestrained design concept. After several years of accumulation and development, the brand has now broken away from a single Japanese-style workwear style, and has developed multiple product lines such as retro, street, academy, and mountain, which are also deeply loved by fans.
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2023-05-08 68562
Urbancore -- The Comprehensive Analysis of E-Commerce Brands
Compared to Gorpcore, Urbancore is a style that combines outdoor trends with urban lifestyles, with the city as its background. It brings outdoor style into the city and integrates sportswear into OOTD, breaking the boundaries of dressing and emphasizing practicality, functionality, and comfort. With the trend of removing masks and an increase in holiday travel, sports clothing is no longer limited to the gym or outdoors, but more and more integrated into urban dressing as a daily wear item.
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2023-04-20 58662
Dirty Fit Fashion -- The Comprehensive Analysis of Luxury Fashion Brand
With the popularity of Vintage Carhartt, fashion players are pursuing the extreme aged effects, which promotes the trend of #dirtyfit. Balenciaga, Diesel and Givenchy are embracing this trend by distressing, fading and more vintage details.
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2023-01-09 65180
Chinese New Year Collection(Part II)
The report lists out the Chinese New Year collections of fashion brands. Playful icons and classic characters add fashion energy to the Year of Rabbit. Natural flowers and plants are fused with rabbits to renew the theme. Positioning print, heavy embroidery and jacquard are the noteworthy techniques to show fine details.
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2022-09-08 38616
The Beauty of Nature -- The Analysis of STORY mfg. The Menswear Designer Brand
Founded in 2013 in East London by Saeed and Katy Al-Rubeyi, Story MFG is a practice of artisanal craftsmanship inspired by the preservation of our natural world. Deeply rooted in sustainability and zero-waste production, the label prides itself on its transparency in process, environmentally conscious manufacturing, and the integration of traditional, time-honored techniques in garment dying and construction. Vintage workwear and military uniforms serve as the templates for functionality and durability, while organic dyes derived from tree bark, jackfruit, and natural indigo create kaleidoscopic colors that insulate the label’s bohemian spirit. Working with artisans from around the world, the hand-made charm of Story MFG becomes apparent in the off-kilter knit sweaters, embroidered linen tops, and crocheted hats and bags while a relaxed and inviting ease permeates the aesthetics, welcoming you into the free-flowing world of Saeed and Katy. Reverence to the heritage of artisanship is felt in every piece, while fashion as a form of activism persists as the label’s raison d’etre.
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2022-08-05 38879
Self Exploration -- The Analysis of Vetements The Menswear Designer Brand
Paris-based collective VETEMENTS grew out of a desire to escape the continual rebranding and reinvention of the fashion cycle. The brand presents refined alternatives to overthought design, focusing on singular, impactful pieces with immediate appeal rather than thematic seasonal collections. Nuanced touches of simplicity and flamboyance play out across pop culture–referencing streetwear, slick embroidered caps, and logo-emblazoned iPhone cases and accessories. Blending luxury and experimentation to offer a deconstructive take on couture-level streetwear, VETEMENTS reiterates its dedication to trend-transcending design.
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2022-08-04 21923
Young Attitude -- The Analysis of Chrrota The Menswear Designer Brand
Chrrota is a Chinese fashion brand founded in 2016. Inspired by military, industry and nature, the brand leads a thinking pattern of how to dress clothes - all the possibilities in the life can be expressed by clothing as a carrier. The combination between graffiti and fashion design introduces a youthful life attitude into the fashion culture, which has attracted those positive youths who are pursuing the trends.
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2022-07-28 65207
Playfulness & Street -- The Menswear Designer Brand Analysis of The Museum Visitor
Known for its gender-neutral pieces and artistic interpretations, The Museum Visitor is a Korean brand established by Park Moon-Soo in 2016. Having studied fashion and art in San Francisco and Berlin, Park Moon-Soo makes the brand a carrier of his own artwork. Crafts like hand painting, graffito and printing are widely applied in his design. The graffiti on the bags are all drawn by the designer himself. In fact, The Museum Visitor is regarded as a carrier of Park’s individual artistic design rather than just a menswear brand. Key words of the brand: Berlin, Painting, Graffito, Boy.
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2022-07-28 66314
Gender-inclusive -- The Analysis of INXX The Benchmark Menswear Brand
"Yao" represents the integral role of Yin and Yang interwoven, which has undergone different evolution since the formation of yi in ancient times. In the perspective of INXX, it can also be regarded as overlapping "X". Continuing the imagery elements of Fu Xi and Nu Wa of last season, INXX collaborated with Spanish artist Ricardo Cavolo again to combine the uncertainty of tarot cards with INXX's infinite genes to predict the future with fashion.
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2022-07-21 11142
EREBUS; -- The Analysis of Julius The Menswear Designer Brand
The label “Julius” was founded in Tokyo in 2001 by Tatsuro Horikawa as a means of presenting film projects, the Julius label eventually developed its clothing line in 2004. Nevertheless, the original art idea remained and is now reflected, for example, in dark colors. Using black and grey as the main components of every collection – symbols of madness and pain, respectively – the label centers around Horikawa’s love of art and architecture, which were integral to the brand’s initial formation as an art project. The oversized cuts of the clothes and accessories show a contemporary bohemian style.
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2022-07-20 55608
Street Boom -- The Comprehensive Analysis of Guangzhou Menswear Wholesale Market
POP Fashion took photos in Guangzhou U:US wholesale market, mainly the original menswear stores on fifth to eighth floors. In the high summer of Guangzhou, T-shirt still shares the biggest part in the market. This report pays more attention to details and techniques: woven labels are used more frequently; heterogeneous splicing and patchwork refresh the appearance; metallic accessories strengthen the sense of street fashion; 3D ornaments and 3D terry embroideries enrich the visual layers. Notably, we can also see more pre-fall products on the hangers. Shirt jackets and sweatpants are the staples for transitional seasons.
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2022-07-11 78731
T-shirt & Polo -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s T-shirts and polos in June, Smart Casual is the most important style in the market, followed by Streetwear and Business Leisure; Unisex also shares a part of the market. Pattern design in June focuses on printed and embroidered logos. For crafts, panelled details, patch pockets, badges, appliques and topstitches are the trendy elements.
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2022-07-08 44537
The Rebirth of Tribe -- The Analysis of Marcelo Burlon County of Milan The Menswear Designer Brand
The Milan-based Argentinian Marcelo Burlon is a DJ, a model, a fashion creditor and a designer. Inspired by ‘90s club cultures and the heritage of his hometown Patagonia, Marcelo Burlon founded the personal fashion brand in 2012. Different cultures are combined with his own DNA to create diversified styles.
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2022-06-21 63893
Vibrant Teenager -- The Analysis of Covernat The Menswear Designer Brand
Founded in 2008 - Covernat is South Korean based label that focuses on simple, classic attire inspired by the legacy of Americana and Japanese clothing. The label has since become a staple in the Korean market, often catching attention thanks to new progressive collections and an array of collaborations each season. Well known for their sleek silhouettes and wearable designs, Covernat is also known for specialising in denim inspired by just before and after the industrial revolution.
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2022-06-15 15457
Timeless Casual -- The Analysis of Massimo Dutti The Benchmark Menswear Brand
The new-released Massimo Dutti S/S 2022 collection reveals an easy and free urban style. With the fusion of formal wear and casual wear, the smart colorways offer great visual tension and reconstruct the classics. Less is more. Comfortable fabrics and minimalist silhouettes create a relaxing summer wardrobe.
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2022-06-15 77628
T-shirt & Polo -- The TOP Ranking of Menswear E-commerce
According to the bestsellers on T-mall and Taobao(May 1~May 31), POP Fashion figures out the trendy keywords of T-shirts and polos. We can see from the TOP10 list of online stores that NELLY owns the best sales volume and most favourite products, followed by Uniqlo flagship store and HLA.
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2022-06-15 70473
Surfing Culture -- The Analysis of STUSSY The Menswear Designer Brand
Stüssy is an American privately held fashion house founded in the early 1980s by Shawn Stussy. It benefited from the surfwear trend originating in Orange County, California, but has since been adopted by the skateboard and hip hop scenes. The artistic hand-written letters come from the artistic signature of Shawn Stussy.
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2022-06-10 28539
New Lifestyle -- The Analysis of Unaffected The Designer Brand
Unaffected was founded by the Korean designer Dong Ki Lee. Different from the branch brand EASTLOGUE, Unaffected focuses on the urban leisure with the base of American traditions. They embody the thought that ‘we wear what we want’ far from being restricted to something specific.
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2022-06-08 34200
The Lost Tape -- The Analysis of Balenciaga The Luxury Menswear Brand
Balenciaga has unveiled its Fall 2022 collection, presenting “a message from the past about what could have been and never was.” The collection — titled “The Lost Tape” — draws on the late ’90s, celebrating the spirit of raw ideas that ran throughout fashion in this period. Creative director Demna — who announced he would now be known by only his first name — mixed historic motifs with new silhouettes. This includes a bell-shaped parka combined with travel pillow, trench coats crossed with bathrobes and a three-piece silhouette constructed from five-pocket jeans. Throughout the collection, tailoring is deconstructed, underwear waistbands are shown and wrap closures are finished with oversized safety pins and other DIY-style fastenings.
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2022-05-06 51062
Joyful Summer -- TINYCOTTONS The Kidswear Designer Brand
Based in Barcelona, TINYCOTTONS is a chic and bold label founded by Barb Bruno and Gerard Lazcano. Every collection provides a strong impression and attractive story, inviting children to take part in it, learn something or only just remember a single piece of work in the rest of their lives.
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2022-04-20 31220
Boiling Core -- The Analysis of GALL The Menswear Designer Brand
Established by American designer Justin Gall and Chiara Nardelli Gall in Rome in 2014, GALL merges human physiology, art and graphics for an innovative and modern world. Industrial colorways like rust red remain dominance since the first S/S collection in 2015. Detachable and practical designs with various functions explore the original yet avant-garde modernism. With the trend of ECO fashion, GALL tends to choose comfortable and sustainable fabrics that are environmentally-friendly.
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2022-03-22 12901
Le Splash -- The Analysis of Jacquemus The Menswear Designer Brand
Jacquemus, a French fashion brand founded in 2009, tells stories to present every collection. For S/S 2022, Jacquemus released a collection titled ‘Le Splash’. Driven by travel inspirations and bright colors, designer led us to Hawaii by the vibrant beachwear wardrobe.
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2022-02-07 65983
Elegant & Casual -- The Analysis of Lemaire The French Designer Brand
Helmed by Christophe Lemaire and Sarah-Linh Tran, the LEMAIRE brand offers a timeless Parisian style that is cosmopolitan, sophisticated and rich in influences. Crafted from fabrics selected for their quality and designed for everyday wear, the wardrobe is eminently modular—the supple silhouettes and soft color palette allow LEMAIRE outfits to be restyled and accented over time. Workwear and military garb lend practicality and sturdy finishing to the pieces in the wardrobe. The color palette features a broad array of neutral, earthy and muted shades that highlight the pure lines of the silhouette and compliment the face and body.