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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    2024-03-20 19188

    Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand

    With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.

  • Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    2024-03-13 25837

    Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand

    Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 49440

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • New Chinese Style -- The Comprehensive Analysis of Women's Down Jacket Designer Brand

    2024-01-23 45470

    New Chinese Style -- The Comprehensive Analysis of Women's Down Jacket Designer Brand

    With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.

  • Chinese Old Money -- The Comprehensive Analysis of Menswear E-Commerce Brand
    Hot

    2024-01-04 22447

    Chinese Old Money -- The Comprehensive Analysis of Menswear E-Commerce Brand

    Chinese style old money style refers to the trend of incorporating modern fashion elements based on traditional Chinese culture. This style emphasizes luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Featuring smooth contour lines and flexible and tense materials, it showcases the charm of Eastern style. Under the trend of Chinese old money style, luxurious new Chinese style shines with charm with unique details and exquisite craftsmanship. Jacquard technology, with its delicate effect, brings traditional Chinese patterns and elements to life, making the overall design more charming; The use of Chinese style buckles, slanted plackets, and double-sided woolen fabrics adds innovative design and a luxurious texture to clothing.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31794

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-27 7235

    The Comprehensive Analysis of Womenswear Designer Brand

    Based on the current key wholesale markets for women's clothing, such as Hangzhou Sijiqing, Guangzhou Shisanhang&UUS, Shenzhen Nanyou, and South Korea Dongmen, this article summarizes the key designer brands in e-commerce and the market, and recommends the latest collection highlights, key styles, and craftsmanship details of the following popular brands, bringing more inspiration for explosive product development.

  • The TOP Ranking of Down Jacket

    2023-12-25 64277

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    2023-12-21 52897

    Chinese Wabi-sabi -- The Comprehensive Analysis of Womenswear Designer Brand

    Chinese Wabi-sabi combines the implicit Eastern aesthetics of traditional Chinese culture with the simplicity and imperfection of Silence Philosophy. In this style, designers will choose to use natural materials and handicrafts such as cotton, linen, and silk to make clothing, emphasizing the ancient and natural texture and details of the clothes. In terms of line design, it tends to be loose and casual, while colors often use calm and introverted earth tones and dark tones such as dark green, burgundy, deep blue, etc. However, it will maintain restraint in the overall design to avoid being too strong or dazzling. In terms of patterns, plant tie dyeing is often used to form mottled prints, and natural shadows of plants can be presented on clothing through extension dyeing or printing, full of Zen and ancient charm. This article will analyze representative Chinese brands such as Uma Wang, Pujian Ji, U520103, Elywood, Peng Tai, etc.

  • Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand
    Hot

    2023-12-19 15135

    Oriental Rhyme -- The Comprehensive Analysis of Women's Knitwear Brand

    Oriental Rhyme is mainly based on Chinese style and new Chinese style, and the design direction of sweaters under this style is also one of the key focuses. This article will elaborate on the three brands with unique charm, ZHUCHONGYUN, MaxRieNY, and Yunsimu Xiang. For details, please refer to the following text.

  • The Comprehensive Analysis of Chinese Style Wedding Dress

    2023-12-18 19252

    The Comprehensive Analysis of Chinese Style Wedding Dress

    This season's benchmark wedding dress in China revolves around Chinese style, integrating traditional Chinese cultural elements and modern fashion design. It embodies both traditional Chinese aesthetics and the charm of modern fashion. Simultaneously inheriting and promoting the revival of design inspired by Chinese style and elements. By integrating different handicrafts, materials, or usage methods with modern aesthetics, more creative dress pieces are presented, adding a sense of quality and delicacy to Chinese style details. Representative brands of Chinese style dresses, such as Heaven Gaia Xiong Ying, M essential, CHENEY CHAN, Guo Pei, etc., feature classical embroidery, pearl bracelets, and feather decorations as key design elements.

  • Hot Topics -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-11-27 28096

    Hot Topics -- The Data Analysis of Menswear E-Commerce

    Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

  • 2023 Double Eleven Data Analysis of Women's Down Jacket
    Data Reports

    2023-11-17 16842

    2023 Double Eleven Data Analysis of Women's Down Jacket

    November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

  • Minimalist Luxury -- The Comprehensive Analysis of Men's Runway

    2023-11-15 30394

    Minimalist Luxury -- The Comprehensive Analysis of Men's Runway

    The minimalist and luxurious style emphasizes simplicity and purity in design, emphasizing simplicity without sacrificing refinement, pursuing simplification of design elements, highlighting clarity in lines and simplicity in space; The selection of materials tends towards advanced textures, such as silk, chiffon, leather, etc; In terms of color, neutral colors are mainly used, such as black and white, gray, beige, etc. Some low saturation light colors are also introduced, such as avocado green, light blue, etc. While pursuing minimalism, brands still focus on handling details and adding a sense of design to individual items through cutting and other means.

  • S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway

    2023-11-07 63717

    S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway

    The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.

  • Chinese Old Money Style -- The Comprehensive Analysis of Women's Designer Brand

    2023-10-31 68654

    Chinese Old Money Style -- The Comprehensive Analysis of Women's Designer Brand

    The Chinese style old money style refers to a style trend that is based on traditional Chinese culture and incorporates modern fashion elements. It is an extension of Chinese style, introducing the concept of Western old money style. Compared to traditional Chinese style, the feminine lines and elements are reduced, emphasizing more luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Fashion is characterized by smooth and sharp silhouettes and cool and restrained tones, showcasing the charm of Eastern style. Under the trend of traditional Chinese money style, the luxurious new Chinese style shines with charm with unique details and exquisite craftsmanship. This article will represent brands through Chinese style old money style: M essential, Uma Wang, LYNEE, NOTAVO! CE analysis.

  • Shanghai Fashion Week: Key Brand Recommendations

    2023-10-24 34076

    Shanghai Fashion Week: Key Brand Recommendations

    This fashion week mainly focuses on new Chinese style, avant-garde work clothes, and modern urban styles, and sees many different ways of presenting Chinese elements. HEMU draws inspiration from the aesthetic charm of the Song Dynasty and combines intangible cultural heritage fabrics to weave the "Thousand Miles of Rivers and Mountains" in fashion. TUYUE this season is inspired by the word "Hundred Birds Returning to their Nest", with the theme concept centered around tracing back to their hometown of Chaoshan; The Spring and Summer 2024 series of China-Chic brand Clot presents Chinese culture from an international perspective with the theme of "connecting the past and opening the future"; Xander Zhou and Private Policy brands, embodying future tooling principles; The biggest feature of the Rico Lee brand is its emphasis on sporty details and functional tailoring.

  • The Comprehensive Analysis of Benchmark Women's Down Jacket Brand

    2023-09-23 11088

    The Comprehensive Analysis of Benchmark Women's Down Jacket Brand

    Among the domestic cotton and down brands, Bosideng, SNOWFLYING, GOFANS, YaYa, and LRKS are important reference brands in the market. This report focuses mainly on online styles, with an overall emphasis on young women's clothing, fashionable casual wear, simple and elegant European style, outdoor sports, and commuting attire. This article will focus on the analysis of several key brands including Bosideng, GOFANS, YaYa, LRKS, and SNOWFLYING.

  • New Chinese Fashion -- The Comprehensive Analysis of Menswear Designer Brand

    2023-07-12 56966

    New Chinese Fashion -- The Comprehensive Analysis of Menswear Designer Brand

    New Chinese style not only preserves traditional Chinese elements but also incorporates Western cutting structures, making it more daily-wear friendly. Traditional culture is infused into clothing design and worn by young people. Chinese emerging designer brands such as Pronounce, FENG CHEN WANG, and Sean Suen showcase ethnic cultures beyond traditional Chinese elements, modern Zhongshan suits, cultural heritage prints, phoenix patterns, and innovative use of traditional buttons. They give traditional wear a fresh look and appear in daily life in a unique and trendy manner.

  • Romantic & Sweet -- The Comprehensive Analysis of Chinese Wedding Dress Brand

    2023-01-16 64065

    Romantic & Sweet -- The Comprehensive Analysis of Chinese Wedding Dress Brand

    The bride wear industry in China focuses on the romantic, sweet fashion styles in Japan and South Korean. This report will introduce the main silhouettes, crafts, details and styles. Innovative, practical design elements are combined with the current fashion trend to inspire the design development.

  • Exotic Motifs -- The Comprehensive Pattern Analysis of Womenswear Runway

    2022-10-31 80578

    Exotic Motifs -- The Comprehensive Pattern Analysis of Womenswear Runway

    This report puts emphasis on the application of patterns on womenswear runways. Based on the comparison between S/S 2022 and S/S 2023, Flowers & Plants and Checks & Stripes are still the hottest elements. Leopard spots, zebra stripes and python motifs are presented in bolder colors. Ethnic motifs and scenery paintings are trending upward. The share of Chinoiserie elements is also rising.

  • Paris Men's Fashion Week: Recommended Brands(Part Two)

    2022-07-13 64311

    Paris Men's Fashion Week: Recommended Brands(Part Two)

    Spring/Summer 2023 Paris Fashion Week(June 21 to 26) included 84 exhibitors and 76 physical shows. Famous designers returned to the show and enlivened the Paris Fashion Week.

Neo Chinoiserie Fashion Clothing Trend Analysis | POP Fashion

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