Appropriate sportswear plays a crucial role in children's all-round sports. Professional sportswear not only provides comfort and adaptability, but also provides necessary protection and support to ensure the best performance of children in various sports such as running, tennis, skating, golf, yoga, etc. Professional children's versatile sports clothing should have constant temperature, breathability, moisture absorption, and quick drying properties to keep children dry and comfortable during exercise. Sports clothing should provide sufficient support and protection to reduce potential accidental injuries during exercise.

This report mainly focuses on the following four aspects to analyze the FILA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.

According to the analysis of the top 100 women's clothing cotton and down data on user downloads from September to October in POP, the minimalist style is more prominent, followed by smart casual, athleisure, and young lady styles. In terms of silhouette, the main focus is on loose and straight shapes, with short padded coats, lightweight down jackets, down vests, and long down jackets receiving more attention; In terms of process details, the combination of fleece and down, detachable design, and geometric stitching have been given special attention; In terms of fabrics, fabrics with special textures, such as fleece, knitted fabrics, corduroy, leather, etc., as well as fabrics with a matte cotton texture, have been given special attention.

FILA KIDS is a high-end lifestyle fashion brand for children under FILA, inheriting FILA's century-old sports genes and incorporating the elegant and energetic Italian style into children's clothing. Continuing the elegant design and high-end fabrics, while retaining the original minimalist fashion concept, the brand adds functionality to its products, providing children with the most comfortable and safe elegant fashion experience. In the autumn/winter of 23/24, FILA KIDS presents a high-end trendy children's show, with a dynamic and trendy wave sweeping through the autumn and winter. In the modern trend, it showcases the perception of elegant sports style, presenting high-end daily wear, painting world, and athletic charm... bringing warmth into the children's imagination. Reasons for recommending this brand: On one hand, the brand is recognized as one of the world's leading children's sports brands, with very high visibility and reputation. On the other hand, all of its products place great emphasis on functionality and are acclaimed for their outstanding performance and design.

Southcape, a South Korean designer brand, draws inspiration from its namesake golf resort to blend the elegance of golf with fashion elements, focusing on sleek and simple designs. Their product line includes tops, jackets, bottoms, hats, socks, and bags. Southcape prioritizes both fashion and functionality, aiming for designs that are clean and stylish while also considering the comfort of the wearer. Their design style emphasizes attention to detail. One of Southcape's distinguishing features is its use of print designs, often incorporating botanical and floral elements, which adds visual appeal to their products. The botanical and floral elements create a natural and fresh atmosphere, infusing the products with vitality and vibrancy.

MLB KIDS brand grandly introduces the 2023 spring/summer collection, bringing new surprises. The watercolor vintage floral series, leading the fashion trend, incorporates dynamic water ripple designs, presenting a colorful and cool summer atmosphere. The cashew flower series interprets the fashionable aesthetics with beautiful colors found on the beach, creating a new trend of fashion luxury. Whether enjoying a beach vacation, attending a pool party, watching tennis matches, or going out daily, this summer collection of individual pieces and sets can be perfectly matched. Let the children immerse themselves in this sweet and dopamine-filled summer.

Emporio Armani EA7 is a well-known clothing brand, belonging to one of the sub-brands of Italian designer Giorgio Armani. It focuses on fashionable leisurewear and sportswear, providing consumers with comfortable, high-quality, and stylish products. The brand emphasizes the combination of sports and fashion, incorporating exquisite Italian design and high-performance materials to create fashionable clothing suitable for sports and daily wear. The brand's product line includes men's and women's clothing, footwear, accessories, etc., covering various sports such as running, fitness, and golf. Its design style is minimalist and elegant, with attention to detail and tailoring, while considering both fashion and functionality. The brand is recommended for two reasons: first, it has a high level of recognition in the market; second, it has a high index of popularity downloads (POP downloads).

Wilson is a famous American sports brand that has been providing professional sports equipment, sportswear, and sports accessories for over a century. Wilson's core sports products include basketball, football, rugby, baseball, volleyball, golf, footwear, and racket sports (tennis, squash, and badminton). With the philosophy of "moving for life," Wilson has also launched a series of sportswear that is professional, youthful, and trendy. The reasons for recommending this brand are as follows: Firstly, the brand has performed well in terms of visibility in the market, with the recent collaboration with the KITH brand resulting in a significant increase in fashion and popularity, with a high POP index. Secondly, the brand emphasizes the combination of quality, fashion, and current sports trends.

Based on popular retro trends, light business casual style, Golf Lifestyle, etc., this article compiles and recommends the following popular brands, as well as their highlights and craftsmanship details, to bring more inspiration to the development of golf apparel.

American casual is always a mainstream in the fashion world. The diversification of American culture can better satisfy modern workers’ longing for freedom. The signature polo logo has been a trademark on a global scale. This report will introduce you sportswear designer brands: Ralph Lauren, Tommy Hilfiger, Fred Perry and J.Lindeberg.

SOUTHCAPE is comprehensive golf brand founded in Korea. It is a lifestyle golf & resort that not only has a world-class golf course ranked 9th in the world and 1st in Asia in the US Golf Digest, but also includes an architectural clubhouse and cultural facilities such as the music library.

icebiscuit adheres to the brand concept of youth, vitality, uniqueness and elegance. In S/S 2020, it blends red, white and blue with tennis style to bring kids to the sports ground.