Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-04-12 4342
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.
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2024-04-11 10056
Outerwear -- The Data Analysis of Womenswear E-Commerce
According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.
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2024-04-10 5377
New Chinese Style -- The Comprehensive Analysis of Menswear Designer Brand
The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.
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2024-03-15 48225
The Data Analysis of Tiktok Womenswear E-commerce Sales in February
According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.
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2024-02-22 56541
Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.
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2024-01-31 60578
2023 Womenswear Fashion Report
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.
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2024-01-23 51561
New Chinese Style -- The Comprehensive Analysis of Women's Down Jacket Designer Brand
With the popularity of the new Chinese style, down jackets with a new Chinese style have also received increasing attention and become one of the key style directions for down jackets. This article will analyze several designer brands that focus on the new Chinese style, such as Rizhou, M essential, ZHUCHONGYUN, JNJW, etc. For more details, please refer to the following text.
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2024-01-18 11464
Dark New Chinese Style -- The Analysis of COTHURNUS The Down Jacket Designer Brand
The design of the COTHURNUS 23/24 autumn/winter down jacket is highly recognizable, cleverly combining the dark style with the new Chinese style, showcasing the cool and handsome side of women's down jackets. The key items are mainly fluffy and ultra long down jackets, which are full of personality while ensuring the temperature of winter wear; Details such as protective hood and switchable lapel collar bring powerful practical functions to down jacket items, while details such as buckle design, fur stitching, trumpet sleeves, lantern sleeves, etc. bring a unique appearance to down jacket items.
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2024-01-17 38470
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.
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2024-01-04 25593
Chinese Old Money -- The Comprehensive Analysis of Menswear E-Commerce Brand
Chinese style old money style refers to the trend of incorporating modern fashion elements based on traditional Chinese culture. This style emphasizes luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Featuring smooth contour lines and flexible and tense materials, it showcases the charm of Eastern style. Under the trend of Chinese old money style, luxurious new Chinese style shines with charm with unique details and exquisite craftsmanship. Jacquard technology, with its delicate effect, brings traditional Chinese patterns and elements to life, making the overall design more charming; The use of Chinese style buckles, slanted plackets, and double-sided woolen fabrics adds innovative design and a luxurious texture to clothing.
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2024-01-03 60295
The Analysis of Edition The Benchmark Womenswear Brand
The Edition 2023 Winter Fashion Show "HOMELAND" was grandly held on October 8th at the Noldan Camp on the Sangke Grassland in Gannan Xia River. The event invited 90s international supermodels Anne Catherine Lacroix, Suzi de Givenchy, and Wang Quyou to showcase 42 designs made mainly of yak wool. In addition, numerous celebrities and well-known figures from society attended this grand event. Both inside and outside the runway, with the core spirit of returning to nature, exploring home and Eastern culture, a fashion feast rich in nomadic elements is held to deeply explore the diverse temperament and vast power of Eastern women. A group portrait of Gentlewomen is unfolded in the vast sky and earth
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2023-12-30 35027
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-28 15556
The Analysis of Guangzhou Womenswear Wholesale Market
The main research area for the women's clothing wholesale market in December is Guangzhou. The Guangzhou women's clothing wholesale market mainly includes Thirteen Rows, U: US, APM, Shahe, and Wanjia. According to the classification of goods sources, Thirteen Rows and UUS goods cover about 75% of the total market, making it a major destination for purchasing goods. This month, the new winter items in the market are the core, with a relatively large market share of winter items such as coats and down jackets. The styles are mainly high-end and new Chinese styles.
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2023-12-25 65562
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-20 4834
Elegance and Vitality -- The Analysis of LRKS Down Jacket E-Commerce Brand
From the style effects presented in the LRKS Lie'er 23 autumn/winter new product series, its theme can be summarized as "Elegance and Vitality", which includes several styles such as the exquisite and light luxury new Chinese style, the sporty and energetic fashion style in fashion, and the functional style of workwear that combines practicality and aesthetics. Finding a balance between elegance and vitality injects strength into winter wear.
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2023-11-27 29221
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-11-23 25954
Ancient Oriental -- The Analysis of M Essentail The Womenswear Designer Brand
The designer brand M Essential from China aims to explore the contradiction and unity between contemporary Eastern aesthetics and modern lifestyles, let go of design, and return to its roots; Caring for daily life, not pleasing or deliberate; Seeking confidence through experience and advocating for dressing oneself. The brand slogan "all about love" allows the world to regain freedom, firmly upholds inner softness, and uses love and sharing to feel everything. Its style is known for its poetic elegance, blending traditional and modern beauty through artistic techniques, insisting on the fusion of traditional and modern materials, and creating a refined lifestyle atmosphere in the contemporary East. The M essential 23/24 autumn and winter collection incorporates fabrics such as feather tassels, eco-friendly leather, and shimmering velvet, combining modernity and antiquity, continuing the id and pursuit of refined lifestyle, presenting a serene and elegant female image.
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2023-11-17 17892
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-17 60133
Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's jackets downloaded by users in October, the jacket market in the past month has mainly focused on Miu style girls, Chinese style old money style, Chanel style, and functional sports; The proportion of cropped jackets that can be paired with suits in silhouette is relatively large, followed by woolen short coats with an upward trend in silhouette this month; Focus on pocket design in terms of details.
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2023-10-31 69356
Chinese Old Money Style -- The Comprehensive Analysis of Women's Designer Brand
The Chinese style old money style refers to a style trend that is based on traditional Chinese culture and incorporates modern fashion elements. It is an extension of Chinese style, introducing the concept of Western old money style. Compared to traditional Chinese style, the feminine lines and elements are reduced, emphasizing more luxury, solemnity, and elegance, showcasing the perfect combination of classical and modern. Fashion is characterized by smooth and sharp silhouettes and cool and restrained tones, showcasing the charm of Eastern style. Under the trend of traditional Chinese money style, the luxurious new Chinese style shines with charm with unique details and exquisite craftsmanship. This article will represent brands through Chinese style old money style: M essential, Uma Wang, LYNEE, NOTAVO! CE analysis.
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2023-10-24 35094
Shanghai Fashion Week: Key Brand Recommendations
This fashion week mainly focuses on new Chinese style, avant-garde work clothes, and modern urban styles, and sees many different ways of presenting Chinese elements. HEMU draws inspiration from the aesthetic charm of the Song Dynasty and combines intangible cultural heritage fabrics to weave the "Thousand Miles of Rivers and Mountains" in fashion. TUYUE this season is inspired by the word "Hundred Birds Returning to their Nest", with the theme concept centered around tracing back to their hometown of Chaoshan; The Spring and Summer 2024 series of China-Chic brand Clot presents Chinese culture from an international perspective with the theme of "connecting the past and opening the future"; Xander Zhou and Private Policy brands, embodying future tooling principles; The biggest feature of the Rico Lee brand is its emphasis on sporty details and functional tailoring.
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2023-09-23 11563
The Comprehensive Analysis of Benchmark Women's Down Jacket Brand
Among the domestic cotton and down brands, Bosideng, SNOWFLYING, GOFANS, YaYa, and LRKS are important reference brands in the market. This report focuses mainly on online styles, with an overall emphasis on young women's clothing, fashionable casual wear, simple and elegant European style, outdoor sports, and commuting attire. This article will focus on the analysis of several key brands including Bosideng, GOFANS, YaYa, LRKS, and SNOWFLYING.
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2023-09-04 25169
The Womenswear Exhibition Analysis of Shanghai CHIC 2023
On August 30th, the three-day CHIC2023 (Autumn/Winter) came to a perfect end. With the theme of "Infinite Opportunities, More than Just Orders", it gathered a large number of professional domestic audience resources and high-quality buyers from 19 countries and regions around the world, including online buyers, professional buyers, brands, wholesalers, retailers, and cross-border e-commerce. It has sparked more possibilities for business! This CHIC event was divided into 9 exhibition areas, covering 2.1 Halls for ultimate single products, extraordinary denim, fashion customization, high-quality products, resource platforms, and digital collaboration, 3 Halls for emerging design forces, accessories and bags, and the newly established North Hall with 3 major exhibition halls for CHIC SELECTED. Commerce was the main theme of CHIC2023 (Autumn), and CHIC MATCHING held nearly 20 targeted professional business negotiation meetings. CHIC SHOW, CHIC TALK, and a series of fashion shows, business forums, award ceremonies, and other activities fully demonstrate the industry value, business value, and cultural value of CHIC in the Chinese clothing industry.
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2023-07-12 58511
New Chinese Fashion -- The Comprehensive Analysis of Menswear Designer Brand
New Chinese style not only preserves traditional Chinese elements but also incorporates Western cutting structures, making it more daily-wear friendly. Traditional culture is infused into clothing design and worn by young people. Chinese emerging designer brands such as Pronounce, FENG CHEN WANG, and Sean Suen showcase ethnic cultures beyond traditional Chinese elements, modern Zhongshan suits, cultural heritage prints, phoenix patterns, and innovative use of traditional buttons. They give traditional wear a fresh look and appear in daily life in a unique and trendy manner.