Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-18 3628
Craftsmanship Detail -- The Comprehensive Analysis of Menswear Runway
Starting from the details of craftsmanship, this article focuses on contrasting splicing details, such as badge & patches, gorgeous rhinestone, handmade decorations, quilting designs, exquisite embroidery, and vintage wash. It comprehensively interprets the important direction of craftsmanship details in 24/25AW Men's Wear Week.
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2024-04-01 7729
Japanese Unisex -- The Comprehensive Analysis of Menswear E-Commerce
This article takes the mainstream trend of unisex Japanese style as the core entry point. Through in-depth exploration of outdoor theme illustration art and letter slogan design elements, and integrating details such as vintage printing, invisible pocket construction, work bag design, fabric splicing technology, and linear decoration, a series of representative Japanese items such as pocket shirts and quick drying shorts are analyzed in detail.
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2024-03-29 16495
Minimalism -- The Comprehensive Analysis of Luxury Brands
This article mainly starts from the dimension of minimalist style, focusing on details such as neckline stitching, pleated structure, micro deconstruction, stitching design, work bag, and heterogeneous stitching. Mini embroidery technology and metal accessories are used to enhance the artistic expression and modern sense of the item. The item can focus on simple shirts and minimalist work pants.
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2024-03-28 26402
New Outdoor Style -- The Comprehensive Analysis of Menswear Designer Brand
In 2024, sports events will further stimulate public participation, and outdoor sports will become a popular leisure choice. National participation in sports and outdoor activities is more driven by the concept of self satisfaction. As outdoor activities gradually shift from exploration, curiosity, and self challenge to current fashion, under the suppression and impact of work and the pandemic, a lifestyle that combines with outdoor natural elements naturally transforms into a new outlet for young people to release themselves. Consumers search for themselves inside while getting closer to nature outside. Through a brief escape, they seek purity and comfort in the mountains and feel the healing of nature. Light outdoor activities such as cycling, camping, hiking, and mountain climbing have become a new way of life for consumers.
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2024-03-14 52041
The Restless Era -- The Runway Analysis of Diesel
Glenne Martens launched the new Diesel 24/25AW series with a lengthy live broadcast. In an interview, he said, "We are substitutes for luxury goods, so we also hope to democratize fashion and communicate with everyone." The complex spiritual core brought about an extremely exciting season. This season, the iconic Devore floral craftsmanship and formal style blend together, with a visually striking print that naturally runs through the entire collection with classic tannin elements. Presenting a classic and playful multifaceted image of the brand.
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2024-03-07 6057
The Analysis of Bosie Agender The Benchmark E-Commerce Brand
Bosie Agender 2024 early spring collection takes inspiration from the "Secret Garden" and injects the vitality and romantic atmosphere of spring into the series creation. It uses natural and emotional healing colors, blends poetic design vocabulary, and uses clothing as a carrier to conceive and present a three-dimensional garden that can be carried with you.
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2024-02-28 12308
Redefine the Uniforms -- The Men's Runway Analysis of Sacai
The head of the Sacai brand, Chitose Abe, traces the purest expression of the silhouette and showcases the most valuable things based on his favorite uniform, bringing people together. The designer adopted a monochromatic style in this season's styling, playing with text and silhouettes, exploring the brand's love for uniforms.
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2024-01-15 22576
Analysis of E-commerce Data for Women's Denim on Xiaohongshu in December
According to the trend chart of the denim notes analyzed by Xiaohongshu in December, it can be seen that the activity of increasing and decreasing in the first half of the month is relatively high, and it starts to rapidly decline in the second half of the month. The overall trend shows a slow rise to a rapid decline. The analysis may be related to the fact that the first half of December is the peak season for cowboys, and consumers have more discussions about denim. Clothing brands are starting to introduce new cowboys in the autumn and winter seasons. According to the analysis of Xiaohongshu's interaction chart on denim in December, the interaction volume is the highest, followed by likes, indicating that customers have high activity, less collection, comments, and sharing, and the interaction is relatively stable. The analysis may be related to celebrities, popular bloggers, or hot topics.
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2023-12-25 65715
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-01 13817
Noteworthy Brands -- The Comprehensive Analysis of Men's Wear Designer Brands
Based on the current key wholesale markets for men's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands. Bring more inspiration directions for the development of popular products.
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2023-11-27 12329
Genderless Fashion -- The Comprehensive Analysis of Menswear E-Commerce Brand
The concept of asexuality was formally mentioned in 1968 and later developed into the Genderless Fashion, while the current "asexualism" incorporates more borderless ideas, which is essentially an attitude that breaks inherent boundaries. Gender neutral clothing emphasizes a shared and equal attitude towards life, emphasizing simplicity, neutrality, and freedom. Through reasonable cutting and color matching, it creates a simple yet personalized clothing style, which is most evident in clothing. Simply put, it means that men and women wear it together, with no obvious gender distinction in color, style, or material. Breaking free from gender labels, breaking through traditional gender frameworks, and showcasing attitudes of fashion, freedom, and equality is the true "asexualism".
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2023-11-27 29661
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-11-24 18646
Retro Academy -- The Analysis of Bosie Agender The Benchmark Menswear Brand
Bosie Agender, also known as Bosie in Chinese, was born on May 9, 2018. It was jointly founded by emerging designers from Central Saint Martin School of Art and Design, London Fashion College, Parsons School of Design, and Marangoni Fashion College. Bosie personifies the brand based on a asexual alien with a flower blooming in one ear, and the brand name is derived from the nickname given by British author Wilde to his lover, Lord Alfred Douglas. With the creative theme of "free walking", explore fashion that is suitable for both men and women through stylized design and cutting.
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2023-11-22 42400
Retro Street Fashion -- The Comprehensive Analysis of Designer Brand
In the cycle of fashion, retro style has always been the unchanging theme. The retro style returns, drawing inspiration from the fashion trends of the past few decades and combining it with modern design to create a unique fashion style. This style emphasizes comfort and practicality, and gives people a sense of nostalgia for the past. Many people miss the past culture and fashion, and retro style is a way to reflect this nostalgic sentiment. This theme explains the essentials of wearing vintage themes from the perspectives of New American leisure, Ivy League colleges, and sports clubs. Mainly featuring detailed patterns such as text logos, vintage shoulder inserts, contrasting colors, and irregular cutting techniques; The main product direction is vintage jerseys, college POLO, American baseball jackets, vintage sports jackets, and sports school uniform sets.
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2023-11-15 15169
Genderless Fashion -- The Analysis of Crying Center The Benchmark E-commerce Menswear Brand
Crying Center is a China-Chic brand founded in 2017 in Guangzhou, which is co founded by a team of many young designers. The brand style is unique, and each season's collection is designed by different managers in turn, so the brand style will create a contrast and freshness due to different designers. Single items can be controlled by both men and women, and the colors are not limited to the stereotypical Japanese black, white, and gray. In addition to the design sense of the style, clothing always breaks everyone's conventional impression from color to pattern. As a versatile daily item, it has a unique style.
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2023-11-06 25634
Wasteland Street Fashion -- The Analysis of Acne Studios The Menswear Designer Brand
Acne Studios, founded by its founder Jonny Johannso in Sweden in 1996, is a well-known Nordic luxury brand in recent years. With a brand concept of creativity, retro, fashion, practicality, and cost-effectiveness, it has quickly become popular. Many top tier shopping malls in China have offline retail stores, including plaid scarves, emoji sweaters, wide shoulder suits, jeans, and other items, and has gained numerous fans on social media.At the beginning of its establishment, Acne Studios was a creative studio operating in graphic design, film, advertising, and other businesses. In 1997, Jonny Johannso designed 100 pairs of red stitched jeans for friends and family. Wallpaper and Vogue quickly spread this event in the fashion industry, and Acne Studios embarked on the path of fashion. In 2018, Acne Stuios sold a minority stake to Chinese companies IDG Capital and Hong Kong IT Group, with a greater focus on expanding into the Asian market.
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2023-11-06 50000
Sweatshirt -- The Data Analysis of E-Commerce Menswear
In the top 10 best-selling men's shirts in the October fashion e-commerce, the most popular styles of men's hoodies are dominated by simple street, sporty casual, and retro college styles. Among them, black and white stripes, sport icons, minimalist text, brush art, and creative illustrations are the main design elements of these hoodies. In terms of silhouette, loose hooded sweatshirts are currently the mainstream trend.
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2023-10-30 36022
Retro Sports -- The Analysis of UMAMIISM The Fashion Designer Brand
The 23/24 Autumn/Winter collection, the brand is committed to imaginative creative fusion of outdoor sports in appropriate and classic attire. The brand is fascinated by the romantic colors in the 1990s movies, advocating for the beauty image. The Times reporter and archaeologist met on a tennis court, presenting a confident and relaxed lifestyle.
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2023-10-16 34273
The Analysis of ADER error The Designer Brand
ADER error is one of the highly popular trendy brands in South Korea, founded in 2014. Although it was founded for a short time, its quirky design patterns and bold color scheme have made it increasingly popular among fans. Fun and high-end are the shining points of ADER error, with distinct brand characteristics and styles always appearing unique. The unique artistic temperament, coupled with trendy and retro themes, quickly occupied the trendy market. Even the shooting style of models on the official website is unique. The interesting thing about ADER error is that this young brand does not rely on some gimmicks or celebrities to pave the way for its rise to fame. It can only impress consumers by relying on its own characteristics and design.
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2023-10-13 14520
Japanese Minimalism -- The Comprehensive Analysis of Kidswear Designer Brand
Japanese children's clothing with a simple and trendy style is highly popular in the development of autumn and winter seasons, not only because of its simplicity, comfort, and cuteness, but also because it aligns with the needs and values of modern families. It is not only a fashion choice for children, but also an attitude towards environmental protection and personal development. Whether it's studying, playing games, or daily life, Japanese trendy children's clothing accompanies children's happy growth, finding a balance between fashion and practicality. This report will comprehensively analyze popular Japanese designer brands and provide reference for the development of autumn and winter Japanese children's clothing brands.
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2023-10-13 41664
Shirt -- The Data Analysis of Men's E-commerce
In October, among the top 10 popular e-commerce products for men's shirts, the main styles are business commuting style, minimalist work style, American street trend style, and Cityboy style. The patterns focus on classic plaid patterns, and the fabrics can focus on the application of non ironing bamboo fiber, delicate corduroy, and woolen fabrics.
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2023-10-11 5794
Fluid Lines -- The Analysis of Saul Nash The Activewear Designer Brand
Since its establishment in 2018, the Saul Nash brand has attracted global attention and attention due to its continuous examination of technical men's clothing beyond social norms. The essence of this brand is continuous research on sexless sportswear and dedication to redefining traditional sports and leisure norms. In 2022, this highly respected designer won the prestigious 2022 International Wool Logo Award and was awarded the Queen Elizabeth II British Design Award in the same month. The core of this brand is to create technical clothing suitable for sports, and his works sway between the fashion and dance worlds. The loose silhouette and mesh fabric convey fluidity and lightness, creating clothing full of rhythmic lines. Explore and showcase deeper cultural connotations through this design style, and showcase unique sportswear styles on the design stage.
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2023-10-10 54393
Elegant Commuter -- The Comprehensive Analysis of Luxury Brand
Elegant Commuter aims to integrate elegant, traditional, and high-end commuting styles into daily life, carving a woman's bold demeanor. Pursuing minimalist contours and exquisite details, presenting various layered looks.
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2023-09-26 16939
Oppenheimer -- The Comprehensive Analysis of Womenswear Designer Brand
The dressing style of intellectuals in the 1940s is characterized by wearing suits, ties, and porkpie hats. In the movie city scene, the designer selected a blue shirt and a gray suit for the protagonist. When he arrived in New Mexico, he wore more gray and khaki colors to match the land. The successful release of the film has once again fueled the trend of fall and winter fashion. The fusion of "quiet luxury," "intellectualism," and "academia" creates an atmosphere that highlights the characters' individual traits. The three codes of preppy style are tweed, wool vests, and oversize clothing. During that era, wide ties and well-fitted pants were popular. The favorite coats were brown and gray herringbone. Sometimes, a dark brown or navy blue overcoat and trench coat were worn as well.